Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful …
4 Tips for Scaling Your Event Programs in the GDPR Era
It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say …
How Cultivating a Vibrant Community Can Enhance Your Marketing Stack
Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing …
9 Ways to Create a Successful Customer Onboarding Strategy in SaaS
Ask yourself this question: Can a country’s government teach lessons to private companies on how to optimally use advanced IT …
Email Marketing Isn’t Dying, It’s Already Dead
Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to …
The Future of Trade Conferences
Are trade shows and conferences becoming a waste of time? There are over 1.8 million conferences, incentive events and other …
6 Symptoms of Outgrowing Your CMP – Solutions to Overcome the Shortfalls
The early adopters of CMP’s were pioneers; trailblazers that paved the way for an entire category born out of the …
What Desktop Security Vulnerabilities Mean for Your Business Marketing
Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need …
Account-Based Marketing: Flipping the Funnel to Fuel Success
Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align …
From Barrier to Enabler: Shifting to a New MarTech Perspective
When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need …
Why Prime Day Deals Won’t Buy Long Term Customer Loyalty
The lead up to the holidays is no longer the star Sales day of the year thanks to Amazon’s Prime …
TV Attribution – What’s All the Fuss About?
Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for …
Pull up to the Bumper: How Any Business Can Access Effective Video Advertising
Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the …
Mistaken Identity? An Identity Strategy Can Help Improve the Customer Experience
This Guest post is co-authored by Thad Westhusing. Customers expect brands to know them. When a brand meets their expectations …
Facebook Ads Have Changed Once Again – Here’s What You Need to Know
Today, Facebook supports over seven million active advertisers and is now reportedly relying on more ad spending dollars from small …
Why Data Accuracy Matters
How much damage can inaccurate data really do? In 1999 the NASA Mars Climate Orbiter lost communication with mission control …
Innovative Deep Learning Solution for Face Detection Developed by AI Company Sightcorp
Amsterdam, Netherlands – August 7, 2019 – AI-powered software company, Sightcorp has managed to creatively iterate and improve the detection …
How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins
Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. …
Meet the Entrepreneur Who Believes “Packaging Is the Most Important Part” of Gift-Giving
When it comes to giving a gift, is it still a case of what is on the inside that matters …
Why Email Is the New Secret Weapon for CMOs
Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are …