87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s …
The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It
Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted …
Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say
Ask any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance – …
Four Ways To Measure The Always-On Consumer
Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms …
Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
The Sports Streaming Tipping Point: Four Lessons for Future Success
Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the …
The Importance of a Clear Diversity Statement in Tech
In recent years, we’ve seen a pronounced shift in the conversation around diversity and inclusion in the business world. An …
How to Use Data To Achieve A Successful Life Sciences Product Launch?
The volume of data available to businesses has never been larger; companies in all industries must use this data to …
Website Audit for Enhancing Onsite Authority – Things to Consider
If you have an online business website, you will want it to perform well. And by that it means, you …
Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks
With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle …
Artificial Intelligence – the Driving Force Behind Modern Innovation
Innovation is seen as highly desirable in business in 2019. However, while most businesses might claim to be innovative, for …
Can You Guess a Song by Its Word Cloud?
At any important political or social event, the aftermath of the keynote speech is often entrusted to a Word Cloud. …
Don’t Let Data Silos Be Your Downfall
You’ve likely caught wind of the recent controversy surrounding the now-defunct healthcare tech company Theranos and its founder, Elizabeth Holmes. …
How to Create a Customer-Centric Strategy for Your Business
According to research, 80 percent of global businesses recognize the importance of having a customer-first approach. However, many struggles to …
Four Measurement Best Practices for Retail Marketers
The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can …
What Does AI Need to Succeed for Marketers: Human Intelligence
Artificial intelligence wide touts the solution to all business challenges. Especially, the ones faced by marketers seeking to build their …
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega …
AI in Documents: Where AI Makes the Most Impact in Business
We are witnessing unprecedented change in the way companies do business. Companies are finding new and imaginative ways to improve …
If First-Party Data Is the High Ground, Customer Experience Is the Escalator
You can’t advertise your way into first-party data superiority. So, you better have a customer experience strategy if you expect …
Scaling and Predicting Results in Influencer Marketing Is Now Possible
AI and Machine learning are powering Programmatic Influencer Marketing There is nothing more ‘now’ than influencer marketing. And yet, it …