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    • MarTech Interview Series
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
    • Tech Bytes
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Behind Brand Storytelling: What Makes Your Website Story Work
        Behind Brand Storytelling: What Makes Your Website Story Work
      • Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
      • Should You Trust SSAI in CTV Advertising?
        Should You Trust SSAI in CTV Advertising?
      • Predictions Series: Top 10 Trends in Digital Advertising in 2020
        Predictions Series: Top 10 Trends in Digital Advertising in 2020
      • 10 Terrible Ways to Start a Presentation
        10 Terrible Ways to Start a Presentation
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
    • MarTech RADAR
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Guest Authors

Behind Brand Storytelling: What Makes Your Website Story Work
Guest Authors

Behind Brand Storytelling: What Makes Your Website Story Work

More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the …

Lada Bakanova3 hours agoDecember 9, 2019 0 30
Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
Guest Authors

Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers

As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount …

Rob Friedman6 hours agoDecember 9, 2019 0 45
Should You Trust SSAI in CTV Advertising?
Guest Authors

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some …

Anna Kuzmenko9 hours agoDecember 9, 2019 0 72
Predictions Series: Top 10 Trends in Digital Advertising in 2020
Guest Authors

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store …

Wesley MacLaggan22 hours agoDecember 6, 2019 0 123
10 Terrible Ways to Start a Presentation
Guest Authors

10 Terrible Ways to Start a Presentation

We‘ve all seen presentations to large groups where the presenter takes the stage nervous, sweating, with a dry mouth and …

Danielle Daly Sabaris1 day agoDecember 9, 2019 0 152
Top 5 Best SEO Service Agencies in Dubai
Guest Authors

Top 5 Best SEO Service Agencies in Dubai

In today’s internet age it is imperative to hire a good SEO (Search Engine Optimization) service agency to boost your …

Vinod Reddy1 day agoDecember 6, 2019 1 189
Social Selling Is Risky Business: How to Mitigate the Dangers
Columnists, Guest Authors

Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark …

Mike Orr4 days agoDecember 6, 2019 0 277
Ad Fraud: The New Way to Launder Money
Guest Authors

Ad Fraud: The New Way to Launder Money

What happens when you ignore a crime that you perceive as victimless? Brands are writing off the monetary losses of …

Asaf Greiner4 days agoDecember 3, 2019 0 360
What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
Guest Authors

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on …

Chris Beer4 days agoDecember 3, 2019 0 369
Where Are NFPs Going Wrong with Their Advertising?
Guest Authors

Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in …

Will Goodhand4 days agoDecember 3, 2019 0 271
We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
Guest Authors

We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned

Today, we tend to take advantage of the way software moves our lives forward. Whether we’re using it to take …

Adrian Cohn5 days agoDecember 2, 2019 0 272
The Reinvention of Retail: Oblivion or Opportunity?
Guest Authors

The Reinvention of Retail: Oblivion or Opportunity?

Numerous articles say we’re set for a “Retail Apocalypse” to progress throughout 2020, as e-commerce continues to penetrate consumer lives …

Katie Gilsenan5 days agoDecember 2, 2019 0 224
Shaping the Future of Work One Brick at Time
Guest Authors

Shaping the Future of Work One Brick at Time

Everyone has assumptions about what the future of work looks like, but it’s always something “out there” that will come …

Suresh Sambandam5 days agoDecember 2, 2019 0 279
Top 5 Best Mobile App Development Agencies in Bahrain
Guest Authors

Top 5 Best Mobile App Development Agencies in Bahrain

We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for …

Vinod Reddy5 days agoDecember 2, 2019 0 282
AI 2020 Predictions from Tom Libretto, CMO at Pega - What’s next for Marketing?
Guest Authors

AI 2020 Predictions From Tom Libretto, CMO at Pega – What’s Next for Marketing?

Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is …

PRNewswire6 days agoDecember 6, 2019 0 181
Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity
Guest Authors

Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity

The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination …

Kam Zulawski6 days agoNovember 27, 2019 0 304
The Keys to Creating a Successful Private Business Podcast
Guest Authors

The Keys to Creating a Successful Private Business Podcast

Considering how popular podcasts have become, particularly among millennials, it makes sense that an increasing number of businesses are creating …

Neil Garrett6 days agoNovember 27, 2019 0 229
3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing
Guest Authors

3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of …

Molly Clark6 days agoDecember 4, 2019 0 285
Bridging the Gap Between Customer Expectations and Reality in Telco, with Conversational AI
Guest Authors

Bridging the Gap Between Customer Expectations and Reality in Telco, with Conversational AI

This article is co-authored by Sverre P. Jonassen Meeting the expectations of consumers in today’s on-demand world is by no …

Henry Vaage Iversen6 days agoDecember 6, 2019 0 294
Tips on How to Resurrect Your IT Department Budget
Guest Authors

Tips on How to Resurrect Your IT Department Budget

With Halloween and Day of the Dead behind us, the fear of mismanaging budgets for IT departments is a feeling …

Alan Conboy6 days agoDecember 4, 2019 0 253

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