The do’s and don’ts of maintaining your brand in Web3 Web3 is the brave new frontier for audience engagement, offering exciting opportunities to reach customers where they are (or where they’ll soon be). Getting in early could mean staking…
Read More...

Artificial Intelligence (AI) has become table stakes for marketers to keep up with consumer preferences.  AI is enabling marketers to respond to customers in near real time – but not all the time. Recently, I spoke to a retailer with…
Read More...

Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, explains the motivations behind this recent wave of acquisitions... How do we explain the recent wave of M&A in adtech? The past 18 months have…
Read More...

Many businesses are calling for employees to return to the office at least part-time in 2023, but it’s unlikely corporate offices will look like they did before 2020. After years of working from home and increased flexibility, employees…
Read More...

The User-Agent (UA) reduction has the potential of being one of the most disruptive changes implemented by Google in recent years. Yes, it will impact user privacy, but how? Also, replacing the UA with User-Agent Client Hints will have…
Read More...

With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. The siloed streaming landscape is beginning to course correct, and…
Read More...

Introduction: When a business is in its fledgling stages, it’s mission critical that no marketing spend is wasted and each dollar assists in driving customers. But to ensure their marketing efforts are actually moving the needle, startups…
Read More...

Marketers who have spent any time in content marketing discussion forums have likely seen debates over the future role of AI in creating and localizing marketing content and communications. This conflict often pits technologists, who…
Read More...

It's officially that time of the year again when retailers jump into holiday mode, which means the time for marketers to start thinking about how to best personalize their seasonal campaigns is NOW! As international consulting company,…
Read More...

On Dec. 3, 1992, the first text message was sent, saying “Merry Christmas.” Over the past three decades, the role of both the mobile device and the text message itself have changed exponentially. Now, consumers are on their mobile phones…
Read More...

2022 was a bumpy year for growth, and 2023 will likely continue to challenge businesses in every sector. In my first article (link below), I discussed how companies will begin evolving organizational structure, processes, and customer…
Read More...

Digital experience composition (DXC) is having a moment: Given brands’ need to accelerate time to market and raise the performance of digital experiences, DXC is now a hot topic among developers, marketers, industry analysts, and DX trend…
Read More...

The creator economy is a phenomenon that has vastly grown to dominate the market in recent years. In fact, a recent report found that influencer marketing alone is expected to expand to approximately $16.4 billion by the end of 2022.…
Read More...

With the economy on the brink of recession, now's the time for companies to adapt their marketing strategies to focus more on retention and existing customer growth. When businesses are looking to manage spending, a strategy that…
Read More...

Over the last couple of decades, the digital data floodgates have opened. We’ve witnessed a shift in marketing towards data-driven optimization and away from innovation—but at the heart of marketing lies creativity and connection. At Knak,…
Read More...

As every industry braces for the challenges of the year ahead, new trends are set to rise as technology innovates faster than ever. From overcoming the anticipated economic slowdown to applying advancements of AI in marketing to leveraging…
Read More...

Distraction In recent years it has become apparent that our society is increasingly stressed by demands for people’s attention. This is true both in our personal lives, and in our professional capacities. As one point of reference, recent…
Read More...

It’s no secret that third party data (3P) is under pressure. Many marketers have tested data sources over the years, and overwhelmingly 1P data has proven more valuable than 3P data by a considerable margin.  Even before the threat of…
Read More...

The prevalence of social media and our reliance on the Internet gave rise to influencer marketing, the concept of leveraging an individual’s audience to advertise our products. Despite being far from a new idea, influencer marketing…
Read More...

We are not first to the punch here, but Applovin wants a piece of the Unity pie. Even here in Beatgrid’s Netherlands headquarters, this story has rumbled on, and the knock-on effects across tech will be far-reaching. This is a piece of…
Read More...