MarTech Interview with Anda Gansca, Co-Founder and CEO of Knotch

Hi Anda, you are one of the top MarTech CEOs in the industry. Tell us about your journey and how you arrived at Knotch. The seed for Knotch was planted during my experience as a young immigrant in America, when much of what I experienced through targeted ads, read in publications, and watched in media/tv was not impactful or relevant to me. That led to my interest in helping brands improve their content marketing efforts and to building the Knotch Content Intelligence Platform to help them do that.  We started by…

MarTech Interview with Dmitri Lisitski, Co-founder and CEO at Influ2

Please tell us about your current role and the team you handle. How did you arrive at the company? I’m the CEO and co-founder of Influ2. When I started my first IT outsourcing business, which is now called GlobalLogic, I tried to apply everything that I had learned from being a consumer marketer, but I soon realized that B2B marketing is fundamentally different. A lot of what works for B2C doesn’t work for B2B, and this was what inspired me to found Influ2. It answered the question that I had been contemplating for almost…

MarTech Interview with Jeff Veis, Chief Marketing Officer at Actian

Tell us a little bit about yourself and your work at Actian In my role at Actian, I oversee our global marketing initiatives for products & solutions, partnerships, overall branding and digital efforts. As CMO, I led Actian through a rebrand, launching the company’s new strategic positioning in January 2020. Additionally, my team and I have implemented major campaigns for launching new products and solutions across the Actian portfolio, such as our flagship Avalanche Cloud Data Warehouse solution.  Before taking…

MarTech Interview with Ben Plummer, VP of Marketing at Knotch

Please tell us about your current role and the team you handle. How did you arrive at the company? I currently serve as the EVP of Marketing. I oversee a 10-member team sitting across five verticals, including product marketing, customer marketing, demand generation, communications, and design. I joined the company in December of 2020 after having an informal meeting with Anda Gansca, the Co-Founder and CEO. From our first conversation, I saw a lot of similarities between the business intelligence space, which I helped…

MarTech Interview with Janicke Eckbo, CMO at Cavai

Martech Series interviews Janicke Eckbo, CMO at Cavai to discuss conversational advertising in a reshaped world, the evolving nature of the channel and top tips for marketers. ____ Explain what makes Cavai different from other advertising channels? Cavai is the world’s most advanced conversational advertising platform and we work closely with brands, publishers and agencies to deliver better ad experiences. We’re privacy-by-design, and enable conversational ads through our proprietary ad cloud technology to help…

MarTech Video Interview with Sean Muller, Founder & CEO, iSpot 

Sean Muller, CEO at iSpot, a Unified Cross-Platform Ad Measurement Tool shares thoughts on why TV ad buys aren’t limited to a linear-only or streaming-only approach anymore, and both brands and networks need unified, cross-platform measurement in real time to determine successful audience delivery. iSpot’s unified measurement dashboard allows customers to measure ads at a person-grade demographic level -- the same way they’re buying and selling ads -- across both streaming and linear. These capabilities help validate ad…

MarTech Video Interview with Chris Maccaro, CEO at Beachfront Media

 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And even while connected TV grows, there are still millions of paid TV subscribers out there whose ad experience is managed by legacy (manual) infrastructure. Scaling up TV advertising for both programmers and advertisers now takes an investment in cross-platform interoperability to respond to rapid changes in viewer behaviors. About…

 MarTech Interview with Tobias Knutsson, CEO at Adverty

Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and marketing. Since 2000, I have worked in different positions with more or less all forms of digital communication. Everything from classified ads and banners to being the CEO of one of Sweden’s largest companies in content and native marketing. Games and apps are the communication channel of the future and are already equated with social media when it comes to reach so when the…

MarTech Interview with Shailin Dhar, CEO and Founder at Method Media Intelligence

Shailin can you tell me how and why you founded Method Media Intelligence. I started as a consultant primarily focused on helping advertisers, agencies and platforms understand invalid traffic. I listened to the pain points that were traditionally faced by marketers when it comes to measuring their digital ad-spend and built MMI360  Which I am proud to say is now MRC accredited.  Historically sampled measurement has plagued the ad-technology industry since its inception. Which we solved with a 5 millisecond device…

