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Deepening Salesforce CRM Integrations to Improve CX for Financial Services

Hearsay Systems Deepens Salesforce CRM Integrations to Improve Financial Services-Focused Customer Experiences; Announces Investment from Salesforce Ventures Salesforce CRM integrations have been driving the last mile customer experience management demands for various industries. In a major announcement from the Salesforce economy, last-mile CDP company for the financial services Hearsay Systems has announced a strategic Salesforce partnership. The new-age CDP - Cloud CRM partnership will further empower Marketing and…

MarTech Interview with Alexander Kvamme, CEO at Pathlight

"I believe the concept of a flexible work scheduling and arrangements is permanent. Companies will need to institute new norms to cope with people working from home." Tell us a bit about Pathlight? Specifically, tell us how it can help sales leaders manage their teams? Pathlight is all about democratizing, spreading, and empowering world-class management at every level. What does that mean for sales leaders? Many things. First, our platform allows them to empower their best managers, give them more leverage, save…

MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

TechBytes with Adrian Johnston, SVP of Cloud Applications, Japan and Asia at Oracle

Hi Adrian, please tell us about your role and the journey at Oracle. I am the Senior Vice President of Cloud Applications for Oracle in Japan and Asia Pacific, and I lead the business for Oracle’s Cloud offerings in the apps space. I first joined Oracle in 2002 as Vice President of Applications and Product Operations for Asia Pacific before taking on several other positions, including Vice President of the Applications Midmarket business unit. How is the SaaS market in the APAC region different from North America and…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

TechBytes with Abhishek Deshmukh, VP of Engineering & MD at Zendesk

Hi, please tell us about your role and the team/technology at Zendesk. As the VP of Engineering, I lead product development for the Zendesk Support Suite, which brings together our products Support, Guide, Chat, Talk and Social Messaging into a single omnichannel solution. The Suite Team is a globally distributed team of talented professionals who build amazing products for our customers. In my capacity as MD, I oversee operations for Zendesk Singapore, with a key focus on product development, government relations,…

TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions but, as with most things, it is a bit more nuanced than that. Data-informed decision making is critical, but we have to marry the insights we glean from data analysis with our human sense, understanding, and empathy for our clients and their customers, especially when working with such a new set of critical issues for our clients. A…

MarTech Interview with Roy Lindemann, CMO at ReadSpeaker

"As sales teams are constantly on-the-go, voice-enabled applications can help them easily listen to sales information that is critical to help salespeople effectively do their jobs." Tell us about your role and the journey into tech before joining ReadSpeaker? I joined ReadSpeaker in 2004 as cofounder and Managing Director of France and French Territories before I became CMO in 2008. Prior to my roles at ReadSpeaker, I worked as the General Manager at MTV and Game One from 1995 to 2004, where I managed a team of 70…

Hype or Just Normal: 5G Adoption and the Future of Connected TV and OTT

According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV technology ecosystem is in a dynamic state of transition. Its future is heavily dependent on how quickly telecom service providers adopt 5G capabilities. According to the recent survey on the role of 5G and perceptions of broadcasters across the globe, Nevion found out that nearly 82% of the respondents agreed that 5G will “Eventually replace…

Will the US Podcast Advertising Revenue Hit $1 Billion Mark?

According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish run in the last two quarters, podcast formats are seen to be performing better than other advertising channels. The reason? The DIY content creation which can be easily scaled to meet ad messaging standards across multiple marketing genres… According to the IAB report, the US…

Volunteers Make Music Videos, Share Hobbies and Stories, to Help Dementia Patients and Older Adults Isolated by COVID-19

More than 2 million older Americans reside in nursing homes and assisted-living facilities in America, and for many of them, particularly those in memory care units, the loss of outside visits due to COVID-19 has led to worsening mental and physical health. Massachusetts-based Generus saw the need and began an initiative allowing volunteers to create pre-recorded "Video Visits" to let seniors know they are not forgotten, ignored or alone. Marketing Technology News: Globo Named Anchor Partner Of Plug And Play’s Media…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

MarTech Interview with Tim Brown, CEO at Magnolia

"“Omnichannel is an inescapable requirement of a modern Digital Experience (DX). It follows that the key underlying platform requirement for our customers is an ability to seamlessly assemble content, data and transactional services across a range of applications and platforms far broader than just marketing”." Hi Tim, please tell us about your current Marketing and sales goals? We’re focused on maintaining our exciting revenue growth as we add to our existing 400+ global customer base. Of course, in the common…

Product Launch: Amazon Interactive Video Service (Amazon IVS) with Live-Streaming Capabilities

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

The American Council of the Blind Honors Disney+ for Immersive Audio Description

Popular subscription Video on-demand (VOD) streaming service provider Disney+ is entertaining millions of users with great content. But, the platform has earned special recognition from an unexpected quarter. The American Council of the Blind (ACB) has recognized Disney+’s immersive content delivery campaigns and honored it with the 2020 Achievement Award in Audio Description. The ACB is an independent US-based organization which strives to provide security and equality of opportunity to all blind and visually-impaired…

TechBytes with Blair Robertson, CTO at TVSquared

Hi Blair. Please tell us about your role and the team/technology at TVSquared. TVSquared is the world leader in TV and streaming analytics globally. We increase the value of video advertising for both advertisers and media owners by measuring, proving and optimizing business outcomes. We have active customers in over 70 countries including publishers, demand-side platforms (DSPs), multichannel video programming distributors (MVPDs), national and local broadcasters, media agencies and thousands of brands. As Chief…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

MarTech Interview with Sam Jacobs, Founder and CEO at Revenue Collective

"Our mission is to further the careers of leading revenue operators and help non-founding executives accelerate their professional development." Hi Sam, please tell us about your role and the team/technology at Revenue Collective. After spending 16 years building high-growth companies in commercial leadership positions, I founded Revenue Collective in 2016 to help my peers and colleagues share best practices and insights. Today, Revenue Collective is a rapidly-expanding private membership for the top Sales and…

Microsoft Redefines the “Connected Store” Experience with New AI Product & Acquisition

The last time I went out to shop (this was in the pre-COVID-19 lockdown days), I couldn’t find my favorite peanut butter brand. The closest I got to finding one actually left me disappointed-- Because, the package had expired, and the label was missing! I wasted 30 minutes doing the drill. Has this happened to you as well? Must have… It's an ordeal everyone has to go through... Products and shops may differ-- experiences wouldn't. Microsoft understood the pain and took the opportunity to release a new-gen…