Most effective ad campaigns have one thing in common -- they’re relatable. When your consumers relate to your messaging, they’ll pay attention. If your content doesn’t connect with their lives, it makes it nearly impossible for them to…
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 It’s no secret that the mobile gaming market is hot right now. With 2.5 billion players and $77.2 billion in revenue, 2020 was a banner year for the industry and that ascent has continued in 2021. Gaming apps now account for roughly 25% of…
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Corporations and organizations all over the world have prioritized the development of new and more impactful means to effectively engage clientele, customers and employees across incredible distances. However, with the ongoing pandemic and…
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In the past decade, first-party data has exploded. Marketers now have more first-party customer data than ever before, and it's spread across more systems than ever before too. And expectations to deliver highly personalised experiences…
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B2B marketers spend a lot of time identifying target customers and creating ideal customer profiles, i.e., subsets of target customers who are likely to become high-value accounts. This process helps B2B companies accelerate the sales cycle…
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The use of blockchain technology is revolutionizing the programmatic advertising industry. Not surprisingly even IAB has a Distributed Ledger Working Group that continuously investigates applications of emerging technologies in distributed…
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Attention is the media commodity on everyone’s lips, but if it is to mean anything to brands, argues Mike Follett, managing director of eye-tracking specialist Lumen Research, now is the time to move from being attention spectators to…
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When did expectations become so low for advertisers? Brands knowingly spend billions of dollars on fraudulent impressions and continue going back to the same well as if the water isn’t contaminated. Frequency abuse, no verification,…
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If you wish to buy new gadgets then you can look forward to get some tips to buy mobile online. This is one of the ways through which you can make a great deal. You can buy some of your favorite stuff online. But you must look forward to…
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It is no secret that barriers exist in the digital world. One billion people across the world live with a disability. However only 2% of websites meet accessibility standards. As more information and services go online, millions of users…
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This is the era of privacy. The modern consumer expects truly personalised experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complemented by heightened privacy, tighter…
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Gaining true customer loyalty has always been a goal for businesses. However, the battle for consumers’ time, attention and loyalty is fiercer than ever before. There is so much choice and so little friction at purchase, that…
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It won’t be long before the lights, sounds, and magic of the holidays are here, which means significant opportunities for retailers and brands. Consumers are expected to spend more than $1 trillion over the season, with more than 20% of…
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By now, we’re all painfully aware of global supply chain issues. From groceries to apparel, PCs to cars, appliances to toys – everything is in short supply. The effect of these shortages is rippling down from the manufacturer to the…
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After 18-months of uncertainty, the 2021 holiday shopping season should provide brands, marketers, and retailers with their first clear look at just how the pandemic has permanently shifted consumer behavior. Holiday retail sales are…
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In an era where personalization has become an absolute necessity, as brands queue up for the holiday, many are likely building dozens of micro-segments to capture the needs and preferences of various audiences that will inevitably seek out…
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In April 2020, the agency to which my partners and I had committed our careers and reputations suddenly shuttered. On a normal Tuesday afternoon (or as normal as any day could be in the early weeks of the pandemic), countless employees…
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Black Friday can be quite a hectic time, and ecommerce owners and marketers are constantly looking for ways to improve their chances of success. Recently, Omnisend analyzed more than 229 million emails sent out during last year’s Black…
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The transition to e-commerce had been steadily growing for years, but the start of the pandemic rapidly accelerated this trend. With lockdown restrictions forcing consumers away from in-person shopping, they have become increasingly…
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Market share is an essential tool in a marketer’s toolkit. It can provide invaluable insight about where your brand stands in its industry, which competitors to chase, and which of your tactics are most effective. Take this example. Say…
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