In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most…
Read More...

You may be unfamiliar with the term "doomscrolling," but you've likely done it. You scroll through social media, read about all the bad things happening and lose anywhere from 30…
Read More...

As YouTube vlogger Joe Wicks found out earlier this year, copyright surrounding music is a complicated beast. The Body Coach - who shot to fame during lockdown - was forced to conduct…
Read More...

E-commerce leaders urge trend watchers to keep an eye on the recent innovations in automation and data science capabilities to meet growing demands in the omnichannel digital CX…
Read More...

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have…
Read More...

Virtual private network services, or VPNs, allow the user to create a new path for their online activities to connect to the Internet. Instead of directly connecting to the web, the VPN…
Read More...

Gone are the days of happy hours with prospects. Because of social distancing, sales and marketing teams need to find new ways to generate demand and close deals. On top of this fact,…
Read More...

In it, the pre-COVID version of myself noted, “Our interactions are founded on conversations, eye contact, handshakes, and real-time connections, in addition to the latest technology.…
Read More...

One of the many benefits of e-commerce is that it provides retailers with access to a global market. But, despite being accessible to customers in seemingly the same way no matter where…
Read More...

Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly…
Read More...

From a business perspective, the pandemic has reinforced how important remaining agile truly is. Pivoting marketing strategies in the face of an economic downturn is nothing new, but…
Read More...

While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing strategy, helping create meaningful and…
Read More...

Spend on mobile games across all app stores has grown so much that it is forcing brands to rethink personalized ad creatives. As the pandemic drags on, it’s no secret time spent on…
Read More...

How to convert clicks into sales emphasizes on businesses’ desire to drive customers to their sites. Many are guilty of relegating the important matter of what to do with them once they…
Read More...

AI-driven sales can solve many problems for companies failing to cope with the COVID-19 uncertainties where the business has completely shifted the way they operate.
Read More...

The customer journey on a site is one of the most intrinsic aspects of understanding why people take action. Marketers are always looking to conceptualize the path to purchase for their…
Read More...

Hiring a salesperson can be a huge responsibility, especially when you’re running a startup. The right call can shoot the sales and revenue up and a wrong call can bring the business…
Read More...

Should you still stick to the whims of a Magic Quadrant in choosing your martech platform or solution? CRM, ESP, MAP... there are dozens of rigid categories that industry analysts…
Read More...

If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings.…
Read More...

During the holiday season, shoppers often find themselves overwhelmed with brand marketing messages. The retail industry is undergoing transformational change in 2020. An…
Read More...