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Martech Budgets
MarTech Interview with Megan Sakakibara, Vice President Marketing at Unbounce
AI allows marketers to gain a competitive edge in the marketplace, but in what ways should AI platforms be optimized to further marketing interests faster? Megan Sakakibara, Vice President Marketing at Unbounce shares more:
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How Can You Maximize Results From Your PPC Campaigns?
PPC campaigns are the need of the hour. Let’s say you invest considerably in your PPC campaigns, but at the same time, have you thought about optimizing those campaigns and making the most of your marketing investments?
Some PPC…
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A Few Martech Funding Highlights from APAC!
Marketers have been investing relentlessly new Martech trends, and rightly so - A well-planned martech stack helps to holistically understand customer data with the help of integrated platforms and systems. A wholesome customer experience…
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MarTech Interview with Kevin O’ Farrell, Associate Vice President at Analytic Partners
Kevin O' Farrell, Associate Vice President at Analytic Partners shares a few thoughts on the importance of adopting integrated martech stacks to drive ROI in this quick chat while sharing a few B2B marketing best practices:
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What are the Benefits of Relationship Marketing Platforms?
Relationship Marketing Platforms play a crucial part in marketing or sales as these platforms help maintain long-term customer relationships. Maintaining and creating relationships is a crucial aspect of every business, and Relationship…
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4 Marketing Mistakes To Avoid Through 2021
Despite all the 2020 marketing budget cuts, every marketer knows how crucial it is to leverage the right marketing technologies to cut through the noise and achieve marketing ROI within a shorter timeframe. The Covid-19 pandemic has had a…
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How to Make Connections in an Online World
“I know these unprecedented times are crazy, but we should hop on a call!”
The global pandemic wiped out the pre-Covid world of a typical seller. Coffee dates, office drop-bys, after-work drinks, national conferences – every typical face…
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Focus on Marketing Efficiency in 2021 – and Act Proactively
2020 had a huge impact on the way people shop – from the items customers added to shopping baskets, to how they chose to buy them. It is an undisputed fact that online is the only channel to have grown in effectiveness during COVID-19,…
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Economic Influence: When Brand’s Budgets Have Been Rationalised, What Should They Invest In?
The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalize and re-think their budgets.
Whether…
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