https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech…
Read More...

Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers:…
Read More...

"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe,…
Read More...

"Working together with the Tech Mahindra team, we’ll be able to combine the power of AI, automation and analytics to help businesses around the world reduce costs, improve customer…
Read More...

"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to…
Read More...

"The sales industry has been completely overhauled in the last 2-3 years as automation alleviates administrative tasks for reps, and enterprises adopt artificial intelligence to glean…
Read More...

"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a…
Read More...

"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create…
Read More...

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers…
Read More...

"E-Commerce businesses in particular profit from advanced colorization techniques, product customization and personalization, and image optimization." Hi Steve, please tell us…
Read More...

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the…
Read More...

"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just…
Read More...

"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the…
Read More...

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your…
Read More...

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained…
Read More...

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level…
Read More...

"Consumer needs can change quickly, something we experienced tenfold during the pandemic, and it’s important for brands to listen and react to these evolving needs in real time."…
Read More...

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of…
Read More...

https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We…
Read More...

"Whatever function you run, 2020 has forced us all to become better, more aware and more empathetic leaders. Compared to 2015, the company leadership responsibilities of the CMO have…
Read More...