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Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical To Personalisation Across Streaming, Sports, Gaming And Entertainment

Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical...

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Media and entertainment brands are under growing pressure to prove that personalisation delivers measurable...
NiCE Launches NiCE Labs, a Dedicated AI Innovation Lab to Define the Next Era of Agentic Customer Experience

NiCE Launches NiCE Labs, a Dedicated AI Innovation Lab to Define...

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Announced at NiCE World in Orlando, NiCE Labs will serve as NiCE’s dedicated incubation...
Salesforce Signs Definitive Agreement to Acquire Contentful

Salesforce Signs Definitive Agreement to Acquire Contentful

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Salesforce, the #1 AI CRM, today announced it has signed a definitive agreement to...
Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV ad effectiveness

Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV...

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Samsung Ads Southeast Asia has formed a new alliance with global data technology company,...
Tells Adds Pre-Send Campaign Intelligence for SMS Deliverability and Risk

Inbox Monster Launches Research Suite, Giving Email Marketers Access to 56...

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Inbox Monster, the integrated deliverability and testing platform for email teams, today announced the...
Semify Launches Industry's First Scalable AI Optimization Service Built for Agency Success

Semify Launches Industry’s First Scalable AI Optimization Service Built for Agency...

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Comprehensive AI visibility platform and services combines validated tactics, proprietary SEO and AI Optimization...

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Staff Writer Articles:

The end of search traffic: Why MarTech Must Evolve for the AI Answer Economy

For more than twenty years, search engines have been the primary portal for digital discovery. Businesses spent on search engine optimization, content marketing, and...

How Agentic AI Is Scaling Marketing, Sales, IT, and Compliance Through Real-World Enterprise Use Cases

Over the past two years, artificial intelligence has moved from experimentation to implementation. Organizations that once focused on testing chatbots and content-generation tools are...

Digital Product Passports and MarTech’s New Bridge to the Circular Economy

New EU rules are pushing brands toward deeper product transparency. The Ecodesign for Sustainable Products Regulation introduced digital product passports as a key means...

Ghost Martech: Marketing To Users Who Never Click, Like, Or Engage Publicly

Digital marketing has been all about visibility forever. Brands have spent years measuring clicks, likes, shares, comments, and conversions to understand consumer behaviour and...

Key Takeaways: Publicis’s Acquisition Of LiveRamp

Publicis Groupe’s upcoming acquisition of LiveRamp will be one of the biggest data and AI deals in advertising and marketing technology this year. The...

The Zero-Click Content Trap and How to Win When Platforms Won’t Link Out

Referral traffic no longer tells the full story of content performance. You may publish useful blog posts and share sharp posts, yet still see...

SalesStar Podcast:

Sales Intelligence and SalesTech: with Yoni Tserruya, CEO of Lusha
SaaS Sales and Marketing Trends with Jason Wolf, President of Fullstory
Driving Better B2B SaaS Marketing ROI: with Alicia Hale, (former) SVP of Growth Marketing at Demandbase
Evolving Standards In B2B Sales and Marketing: with Kimberly Gordon, Senior Vice President of Marketing at People.ai