Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve …
Future of Cybersecurity: Best Practices for Small Businesses
Not so long ago, cybercrime was primarily associated with big business and government organizations – in other words, huge entities …
How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing
While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by …
Research Findings: The Ill Effects of Data Pollution Are Skyrocketing in Marketing Organizations
Over the past decade, marketers have embraced the concept of “Big Data.” Unfortunately, they’ve found that bigger is not always …
Letting Simplicity Drive Product Development
Albert Einstein is often quoted as saying, “Everything should be made as simple as possible, but not simpler.” This philosophy …
Opinion: In Order to Beat Ad Fraud, Prevention Is the First, Most Important Line of Defense
While some within the industry might have previously brushed off ad fraud as an annoying itch, everyone from advertisers to …
The Value of Integrating Marketing Automation With Email Marketing
Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person …
Data Over-Retention: Why You Don’t Need It, and What to Do About It
“If some is good, more must be better,” goes the old adage – and in many cases, that’s true. But …
How to Use Chat Marketing for the Holidays
With pumpkin spice and everything nice in full effect, it’s hard not to think about the holiday season. And with …
Social Video’s Big Business Has Room to Grow Even Bigger
Social video is an $8 billion industry today – a large number, for sure. But apparently, that figure’s just the …
How to Connect with Shoppers According to Their Personal Values
The daily decisions of today’s shoppers are guided by many factors with which today’s marketers look to align. However, one …
Myths Belong in Stories, Not People-Based Advertising
A lot is written, and said, about identity resolution. The conversations can be extremely technical or deliver claims that seem …
How Brands Can Stay Relevant With Agile Branding
Brands are in an on-going battle to stay relevant. While staying consistent and adhering to core values remain important for …
The Blurring Lines Between B2B and B2C
B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting …
5 Ways a Modern Mobility Program Can Help You Win the War for Talent
Skilled talent shortages will continue to impede global growth, and if not addressed, could have a significant impact – an …
Top 5 Best Customer Experience Tools for Banks and Financial Sector
It is a difficult task to manage the seamless customer experience as you need to understand how consumers engage with …
Mobile App Marketing Trends That Will Make It Big in 2020
Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be …
5 Effective Writing Styles for Promotional Text Messages
The rapidly growing industry of mobile devices gives more room for mobile marketers to sneak their promotions, thus creating newer …
Achieving MarTech and AdTech Success – Digital Agencies Need the Right It Infrastructure
If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and …
4 Ways AI Is Transforming Marketers’ Roles
There’s a lot of hype surrounding Artificial Intelligence (AI) in the Marketing world – and for good reason. As marketers, …