To stay on the growth track in 2023, CEOs will be forced to adapt to a more discerning consumer environment to take advantage of the plethora of opportunities hidden in this economy. A changing economic environment has created cautious…
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Forethought has earned a spot on G2's 2023 Best Software Awards in two categories: "Analytics and AI Products" and "Customer Service Products" Forethought, the leading generative AI for customer support automation, announced it has been…
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Carsten Storm, Head of Digital Marketplace at SAP comments on the future of digital marketplaces and how they will evolve down the line in this catch-up: ____________ Welcome to this MarTech Series chat, Carsten, tell us about yourself…
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Lead2Pipeline has partnered with LeadScale Engine to offer certified leads worldwide B2B Demand Gen Industry Veteran Cindy Graf joins Lead2Pipeline as Vice President of Strategic Accounts Content syndication now…
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Hadijah Creary, Senior Product Marketing Manager at PagerDuty takes the time to chat about the importance of creating an all encompassing customer service experience in B2B in this short Q&A: ________ Welcome to this MarTech Series…
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Medallia study identifies new consumer expectations that highlight increasing challenges and opportunities for organizations Medallia, Inc., the global leader in customer and employee experience, announced the findings of its new…
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This acquisition by AppDirect further consolidates its position as the world’s premier B2B subscription commerce platform AppDirect, the world’s leading B2B subscription commerce platform, announced that it has acquired TBI, one of the…
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Mona Popli, Vice President of Product Marketing at Heap has a few thoughts on how marketers can align better on their core marketing plans and strategies: _________ Welcome to this MarTech Series chat, Mona, tell us about yourself and…
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B2B growth consultancy Momentum ITSMA is delighted to announce the release of The Executive's Guide toAccount-Based Marketing: Grow your most valuable customers. The book from the global pioneers of Account-Based Marketing (ABM) –…
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New application helps ServiceNow customers exceed service level agreements and improve customer experience PagerDuty, Inc., a global leader in digital operations management, announced the availability of PagerDuty for Customer Service…
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Balance offers all-in-one B2B financing and checkout to help BigCommerce’s fast-growing merchants scale ecommerce payments Balance announced it has been named a BigCommerce Certified Technology Partner, providing tens of thousands of…
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mdf commerce inc., a SaaS leader in digital commerce technologies, is pleased to announce a partnership agreement between its ecommerce solution, k-ecommerce, and Acumatica. Combined, the solutions create a comprehensive offering to SMB…
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Catch the latest trends and news updates surrounding the global martech industry, from Full Circle's latest Bombora integration to NICE's first ChatGPT-Enabled CXone: _______ MarTech Quote-of-the-Week! Marketing and technology were…
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2022 was a bumpy year for growth, and 2023 will likely continue to challenge businesses in every sector. In my first article (link below), I discussed how companies will begin evolving organizational structure, processes, and customer…
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The leader in sales training and consulting for B2B SaaS appoints Chief Commercial Officer after closing a record year Winning by Design, the leader in accelerating and optimizing recurring revenue for B2B organizations grew 117%…
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B2B eCommerce visionary brings 20 years of experience with digital transformation After closing a $13M funding round earlier this month, the pioneering eCommerce leader Oro, Inc., affirmed its commitment to customer-centric growth by…
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Data collection is crucial for digital businesses. And gradually, its importance is growing. We started with second and third-party data. Today, we have first-party data, which is deemed to be the most accurate. First-party data will be…
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More than 1,000 consumers rank the impact of websites, personalization and customer service interactions on long-term loyalty and first-party data sharing Pantheon, the SaaS-based website operations (WebOps) platform for developers,…
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Proprietary speech understanding technology significantly enhances and streamlines customer service Interactions, the world leader in conversational artificial intelligence (AI), announced that it has acquired another landmark patent.…
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With the economy on the brink of recession, now's the time for companies to adapt their marketing strategies to focus more on retention and existing customer growth. When businesses are looking to manage spending, a strategy that…
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