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Talkdesk ends the guesswork in deploying customer-facing AI agents

Talkdesk ends the guesswork in deploying customer-facing AI agents

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Talkdesk Agent Builder enables teams to create, test, and validate AI agents before deployment...
CallMiner Enhances Real-Time Agent Performance and Customer Experience with New AI Capabilities

CallMiner Enhances Real-Time Agent Performance and Customer Experience with New AI...

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New agentic AI guidance expands CallMiner RealTime, delivering on‑demand, context‑aware support to contact center...
Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical To Personalisation Across Streaming, Sports, Gaming And Entertainment

Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical...

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Media and entertainment brands are under growing pressure to prove that personalisation delivers measurable...
NiCE Launches NiCE Labs, a Dedicated AI Innovation Lab to Define the Next Era of Agentic Customer Experience

NiCE Launches NiCE Labs, a Dedicated AI Innovation Lab to Define...

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Announced at NiCE World in Orlando, NiCE Labs will serve as NiCE’s dedicated incubation...
Salesforce Signs Definitive Agreement to Acquire Contentful

Salesforce Signs Definitive Agreement to Acquire Contentful

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Salesforce, the #1 AI CRM, today announced it has signed a definitive agreement to...
Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV ad effectiveness

Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV...

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Samsung Ads Southeast Asia has formed a new alliance with global data technology company,...

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Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

AI learning copilots can suggest courses, role moves, skill gaps and practice tasks based on employee data. That can make development more useful while...

AI Disclosure Experience: How Brands Can Label AI Interactions Without Creating Trust Fatigue

AI disclosure is moving from legal notice to customer experience design. Customers now meet AI in chats, product suggestions, service replies, and campaign content....

The Martech Operating System: Could AI Become the Layer That Coordinates the Entire Marketing Stack?

Marketing technology has grown from a small set of tools to a large and interconnected ecosystem, including customer relationship management, customer data platforms, advertising...

Martech Portfolio Intelligence: Using AI to Decide Which Marketing Technologies Deserve to Survive

Today’s Martech ecosystem has expanded from a relatively narrow set of marketing applications into a very complex technology environment that includes customer relationship management,...

Consent-Aware Personalization: Why MarTech Teams Need Permissioned AI Before Segmentation Fails

AI personalization now depends on consent quality, not data volume. You can collect signals from every channel, yet weak permission records can weaken targeting...

Adtech Signal Compression: Turning Billions of Advertising Events Into Actionable Media Decisions

Digital advertising has evolved into a highly instrumented environment, where almost every interaction can generate a measurable event. An advertising impression can generate information...

SalesStar Podcast:

Al and Go-to Market Tips with Steve Harding, SVP of International at Clari + Salesloft
Sales Intelligence and SalesTech: with Yoni Tserruya, CEO of Lusha
SaaS Sales and Marketing Trends with Jason Wolf, President of Fullstory
Driving Better B2B SaaS Marketing ROI: with Alicia Hale, (former) SVP of Growth Marketing at Demandbase