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Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO

SEO is Search Engine Optimization. But, in the current pandemic-induced lockdown, we can call SEO as 'Stable Employment Opportunities.' For all Content Marketing teams chasing big-website-numbers month after month, the latter will make sense, isn't it? COVID-19 (SARS-CoV2) is wreaking havoc on Content Marketing. B2B Media Publishers are finding it extremely hard to attract relevant readers to their websites even as Video streaming platforms continue to see a daily rise in their traffic and subscribers. Companies spend…

Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing

In the COVID-19 stricken economy, here’s the first-big positive news today, and it’s worth ‘billions’. Yes, when location data companies merge, they take in mighty-high expectations and attention. Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers, publishers, and agencies. It is astonishingly ‘easy’ to gauge how many global…

MarTech Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product & Marketing Officer. So, not only am I responsible for our go-to-market strategy, but also our product strategy. My team manages everything from our product design and roadmap to our messaging, programs and campaigns. As to what inspired me to join…

MarTech Interview with Amy Leifer, EVP of Operations and Services at Xandr

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations & Services, my role at Xandr puts me in the center of Xandr’s business by working with and supporting our entire Sales organization and making sure we support every single client that buys our media and uses our platform. As we introduce new products into the…

Has COVID-19 Widened Everyone’s Digitized Existence?

Coronavirus has opened up cans of worms when it comes to adequately bridge the digital divide between brands and netizens, and how they affect Digitized Existence. Times have changed drastically since the last time we hit a recession. We are staring at a slowdown in 2020. Between 2008 and 2019, we have statistically outdone our own expectations, digitally speaking. Apple iPhone was introduced in 2007 and Android in 2008. Today, more than 50% of global residents use smartphone embedded with these OS. The number is a…

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

MarTech Interview with Per-Olof Schroeder, CEO at InRiver

"I believe AI will play a more central role in augmenting the buying experience going forward and will certainly be relevant to our customers." Know Me Hi Per-Olof, tell us about your journey into the PIM industry. What inspired you to join inRiver? My journey into the PIM industry started over 20 years ago during the dot-com boom and e-business transformation at IBM. I’ve spent the last 15 years in SaaS companies, building the business for software and services for Microsoft as the leader of the Productivity and…

MarTech Interview with Seth Siegel, North American Leader Artificial Intelligence Consulting at Infosys

"AI is not a destination, it is a once in a generation transformation that will take time." Hi Seth, you are a pioneer in the AI and Emerging tech realm. How did you start with Infosys? I joined Infosys in June of 2019. The reason I came here is that we have the unique intersection of being able to build an executable strategy. Many services firms love to do strategy work and then fail at execution. Some are great at execution but make everything about price. What drew me to Infosys is that we make it about realized…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

TechBytes with Tim Royston-Webb, Executive VP of Strategy at HG Insights

You have an extensive commercial background, tell us about your journey in Technology Intelligence. How did it begin? While I have always been involved in technology, first as a Developer, then a Consultant, and later a CIO for a medium-sized enterprise, I was fortunate in the 90s to work for Gideon Gartner when he left Gartner Group to start GiGa, a competitor to Gartner Group that went from $0 - $65m in Sales in just 4 years. Gideon saw an opportunity to disrupt a traditional market that had an outdated model, and…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer

American online learning platform Coursera has hired Dr. Betty Vandenbosch as its new Chief Content Officer. Betty replaces Dil Sidhu, who is heading back to the UK to be with family. The new Chief Content Officer will join the company effective 13 April 2020. In March, Coursera reached an important milestone. It now boasts of 50 Million registered online learners, who access a vast catalog of top-quality and stackable learning content from the leading university and industry partners. The online learning…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

TechBytes with Travis O’Neil, SVP of Operations at GumGum

Tell us a bit about GumGum. We got our start and still derive the lion’s share of our business in the Digital Advertising industry, but GumGum is, more broadly, a technology company whose core competency is Machine Learning solutions that extract value from text, images, and videos. We currently have both a sports sponsorship valuation business rooted in Computer Vision logo recognition technology, and an advertising business serving contextual targeting and brand safety intelligence solutions along with an array of…

MarTech Interview with Tod Loofbourrow, CEO at ViralGains

"There is a major convergence happening between Martech and Adtech systems now, described by the clever moniker MadTech." Hi Tod, tell us about your journey into data management technologies. What inspired you to start at ViralGains? ViralGains is all about turning advertising into a two-way conversation and helping brands interact in authentic ways with consumers. I saw an opportunity with ViralGains to use Artificial Intelligence (AI) to bring massive scale to that interaction and to find patterns in consumer…

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

TechBytes with Lorraine Emmett, Managing Director at EC-PR

Tell us about your role and what inspired you to start in this PR industry? I’m the Managing Director so I’m required to be a bit of a jack of all trades – developing the strategies to ensure our business succeeds. That said, my priority is to keep my team happy, inspired and motivated so that they can do the same for our clients. I particularly love developing a Communication strategy and delivery models both for Emmett & Churchman and for our clients – it enables the subsequent PR delivery to be so much more robust…

MarTech Interview with Frans van Hulle, CEO and Co-Founder at PX

"I believe that to be disruptive, you need to be able to elevate yourself about the situation; it’s very hard to be disruptive when you are intensively involved in the day-to-day." Hi Frans, please tell us how you prepare yourself for the disruptive world of technology? Disruption starts with a very good understanding of the specific industry and its pain points. Part of how I and the company prepared for our current disruptive role in the customer acquisition space is 10 years of hard labor through which we obtained a…

TechBytes with Arun Kothanath, Chief Security Strategist at Clango

Know My Company Hi Arun. Please tell us about your journey in technology and how you started at Clango. The current cybersecurity team started about 26 years ago. The team did pioneering work in providing solutions that focused on application security. A few years later, the team started focusing on areas concerned with User Identity, as the industry was still defining what it needed. The current cyber team at Clango encompasses skills that are required to address every aspect of Identity Management in an enterprise.…