Last week, our polarized nation found itself divided again, this time rent not by politics but by poultry. But Americans …
ITP2.1 and the Future of Data as We Know It
In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari …
e→d Films Thrives Online Thanks to New E-Commerce-Based CMS
Award-winning e→d films is in high demand. The Montreal-based producer of high-quality cultural and educational films complements its successful animation …
Survival of the Fittest: 6 Ways Businesses Can Ethically Adapt
This article is co-authored by Stuart Gannon. While brands fight to stay relevant in this age of rapidly increasing environmental …
Putting Brand Safety in Context for Digital Publishers
Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend …
How to Engage Customers Through Google Posts
With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the …
4 Things to Keep in Mind When Investing in Tech Startups
Investing in a tech startup is a risky endeavor that can be wholeheartedly worthwhile. We’ve all heard the stats – …
Taking the Sales Approach to Marketing – Part 1
Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me …
Behavioral Scoring in Account-Based Advertising
Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to …
Leveraging the Content Lifecycle to Maximize ROI
Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, …
How Web Hosting Can Make or Break Your Marketing Efforts
There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming …
Top Tips for Getting More Plaintiffs in 2019
Getting clients for a law firm has never been more challenging. So much has changed in society in recent years, …
The Simple Marketing Strategy No Business Can Afford to Overlook in 2019
Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …
4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World
It’s tempting to write off malvertisers as simply an annoyance or unsophisticated criminals, but nothing could be further from the …
Using AI for Mobile App Development
The rapid adoption of AI technologies shows that they cater to the needs of businesses. What AI Means for Business …
B2B Marketers: It’s Time to Start Leveraging OOH
B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable …
How to Make Sure Your Sales Proposal Process Isn’t Putting Your Company at Risk
With GDPR regulations now well underway, compliance has become the watchword for companies of all sizes and in all industries. …
DigiTrans Launches Universal Data Streaming Platform That Paves the Way for Intelligent Logistics Solutions
In the transport and logistics sector, dispatchers continuously need to make complex decisions based on a variety of real-time information. …
The Logistical Nightmare Looming on Data Privacy: Time to Get Your Head Out of the Sand
Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), …
Don’t Shoot the Messenger: How Chat Apps Became Political
During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app …