MarTech Interview with Ashley Kramer, CMO at Sisense

"Using data analytics/business intelligence for better data-driven decision making in marketing is helping CMOs and CDOs understand quickly emerging trends, evaluate new options, find paths to follow, and make decisions faster at scale. These skills will be relevant long after the COVID-19." MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…

TechBytes with Blake Burrus, SVP of Analytics at Quotient Technology

Hi Blake, please tell us about your current role and how you arrived at Quotient. I lead Quotient's Analytics and Insights team as the Senior Vice President of Analytics. Data and analytics are at the core of everything we do at Quotient, allowing us to power media and promotions with exclusive data, measure outcomes, and optimize performance over time to make our partners more successful. I was excited to come aboard in 2016 after working in marketing effectiveness, measurement and brand innovation for over 20 years.…

MarTech Interview with Andrea Maconachy, EVP of Marketing at All Campus

"The fields of marketing and technology are inescapably intertwined. You can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with day-to-day you have to have technological help." Please tell us about your journey into marketing technology and how you started at All Campus. The fields of marketing and technology are inescapably intertwined. In my opinion, you can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with…

TechBytes with Matt Muldoon, President North America at ReadSpeaker

Please tell us about your current role and responsibilities at ReadSpeaker. I was appointed President - North America of ReadSpeaker on May 1, 2020. This role is one where you jump out of bed in the morning excited to start working. I have the privilege of working with both innovative organizations and extremely talented, forward-thinking individuals. ReadSpeaker products and SaaS solutions, coupled with knowledgeable team members, are the key component in developing long lasting partnerships with our clients. Leading the…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown

Roku has released fourth quarter and fiscal year 2020 results. The pioneer in CTV organized a conference call to announce their Q4 financial results for the period ending 31 December 2020. The call was attended by Anthony Wood, Roku's founder and CEO; Steve Louden, our CFO; and Scott Rosenberg, senior vice president, general manager of CTV Platform business. As the leading streaming to TV platform in the U.S., Roku has played an important role in the existing US-centric TV ecosystem. It has been on top of its CTV game,…

Latest in Content Advertising: No more Facebook News for Australian Users

In times of COVID-19, Facebook emerged as a dominant source of news and information related to the pandemic. It is one of the few free-to-publish news platforms that adhere to the third-party fact-checking program with Agence France-Presse and Australian Associated Press. However, things changed this week with the company’s decision to block users and publishers from accessing its news feed online. Australia-based Facebook users would no longer receive Facebook News or notifications from news publishers as the global social…

TechBytes with Jeff Gallino, Co-Founder and CTO at CallMiner

Hi Jeff, please tell us about your current role and the technology you handle at CallMiner. As the CTO of CallMiner, I oversee research, language development, and future product direction. CallMiner has come a long way since I founded the company almost 20 years ago -- today, we’re focused on delivering the most comprehensive speech and interactions analytics platform that enables organizations to more effectively understand and extract insights from the conversations they’re having with customers, and use those insights…

MarTech Interview with Heidi Bullock, CMO at Tealium

"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the channels themselves have evolved, marketing ‘in the moment’ across channels based on dynamic data has remained a huge challenge." Tell us about your current role and the technology you handle at Tealium. I am the CMO at Tealium where I run global marketing. We have a great tech stack that has been well-planned out to fit our organization’s…

TechBytes with Michelle Engle, Chief Product Officer at Vericast

Please tell us about your current role and technology you handle. I am Chief Product Officer for Vericast which includes Valassis solutions.  I am responsible for the strategic direction and execution of all our digital products and solutions.  This includes our tech platform, Illumis™ as well as all of the solutions across our Display Advertising suite from Mobile, CTV, Influencer and more. How much of your roles and responsibilities evolved through the pandemic crisis? What did you learn from these months? During the…

Netflix’s Biggest Competitor is Disney+ in SVOD Business

The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have shown little signs of slowing down. According to data presented by Trading Platforms, Netflix is projected to have 182.2M viewers in the US alone by 2024. Netflix - a Pioneer in the SVOD Industry Still Going Strong Netflix is one of the pioneers of the SVOD industry and has been in business…