The ongoing wave of privacy-focused ad industry initiatives, driven by legislators and tech giants alike, has sparked a slew of commentary heralding the “return to contextual targeting.” And indeed, interest and investment in contextual…
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True, seamless omnichannel advertising has long been a tantalizing goal of the industry. Various technology upstarts have long promised the ability to reach the right person through multiple channels over time, with varying degrees of…
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There are only upsides to using diverse voices in your audio advertising The events of the past several years have placed a newfound emphasis on diversity and inclusion for brands. Several high-profile police killings of black citizens,…
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The Covid-19 pandemic accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars…
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Content is undoubtedly king in today’s marketing world and video has emerged as a leg in every content marketing strategy. As popular as video was as a marketing channel before the pandemic, idle time at home during quarantines greatly…
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Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements. It’s…
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 The pandemic has transformed the world around us and forced companies to rely on digital platforms to stay relevant and in business. In a recent 2021-trends piece, McKinsey highlighted the fact that in the US, e-commerce grew more than…
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“Alternative meat” provides a possible sustainable and tasty solution for feeding the world It’s unlikely many tech junkies we're surprised that 3D printing would be used for medical applications such as 3D printed bones, or in the…
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A cognitively diverse workplace, where a variety of perspectives are heard and valued, is fundamental to success in an increasingly complex marketplace. As research from the Boston Consulting Group (and many others) has shown ->…
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The TV commercials of big national brands seem like bright, beautiful works of perfection, with background music that sets the exact right tone. Even more ephemeral social media productions are becoming more and more sophisticated as…
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Everything has changed. COVID forced us to re-think consumer experiences, resulting in a large, likely permanent shift in customer expectations.  How many of us, during the height of the pandemic, called customer service when we were…
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Cookies are going away — this, we know. While the whole ecosystem scrambles for replacement solutions, volumes of speculations are published each day on what exactly the post-cookie landscape will look like once the dust settles. This is…
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Marketers and media moguls alike have likely heard about third-party cookies going away by this time, but what does it actually mean and how it will affect the video publishing and advertising industry? Some are viewing it as an earthquake…
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Over the past few years—and especially in 2020—marketers have had to be increasingly flexible and agile to meet ever-changing consumer demands. In this year’s Nielsen 2021 Annual Marketing Report, The Era of Adaptation, we found that…
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We’ve heard it all before: “We owe it to our customers; we couldn’t do it without our customers; customers are our primary focus.” While wonderful in theory, many brands’ commitment ends with their customers’ spending habits; and loyalty…
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The pandemic has served as an accelerator for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a decrease in viewers while cord cutting continues to become more popular…
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Throughout the first half of 2021, digital advertising trends continue to adapt and respond to the world — consumer behavior is still changing rapidly, timelines around third-party cookies regulations are shifting, and more. These changes…
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Last month, IBM announced the results of their annual Cost of a Data Breach Report, which found that data breaches now cost companies $4.24 million per incident on average – the highest cost in the 17-year history of the report. The study…
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Increasingly, organizations are forgoing on-premise software in favor of SaaS solutions. As a result, the SaaS industry is booming -- with no signs of slowing down. In fact, Gartner projects  SaaS will grow more than 15% this year, reaching…
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Fintech apps and solutions are becoming increasingly popular as financial institutions look to create fully digital experiences for their users. Fintech apps have become essential for businesses and customers, enabling contactless,…
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