audio advertising

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling. Lauren Juaregui (Miami) – Jauregui has collaborated with some of the world's biggest artists and producers, sold millions of records worldwide, and has amassed millions of global streams. Amber Mark (New York City) – Mark was nominated for…

Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced a partnership between its podcast platform, Omny Studio, and Gaana, India’s largest music streaming app. Through this partnership, Gaana users will be able to listen to more than 28,000 podcast shows from Omny’s global library. Additionally, Gaana will have access to Omny’s feature-rich podcast management technology, empowering Gaana’s publishing partners with tools they need to create and distribute engaging…

The platform will be driven by machine learning and will support podcast creation and streaming Podcastle, a company developing podcast creation tools for amateur and professional podcasters and a streaming platform for listeners, announced their $1.75 million seed funding led by Sierra Ventures, with participation from Andrew Ng's AI Fund and Correlation VC. This investment brings the total amount raised by Podcastle to $2 million. "We raised this round to invest in developing a new podcast creation and discovery…

Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio platform in America, to integrate their respective data platforms for audio targeting to provide greater visibility into total audience impressions for Horizon clients and to be able offer brands data-based audience planning optimization across iHeartMedia’s broadcast and digital platform, including its more than 270 million monthly consumers…

Multiple appointments come as agency expands media client base, capabilities, and undertakes large-scale purpose driven initiatives Oxford Road, a leading agency in audio and spoken word media, announced three key additions to its executive team, as the company enters a new phase of growth and charts an expanded course of industry innovation and new initiatives. Widely respected global agency veteran Steven Abraham joins Oxford Road as its new President. Audio industry veteran and pioneer Kraig Kitchin joins as Strategic…

On Saturday, December 5, music fans will be able to tune in to an extraordinary benefit concert broadcast amplifying awareness for transformational racial, social, and food justice. The primetime one-hour special, PLAY ON: Celebrating the Power of Music to Make Change, will air on the CBS Network at 9/8c and will also be available streaming on YouTube at 10:00pmPT. The benefit concert special will raise funds for two long-standing and vital philanthropic organizations, the NAACP Legal Defense & Educational Fund, Inc.…

As YouTube vlogger Joe Wicks found out earlier this year, copyright surrounding music is a complicated beast. The Body Coach - who shot to fame during lockdown - was forced to conduct his workout sessions without backing music after he was initially banned from playing George Ezra tracks by the musician’s record label, until Ezra’s mum stepped in. The complexities around music copyright laws are further exacerbated by the fact that the law differs depending on where you are in the world. Just this last week we read about…