Running a successful company comes with its share of risks. Nowadays, businesses need to contend with cybersecurity threats, the proliferation of new technology, challenges related to work-from-home arrangements, and so much more. While the…
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Mind reading isn’t just reserved for vampires, wizards and Professor X. B2B marketers can conquer this superpower too… to an extent. They can identify the thoughts of their audience, sense their interest, learn what they want and how to…
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Swrve, a leader in mobile-first customer engagement, has expanded its integration with Journey Builder from Salesforce to enable brand marketers, product managers, and service providers to create and launch powerful mobile campaigns all…
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Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices in this Q&A: _______ Welcome to this MarTech Series chat Shankar, tell us about your journey in the B2B Tech market through…
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Global Brand Strengthens Cross-Functional Collaboration and Standardizes Organizational Processes to Drive Efficiencies and Winning Culture Wrike, the most powerful work management platform, now part of Citrix, today…
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Next5 Founder Bryan Ware to Join LookingGlass as Chief Executive Officer LookingGlass Cyber Solutions, the leader in actionable threat intelligence, will acquire Next5, a business intelligence and strategic advisory firm focused on…
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Vinay Bhagat, CEO at TrustRadius emphasizes the importance of intent data in a typical B2B buying-selling environment in this quick catch-up with MarTech Series: ________ Welcome back to this 2022 MarTech series chat, Vinay, we’d love…
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Tech company recognized for its culture and investment into the growth and development of its employees Metadata.io, the first operating system for B2B marketers, has been recognized as one of Inc.’s Best Workplaces for 2022 in the…
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Sendlane is a customer experience-focused email and SMS marketing automation solution empowering BigCommerce merchants to turn their first-time shoppers into lifetime customers Sendlane announced it has been named a BigCommerce Preferred …
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Jon Miller, CMO at Demandbase shares a few thoughts on what it takes to optimize core B2B marketing processes while taking us through some of Demandbase's newest innovations in this quick catch-up: _________ Welcome to this 2022…
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3D Technology Leader VNTANA Provides ByondXR Users Access to 3D CMS Platform VNTANA, the industry leader in 3D eCommerce technology announces its partnership with ByondXR, a retail tech company which provides brands and retailers with 3D…
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-Transaction Combines Highly Complementary Customer Experience (CX) Solutions Businesses -Unifies Best-in-Class Digitally-Enabled Capabilities to Support the Entire Customer Journey for B2B and B2C Clients -47% Premium for…
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Jennifer Johnson, CMO at Illumio chats about the importance of leveraging better narratives and storytelling experiences to drive marketing output in a digital-first environment: ________ Welcome to this MarTech Series chat, Jennifer,…
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Win marks seventh year for the company named in the esteemed annual ranking Demandbase, the Smarter GTM company for B2B brands, announces it achieved the top honor for the annual Best Places to Work in the Bay Area, Large Category, by…
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Michael Lift very well quoted, “The play button is the most compelling call to action on the web”. The quote is strengthening itself every day with  how on-demand video streaming has shadowed the whole world right from entertainment to…
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AI-enabled software automates and streamlines RFP experience for buyers and suppliers JAGGAER, the global leader in Autonomous Commerce, announces a new strategic partnership with RFPIO, the leading RFx software and response management…
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Ritu Kapoor, CMO at Lob chats about a few of the most common martech and marketing misconceptions in this quick catch-up: __________ Welcome to this MarTech Series chat Ritu, tell us about yourself and your foray into marketing? My…
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Jonathan Kay, CEO of Apptopia chats about top B2B dynamics that marketers need to consider when rethinking processes and plans: ________ Welcome to this MarTech Series chat Jonathan, tell us about your journey through the years and more…
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Expanding upon a strong foundation of AI-powered customer engagement solutions, these transformative enhancements to its AI-suite position Acqueon to leapfrog market entrants, displace legacy providers & outpace the competition.…
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B2B CMOs should drive alignment across the ecosystem to shape their company's future According to new research unveiled at Forrester's  B2B Summit North America, B2B CMOs are increasingly playing a critical role in driving sustainable and…
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