MarTech Interview with Ashley Kramer, CMO at Sisense

"Using data analytics/business intelligence for better data-driven decision making in marketing is helping CMOs and CDOs understand quickly emerging trends, evaluate new options, find paths to follow, and make decisions faster at scale. These skills will be relevant long after the COVID-19." MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…

TechBytes with Blake Burrus, SVP of Analytics at Quotient Technology

Hi Blake, please tell us about your current role and how you arrived at Quotient. I lead Quotient's Analytics and Insights team as the Senior Vice President of Analytics. Data and analytics are at the core of everything we do at Quotient, allowing us to power media and promotions with exclusive data, measure outcomes, and optimize performance over time to make our partners more successful. I was excited to come aboard in 2016 after working in marketing effectiveness, measurement and brand innovation for over 20 years.…

MarTech Interview with Andrea Maconachy, EVP of Marketing at All Campus

"The fields of marketing and technology are inescapably intertwined. You can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with day-to-day you have to have technological help." Please tell us about your journey into marketing technology and how you started at All Campus. The fields of marketing and technology are inescapably intertwined. In my opinion, you can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with…

TechBytes with Matt Muldoon, President North America at ReadSpeaker

Please tell us about your current role and responsibilities at ReadSpeaker. I was appointed President - North America of ReadSpeaker on May 1, 2020. This role is one where you jump out of bed in the morning excited to start working. I have the privilege of working with both innovative organizations and extremely talented, forward-thinking individuals. ReadSpeaker products and SaaS solutions, coupled with knowledgeable team members, are the key component in developing long lasting partnerships with our clients. Leading the…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown

Roku has released fourth quarter and fiscal year 2020 results. The pioneer in CTV organized a conference call to announce their Q4 financial results for the period ending 31 December 2020. The call was attended by Anthony Wood, Roku's founder and CEO; Steve Louden, our CFO; and Scott Rosenberg, senior vice president, general manager of CTV Platform business. As the leading streaming to TV platform in the U.S., Roku has played an important role in the existing US-centric TV ecosystem. It has been on top of its CTV game,…

Latest in Content Advertising: No more Facebook News for Australian Users

In times of COVID-19, Facebook emerged as a dominant source of news and information related to the pandemic. It is one of the few free-to-publish news platforms that adhere to the third-party fact-checking program with Agence France-Presse and Australian Associated Press. However, things changed this week with the company’s decision to block users and publishers from accessing its news feed online. Australia-based Facebook users would no longer receive Facebook News or notifications from news publishers as the global social…

TechBytes with Jeff Gallino, Co-Founder and CTO at CallMiner

Hi Jeff, please tell us about your current role and the technology you handle at CallMiner. As the CTO of CallMiner, I oversee research, language development, and future product direction. CallMiner has come a long way since I founded the company almost 20 years ago -- today, we’re focused on delivering the most comprehensive speech and interactions analytics platform that enables organizations to more effectively understand and extract insights from the conversations they’re having with customers, and use those insights…

MarTech Interview with Heidi Bullock, CMO at Tealium

"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the channels themselves have evolved, marketing ‘in the moment’ across channels based on dynamic data has remained a huge challenge." Tell us about your current role and the technology you handle at Tealium. I am the CMO at Tealium where I run global marketing. We have a great tech stack that has been well-planned out to fit our organization’s…

TechBytes with Michelle Engle, Chief Product Officer at Vericast

Please tell us about your current role and technology you handle. I am Chief Product Officer for Vericast which includes Valassis solutions.  I am responsible for the strategic direction and execution of all our digital products and solutions.  This includes our tech platform, Illumis™ as well as all of the solutions across our Display Advertising suite from Mobile, CTV, Influencer and more. How much of your roles and responsibilities evolved through the pandemic crisis? What did you learn from these months? During the…

