Do you think your lead nurturing strategies need a boost?  Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying…
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AI-powered personalization systems can not only enhance the overall buying experience, it can also help brands gauge more about their actual buyer behaviors, Allison Dancy, Chief Marketing Officer at Kibo shares some thoughts: ________…
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New platform provides a more streamlined, unified customer experience for AmFed  insured.io, a provider of cloud-based, customer engagement solutions for the insurance industry, is pleased to announce that AmFed has successfully…
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MarketMuse, a leading content intelligence and strategy platform, acquired GrepWords in 2020 to bolster their data offerings for the search and content markets. Since the acquisition, GrepWords now tracks 5+ billion keywords, making it…
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Reputation has been included for the first time in this Magic Quadrant, the research profiles 14 of the most advanced vendors Reputation, the global leader in reputation experience management, has been named in the 2021 Gartner Magic…
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Named Canada’s #1 Fastest Growing Company in Deloitte’s Technology Fast 50™ Awards Snapcommerce, the mobile commerce platform that maximizes consumer savings, is proud to announce the company has been selected as…
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B2B marketers spend a lot of time identifying target customers and creating ideal customer profiles, i.e., subsets of target customers who are likely to become high-value accounts. This process helps B2B companies accelerate the sales cycle…
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New Global Study Reveals How Current Events Influence the B2B Buying Process Merkle B2B, part of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released a new global study that reveals…
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Logiq, Inc., a global provider of award-winning consumer acquisition solutions, expects revenues for its fourth quarter ending December 31, 2021 to exceed $10 million, up more than 28% sequentially and up more than 52% over the same…
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Customer-Driven Assortment Analysis to expand customer reach, Reference Item Automation to increase user adoption and the Newest Technological Components to continue to expand speed, scale, integration and security First…
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Brings Home Third Customer Success Award in Less Than a Year Mode Analytics, the most comprehensive platform for collaborative Business Intelligence and Interactive Data Science, today announced that it has won a 2021 Best…
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Logiq, Inc., a global provider of award-winning consumer acquisition solutions, has through its subsidiary, GoLogiq LLC, acquired a control position of 4,500,000 outstanding shares of Lovarra, a fully reporting U.S. public company. The…
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TransUnion announced today that it has completed the acquisition of Sontiq, a leader in digital identity protection and security, for $638 million. Marketing Technology News:  Martech Interview with Li Jun, Founder of Ontology Sontiq…
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EarlyBirds, an Australian company that operates a business to business (B2B) platform that offers a way for innovators, early adopters, and subject matter experts (SMEs) to come together and collaborate to hasten technology advancement,…
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Comarch, a global software house delivering customer engagement and marketing solutions, will be holding an exclusive event with guest speaker Forrester on December 7, 2021 at 9:30am ET on the importance of audience segmentation and how…
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New Private Shopify App helps online stores run ads on paid channels with previous effectiveness, yielding better conversions and lower costs.RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition…
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Company adds industry expert to accelerate growth through alliances with leaders in customer experience, contact center, and CRM technologies. Solvvy, the leading Conversational AI and Automation Platform for Customer Support, is pleased…
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Palmer to lead all product management and development as MarketCast's first Chief Product Officer MarketCast announced the appointment of Carmen Palmer to its senior leadership team as its first Chief Product Officer. In this new role…
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Crayon, a global leader in IT services and innovation, announced today it is collaborating with Microsoft as it expands its Microsoft Teams subscription portfolio with the addition of a new subscription plan called Teams Essentials.…
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Placement emphasizes categories including deployment, capabilities, and support Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, has been placed in the prestigious Customers' Choice quadrant of the latest…
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