One of the biggest buzzwords in all of business today is “analytics.” The term is often used generically, when it can actually mean different things to people depending on someone’s role or industry, or even, their company’s size. The…
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Ads are a powerful and underutilized profit tool for marketplace operators. A Goldman Sachs Equity Research report noted in February 2021 that “in the US alone we believe retailers are positioned to generate $15-$20 billion of e-com…
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In the past year, the retail industry has been one of many disrupted business sectors. Retailers have had to pivot their strategies to meet consumers’ changing behaviors and the omnichannel demands of customers in an increasingly digital…
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“Culture fit” isn’t just a term used in recruiting. Emails possess or lack culture fit, too. Take, for example, a brand that wants to promote its product in a new region. They want their emails to stand out and are experimenting with punchy…
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It’s no secret that the delayed, but impending, death of third-party cookies on the Google Chrome browser and Apple’s stance on privacy has left marketers scrambling to develop a game plan on how to best target and connect with existing and…
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Research shows that up to 40% of goods bought online are returned by consumers. To reduce the rate of returns—estimated to reach over a trillion dollars a year within the next several years – marketers must ensure that shoppers are happy…
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Gone are the days when B2B deals could be closed over a simple round of golf, or when a tradeshow booth was all you’d need to capture qualified leads. B2B buying habits have evolved, bringing about a whole new era of sales and marketing—one…
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New consumers have flocked to e-commerce channels since COVID-19 made traditional shopping impossible, and data suggests they’re likely to continue their new habits in the years to come. As the world navigates its post-COVID reemergence,…
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Sustainability may be the new black, but there’s much more to it than that. Until recently, Environmental, Social and Governance (ESG), also known as “sustainability” reporting, was primarily something most companies did to bolster their…
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Credit scores range between 350 and 850 in the US, with low points indicating the least creditworthiness, whereas a high credit score shows that a person is in an excellent position to service debts. Credit scores are compiled by factoring…
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More than 18 months after announcing that Chrome would no longer support third party cookies, Google declared a year-plus delay in that plan, citing the need for more time to “get this right.” While the natural inclination for publishers…
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Advertising Has Gone Beyond Out-of-Home The creator economy has exploded over the last decade, and many companies across the globe are looking for new ways to monetize their growing communities of users.  One key industry that…
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COVID-19 forced consumers into the digital world like never before. Global online content consumption doubled in 2020, with American e-commerce spending increasing 32.4% from 2019. Last spring businesses scrambled to adjust to this…
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A few weeks ago, Google announced it was delaying the mandate that third-party cookies would come to an end. While the reasoning for the delay is up for debate, the fact remains that Google’s intention is to end support of third-party…
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After more than a year of massive revenue hits and industry-wide turmoil, the travel industry is finally getting some good news. At present, 46 percent of consumers already feel safe traveling within their state, and 32 percent feel safe…
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Connected TV (CTV) and Mobile Apps remain the fastest-growing channels for programmatic advertising even as ad fraud eats roughly 25% of spend, according to recent Pixalate estimates. The continued lack of transparency in CTV and mobile…
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“Jack” says he was framed. This political refugee from the former Soviet Union ended up spending 180 days in jail and is stuck with a felony sex offender record for the rest of his life. When Jack told Wired Magazine his story back in 2004,…
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Demand side platforms (DSPs) are the lynchpin of programmatic media buying, providing an automated and data-driven way for media traders to purchase digital ad space.  As the interface between media buyers and sellers, DSPs act as the first…
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Recently, Google announced its decision to stop supporting cookies on its Google Chrome browser. Naturally, the marketing world was shaken by this announcement, since many of us rely on cookies for valuable data and insights about our…
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As consumers embrace an increasing number of technologies to manage their money, banks and credit unions face growing expectations to create more personalized experiences. These financial experiences must be every bit as seamless and…
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