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Analytics

MarTech Interview with Ashley Kramer, CMO at Sisense

Sudipto Ghosh Feb 26, 2021 0
"Using data analytics/business intelligence for better data-driven decision making in marketing is helping CMOs and CDOs understand quickly emerging trends, evaluate new options, find…
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Native & Programmatic Advertising

MarTech Interview with Andrea Maconachy, EVP of Marketing at All Campus

Sudipto Ghosh Feb 24, 2021 0
"The fields of marketing and technology are inescapably intertwined. You can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with…
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Interviews

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

Sudipto Ghosh Feb 22, 2021 0
"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers…
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Customer Data Platforms

MarTech Interview with Heidi Bullock, CMO at Tealium

Sudipto Ghosh Feb 17, 2021 0
"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the…
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Interviews

MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

Sudipto Ghosh Feb 15, 2021 0
"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just…
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Interviews

MarTech Video Interview with Stefan Maris – FreeWheel

Sudipto Ghosh Feb 11, 2021 0
https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain…
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Interviews

MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase

Sudipto Ghosh Feb 8, 2021 0
"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer…
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Content Marketing

MarTech Interview with Randy Frisch, CMO at Uberflip

Sudipto Ghosh Feb 3, 2021 0
"I think that the biggest sentiment that changed was a shift from outward hard selling to empathetic selling. The word empathy started to be a part of many of my conversations with…
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Native & Programmatic Advertising

MarTech Interview with Tony Marlow, CMO at Integral Ad Science

Sudipto Ghosh Jan 28, 2021 0
"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying…
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Sales Enablement

MarTech Interview with Doug Winter, CEO and Co-founder, Seismic

Sudipto Ghosh Jan 27, 2021 1
"Along with looking into opportunities to expand internationally, we will continue to look at opportunities to enhance and expand our platform through strategic, targeted…
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NLP

MarTech Interview with Yair Tal, CEO at OneHourTranslation

Sudipto Ghosh Jan 25, 2021 0
"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a…
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Customer Experience Management

MarTech Interview with Simon Esland, VP Decisioning Practice Lead at Merkle

Sudipto Ghosh Jan 19, 2021 0
"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to…
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Customer Experience Management

MarTech Interview with Sara Spivey, CMO at Braze

Sudipto Ghosh Jan 18, 2021 0
"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services,…
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Video Interview

MarTech Video Interview with Travis Hockersmith – VIZIO

Sudipto Ghosh Jan 11, 2021 1
https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech…
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Native & Programmatic Advertising

Predictions Series 2021 with Verizon Media’s Chief Business Officer, Iván Markman

Sudipto Ghosh Jan 4, 2021 0
Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers:…
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Interviews

MarTech Interview with Stan Pavlovsky, CEO at Shutterstock

Sudipto Ghosh Dec 29, 2020 0
"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe,…
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Interviews

MarTech Interview with Umesh Sachdev, CEO and co-founder at Uniphore

Sudipto Ghosh Dec 28, 2020 0
"Working together with the Tech Mahindra team, we’ll be able to combine the power of AI, automation and analytics to help businesses around the world reduce costs, improve customer…
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Interviews

MarTech Interview with Mark Elliot, CMO at BioCatch

Sudipto Ghosh Dec 22, 2020 0
"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to…
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Marketing intelligence

Predictions Series 2021: MarTech Interview with Amit Bendov, CEO at Gong

Sudipto Ghosh Dec 21, 2020 0
"The sales industry has been completely overhauled in the last 2-3 years as automation alleviates administrative tasks for reps, and enterprises adopt artificial intelligence to glean…
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Customer Experience Management

MarTech Interview with Nick Boyle, Vice President Asia at Sitecore

Sudipto Ghosh Dec 2, 2020 0
"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create…
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