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Content

Influencers Are No Longer Only Media Personalities, But Full-Stack Content Creators

Nea Barman Jan 21, 2021 0
When it comes to marketing and especially media and marketing strategies, influencers are commonly divided into a pyramid consisting of four levels of influencers:  Celebrities with…
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E-Commerce and Mobile Commerce

Predictions Series: Packaging and Retail Predictions for 2021

Robert Lockyer Jan 20, 2021 0
The packaging and retail industry has been slowly getting on track after tumultuous COVID-19 months. Making predictions for the year to come seems a little strange following the…
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Guest Authors

Part 2: The Eternal Marketing Dilemma: In-House vs. Outsourced Advertising – a Look at…

Beth Kirsch Jan 19, 2021 0
With the overall U.S. ad spend expected to reach $246 billion by the end of this year, brands must determine how and where to allocate their marketing resources more than ever before,…
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Marketing intelligence

Top Skills that Marketers Need in 2021

Dayle Hall Jan 18, 2021 0
If 2020 taught us anything, it’s that sometimes, human beings all face the same challenges, and we all want to receive the same understanding, caring, and thoughtfulness that we give…
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Marketing intelligence

Embeddable CX for the Smartphone-Era Consumer

Anand Janefalkar Jan 18, 2021 0
As we enter the final month of 2020, I wanted to share with you some 2021 CX predictions. Here's what to anticipate in the world of CX in 2021. My predictions are: Embeddable CX…
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Native & Programmatic Advertising

CCPA Has Been a Catalyst for Good in Programmatic

Daniel Sepulveda Jan 15, 2021 0
When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the…
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Guest Authors

Picture This: An Audience-First Approach to Video Advertising

Sara Francis Jan 14, 2021 0
It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more…
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Sales & Marketing

How To Get Sales Deals Across the Line When the C-Suite Is Involved

Thiago Sa Freire Jan 13, 2021 0
The top priority of sales leaders is to enable their teams to be successful which often includes helping close deals. While the goal still remains true in 2020, the process of closing…
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E-Commerce and Mobile Commerce

The Evolution of B2B Consumer Preferences in 2021

Loretta Faluade Jan 12, 2021 0
B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever.…
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B2B Data

My 5 Predictions About the ABM Industry in 2021

Jon Miller Jan 12, 2021 0
It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would…
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Content Management

Five Martech and SEO Challenges Facing the CMO in 2021

Shachar Radin Shomrat Jan 8, 2021 0
Martech and SEO go hand in hand. But, the expectations of marketing technology are fundamentally changing. The evolving role of the CMO coupled with the growing need for serious…
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Content

Marketers: Who’s Sitting at Your Strategy Table Now?

Sara Spivey Jan 8, 2021 0
Some days I wish I’d grown up in the Mad Men era. So simple. Need great marketing? Call Don Draper, write a check, run the ads. Sell more stuff. Lather, rinse, repeat. The ad agency was…
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Behavioral Marketing

Maintaining the Retail Omnichannel Edge in 2021

Nate Burke Jan 8, 2021 0
It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our…
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B2B Commerce

6 Tips to Make Virtual Events a Success in the New Year and Beyond

Esther Flammer Jan 7, 2021 0
Regardless of the industry or business size, every company was forced to make some sort of pivot in 2020 to address the challenges that COVID-19 presented. This was especially true for…
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Content Marketing

Why Content Agility Matters More Now Than Ever in 2021

Josie Klafkowska Jan 6, 2021 0
 Content agility has taken on new meaning in 2020, as the ability to surface new products and get to market quickly with relevant offers has never been more of an issue for brands and…
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Content

Predictions Series 2021: Top 5 PR Trends & Predictions for the COVID-19 Era

Shana Starr Jan 6, 2021 0
As much as PR trends have morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. How a brand secures…
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Customer Service

A Necessary Paradigm Shift: How Conversation APIs will Deliver True Two-Way Omnichannel Messaging

Vikram Khandpur Jan 5, 2021 0
Traditional assumptions about omnichannel messaging don’t cut it in today’s increasingly dispersed and digital world. Omnichannel messaging was originally premised on the question,…
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Analytics

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

Gowthaman Ragothaman Jan 4, 2021 0
When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they…
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Content

Differences in Content Consumption: Marketers’ Top Mistakes

Alexander Frolov Dec 30, 2020 0
TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four…
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B2B Commerce

5 Ways to Reimagine Company Holiday Parties

Trish Rexroth Dec 29, 2020 0
To say 2020 was a unique and challenging year is an understatement. But as businesses navigated the bumps in the road, we all still craved moments of camaraderie, inspiration and…
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