More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the …
Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount …
Should You Trust SSAI in CTV Advertising?
If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some …
Predictions Series: Top 10 Trends in Digital Advertising in 2020
As we approach the “visionary” year of 2020, we took a look at what the New Year has in store …
10 Terrible Ways to Start a Presentation
We‘ve all seen presentations to large groups where the presenter takes the stage nervous, sweating, with a dry mouth and …
Top 5 Best SEO Service Agencies in Dubai
In today’s internet age it is imperative to hire a good SEO (Search Engine Optimization) service agency to boost your …
Social Selling Is Risky Business: How to Mitigate the Dangers
Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark …
Ad Fraud: The New Way to Launder Money
What happens when you ignore a crime that you perceive as victimless? Brands are writing off the monetary losses of …
What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
In the near future, having an appointment with your doctor online will become as normal as making a payment on …
Where Are NFPs Going Wrong with Their Advertising?
Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in …
We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
Today, we tend to take advantage of the way software moves our lives forward. Whether we’re using it to take …
The Reinvention of Retail: Oblivion or Opportunity?
Numerous articles say we’re set for a “Retail Apocalypse” to progress throughout 2020, as e-commerce continues to penetrate consumer lives …
Shaping the Future of Work One Brick at Time
Everyone has assumptions about what the future of work looks like, but it’s always something “out there” that will come …
Top 5 Best Mobile App Development Agencies in Bahrain
We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for …
AI 2020 Predictions From Tom Libretto, CMO at Pega – What’s Next for Marketing?
Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is …
Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity
The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination …
The Keys to Creating a Successful Private Business Podcast
Considering how popular podcasts have become, particularly among millennials, it makes sense that an increasing number of businesses are creating …
3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing
Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of …
Bridging the Gap Between Customer Expectations and Reality in Telco, with Conversational AI
This article is co-authored by Sverre P. Jonassen Meeting the expectations of consumers in today’s on-demand world is by no …
Tips on How to Resurrect Your IT Department Budget
With Halloween and Day of the Dead behind us, the fear of mismanaging budgets for IT departments is a feeling …