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Email Marketing

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

Sudipto Ghosh Sep 22, 2020 3
The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis,…
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Content Syndication

Google Empowers News Publishers: Waives Off Ad-Serve Fees, Provides Direct Data Visualization Access

Sudipto Ghosh Apr 20, 2020 0
If you are a Breaking-News Publisher, Google is taking noble steps to sustain your digital business. In a timely financial relief to global and local news publishing sites, Google Ad…
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Staff Writers

Salesforce’s The CMO Club Extends Memberships by Six Months

Sudipto Ghosh Apr 9, 2020 0
Here's a piece of good news for all MarTech readers subscribed to The CMO Club. Salesforce-owned CMO Club has announced a six-month extension on their memberships. The decision was…
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Content

Jukin Media Partners With Primis for Video Content Generation

PRNewswire Jan 29, 2020 0
Primis, the video discovery platform, has reached an agreement with Jukin Media, the global leader in user-generated entertainment, to distribute about 800 hours of Jukin's programming…
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Content Marketing

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands Using AI

PRNewswire Jul 27, 2018 0
inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content inPowered,…
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Content Syndication

Billups Appoints Cherie Johnson as Business Director; Expands Presence in Boston

MTS Staff Writer Jul 11, 2018 0
In Addition to Cherie Johnson’s Appointment, Billups Continues to Build Momentum as the Largest Independent OOH Agency in the Country Billups, the leading independent agency in the…
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Video Platforms

mesmr.tv – A Revolutionary Decentralized Media Platform Announced by mesmr

PRNewswire May 31, 2018 0
mesmr.tv - Powering a New, Secure Media Ecosystem Through the Blockchain mesmr, the blockchain-based new media ecosystem, announced the creation of mesmr.tv, a media platform…
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Video Platforms

Wochit Adds PA Images and Deutsche Presse-Agentur to Growing Network of Content Partners

prweb May 17, 2018 0
Deals Add Millions of Images, Videos from Leading UK and German Press Agencies to Platform’s Expansive Library of Video-Creation Assets Short-form video creation platform Wochit…
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Content Syndication

Meredith Corporation And Magenta Launch Fortune Italy

PRNewswire Apr 17, 2018 0
Fortune Italy Will Include Features From the US Edition of the Magazine, as Well as Original Content From Its Staff in Italy Meredith Corporation, one of America's leading media and…
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Content Syndication

Promo Integrates Shutterstock to Become the Video Creation Platform With the Largest Video Library

PRNewswire Apr 16, 2018 0
With Promo, Businesses Can Create Video Ads Quickly, Easily and Affordably, That Can Compete With the Big Brands Slidely the maker of Promo, the #1 video creation solution for…
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Content Management

Adobe Draws the Curtains on Adobe Muse: Now What?

Abhinandan Ghosh Apr 9, 2018 0
Tech Support for Users Available Until 19 May 2019 After Which No Further Features Will Be Developed for Adobe Muse At the Adobe Summit 2018, we witnessed a flurry of new…
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Content Syndication

Concurrent Unveils Software-Defined Content Platform at 2018 NAB Show

PRNewswire Apr 9, 2018 0
Concurrent Offers a Wide Range of Deployment Options – Cloud, On-Premise, or Hybrid – to Store, Protect, Transform and Deliver Content Through Software-Defined Content Platform…
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Content Syndication

Jerrick Media Announces Agreement to Form Abacus in Joint Venture with Thinkmill

PRNewswire Apr 3, 2018 0
Abacus to Provide Users with Powerful Subscription-Based Content Creation, Publishing Tools, and Support for Content Creators and Influencers Worldwide Jerrick Media Holdings Inc., a…
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Content Syndication

Quincy Media Deploys Avid’s Story-centric TV News Workflow Across 14 U.S. Markets

MTS Staff Writer Mar 30, 2018 0
Broadcaster Accelerates News Production with Remote Collaboration Based on Avid MediaCentral Avid, a leading global media technology provider for the creation, distribution and…
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AI/ML

Marketing Evolution Adds Smart TV Data Through Partnership with Inscape

MTS Staff Writer Mar 14, 2018 0
The Addition of TV Data Expands Customers' Ability to Measure and Optimize Campaign Right-Time Marketing Marketing Evolution, leading provider of global AI-based marketing…
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Guest Authors

Getting Audiences to Pay When Everyone’s Behind the Paywall 

Keith Sibson Jan 30, 2018 0
In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook and Google. As a result, an industry once…
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Content Syndication

Interview with David Fortino, SVP of Audience and Product – NetLine Corporation

Avinash Duduskar Mar 22, 2017 0
David Fortino SVP of Audience and Product - NetLine Corporation "Be yourself. Never doubt the importance of staying true to your gut. The mind wavers."On Marketing Technology…
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Content Syndication

Acxiom Announces Audience Cloud For Advanced Cross-Channel Management of Acxiom Data

Avinash Duduskar Jan 5, 2017 1
Acxiom®, announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test…
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Content Syndication

Facebook Copyright ID System To Curb Infringements and Fake News

Sudipto Ghosh Jan 4, 2017 1
If YouTube can do it, why can't Facebook? Oh, wait! Facebook does request its users to take down copyrighted content "if" its software manages to pick any infringements. In 2017, things…
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