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Video Interview

MarTech Video Interview with Travis Hockersmith – VIZIO

Sudipto Ghosh Jan 11, 2021 1
https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech…
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Native & Programmatic Advertising

Predictions Series 2021 with Verizon Media’s Chief Business Officer, Iván Markman

Sudipto Ghosh Jan 4, 2021 0
Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers:…
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Interviews

MarTech Interview with Stan Pavlovsky, CEO at Shutterstock

Sudipto Ghosh Dec 29, 2020 0
"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe,…
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Interviews

MarTech Interview with Umesh Sachdev, CEO and co-founder at Uniphore

Sudipto Ghosh Dec 28, 2020 0
"Working together with the Tech Mahindra team, we’ll be able to combine the power of AI, automation and analytics to help businesses around the world reduce costs, improve customer…
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Interviews

MarTech Interview with Mark Elliot, CMO at BioCatch

Sudipto Ghosh Dec 22, 2020 0
"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to…
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Marketing intelligence

Predictions Series 2021: MarTech Interview with Amit Bendov, CEO at Gong

Sudipto Ghosh Dec 21, 2020 0
"The sales industry has been completely overhauled in the last 2-3 years as automation alleviates administrative tasks for reps, and enterprises adopt artificial intelligence to glean…
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NLP

MarTech Interview with Yair Tal, CEO at OneHourTranslation

Sudipto Ghosh Dec 8, 2020 0
"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a…
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Customer Experience Management

MarTech Interview with Nick Boyle, Vice President Asia at Sitecore

Sudipto Ghosh Dec 2, 2020 0
"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create…
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Interviews

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

Sudipto Ghosh Nov 30, 2020 0
"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers…
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Content

MarTech Interview with Steve Kristy, CEO at LiquidPixels

Sudipto Ghosh Nov 25, 2020 0
"E-Commerce businesses in particular profit from advanced colorization techniques, product customization and personalization, and image optimization." Hi Steve, please tell us…
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Customer Experience Management

MarTech Interview Series with Lynne Capozzi, Chief Marketing Officer at Acquia

Sudipto Ghosh Nov 19, 2020 0
"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the…
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Interviews

MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

Sudipto Ghosh Nov 17, 2020 0
"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just…
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People-Based Marketing

MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail

Sudipto Ghosh Nov 16, 2020 0
"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the…
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Interviews

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

Sudipto Ghosh Nov 11, 2020 0
"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your…
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Interviews

MarTech Video Interview with Larry Allen – Comcast

Sudipto Ghosh Nov 10, 2020 0
https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained…
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Interviews

MarTech Interview with Rashmi Vittal, Chief Marketing Officer at Conversica

Sudipto Ghosh Nov 5, 2020 1
"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level…
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Interviews

MarTech Interview with Suzanne Kounkel, CMO at Deloitte

Sudipto Ghosh Nov 3, 2020 0
"Consumer needs can change quickly, something we experienced tenfold during the pandemic, and it’s important for brands to listen and react to these evolving needs in real time."…
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TV Advertising

MarTech Video Interview with Katherine Pond, VP of Business Development at VIZIO

Sudipto Ghosh Oct 28, 2020 0
https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of…
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Video Interview

MarTech Video Interview with Frank Sinton, President and Founder at Beachfront Media

Sudipto Ghosh Oct 26, 2020 0
https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We…
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B2B Data

MarTech Interview with Leela Srinivasan, CMO at SurveyMonkey

Sudipto Ghosh Oct 20, 2020 0
"Whatever function you run, 2020 has forced us all to become better, more aware and more empathetic leaders. Compared to 2015, the company leadership responsibilities of the CMO have…
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