Martech Interview Series | CEO | CMO | CRO | CFO

AI/ML, CRM, Customer Experience Management, Interviews

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about

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Sudipto Ghosh10 hours agoMay 22, 2018 0 49

AI/ML, Brand Safety, Interviews, Mobile Advertising

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers

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Sudipto Ghosh1 day agoMay 21, 2018 0 130

Audience Data, B2B Data, Behavioral Marketing, Interviews

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the

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Sudipto Ghosh3 days agoMay 22, 2018 0 222

Content Management, Influencer Marketing, Interviews

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo

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Sudipto Ghosh4 days agoMay 18, 2018 0 245

Content Marketing, Interviews

Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about

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Sudipto Ghosh5 days agoMay 17, 2018 0 264

Interviews

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow

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Sudipto Ghosh6 days agoMay 16, 2018 0 359

Interviews

Interview with Jesper Theill Eriksen, CEO, Templafy

"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your

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Sudipto GhoshMay 15, 2018, 4:00 pmMay 15, 2018 0 250

Interviews

Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global

"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the

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Sudipto GhoshMay 14, 2018, 4:00 pmMay 14, 2018 0 388

Interviews

Interview with Ron Jacobson, Co-founder, Rockerbox

"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to

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Sudipto GhoshMay 12, 2018, 4:00 pmMay 11, 2018 0 319

Interviews

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user

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Sudipto GhoshMay 11, 2018, 4:00 pmMay 14, 2018 0 430

Interviews

Interview with David Elkington, CEO and Founder, InsideSales.com

"The real innovation would come from the way people aggregate and classify data – and the volume and sources of

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Sudipto GhoshMay 10, 2018, 5:04 pmMay 10, 2018 0 293

Interviews

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable

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Rohan JaganMay 9, 2018, 5:12 pmMay 9, 2018 0 535

Interviews

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and

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Sudipto GhoshMay 8, 2018, 4:00 pmMay 8, 2018 0 307

Interviews

Interview with Samuel Gerace, CEO, Convey

"Instead of just the product or service being the main purchase-driver, customer decisions are being driven by customer service and

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Sudipto GhoshMay 7, 2018, 4:00 pmMay 7, 2018 0 348

Interviews

Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their

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Sudipto GhoshMay 4, 2018, 4:15 pmMay 4, 2018 0 864

Interviews

Interview with Nikos Acuña, Chief Visionary, Sizmek

"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of

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Sudipto GhoshMay 3, 2018, 4:06 pmMay 3, 2018 0 715

Interviews

Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage

"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify

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Sudipto GhoshMay 2, 2018, 4:17 pmMay 2, 2018 0 1345

Interviews

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism."

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Sudipto GhoshMay 1, 2018, 4:00 pmApril 30, 2018 0 779

Interviews

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with

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Sudipto GhoshApril 30, 2018, 4:15 pmApril 30, 2018 0 1343

Interviews

Interview with Lilian Leong, COO, 9GAG

"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute

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Sudipto GhoshApril 27, 2018, 4:04 pmApril 27, 2018 0 661

Interview with Daina Middleton, CEO, Ansira

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Why You Need Engagement-driven Marketing in the Digital Era

Rise of the Revenue Analyst in Marketing Operations

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Why Should ‘Grey Area’ Players Fear GDPR?

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