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Marketing intelligence

Mode Analytics Partners With Fishtown To Increase The Transparency And Trust Of Data-Driven Decision-Making

Empowers Data Analysts to Drive Faster, More Accurate Analytics and Reporting Mode Analytics, the most comprehensive platform for collaborative Business Intelligence (BI) and Interactive Data Science, today announced that it has joined forces with Fishtown Analytics, the makers and maintainers of dbt, to help organizations understand the freshness of their data by surfacing timestamp and origin information directly into Mode’s reports using dbt’s Metadata API. The release works to build our customers’ trust around…

Cardlytics To Acquire Bridg To Accelerate Transformational Growth

Marketers Will Gain Unprecedented Ability to Understand and Reach Consumers with Bridg SKU Data and Cardlytics’ Advertising Platform Cardlytics announced today its intent to acquire Bridg, a customer data platform that empowers marketers to better understand and reach customers using SKU-level insights. Once the integration is complete, this addition will pair Cardlytics’ advertising platform, which has an audience of more than 163 million monthly active users, with Bridg’s enhanced SKU-level insights and ability to engage…

Auriemma Roundtables Acquires Edgar, Dunn & Company’s US Industry Roundtables

Auriemma Roundtables, a leading business intelligence provider for the consumer finance ecosystem, today announced the acquisition of Edgar, Dunn & Company's Industry Roundtable practice. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint Created in 1992, Edgar, Dunn & Company's Industry Roundtables are forums for the constructive exchange of new ideas and best practices among senior-level risk executives from leading financial institutions.…

Jun Group Launches Self-Service Advertising Platform for SMBs

Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses called Business+. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive user interface.…

Demandbase Named #1 Global Leader on Account-Based Marketing Vendor Matrix by Research In Action

Company also earns highest scores for customer satisfaction Demandbase, the pioneer and leader in account-based experience (ABX), earned the top position as the global market leader on the Vendor Selection Matrix™ for Account-Based Marketing, released by the analyst firm Research In Action. Demandbase ranked first on the matrix, among the Top 15 Global Vendors, primarily selected by the technology research company's unique survey-based methodology for comparative vendor evaluation. Marketing Technology News: Contentful…

SocialSEO Partners with Toronto Based Marketing Agency Universus

SocialSEO partners with Canada's leading provider of interactive video, Universus bringing powerful marketing tools to SocialSEO's existing clientele. Colorado Springs-based marketing firm SocialSEO has partnered with Universus, the leading provider of interactive video in Canada. Universus is headquartered in Toronto and offers industry-leading video marketing and design services. Universus has a powerful video production team that captures the attention of their audience through interactive video, along with a full…

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs

- Marketing ops on level pegging with marketing strategy - Growing demand for marketing ops teams with unique skillset - Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has…

Amdocs Selected By Fastweb For The Modernization Of Its Operations Support Systems

Amdocs to provide open, network inventory solutions to empower Fastweb to simplify its network systems and provide innovative new services to its customers at speed Amdocs , a leading provider of software and services to communications and media companies, today announced that it has been selected by Fastweb, a major Italian telecommunications operator, to modernize its mission-critical inventory systems, as part of its ongoing initiative to transform its IT systems into a flexible and 5G-ready platform to grow and…

MarTech Series Interview With Matt Schmitt, Digital Media Executive And Strategist, Reflect Systems Inc

Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt, Digital Media Executive and Strategist, Reflect Systems Inc shares more in this chat: _________ Tell us a little about yourself Matt…we’d love to hear about your role, a typical day at work? I’ve enjoyed a career where I’ve always worked in media and digital content, from broadcast to…

DoubleVerify Taps Doug Campbell As New Chief Strategy Officer

Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private companies in advertising technology, connected TV (CTV) and over-the-top (OTT) video DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO…

On Cusp of Apple’s IDFA Changes, iOS App Marketing Interest Soars: Bombora Intent Data Shows Trends

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide. Expanded services include: joint product…

SegMark Solutions Releases First-Ever Marketing Strategy Guide to Profitable Streaming and Hybrid Events and Association Meetings

One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings. Marketing Technology News: Ylopo Recently Named By Facebook As A Top Real Estate Digital Marketing Provider In 2021, while the 50-billion-dollar industry for large in-person B2B "build it and they will come" events…

Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams

Alida ranks #2 on Top 50 list out of 60,000 companies for Best Company Outlook Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights platform, today announced it has been selected as a 2021 “Best Company Outlook” winner from Comparably, ranking #2 on the “Best 50” list of small/mid-sized companies. Additionally, Alida won two more awards for Best Marketing Team and Best Product and Design Team. Marketing Technology News: How to Rethink Your Social Media…

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs

Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has become the top priority for marketing leaders in 2021, ahead of key areas such as brand building and lead generation.…

MarTech Interview with Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance

Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance shares his thoughts on a few top concerns that face every marketing team today while talking about a few proven marketing and martech tips that can help in this casual chat: _______ Tell us a little about yourself Vladimir…we’d love to hear about your role as CMO, a typical day at work? With disruption and change being a constant factor in our lives, I like to stay productive and find joy in the work that I do leading my team to success. A typical…

Adverty Enters Into Exclusive Partnership With Dutch Hyper-Casual Publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky…

Verizon Expands its Diversity, Equity & Inclusion Reach with New Responsible Marketing Action Plan

Commits to a diverse marketing ecosystem spanning representation to economic investment What you need to know: Extends Diversity, Equity and Inclusion commitment to impact the marketing ecosystem inside and outside Verizon Addresses equity in the creative supply chain to further an inclusive working environment, enhance policies to prevent bias in advertising and media, and strengthen content policies to increase transparency Mobilizes powerhouse partners Interpublic Group, Publicis and WPP to…

NTT DATA Becomes a Gold Partner in the Adobe Solution Partner Programme

NTT DATA UK, a world leader in consulting and IT services, today announced that it is now a Gold Partner in the Adobe Solution Partner Programme, a global digital marketing ecosystem for Adobe partners. The new status follows four years of close collaboration between Adobe and NTT DATA UK, working together to deliver innovative and repeatable solutions to solve customer problems. The new Gold Partner status for NTT DATA UK recognises its commitment to generating revenue and building skills and capabilities alongside Adobe –…

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies…