With businesses and schools up and running, and mask mandates slowly being phased out, it’s easy to think the pandemic is behind us. But whether COVID-19 is on its last legs or not, one thing remains: its impact is lasting. From the rise…
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As more people lend their ears to audio content across a variety of platforms, consumer brands are increasingly focusing on sound, making audio logos a mainstay of their marketing strategies. Audio is fertile ground for connecting with…
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Television was and continues to be one of the biggest and most impactful advertising channels of the last 70 years, but it also wasn’t an open ecosystem for advertisers. High friction sales processes, complex media planning processes, and…
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Brands today are operating in a world of incredibly short attention spans. Both consumers and brand marketers are overstimulated and overwhelmed by a surplus of data and information. For brands, determining what data to pay attention to and…
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Running a successful company comes with its share of risks. Nowadays, businesses need to contend with cybersecurity threats, the proliferation of new technology, challenges related to work-from-home arrangements, and so much more. While the…
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Mind reading isn’t just reserved for vampires, wizards and Professor X. B2B marketers can conquer this superpower too… to an extent. They can identify the thoughts of their audience, sense their interest, learn what they want and how to…
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The pandemic pushed all of us to live more of our lives through a screen. And this shift to a "digital first" lifestyle means the purchase funnel doesn't really exist anymore. The pressure for immediacy has thrown pre-pandemic access…
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Third-party cookies need little introduction. They follow us around the web as we figure out what we want to buy, then allow advertisers to promote these items to us when we go elsewhere online to consume content. The latest sneakers sit on…
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New data regulations pose challenges on how businesses store, process, and manage data. From the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to the more recent Chinese Personal Information…
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Fortunately, in the UK, it seems that the retail industry is finally emerging on the other side of the pandemic, equipped with powerful technology and ready to start investing in growth again. However, there are still obstacles on the path…
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One of the truisms in sport is that the big names and the big money can usually be found at the top of the leagues. This applies to sponsorship deals as well as star players. In the NFL in 2019, the Dallas Cowboys generated $871 million in…
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Organizations are struggling to keep up with consumers who continue to demand more from their digital-first experiences. To meet that need, businesses must step up and deliver smart, savvy self-service solutions that don’t leave consumers…
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The success of the open internet relies on one thing: trust. When consumers don’t understand how their data is being used, they lose confidence in the brands and sites with which they interact. As an industry, adtech has a duty to…
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I’ve been fortunate to be involved in the creation of many customer journey maps during my career, and have learned some tricks along the way. Marketing Technology News: Namogoo Launches the “Customer Journey OS” to Empower Brands to…
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Let me take you back nearly a decade to May 2012. Meta Platforms, then known as Facebook, IPO-ed at $38/share and closed that day at $38.23. The stock started dropping the next day, a trend that continued until it bottomed out below $18…
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In 2022, it’s easier than ever before to identify a problem with an inefficient set of solutions, and start a company around trying to solve it. As a result, established businesses find themselves in a situation where the number of…
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Too often, email is treated like an afterthought. An age-old tool for sending notifications or batch-and-blasting subscribers with information, hoping something sticks.  But think about it: Few other channels exist where people willingly…
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Digital Marketing is an ever-evolving sector filled with regular innovations, valuable insights and constantly shifting parameters around personal data and audience targeting. Incorporating digital strategies can also have a powerful…
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If you’re in sales or marketing, you know the struggle—how can you quantify your team’s effort in ways other than the revenue gained? How can you discover whether a marketing campaign is working? How do you (a) know your leads are the right…
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Personalisation has been at the top of email trends for years, and 2022 will be no different. We all want to connect to our audiences on an individual level, delivering an experience that’s relevant to them and their interactions with our…
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