Netflix’s Biggest Competitor is Disney+ in SVOD Business

The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have shown little signs of slowing down. According to data presented by Trading Platforms, Netflix is projected to have 182.2M viewers in the US alone by 2024. Netflix - a Pioneer in the SVOD Industry Still Going Strong Netflix is one of the pioneers of the SVOD industry and has been in business…

MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just being a cost-center, we’re actually contributing to the company’s bottom-line." James, please tell us about your experience as a CMO of a global tech company through the COVID-19 crisis. My career path has taken me through several different types of roles, each of which brought their own challenges. COVID-19 has been one of those challenges,…

Pandemic-Era Consumers Love Apps But Have Security Concerns

Hybrid cloud data warehouse company Yellowbrick Data announced results of its Tech Trends Survey. The survey is examining consumer attitudes about tech and mobile apps, as well as related issues around data protection. Fielded to more than 1,000 Americans earlier this month, the survey polled consumers about their favorite and least-favorite mobile apps and usage trends, while exploring key security concerns – particularly consumers’ suspicions around popular dating apps in the run-up to Valentine’s Day. App Usage…

TechBytes with Raj Iyer, VP, Product Management at HCL Software

Tell us more about your HCL Commerce Fall Release and how it would help your users generate more sales and revenue in 2021? With new Content Management and new Digital Asset Management capabilities being embedded in the business user tooling, users can manage the customer experience all from one place, one tool. This ensures digital marketers and merchandisers are on the same page, can collaborate and share efficiently and effectively and drive a unified touch with the customer for increased sales and customer…

MarTech Video Interview with Stefan Maris – FreeWheel

https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel, Today, the Pangea of ad tech platforms is slowly drifting apart to accommodate better quality video content and distributed to target audience using robust data, and advanced technology. Freewheel, a Comcast company, the company is revolutionizing the way publishers and marketers transact…

TechBytes with Guy Books, VP Product at GeoEdge

Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed to the right user in a fraction of a second, it’s important to be able to slow down and view the actual ad. AdWatch enables viewing each ad and upholding brand safety protection while providing complete transparency and control to ensure that the publisher’s standards are met and that the ads don’t include unpleasant visuals, IP infringements, or counterfeit goods. Now,…

How to Create a Free Trial That Drives Conversion

Giving away your product or service can seem a counterintuitive way to build a brand, but there are very good reasons companies offer free trials. When executed well, a free trial--providing access to your product for a limited time at no charge--can be a highly effective strategy to acquire and retain customers. While free trials have become de rigueur for software companies, they can work just as well for brands across industries. Gyms have been using them for decades to attract new members and get them in the habit of…

MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase

"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer success." Hi Allison, congratulations on joining the Demandbase team as its new CRO. Tell us about your journey in tech and how your professional milestones. I started in tech in earnest in 2007 doing account management for an executive compensation firm. In that role, I learned the ins and outs of the customer journey and Customer Success…

MarTech Interview with Len Shneyder, VP of Industry Relations at Twilio SendGrid

"The idea that hackers are deploying sophisticated tools and cracking code like Neo stopping bullets is the stuff of Hollywood fiction." How have anti-phishing technologies evolved in the last 2-3 years? The biggest development in anti-phishing solutions is the standardization of DMARC and its enforcement capabilities. Domain-based Message Authentication, and Reporting, and Conformance is a policy that adds to SPF and DKIM and gives a receiving set of instructions on what they should do when an email they received…

Salestech Startup Scratchpad Secures $13 Million in Series A Funding to Bring Comprehensive Workspace to Revenue Teams

Breakthrough Revenue Team Workspace Improves Sales Performance and Efficiency; David Sacks of Craft Ventures Joins Board; Early Customers Include Autodesk, Brex, Lacework, Segment, Sendoso, Snowflake, Talkdesk, Twilio, and Udemy Scratchpad, Inc., pioneer and leader of the workspace for revenue teams and a salestech startup, announced it has secured $13 million in Series A funding. The funding was led by Craft Ventures, with participation from Accel. The new funding will support the company’s rapid growth as it enters its…