The role of the B2B CMO is set to evolve further as newer martech capabilities and marketing processes start redefining the state of B2B marketing in time to come, Tracey Mustacchio, Chief Marketing Officer at Secureworks dives into…
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Not only have marketing roles been redefined over the recent years as martech innovations and new marketing best practices have inspired change in the typical B2B marketing hierarchy and ecosystem; the core fundamentals used to implement…
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To drive intelligence-backed customer experiences in a digital marketplace, marketers and salespeople need to balance their use of AI tools and human intuition effectively; Nitzan Shaer, Co-founder and CEO at WEVO shares some top best…
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Admixer’s Director of Programmatic on tech, transparency and IDs and what Ukraine can teach the west about the digital ad supply chain Admixer offers an ecosystem of interconnected products for the buy and sell side; can you tell us a…
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Working with a modest marketing budget requires marketing leaders to further optimize and prioritize their martech tools and choice of features to drive business ROI; Neil Cohen, Chief Marketing Officer at Kasada shares his expertise:…
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How can today’s marketing and advertising leaders create more impact with their online media plans and strategies? Dave Kelly, Founder & CEO at AnalyticsIQ has some tips: ________ Welcome to this MarTech Series chat Dave, tell…
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Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will…
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Justin Sharaf, Vice President, Marketing at Jahia Solutions talks about the growing importance of first-party data in today’s marketing environment while sharing a few martech adoption best practices in this chat: _________ Welcome to…
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What does it take for marketers to plan engaging multichannel campaigns for their key accounts throughout the buying cycle; besides ensuring better marketing-sales collaboration, there are several other factors that come into play: Nick…
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What does it really take for marketers of today to effectively track and enhance their content marketing performance?  Christian Lund, Co-Founder at Templafy shares some insights: ______ Welcome to this martech chat Christian, tell us…
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What are some of the top factors that are leading to disruptions in digital advertising and how will the future of adtech influence new ad trends and formats? Dwight Green, Chief Business Officer at AdImpact shares his observations:…
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In order to ensure that video marketing efforts are optimized with measurable ROI processes, marketers need to keep a few things in mind; Jim Dicso, CEO at SundaySky has some tips: ______ Welcome to this MarTech Series chat Jim, can…
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AI allows marketers to gain a competitive edge in the marketplace, but in what ways should AI platforms be optimized to further marketing interests faster? Megan Sakakibara, Vice President Marketing at Unbounce shares more: _______…
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Should the eventual death of third-party cookies serve as a catalyst in the future to B2B marketers? Dennis Fois, CEO at Copper dives deeper in this quick chat: ______ Welcome to this MarTech Series chat, Dennis. Take us through your…
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Hi Peter, welcome to MarTech Series. Please tell us about your current role and the team you handle at Unica. How did you arrive at HCL? I am VP of and Head of Marketing for HCL Software.  We are a $1 billion enterprise software division…
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What does it take for today’s B2B marketers to reshape their martech strategy and marketing plans for better alignment in order to scale business ROI? Julie Zadow, Senior Vice President and CMO in Residence at Demand Spring shares her…
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While global banking leaders enhance their digital customer experience with new tech innovations and features, how are other local and regional banking providers creating improved customer experiences with innovative solutions? JR…
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Massimo Arrigoni, CEO at brand experience agency BEE discusses some evolving martech and marketing experience trends in this quick weekend Q&A: _____ Welcome to this MarTech Series chat Massimo, tell us more about BEE and its…
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There is no dearth of data in today’s marketing and sales environment, what differentiates the best marketers from the rest is a strong ability to make proper business sense of all the data that marketers and salespeople now have access…
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How can marketers build a martech stack with strong marketing processes to not only help drive marketing revenue but also better team alignment? Michael Marcellin, CMO at Juniper Networks takes the time to chat with MarTech Series to…
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