The COVID-19 pandemic has affected industries across the globe, but most perhaps none so directly as health care. While the most obvious changes have occurred in how and where care is…
Read More...

Market context In many major markets around the world, particularly the U.S. and U.K., 2021 looks like it’s going to be a very different and very much more positive year than 2020.…
Read More...

Last year’s surge in e-commerce sales will not be remembered as a pandemic-era phenomenon that eventually gave way to a return to brick-and-mortar normalcy. Instead, it will be marked…
Read More...

In 2020, digital customer acquisition and retention strategies took a front seat to accommodate for the meteoric rise in e-commerce. As we turn our eyes to what 2021 holds, brands must…
Read More...

The post-pandemic economic recovery view is now beginning to come into focus. According to the U.S. Federal Reserve, the jobless rate will fall to 4.5% this year (from 6.2% as of…
Read More...

The term artificial intelligence (AI) may lead some to conjure their worst fears. Through sci-fi movies and pop culture, many of us have been misled to believe that AI is synonymous…
Read More...

We are starting to see an increase in simulators in the corporate training arena. HR and other departments and general management, including marketing and sales teams are recognizing…
Read More...

Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of capital, pricey talent, and…
Read More...

Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Like many business practices over the past year, the…
Read More...

In 2020, the world of work changed overnight; all at once, companies were implementing more digital systems in an extremely short timeframe, and transforming into hybrid or completely…
Read More...

Programmatic traders are the lifeblood of digital advertising, an industry expected to grow by more than 21% this year. That growth, however, has arguably come at a cost: New…
Read More...

The transition from physical to virtual in the event landscape in the pandemic year has led to numerous advantages for all event stakeholders at every point in time. The primary reason…
Read More...

For years, Agile strategies have favored self-organizing, collaborative teams, yet without clear strategic direction from team leaders, many Agile transformations fail, write Philippa…
Read More...

“I know these unprecedented times are crazy, but we should hop on a call!” The global pandemic wiped out the pre-Covid world of a typical seller. Coffee dates, office drop-bys,…
Read More...

Here are 7 Tips that Can help! For tech professionals, remote work isn't a new fashion trend. Over the past decade, remote work opportunities have grown by 91%. The increase is due to…
Read More...

Competitors in any sector are extremely protective of their data for many reasons — among them competitive advantage and brand reputation. The pressing need to safeguard data at all…
Read More...

If you’re responsible for customer acquisition across all channels —  e-commerce, chat, SMS, telesales, in-store —  your daily feed is almost certainly spoon-feeding you business advice…
Read More...

Your ads all aim to get leads to click through to the landing page, and then the landing page has to achieve the crucial task of getting the visitor to complete the desired action.…
Read More...

The SaaS industry had its first touch with a herculean crisis as the COVID-19 pandemic spread through like wildfire across the globe in 2020. The industry was in a nascent stage during…
Read More...

Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built…
Read More...