MarTech Interview with Dietmar Rietsch, CEO, Pimcore
"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this …
MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco
"People need to write and create quality content, which tends to do better in the long term, rather than creating …
MarTech Interview with Kevin Eichelberger, Founder and CEO at Blue Acorn
"The question to always be asking is how can AI be applied to a situation to drive a better result, …
MarTech Interview with Andrew Field, Founder and CEO, PFL
"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on …
MarTech Interview with Mike Orr, Co-Founder at Grapevine6
"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the …
MarTech Interview with Glenn Shoosmith, Chief Architect and Founder, JRNI
"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues …
MarTech Interview with Uzair Dada, CEO, atEvent
"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track …
MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo
"When a client can connect their data to movement or location data, they can expand their understanding of their customers …
MarTech Interview with Charli Rogers, VP of International Client Services, Yext
"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business …
MarTech Interview with Christian Sauer, Founder, Webtrekk
"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything …
MarTech Interview with Juliette Rizkallah, CMO, SailPoint
"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
MarTech Interview with Lewis Gersh, CEO, PebblePost
"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy …
MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle
"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it …
MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint
"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers …
MarTech Interview with Damon Henry, Founder and CEO, KORTX
"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they …
MarTech Interview with Tom Smith, Founder and CEO, GlobalWebIndex
"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects …
MarTech Interview with Ravi Chalaka, CMO, Jifflenow
"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics …
MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel
"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase …
MarTech Interview with Aimee Irwin, VP of Strategy, Experian
"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required …