TechBytes with Amit Shetty, Sr. Director, Product at IAB Tech Lab

Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced? Could you elaborate on how these work in the CTV / OTT ecosystem? ads.txt (and app-ads.txt) is a transparency mechanism that enables publishers to state the “authorized digital sellers” of their inventory. The recent update IAB Tech Lab released is to better support the additional…

MarTech Interview with Simon Esland, VP Decisioning Practice Lead at Merkle

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…

Renowned Civil Rights Attorney and Author Roy Austin Joins Facebook as VP of Civil Rights

Social media platforms like Facebook and Instagram have become the beacons of the civil rights movement in the modern era across the world. From stopping wars to creating awareness about civil rights, a lot is happening in the social media space, and hiring an expert to weld human rights ethics with technology seems to be the most intelligent step.  Last week, Facebook announced that Roy L. Austin, Jr., will join Facebook to establish the company’s new civil rights organization. Roy Austin is a  nationally renowned civil…

MarTech Interview with Sara Spivey, CMO at Braze

"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services, meaning brand loyalty is at an all time low." Hi Sara, please tell us how you started in martech and the journey in marketing and sales. My first job in martech was in 2008, so I am in over a decade now.  I really wanted to market and sell a product that I actually would use. I think having the customer’s perspective anytime you are selling…

TechBytes with Dorian Stone, General Manager at Grammarly Business

How does Grammarly work for Enterprise and individual contributors? Grammarly’s AI-powered writing assistant helps 30 million people and 30,000 teams communicate more clearly and effectively every day. With integration across multiple platforms and devices, we serve as a helpful coach empowering our customers wherever they communicate. Our product offerings use AI to analyze and identify ways to enhance writing. This goes beyond spelling and grammar, offering suggestions around many dimensions of communication,…

TechBytes with Thomas Høgebøl, the CEO and co-founder of NoA

Hi, please tell us how you manage to stay on top of your Martech and Adtech business in 2020? 2021 will be vital for NoA’s global acquisitions and expansion, following a sharp increase in martech revenue.  Growth for NoA in 2021 will be both organic and inorganic as we eye up further expansion through global acquisitions. At present, around 40% of NoA’s work is with global brands outside of Scandinavia and this is growing fast. This year, unlike many of our competitors across the advertising industry, we maintained…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

DX Platform ON24 Files For IPO; Intends to List Shares Under Ticker Symbol “ONTF”

The leading provider of cloud-based digital experience (DX) and MarTech RADAR company, ON24, has filed for IPO. platform ON24 has filed for IPO. In its latest official announcement, ON24 announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering (“IPO”) of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. ON24 intends to list its…

TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

TechBytes with Peo Persson, Co-founder and CPO of DanAds

Hi Peo, please tell us how you managed to stay on top of your Martech and Adtech business in 2020? For everyone in the business, it was a year of survival rather than a year of growth. What we got wrong in 2020 was expecting things to continue as normal. That the media industry would continue to grow, and, in turn, companies would have advertising budgets to optimize this growth. Instead, PWC’s Entertainment and Media Outlook 2020-2024 report anticipates that online advertising in the UK will be down by 5% this year…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

TechBytes With Ritesh Idnani, President Of Business Process Services, Tech Mahindra

About Me Please tell us about the role you handle and how you arrived at TechMahindra I’ve been working in technology and technology-enabled business services for over two decades across IT services, BPO, SaaS/ BPaaS, outsourced product development, engineering research and development, and automation/ cognitive computing businesses. Prior to Tech Mahindra, I’ve held various senior executive leadership roles at large tech-focused organizations. At Tech Mahindra, I drive our business process services organization, digital…

UJET CCaaS Cloud Contact Center Unifies Enterprise Customer Data with Oracle Cloud CX Service

UJET CCaaS Cloud Contact Center Now Available on Oracle Cloud Marketplace for a Single Source of Truth and more Intelligent Customer Experience using Enterprise Customer Data UJET Inc., the world’s first and only CCaaS 3.0 cloud contact center, and a member of the Oracle PartnerNetwork (OPN), today announced its integration with Oracle Cloud CX Service and its availability on Oracle Cloud Marketplace. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.…

TechBytes with James Lapic, Chief Technology Officer at Zipwhip

How do you think email marketing teams should start embracing cold emails and phone call trends in B2B industry? In 2021, I think you should say, ”Goodbye Email and Phone Calls, Hello Business Texting.” The pandemic has forced us into a mobile and contactless world requiring businesses to digitally transform overnight. We’ve found that 56% of people are saying they now use their mobile devices more than before COVID and 38% of people are getting more news and alerts via text. Texting has given people an important…

Khoros Acquires CX Innovator Topbox; Snags Fresh Funding from Vista Equity Partners

Khoros has announced that it has acquired enterprise customer experience (CX) analytics software maker Topbox. The global leader in digital-first customer engagement software has also closed on an additional equity investment from existing Khoros investors, including leading global technology investment firm Vista Equity Partners (“Vista”), to help accelerate the Company’s momentum in the CX market. What Khoros' Acquisition of Topbox Means for CX Journeys Leading brands use Khoros to power approximately 500 million daily…

Predictions Series 2021 with Verizon Media’s Chief Business Officer, Iván Markman

Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers: coming out of 2020 there will be a confluence of factors that will likely create very unique consumer patterns. For starters, there will be continued uncertainty around the pandemic and its cure (vaccine timing and effectiveness, collective immunity, etc.) as well as the economic impact on households (employment, stimulus, impact to savings and…

MarTech Interview with Stan Pavlovsky, CEO at Shutterstock

"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe, including people social-distancing, wearing masks, waving from indoors and cars, speaking from far distances or communicating through technology." What’s the feeling of having such an important job in such a different moment in the industry? What are the main challenges? I transitioned into my role as CEO of Shutterstock on April 1st, after…

TechBytes with Ben Howell, Director, Product Management at Veritone

Please tell us about your experience as a Product Management leader through the COVID-19 crisis.  I’ve been with Veritone through an acquisition of my previous company, Wazee Digital, for almost a decade. For the last two and half years, I’ve led product management for Digital Media Hub, a cloud-native, AI-enabled media management platform, specifically designed for content owners to help them organize and monetize their content. The last nine months has been an interesting yet creatively-challenging experience. The…

MarTech Interview with Umesh Sachdev, CEO and co-founder at Uniphore

"Working together with the Tech Mahindra team, we’ll be able to combine the power of AI, automation and analytics to help businesses around the world reduce costs, improve customer satisfaction and – especially important for the work from home era – improve security using advanced biometrics capabilities." Hi Umesh, please tell us about the role you handle and how you arrived at Uniphore. I am the CEO and co-founder at Uniphore. My cofounder Ravi and I worked together during our time as students at the Jaypee Institute…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…