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audio advertising

Sounder Launches Sounder Plus To Help Creators Accelerate Audience Growth And Listener Engagement

Premium Offering Brings Videobites and Automatic YouTube Distribution to Creators of All Sizes Sounder, the industry’s first end-to-end audio management, distribution, monetization, and analytics platform built with and for creators, today announced the launch of Sounder Plus, a premium offering at an accessible price point of $12.99 per month. Sounder Plus helps creators automate content distribution, transform audio content into readily shareable videos, optimize audience growth through AI-powered recommendations,…

Instreamatic Raises $6.1 Million Series A to Scale Interactive Voice Advertising

Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round, with Accomplice and Google Assistant Investments participating Instreamatic, providing an end-to-end voice AI platform for managing, measuring and monetizing conversations between brand and consumer, today announced it has raised $6.1 million in Series A funding. Progress Ventures led the round, joined by Accomplice and Google Assistant Investments. The funding enables Instreamatic…

Can Talking With Consumers Help Brands Avert the Ad “Likeability” Crisis?

I believe brands stand at the cusp of a technological renaissance with a tremendously bright future – or at least the potential for one. But getting there means overcoming a lethal “likeability” challenge, as continued high-frequency exposure to low-quality and irrelevant ad experiences has driven consumers to the conclusion that they simply hate ads. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results Consumers are so bombarded with brands’ digital promotions that they’ve adapted to…

Voices: Digital Audio Advertising – The Marketer’s New Superpower

Voices, the world's leading marketplace for remote voice-over production and services, is extending its leadership in sonic branding with strong partnerships in programmatic advertising for the creation and delivery of booming digital audio advertising opportunities. David Ciccarelli, founder and Chief Executive Officer at Voices, says, "Marketers have saturated the eyes and are moving on to the ears. Widespread screen fatigue and brands' search for whitespace in the marketing landscape are two reasons why marketers…

Media, Video and Audio Sharing Platform, Issuer Pixel Launches $2.5 Million Crowd Funding Campaign on Netcapital.com

Issuer Pixel, a global, searchable, enterprise video and audio sharing platform connecting companies to the world, has launched a $2.5M A round offering campaign on Netcapital.com to support final development, beta-testing and commercialization of the platform. The Company is offering $2.5M to investors as it prepares to launch its beta program for early adopters in May 2021. Issuer Pixel chose Netcapital because of its capital raising expertise, success, extensive network of institutional and accredited investors and…

Whip Media And Free Turn Partner To Bring Predictive Power To Brand Funded Entertainment

The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and entertainment company Free Turn, today announced a partnership to bring consumer viewing and engagement data into the development of brand-funded entertainment. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer The…

Pattison Media Ltd. Introduces Dynamic Ad Insertion – DAI – Enhancing Value to Advertisers

Pattison Media, is excited to announce the Western Canadian rollout of Dynamic Ad Insertion capability through the Audio Velocity platform of National Sales Partner, Canadian Broadcast Sales. All 48 PML radio stations will have this functionality fully deployed by the end of this week. Dynamic Ad Insertion (DAI) is a value-added feature for advertisers in real-time, on live and on-demand audio streams. On enabled devices, DAI allows for each message to be uniquely targeted to each listener. DAI delivers the right…

Ipsos Acquires Intrasonics, Its Longstanding Partner And Authority In Audio Watermarking Technology

Ipsos is pleased to announce the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK. This is part of Ipsos’ continued strategy to increase its expertise in the field of digital audience measurement and offer new capabilities in the area of Audio, Digital and TV content recognition. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec Intrasonics has been a key partner in helping to develop Ipsos’ proprietary…

Audience-Savvy Advertisers Find Golden Opportunity In Podcasts

Podcasting has emerged as a hot new media market. To make the most of the opportunities it offers, Rip Media Group CEO Maury Rogow counsels advertisers to double down on story and focus. The audio streaming platform Spotify introduced Spotify Audience Network, which gives advertisers access to over one million podcasts, including those produced by Slate, Vox Media, ESPN, and How Stuff Works.(1) This, notes Maury Rogow, CEO of Hollywood’s Rip Media Group, comes on the heels of Spotify’s early 2020 introduction of podcast…

