Philip Kushmaro, VP Marketing at Usercentrics delves deeper into data privacy trends and shares a few thoughts on the importance of balancing the overall user experience when…
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Should marketers keep pursuing a content-heavy approach or should they be more focused on building better targeted messaging models? Ken Dec, Chief Marketing Officer, Vivantio…
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For marketing teams to learn how to deliver more with less, the right insights-led marketing data is crucial to frame core marketing plans and policies; Jon Clarke, Founder &…
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Tell us a little bit about yourself and your work at Actian In my role at Actian, I oversee our global marketing initiatives for products & solutions, partnerships, overall…
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How can marketers (and customers!) benefit more from experience marketing platforms? Travis Bickham, Vice President of Marketing at Birdeye shares some thoughts in this chat: ______…
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Scott Logie, Customer Engagement Director at REaD Group joins us to talk about the blurring lines between research and insights in today’s marketing world while sharing a few top of…
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Find the right correlation between slow and fast moving marketing metrics to drive deeper decisions, suggests Rohini Sen, Head of Audience Science and Measurement & Managing…
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While marketers focus on diversying their marketing channels to drive more impact, it is also crucial to adopt channel-specific strategies to ensure optimum results! Merav Katz, Head…
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How can marketers increase efficiencies with their data practices? Gary Walter, CEO of Infutor shares some insights: ______ Tell us a little about yourself Gary…we’d love to hear…
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There will now always be far too many martech tools for marketers to pick from. The onus lies on marketing leaders to applying a lean martech stack that helps drive core business and…
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Please tell us about your current role and the team you handle. How did you arrive at the company? I currently serve as the EVP of Marketing. I oversee a 10-member team sitting…
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Referral based partnerships will become more common for financial institutions while in other industries, the need to automate all operations and key processes will take center…
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Cloud computing and data security are two trending areas of interest not just for fintechs but also global tech companies in general, as the ongoing pandemic has taught us - these…
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The use of video is impacting marketing, sales and even HR operations across businesses in big ways: Lee Firestone, CEO at OpenReel dives deeper into this trend in this QnA: ______…
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It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO,…
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A digital-first customer experience that is well planned and suited to multiple platforms is essential in not just banking and finance but in every industry; Terry Duffy, SVP and GM…
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What does it take to simplify the end user shopping and customer experience in today’s business environment? Katrina Klier, Chief Marketing Officer at PROS weighs in with a few…
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Sharon Harris, Global Chief Marketing Officer at Jellyfish talks about some core marketing and martech best practices in this MarTech Series interview: _____ Tell us a little…
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With mobile and in-app advertising becoming more than just a trend in the martech / adtech marketplace, it is time for marketers and advertisers to improve their mobile…
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Martech Series interviews Janicke Eckbo, CMO at Cavai to discuss conversational advertising in a reshaped world, the evolving nature of the channel and top tips for marketers. ____…
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