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Microsoft Redefines the “Connected Store” Experience with New AI Product & Acquisition

The last time I went out to shop (this was in the pre-COVID-19 lockdown days), I couldn’t find my favorite peanut butter brand. The closest I got to finding one actually left me disappointed-- Because, the package had expired, and the label was missing! I wasted 30 minutes doing the drill. Has this happened to you as well? Must have… It's an ordeal everyone has to go through... Products and shops may differ-- experiences wouldn't. Microsoft understood the pain and took the opportunity to release a new-gen…

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

Asia’s Telecom Powerhouse Reliance Jio Debuts Video Conferencing Tool to take On Google Meet and Zoom

Meet Reliance JioMeet-- A 100% “Made in India” video conferencing tool for every native digital customer who has a smartphone and access to app galleries. Promoted as “India’s Own Secure Video Conferencing Solution” for the pandemic-stricken business population, Reliance JioMeet is already perched to take on the existing market leaders such as Google Meet, Zoom Video, Microsoft Teams, and Cisco WebEx. The JioMeet app is 100% free to use, and can truncate video conferencing with up to 100 users accessing through Google…

Silverbullet Achieves Adobe Audience Manager Specialization

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specializations are earned after organizations achieve a level of certified expertise in an Adobe solution and have demonstrated multiple successful customer implementations. A Bronze-level partner in the Adobe Solution Partner…

TechBytes with Shawna Wolverton, EVP at Zendesk

Customer engagement tactics and targeting activities have changed completely in the last 3 months. How much has contextual agent communication evolved in these months? We’re seeing what were once primarily offline businesses pivot to totally online, and shifting large support teams to remote working. Agents need virtual access to the people, information and tools that give them the ability to collaborate seamlessly and efficiently in order to make sure they keep giving customers the same level of service they need and…

MarTech Interview with Christopher Bo Shields, Co-Founder at Binumi Pro

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud

The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud. Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve…

CCPA Final Regulations: Logic Aside, What to Exactly Expect in the Pandemic Era?

It’s exactly a month since the California Attorney General finalized and submitted the proposed regulations to the California Consumer Privacy Act (CCPA) to the state’s Office of Administrative Law (OAL). Tomorrow, on 1 July, the OAL is expected to review the recommendations and approve the CCPA final regulations. In the midst of the COVID-19 pandemic, the California Governor passed the EO N-40-20 that allows the OAL to take an additional 60 days to complete the review process. To simplify things for CCPA compliance, the AG…

If you are an Indian Startup, Here’s a Good News from Accenture Ventures

Tech giants Accenture and Microsoft have come together to accelerate innovation in the startup ecosystem. The two companies would host the third edition of the Accenture Ventures Challenge for 2020. The Accenture Ventures Challenge is specifically targeting the startup ecosystem in India. The winners would be recognized based on their contributions in these four categories – – Supply Chain Resilience – Channel Shift to Digital Commerce, – Systems Resilience, and – Responsible Technology What is Accenture…

TechBytes with Anudit Vikram SVP of Product at MediaMath

Hi Anudit, tell us about your experience as a Product Management leader in AdTech during a lockdown crisis? Covid-19 has changed the rules of the game with businesses re-aligning their priorities to address the suddenly changed needs of their customers. The key to success in these times is clear communication across the organization, ensuring everyone understands and is on the same page with the new objectives. At MediaMath, our team is set up to change course in required direction swiftly. How do you relay your ideas…

MarTech Video Interview Raffi Bagdasarian – Paket.tv

https://www.youtube.com/watch?v=b_1vPUnWYvY The Pandemic-induced lockdown has unleashed an unprecedented level of obsession with streaming experiences. Video platforms are trying new formats to keep viewers engaged. With TV and on-demand video content charting new heights in consumption and screen-time compared to other native advertising formats, it's time the industry gathers brute momentum behind streaming experiences once the pandemic eases (or the effects of this pandemic vanishes). Paket.tv is already a step…

TechBytes with Hilary Ross, VP of Podcast Media at Veritone One

Tell us about your role and journey into technology. What inspired you to take up the role at Veritone One? My college education and initial jobs after college were focused on politics and environmental law. I worked on a handful of political campaigns at the state level, and as a part of my work on those campaigns, I was exposed to radio, Facebook and local television advertising. That was my first introduction into the advertising world. From there, I have had a handful of opportunities in advertising and…

What Veritone Intends to Achieve with UGC Library from Collab?

The maker of aiWare Veritone has signed a creative agreement with Collab to expand its content licensing services to include User-Generated Content (UGC) Library. As part of the deal, Collab would supply impactful UGC stock inventory to meet the dynamic needs of various marketing and advertising teams in the digital industry. The two companies would provide creatives as benchmarks of digital media continue to evolve around licensing and creative projects. Collab, an independent digital entertainment studio has been a…

MarTech Interview with Jim Benton, CEO at Chorus.ai

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi Jim, from Sales to becoming a CEO-- How did you plan your transition through the Dotcom era to the modern AI era? Starting my career with AT&T provided a great foundation for my future as I was able to work alongside innovative startups in Silicon Valley selling AT&T's new eCommerce and Interactive solutions products. During this time I actually won a…

How The Latest $60 Million Funding Could Set SaaS Subscription Financing On A Fast-Track Path

SaaS subscription financing a very exciting space, especially when not every customer has the same set of needs and objectives SaaS subscription has been around for some time now, yet, it’s one of the most complex business models to master. The shift toward a Cloud-based subscription is showing signs of massive disruption. Customers are willing to pay more for experiences and ease of use, than merely subscribing to the product or feature. This unique CX and service-related model make SaaS subscription financing a very…

Genesys Taps Google and Microsoft Veteran Joyce Kim as New CMO

The leading cloud customer experience provider - Genesys has added a new business unit dedicated to workforce engagement management with Merijn te Booij as head. Former Google and Microsoft marketing executive Joyce Kim is also joining the unit as the new Chief Marketing Officer (CMO). Joyce Kim succeeds Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions. As CMO, Joyce would head worldwide marketing for Genesys, reporting to Chief Executive…

Getting BIMI-Ready: How DigiCert-Valimail Partnership Enforces VMC/ DMARC Compliance

Companies are preparing to comply with VMC/DMARC using Brand Indicators for Message Identification (BIMI). Valimail and DigiCert have come together to support companies in their effort to get BIMI-ready in quick time. BIMI is the new gold standard in pilot that help companies to display their brand insignia, such a logo or an emblem in emails with a VMC stamp. VMC is Verified Mark Certificate. DigiCert is the world’s leading provider of TLS/SSL, IoT and other PKI solutions, and Valimail is the leading provider of…

Top Data Science Interivew: TechBytes with Eyal Mekler, VP APAC at Sisense

Hi Eyal, from Tealium to Sisense - What inspired you to make the transition?  Helping an organization to harness the power of data to drive business improvement and optimize outcomes has always been a passion of mine. Tealium’s focus was on Customer Data Platforms, which have significant potential for organizations that want to revolutionize the customer experience. It’s an incredibly innovative space, and it was a pleasure to be part of such a growing team. Sisense to me was the next logical step, as it widens the…