Shoppers Flock to Mobile to Buy Necessities During and After the Big Game On February 3, Super Bowl LIII attracted …
5 Steps to Elevate Your DCO Experience
Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time. Whether those tests soar or falter depends …
Is PayPal a Good Choice for Small Business Owners?
Who doesn’t like PayPal? It’s easy, ubiquitous and a secure way to make online transactions. Like personal users of PayPal, …
Four Marketing Trends to Watch in 2019
Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially …
How to Launch an E-Commerce Business
If your business is not online in 2019, it does not exist at all. The rapid development of digital technology …
Bored During the Big Game? How VR and AR Can Help Make a Lasting Impression
Unless you love a good defensive game, Super Bowl LIII turned into a bit of a dud for millions of …
Data-Driven and AI-Powered Marketing in 2019 and Beyond
The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) …
Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?
Ever wonder why you have to fill out those long forms to sign before joining in a potentially dangerous activity? …
Interactive Video: The Smartest Way Forward For Video Marketing
By now the world has well and truly filled its gaze with the Black Mirror mega-episode that got the ball …
Identifying the Key Ingredients for Optimizing Customer Experience
Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing …
How you Should be Using Chatbots in your Business
As chatbots become increasingly more developed, and the demand for instant online customer service continues to rise, the debate about …
How to Ensure AI Doesn’t Make Your Customers Hate You
There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we …
Three Advertising Takeaways From 2018
With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest …
How to Automate Marketing Campaigns without Losing Customers
When it comes to really engaging customers, personalization and customization are the current buzzwords. But how can you personalize marketing …
2019 is the Year of AMP
53% of mobile site visitors leave a page that takes longer than three seconds to load (according to Google). According …
Why Better Parental Leave Matters for the MarTech Industry
Working in the Marketing Technology space, we’re fortunate to be surrounded by innovation on a daily basis. Ours is an …
Agency Agility: Marketing Approaches for 2019
Professional Service Organizations (PSOs) revolve around people. They’re always on the lookout for new tools to help employees perform at …
Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success
Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but …
We Analyzed 7,000+ Forms. Here’s What We Found
We, at Paperform, absolutely love data (we’re in the landing form business, after all). Because we love data so much, …
GDPR Should Be Hailed in an Industry Increasingly Moving Online
When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months …