Guest Authors Archives — MarTechSeries

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

It’s no secret that AI in advertising is leaping from the experimental stage to something more commonplace. To help consumers

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Kari Rajaniemi2 mins agoApril 20, 2018 0 6

Guest Authors

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

The Onset Of Online Communication Platforms Have Broken The Red Tape Around Entering The Contact center market Five years ago,

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Asonele Kotu1 day agoApril 20, 2018 0 39

Guest Authors

Drive-To-Store Campaign – Are You Measuring What Really Counts?

Marketers are finally unlocking location data potentials from the mobile channel to combine online and offline campaign metrics. The age

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Andrew McNab1 day agoApril 20, 2018 0 24

Guest Authors

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According

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Shereta Williams2 days agoApril 19, 2018 0 83

Guest Authors

What Martech Partnerships Really Say About the State of Digital Marketing

The Martech Landscape Has Become Too Diverse And Specialized For Agencies To Stay Locked Into One-Vendor Partnerships. R2I’S Chris Chodnicki

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Chris Chodnicki3 days agoApril 18, 2018 0 124

Guest Authors

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens.

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Benjamin Hansz4 days agoApril 17, 2018 0 87

Guest Authors

How to Reduce Risk and Start Strong When Going Global

International expansion is no longer optional for many successful businesses. It’s imperative. With retail ecommerce sales expected to hit $2.9 trillion

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Alix Satchell5 days agoApril 16, 2018 0 84

Guest Authors

How Relationship Intelligence Affects Your Success

In 2013, bestselling author Michael Simmons interviewed Ronald Burt, one of the world’s top network scientists. He asked him about

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Rebecca HindsApril 14, 2018, 7:00 pmApril 16, 2018 0 90

Guest Authors

Here is What’s Wrong With CRM

There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with

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Anne GheriniApril 13, 2018, 6:31 pmApril 13, 2018 0 226

Guest Authors

How Can Companies Deliver Amazing Customer Experience: Four Big Ideas from Adobe Summit 2018

Big conferences are fascinating. Premier events such as Adobe Summit evolve over time, growing in size and morphing to respond

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Ralph RobertsonApril 12, 2018, 7:20 pmApril 12, 2018 0 458

Guest Authors

As Ad Blockers Take a Bite Out of Cookie-Based Ad Revenue, Opinion-Based Targeting Turns Consumers into Advertising Tastemakers

The great strength – and biggest weakness – of cookie-fueled ad targeting is that demand side ad platforms don’t know

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Kevin BermeisterApril 11, 2018, 8:15 pmApril 11, 2018 0 101

Guest Authors

Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving into the 21st Century… Are You?

Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners,

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Adam VandermydeApril 10, 2018, 5:32 pmApril 10, 2018 0 161

Guest Authors

The Great Bot Battle: Chatbots Vs Live Chat

Chatbots Are A Contact Center Industry Buzzword. In Fact, If This Was A Bingo Game, Chatbot Would Be The Winning

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Asonele KotuApril 9, 2018, 7:58 pmApril 9, 2018 0 255

Guest Authors, Privacy and Regulations

How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk

The General Data Protection Regulation (“GDPR”) continues to be an important topic of conversation for US companies. Since its inception,

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Greg SparrowApril 7, 2018, 5:30 pmApril 6, 2018 0 172

AI/ML, B2B Commerce, Guest Authors

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of

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Mitul MakadiaApril 6, 2018, 8:30 pmApril 6, 2018 0 144

Guest Authors, Video Advertising

Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public

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Richard AnsonApril 6, 2018, 4:30 pmApril 6, 2018 0 277

Guest Authors

What We Learned from Our I-COM Blockchain Review

Blockchain is perhaps the era’s favorite new invention. This simple, programmatic solution creates trust among anonymous market players. This new

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Joshua KoranApril 5, 2018, 9:00 pmApril 5, 2018 0 201

Handwritten-NotesOmnichannel-Marketing-Campaigns-Featured-guest-post

Guest Authors

How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns

Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they

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Edwin PhilogeneApril 5, 2018, 5:03 pmApril 5, 2018 0 300

Guest Authors

What Blockchain Means for Marketers

Unless you’ve been traveling in outer space, you have heard of cryptocurrency and blockchain. Stories about cryptocurrency and blockchain, the

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Karen ParisiApril 4, 2018, 8:00 pmApril 4, 2018 0 168

Guest Authors

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the

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Inbal LaviApril 4, 2018, 4:30 pmApril 4, 2018 0 1636

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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