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ZoomInfo Launches Native Integration With Exa Through GTM.AI

ZoomInfo Launches Native Integration With Exa Through GTM.AI

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ZoomInfo, the all-in-one AI GTM platform, announced a native integration with Exa, the search...
Querio Launches with $5 Million to Give Data Teams Control of Company Analytics as Work Moves to AI

ZoomInfo Brings Enterprise Knowledge Into The GTM Context Graph Through Workbounce...

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Workbounce adds a semantic knowledge layer to the GTM Context Graph, unifying ZoomInfo's verified...
6sense, the Intelligence Platform for Agentic GTM, Named a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for Sixth Consecutive Year

6sense, the Intelligence Platform for Agentic GTM, Named a Leader in...

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6sense®, the Intelligence Platform for agentic go-to-market, has been recognized as a Leader in...
Talkdesk ends the guesswork in deploying customer-facing AI agents

Talkdesk ends the guesswork in deploying customer-facing AI agents

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Talkdesk Agent Builder enables teams to create, test, and validate AI agents before deployment...
CallMiner Enhances Real-Time Agent Performance and Customer Experience with New AI Capabilities

CallMiner Enhances Real-Time Agent Performance and Customer Experience with New AI...

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New agentic AI guidance expands CallMiner RealTime, delivering on‑demand, context‑aware support to contact center...
Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical To Personalisation Across Streaming, Sports, Gaming And Entertainment

Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical...

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Media and entertainment brands are under growing pressure to prove that personalisation delivers measurable...

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Staff Writer Articles:

Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

For those of us in marketing today, every touchpoint of a digital interaction can emit signals as to what a customer is interested in,...

Martech Capability Markets: Why Marketing Teams May Soon Buy Intelligence Instead of Software?

Traditionally, marketing technology has been application-based. To support different stages of the customer journey, organizations invest in customer relationship management (CRM) systems, marketing automation...

Creative Adtech: When AI Makes the Advertisement Itself a Real-Time Optimization System

In the past, advertising followed a well-defined production cycle. Marketing teams would create a concept, designers would develop visuals, copywriters would write the messaging,...

Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

AI learning copilots can suggest courses, role moves, skill gaps and practice tasks based on employee data. That can make development more useful while...

AI Disclosure Experience: How Brands Can Label AI Interactions Without Creating Trust Fatigue

AI disclosure is moving from legal notice to customer experience design. Customers now meet AI in chats, product suggestions, service replies, and campaign content....

The Martech Operating System: Could AI Become the Layer That Coordinates the Entire Marketing Stack?

Marketing technology has grown from a small set of tools to a large and interconnected ecosystem, including customer relationship management, customer data platforms, advertising...

SalesStar Podcast:

Al and Go-to Market Tips with Steve Harding, SVP of International at Clari + Salesloft
Sales Intelligence and SalesTech: with Yoni Tserruya, CEO of Lusha
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Driving Better B2B SaaS Marketing ROI: with Alicia Hale, (former) SVP of Growth Marketing at Demandbase