The People Platform™ From Epicenter Experience Selected By TouchTunes For In-Venue Audience Measurement Nationwide

Always-On, Location-Based Mobile Measurement Enables Geo-Verified Response from On-Premise Consumers across the U.S. TouchTunes, the largest in-venue interactive music platform in North America, has selected Epicenter Experience's The People Platform as their measurement solution to gain critical insights into consumer purchase behavior and gain a deeper understanding of the overall customer experience in restaurants, bars, and family entertainment venues across the United States. Marketing Technology News: openSAP…

Voices: Success In Sonic Branding Can Be Measured

Leading voice-over provider Voices recommends that companies put measuring the success of sonic branding on their agendas. Marketers are well aware that their activities need to be data-driven to prove return on investment, but sonic branding tracking efforts are still in their infancy, the voice talent marketplace noted. David Ciccarelli, founder and Chief Executive Officer at Voices, says, "We educate marketers about the importance of sonic branding, but have found that there is a missing understanding of how to…

Swell’s New Platform Re-Invents Talking Online

Launching at SXSW, New Social Platform Connects People through Voice & Authentic Conversations Swell, a new voice-based social platform, today announces its international launch at SXSW. Swell makes it easy to start, join and share voice conversations online and is now available for free on iOS and Android. Swell is the first platform to focus exclusively on asynchronous audio conversations, which do not require participants to be online at the same time. It encourages authentic conversations with posts that can…

Consumers Call Berocca to the Door in an ‘Actionable Audio Ad’ First

Berocca actionable audio ad campaign delivered through industry collaboration between A Million Ads, MediaCom, MullenLowe London & SSP3 and Say It Now Berocca, from Bayer Consumer Health, has become the first FMCG brand globally to adopt innovative ‘actionable audio ads’ with Berocca Boost, its energy vitamin and mineral effervescent tablets with added caffeine*. Consumers listening to Global radio stations via their Amazon Alexa smart speaker can interact directly with the ad to buy the vitamin supplement using a…

AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab

AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time an audio ad-tech provider has had their SDK certified for OM SDK compliance, enabling “audibility” verification of audio ads. With this in place, publishers and advertisers can now know for certain whether an ad was heard or not. “Advertisers coming from video and display, where standards like this are in…

Spotify Announces Addition to Board of Directors

Spotify announced that Mona Sutphen will join the Spotify Board of Directors in April of 2021, subject to shareholder approval. Ms. Sutphen is a private equity advisor and a co-founder/advisor for several technology start-ups, and was a senior White House official during the Obama Administration. “Mona has built a career in both the private and public sectors advising leaders on international and U.S. domestic policy, technology, macroeconomics and trade, and human rights...and that’s just the tip of the iceberg,”…

Basis by Centro Integrates with AdsWizz for Programmatic Audio Advertising

Integration Provides Access to 200 Million Uniques Across AdsWizz Marketplace and Other Audio Publishers on the AdsWizz Platform Centro, a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz, the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them to connect to the AdsWizz Marketplace and other major audio publishers…

Spotify Launches in South Korea

World’s most popular audio streaming subscription service launches in the birthplace of K-Pop Spotify launches its service in South Korea, giving Korean listeners access to over 60 million tracks and over 4 billion playlists from around the world. As the world’s most popular audio streaming subscription service, Spotify offers an effortlessly simple interface, an innovative technology framework, everyday new music discovery and algorithmic recommendations personalized to each listener’s music taste. This launch brings…

All Things Comedy Selects Triton Digital for Podcast Creation, Management, Distribution and Audience Measurement

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has selected Triton’s Omny Studio podcast platform and Podcast Metrics measurement service to power the creation, management, and distribution of their content as well as the measurement of their listening audience. Marketing Technology News: FullStory Drives Record Success as Enterprises Prioritize Digital Experience…

Jagran New Media Selects Triton Digital to Power the Creation, Distribution, and Monetization of Its Podcast Content

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Jagran New Media, India’s fastest growing digital news platform, announced that Jagran New Media has selected Triton Digital to power the distribution and monetization of its podcast content to more than 79.7 Mn* users across its 10 products. Through this partnership, Jagran New Media will leverage Omny Studio, Triton’s enterprise podcast platform, to power the creation and distribution of its podcast content across a…

Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…