MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs
"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role …
MarTech Interview with Chris Johnston, Founder and CEO at Adoreboard
"The development of AI and NLP starting to understand more how people think and act is really exciting." Tell us …
MarTech Interview with Marie Rosecrans, SVP of SMB Marketing at Salesforce
"Any business, but particularly small ones, needs to be continually focused on making sure the customer experience is unique and …
MarTech Interview with Bonnie Crater, CEO at Full Circle Insights
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
MarTech Interview with Robert McGovern, CEO at PreciseTarget
"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey …
MarTech Interview with Peter Wallqvist, Vice President of Strategy at iManage
"AI greatly enhances a firm’s ability to deal with caseloads that otherwise would be significantly constrained by the capacity of …
MarTech Interview with Robert Humphrey, CMO at SecureAuth
"Putting identity at the center of a consumer or employee journey is critical from both a business and security perspective." …
MarTech Interview with Ani Obermeier, VP of Marketing at Smartling
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
MarTech Interview with Robin Bordoli, President at RollWorks
"There is a formula I use to explain what AI is to executives that are interested in applying AI to …
MarTech Interview with Zviki Ben-Ishay, CEO at Lightico
"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us …
MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX
"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time …
MarTech Interview with Owen Hanks, CEO at Measure Protocol
"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey …
MarTech Interview with Shane Phair, CMO at Campaign Monitor
"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us …
MarTech Interview with Morag Lucey, CEO at Televerde
"Adoption of CRM will continue to grow as more and more companies recognize its impact on customer retention and loyalty." …
MarTech Interview with Tim Vanderhook, CEO at Viant
"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those …
MarTech Interview with David Kilimnik, CEO at Hero Digital
"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy …
MarTech Interview with Tom Aitchison, CEO at Swrve
"SaaS has evolved from a technology delivery option to the most powerful platform for a lasting value-based relationship with customers." …
MarTech Interview with Monica Ho, CMO at SOCi
"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very …
MarTech Interview with Igor Volzhanin, CEO at DataSine
"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to …