Martech Budgets

Despite all the 2020 marketing budget cuts, every marketer knows how crucial it is to leverage the right marketing technologies to cut through the noise and achieve marketing ROI within a shorter timeframe. The Covid-19 pandemic has had a…
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“I know these unprecedented times are crazy, but we should hop on a call!” The global pandemic wiped out the pre-Covid world of a typical seller. Coffee dates, office drop-bys, after-work drinks, national conferences – every typical face…
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2020 had a huge impact on the way people shop ­– from the items customers added to shopping baskets, to how they chose to buy them. It is an undisputed fact that online is the only channel to have grown in effectiveness during COVID-19,…
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The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalize and re-think their budgets. Whether…
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