audio advertising

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has selected Triton’s Omny Studio podcast platform and Podcast Metrics measurement service to power the creation, management, and distribution of their content as well as the measurement of their listening audience. Marketing Technology News: FullStory Drives Record Success as Enterprises Prioritize Digital Experience…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Jagran New Media, India’s fastest growing digital news platform, announced that Jagran New Media has selected Triton Digital to power the distribution and monetization of its podcast content to more than 79.7 Mn* users across its 10 products. Through this partnership, Jagran New Media will leverage Omny Studio, Triton’s enterprise podcast platform, to power the creation and distribution of its podcast content across a…

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…

SoundCloud, the world's largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.  Effective immediately, the new agreement expands SoundCloud's existing global relationship with AdsWizz.  AdsWizz and its regional sellers are the exclusive sales representative for…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that Kast Media, a leader in multi-channel podcast shows, has selected Triton Digital for the delivery, monetization, and measurement of its podcast content. Through this partnership, Kast Media will utilize Triton’s full suite of enterprise-grade podcast technologies including the Omny Studio publishing platform and Podcast Metrics audience measurement service. In addition, Kast Media will rely on Triton’s…

Advertising company builds sales team to further guide expansion Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions. This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success. Passionate…

As the growth of audio continues to accelerate, a new partnership between Adform and AdsWizz will provide audio inventory at scale for advertisers on the Adform DSP Adform, the Integrated Advertising Platform (IAP), has announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.  Audio has become one of the fastest growing channels,…

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Red FM, India’s largest and most awarded private radio network, announced that Red FM has selected Triton’s powerful suite of podcast technology to power the delivery and monetization of its podcast content. Marketing Technology News: V12 Marketing Drives Growth for Businesses with New Partnership Through this partnership, Red FM will utilize Triton’s enterprise podcast platform, Omny Studio, to create, distribute…

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions ("CPS"), announced that it has surpassed over 1 million paid subscribers for its LiveXLive streaming platform. LiveXLive has experienced record growth across nearly all of its digital traffic metrics including premium pay-per-view virtual concerts, expert-curated radio stations, video-on-demand,…

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio and React Presents, announced that it has engaged J.P. Morgan as its financial advisor to review potential strategic transactions, including acquisitions, strategic partnerships and other opportunities to grow the Company's business. Robert Ellin, LiveXLive's Chairman and CEO, commented, "We are enthusiastic about the prospects of LiveXLive. Our operating…

The wonderful thing about podcasts is that they’re available anywhere, anytime, all over the world. And sharing your podcast with podcast listeners in India became much easier this month after we integrated with two new platforms, JioSaavn and Gaana. Marketing Technology News: SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence JioSaavn has 104 million users. Gaana has 150 million users. These are both primarily music-streaming platforms with a growing spoken-word library. With a massive…

iHeartMedia, Inc. announced that Jordan Fasbender, the company’s Deputy General Counsel, has been named Executive Vice President, General Counsel and Secretary effective January 1, 2021. Fasbender will report to Bob Pittman, Chairman and CEO of iHeartMedia, Inc. and Rich Bressler, President, COO and CFO of iHeartMedia, Inc. She will succeed Paul McNicol; McNicol, who intends to retire at the end of 2021, will remain with the company as Executive Vice President providing counsel to the company’s senior management and ensuring…

DAX, the market leader in digital audio advertising, has announced it has signed an exclusive deal with the music streaming and discovery platform, Audiomack. DAX will become Audiomack’s exclusive third-party direct audio advertising sales representative in the U.S. The partnership will enable DAX to package Audiomack’s inventory within its extensive digital audio network. The deal sees DAX bolster its US audience portfolio to over 115 million monthly active users and strengthen its Gen Z and Millennial listener base, by…

In addition to being available in six languages, the Omny Studio platform also supports the translation of embed players that match users’ browser language Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that they have expanded the multilingual capabilities of the Omny Studio podcast management platform to six languages. In addition to English, French, Spanish, and Portuguese, the platform is now available in German and Italian. Marketing Technology…

AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers. With over $1 trillion generated in Christmas sales in the US alone last year, the scope for brand-reach rockets compared to a normal day, and brands repeatedly take advantage of this trend. The rise of audio advertising is relatively new in the industry outside of radio, but is already…

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Triton Digital, the global technology and services provider to the online audio and podcast industry, announced that Cisneros Interactive, the premier digital audio advertising company in Latin America and U.S. Hispanic markets, has selected Triton Digital to power the management and monetization of the podcast and on-demand content within their podcast network, Audio.Ad Podcasts. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership Through this partnership, Cisneros Interactive will utilize…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and SPLiCE Studios, creator of English & Asian language audio content for broadcast, film, corporate, and online media, announced that SPLiCE Studios has selected Triton’s Omny Studio platform to power the creation and distribution of their growing podcast strategy. Through this partnership, SPLiCE Studios will utilize the comprehensive tools within Omny Studio to create, publish, and promote their evolving portfolio…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that Estadão, the third largest newspaper in Brazil, has selected Triton’s powerful suite of podcast technology to power the management, monetization, and measurement of its podcast content. Marketing Technology News: Tresorit Receives Gartner Peer Insights Customers’ Choice Distinction Through this partnership, Estadão will utilize Triton’s enterprise podcast platform, Omny Studio, to manage their…