Sales Enablement technology provides valuable opportunities for sales associates to keep up with increasing demands and to scale as the …
What Is Automated Machine Learning and Is It About to Put Data Scientists out of Work?
Since Automated Machine Learning (AutoML) tools, such as Google’s AutoML, launched, experts have been exploring whether they are ready for …
A Guide to Understanding MarTech AI Lingo
Artificial Intelligence (AI) has become a popular buzzword across all industries. Many people are familiar with this trend, however, the …
Best Practices for Using LinkedIn Live
LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after …
Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang
My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you …
What’s Happening to Brand Loyalty?
In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty …
Why Bot-Driven Email Data Solutions are Problematic
Google will stop all third-party use of Gmail inbox data to inform an email data staple called “panel data” on …
Anomaly Detection on 5G: Possibilities and Opportunities
The much-awaited revolution is nearly here While the 5G PR machinery has been on a roll for a while now, …
How Moz’s New Domain Authority Takes Aim at Spam
When I first joined Moz as Principal Search Scientist in 2015, I held the same attitude towards web spam as …
Cost of Overdoing It: Marketing’s Glaring Problem
Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap …
How to Fight Ad Fatigue
While global ad spend keeps growing — powered by Asia Pacific — audiences are proving harder to engage. After being targeted …
Why Has Zuckerberg Taken a Bold Stride Towards Becoming a ‘Privacy-Focused’ Platform?
For some, Mark Zuckerberg’s recent declaration that Facebook will be transformed into a ‘privacy-focused’ platform will be perceived as a …
Understanding the Differences in Quantitative and Qualitative Data Sets
In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that …
Gamification: A Game-Changer for Inspiring Your Sales Teams
Gartner defines gamification as “The use of game mechanics and experience design to digitally engage and motivate people to achieve …
Making Voice Tech More Human Is as Easy as 1-2-3
Customers love technology, but they crave human interaction too. Several years ago, Gartner predicted customers would manage 85 percent of their relationships …
How Managed Execution Services Help Marketers Yield Better Results
With the ever-changing digital landscape, marketing teams today are increasingly relying on technology to help them achieve their goals. In …
7 “Gotchas” for Data Engineers New to Google BigQuery
Everywhere you look these days, IT organizations are looking to the cloud to solve their data storage, movement, and analytics challenges…and with good reason! Cloud services …
What is Presentation Management and Why Do You Need It?
PowerPoint is like the phone company, we love to hate it, but need it and use it every day. PowerPoint …
Metrics To Measure In A Modern Sales Organization
If you are familiar with real estate, you might have heard the term highest and best use.This is an important …
In Focus: Mobile and Video Trends
Is this the age of mobile video consumption, 78% of people watch online videos every week, with 55% having a …