Appian, announced that Mark Lynch intends to retire from his role as Chief Financial Officer effective March 31, 2022. Mr. Lynch will remain in his current position through March 31, 2022, to assist with the filing and certification of…
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Do you think your lead nurturing strategies need a boost?  Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying…
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Sailthru’s Retail Specialization Helps the Innovative D2C Brand Grow From Startup to Fashion Powerhouse  Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers,…
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Attribution in Digital Marketing, commonly known as Marketing Attribution, is the analytics involved in determining which marketing strategies work best for your business. Through Attribution in Digital Marketing, you can find out which…
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Prisma Campaigns has recently joined Texas Trust Credit Union as a key marketing solution for its future. Marketing Technology News: MarTech Interview with Umberto Milletti, CEO and Founder, InsideView (a Demandbase company)…
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Company adds industry expert to accelerate growth through alliances with leaders in customer experience, contact center, and CRM technologies. Solvvy, the leading Conversational AI and Automation Platform for Customer Support, is pleased…
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NICE and Nichols College collaborate to provide hands-on education designed to meet the rapid growth in demand for automation experts NICE announced a collaboration with Nichols College to form a Center for Intelligent Process…
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Agillic expands C-level Management team and welcomes Rune Werliin as Chief Product and Technology Officer As part of the newly instated role of CPTO, Rune will be a central contributor to Agillic’s strategic growth engine through the…
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Users of Amazon Redshift Serverless environments gain access to Ascend’s advanced automation platform to accelerate onboarding of data engineering and analytics engineering workflows Ascend.io, the data automation cloud,…
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Growth capital will further accelerate the company's hyper-efficient go-to-market model and provide additional resources for continued innovation of its restaurant platform SpotHopper, a leading provider of restaurant marketing and…
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Net customer retention rate jumps to 112% as Prophix wraps its strongest quarter in company history with 1,700 active customers Prophix Software, a global leader in Corporate Performance Management (CPM) software, today released its…
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Mutual customers can harness the power of Amazon SageMaker with Workato’s purpose-built Connector and Accelerator to democratize data science across their organization Workato, a leading global enterprise automation…
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Honored Third Year in a Row Kofax, a leading supplier of Intelligent Automation software for digital workflow transformation, announces it has won the 2021 KMWorld Readers’ Choice Award for Best Business Process Management. This is the…
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Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today the availability of new mail delivery services in France, expanding the capabilities of Quadient®…
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Digital marketing is evolving with new trends every day. To stay in the game, marketers need to stay upgraded with the latest knowledge and information. Fortunately, there are plenty of on-demand courses that can help. There are…
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Experienced Marketing Leader Joins Hyper-Growth Incident Automation Company to Scale Go-To-Market Efforts Shoreline.io, the Incident Automation company, today announced Chris Newton as Vice President (VP) of Marketing, to lead corporate…
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The fast-growing software company, whose platform is used to create engaging digital marketing experiences, has appointed seasoned execs in finance, product, marketing and business development to fuel its next growth phase Sendlane, a…
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The fast-growing software company, whose platform is used to create engaging digital marketing experiences, has appointed seasoned execs in finance, product, marketing and business development to fuel its next growth phase Sendlane, a…
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A quick-dive into some top performing B2B Marketing strategies and how they’ve grown in importance over the years Someone rightly said, “A strategy without tactics is a daydream and tactics without a strategy is a nightmare”. When it…
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ServisBOT is pleased to further its work with Amazon Web Services, Inc. (AWS) in the newly announced availability of partner conversational AI solutions. ServisBOT’s conversational AI platform, built on an AWS technology stack, empowers…
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