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Martech Budgets

Focus on Marketing Efficiency in 2021 – and Act Proactively

2020 had a huge impact on the way people shop ­– from the items customers added to shopping baskets, to how they chose to buy them. It is an undisputed fact that online is the only channel to have grown in effectiveness during COVID-19, with eCommerce seeing almost 30% growth and an increasing reliance on social media to stay connected. Indeed, in 2021 digital marketing is likely to be the first choice for marketers seeking to operate successfully. It’s therefore crucial for marketers to pay close attention to their digital…

Economic Influence: When Brand’s Budgets Have Been Rationalised, What Should They Invest In?

The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalize and re-think their budgets. Whether they’ve had to cut down, or change their focus, almost all companies will have been affected by the current economic influence of the world we are finding ourselves living in. Economic influence in 2021  As we enter lockdown 3.0, brands and businesses will once again be forced to…