MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media
"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather …
MarTech Interview with Tyson Quick, Founder and CEO, Instapage
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
MarTech Interview with Rich Kahn, CEO, Anura.io
"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation …
MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys
"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." …
MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp
"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell …
MarTech Interview with Christophe Collet, Chief Executive Officer, S4M
"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make …
MarTech Interview with Jaime Punishill, CMO, Lionbridge
"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need …
MarTech Interview with Tony Chen, CEO, Channel Factory
"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic …
MarTech Interview with Jeff Kupietzky, CEO, PowerInbox
"Having great data scientists on your team is the key — they must be able to crunch the numbers, but …
MarTech Interview Series with Zvi Guterman, Founder and CEO, CloudShare
"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have …
MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss
"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time …
MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot
"If you hire the right people to do the right work, have the right support internally, and have a clear …
MarTech Interview with Paige O’Neill, CMO, Sitecore
"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide …
MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve
"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want …
MarTech Interview with Paul Dolan, CEO, Varick
"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …
MarTech Interview with Alex Rahaman, CEO, NEXD
"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus …
MarTech Interview with John Common, CEO, Intelligent Demand
"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies …
MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager
"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on …
MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT
"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable …
MarTech Interview with Steve Taylor, CEO, BlueRush
"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven …