MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

TechBytes with Ayal Steiner, VP of Global Ad Revenue at Outbrain

Please tell us how Outbrain is preparing for the FIRST biggest Sales season of the COVID-19 era. We are seeing a clear trend of established brands moving into Direct-To-Consumer models and leveraging digital channels such as Search, Social and Discovery to reach customers. Historically we have always seen a surge in advertiser activity towards global sales events such as black friday / cyber Monday etc, but with Covid-19 we expect an unprecedented surge in activity. We are running workshops and online webinars to…

What Will Happen to E-commerce After the Pandemic Is Over?

By now, the market trends are clear — industries that are conducive to social distancing are thriving, and others aren’t. E-commerce is a major beneficiary of the pandemic, with e-commerce growth said to have accelerated the equivalent of 4 to 6 years under non-pandemic projections. However, now that a coronavirus vaccine emerges, there’s an end in sight to the pandemic — and to “the new normal.” So, what’s going to happen to the e-commerce industry after the pandemic is over? Will consumers go back to their old ways, or…

TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia

Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy.  This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data. The CDP wars have…

MarTech Interview with Steve Kristy, CEO at LiquidPixels

"E-Commerce businesses in particular profit from advanced colorization techniques, product customization and personalization, and image optimization." Hi Steve, please tell us about your journey into the imaging/technology space and how you started at LiquidPixels. After 18 years in the yellow box of Eastman Kodak, trying to push them into the digital era, I left my position at Kodak.com. During the ensuing four months, I investigated a half-dozen different ideas, eventually drafting business plans for two of them.…

TechBytes with John Landsman, Manager, Research Analytics at SparkPost

Please tell us about the major factors that affect customer behavior on digital platforms? Key factors are: easy access; control of content/contact; useful and relevant information; timely response; and privacy, along with an assurance that shared personal data will actually be used to create personalized communications and experiences. How do ecommerce companies like Amazon and Walmart influence shopping trends across all retail channels? Their strength lies in the competitive power of their size, assortments,…

MarTech Interview Series with Lynne Capozzi, Chief Marketing Officer at Acquia

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing messages will lose the jargon. In 2021, the marketing language will continue to see less use of jargon and be more genuine. COVID has taught marketers the value of straight talk and the appreciation of value-based messaging. Consumers are faced with a barrage of messaging from a variety of…

TechBytes with Christian Monberg, CTO and Head of Product at Zeta Global

Hi Chris, please tell us how much your role and functions changed in the last 6-8 months. In my role as CTO and Head of Product, I’m responsible for ensuring our product strategy and vision align with our business strategy. As you can imagine, our customers’ needs rapidly changed in the last eight months, requiring us to adapt quickly. Our Product Advisory Board and group of Product Advisor SMEs are more important than ever. To succeed, we’re spending more time with our customers to learn about their evolving…

Predictions Series 2021: AdTech is Moving Unbelievably Fast to Dislodge Cookies and Everything Else You Use Want to Track Consumer Behavior

Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing Ethical web scraping needs among the C-suite decision-makers. We are back with our popular "Prediction Series" for the coming year. In the current year, we endured a tough economic and pandemic crisis that left us eons trailing behind our targets and plans -- but, does time stop? We know the answer, isn't it! In Part 1 of AdTech trends…

MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just being a cost-center, we’re actually contributing to the company’s bottom-line." James, please tell us about your experience as a CMO of a global tech company through the COVID-19 crisis. My career path has taken me through several different types of roles, each of which brought their own challenges. COVID-19 has been one of those challenges,…

TechBytes with Andrew Caravella, VP of Global Partnerships at Sprout Social

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform. This not only empowers social…

Top ABM Interview: TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail

"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the psychographics of a consumer to learn more about what they are thinking." Hi Mike - please tell us about your role at Oracle and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? As senior vice president and general manager of Oracle Retail, I am responsible for strategy, enablement, development, sales, service, and…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

TechBytes with Wendy Johnstone, Chief Operating Officer, Asia Pacific at Zendesk

Hi Wendy, please tell us about the recent findings in your latest research in partnership with Enterprise Strategy Group (ESG). Working with ESG, we set out to understand the extent to which the customer experience yields business results. Our research found there is indeed a clear link between investing in CX and business growth in areas such as market share, increased customer spend, and pivoting processes over the last six months. That said, the majority of businesses in the Asia Pacific are still in the early…

MarTech Interview with Rashmi Vittal, Chief Marketing Officer at Conversica

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces."  Hi Rashmi, please tell us about your journey into marketing and how you started at Conversica. I’ve been in enterprise software for over 25 years. During that time, I’ve brought to market different AI-powered solutions from content and predictive analytics solutions to now Intelligent Virtual…

5 Incredible Instagram Features Launched in 2020

Instagram is one of the most popular visual content platforms. It is redefining the way we create content, share it with audiences, and the way we like to shop for our best brands. If you want to study online consumer behavior trends using social media, there is no better place than Instagram. And, the kind of Instagram features that were launched in 2020 validates the point that every social media marketing team has been trying to make since Day 1- "add sales directly to the funnel". COVID-19 gave us that opportunity to do…

MarTech Interview with Suzanne Kounkel, CMO at Deloitte

"Consumer needs can change quickly, something we experienced tenfold during the pandemic, and it’s important for brands to listen and react to these evolving needs in real time." About Me Hi Suzanne. Welcome to MarTech Series. Please tell us about your journey in Marketing and how you arrived at Deloitte. Thanks for having me. My journey in Marketing and Sales—and my journey with Deloitte—are very much one and the same as I’ve spent most of my career here focused on these areas. As Chief Marketing Officer for the…