Samsung Ads Southeast Asia has formed a new alliance with global data technology company, Eyeota, a Dun & Bradstreet company overlaying viewership insights from millions of Samsung Smart TVs with Eyeota’s rich consumer data for the first time. Advertisers can now reach relevant household audiences that matter most to their brand across Singapore, Thailand and the Philippines with their Connected TV (CTV) ad campaigns.
Eighteen months after launching its free streaming TV service in Southeast Asia, Samsung TV Plus, Samsung Ads has formed its first data partnership in the region, enabling greater understanding of Samsung TV households. The partnership combines the scale and reach of Samsung TVs across the region with Eyeota’s powerful data network, significantly building on Samsung Ads’ capabilities to date.
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By providing a compelling solution for brands and advertisers that want to reach audiences with selected demographics, interests and more, Samsung Ads can now help increase the effectiveness of both native and video ad formats on the biggest screen in the home in one of the world’s fastest growing CTV regions.
Marc Fanelli, General Manager, Dun & Bradstreet Sales & Marketing Services, commented, “Whether the goal is driving broad discovery or accurately converting intent into purchase, understanding CTV audiences and meeting them where they are watching is key to delivering campaign impact. Our work with Samsung Ads significantly increases accessibility for brands and advertisers, ensuring campaign budgets are spent reaching the audiences that matter most.”
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Alex Spurzem, Managing Director Samsung Ads Southeast Asia and Oceania (SEAO), added, “Our new partnership with Eyeota empowers advertisers to unlock the full potential of Connected TV. The combination of scale and unique audience segmentation gives brands greater confidence that their campaigns are reaching the right consumers to ultimately deliver better outcomes.”
