Marketers today need to tell their story across many platforms and find a way to break through the noise. If …
How To Make Your CFO Happy
How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses …
How Real-Time Revenue Attribution Can Unlock More Revenue Per Visitor
Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make …
Power to the People: On Walmart and Purpose
Here’s an interesting rabbit hole, if you’ve got the time: run a quick search on the terms “purpose and corporate …
Three Ways to Jump-Start Your Customer Experience with AI
Customer experience has become a boardroom conversation as every interaction with a brand impacts how a customer thinks about the …
Fraud Finds Its Way To Influencer Marketing
Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to …
Engaging Consumers Through E-commerce Apps Requires Design Thinking
Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach …
8 Fail-Proof Tips to Grow a Digital Marketing Agency
There’s are lot of Marketing agencies out there that want to call themselves “boutique” – they’re small, they work with …
The Customer Experience Challenge
Experts weigh-in on how to reach goals despite moving targets “Customer Experience: A Moving Target” was a hot topic of …
How Google’s Rising Trust in Machine Learning Affects Ad Buys
Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to …
It’s Nothing Personal, It’s Just Rejection: Why You Should Never Be Afraid to Hear the Word “No”
Do you take rejection personally? Do you start the negative self-talk immediately after getting rejected? Do you find yourself triggered …
Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers
With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived …
Is There Value in an All-In-One Tracking Platform?
As trends in technology advance, there are more advanced software solutions available than ever before in the Lead Generation space—but …
The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data
Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …
Taking a Look at the Most Recent iPhone Launch and Its Marketing Campaign
Unless you’ve been living under a rock, you’ve likely seen a great deal of info and ads come out for …
E-Commerce Marketing Strategies: For 2019 and Beyond
“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” …
Prepare for Your First 100 Days as a Marketing Data and Analytics Leader
The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get …
How Consumer Goods Leaders Can Meet Customization Demands
Eighty-six percent of consumers want products tailored to their unique preferences. And they expect brands to make it happen: 42% …
Finance Marketers Need These Three Things in Their Mobile Strategy
Over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for …
10 Best Ways to Improve the Guest Experience For Your Business
The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is …