eyeota

In preparation for the cookieless future, Eyeota rolls out data diversity initiative Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution. Eyeota’s Audience Identity Resolution connects multiple IDs associated with a user enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data…

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal. In 2019, IAB Tech Lab launched its Data Transparency Label initiative to bring baseline standards to the industry to help marketers better understand what is inside data segments. To earn the certification, data companies are…

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced an expanded data onboarding partnership with GfK, a global leader in using data analytics to deliver insights and actionable recommendations for key decisions about consumers and markets. Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries. Eyeota Onboarding is a…

Eyeota’s audiences available on Facebook, Instagram, Pinterest, Snapchat and Twitter  Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its audiences are now available for activation on social networks through a unique partnership with Amobee--the global advertising technology company reinventing advertising for the converging world--providing consistency across TV, connected TV, digital and social advertising. Eyeota leverages Amobee’s identity graph to map Eyeota user…

Eyeota and YouGov have come together to enable audience data intelligence in APAC and ANZ regions, including in Indonesia, Malaysia, Thailand, Singapore, Hong Kong, and Australia. The leading audience data intelligence company Eyeota has announced a key partnership with YouGov PLC to drive the next phase of growth in the newer markets. The pair would target audience base in European, APAC, and ANZ regions. Eyeota’s direct integration with leading global DSPs and DMPs assures users that audience profiles are accessible on…

YouGov audiences now available in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its data partnership with YouGov PLC, a leading international research data and analytics group, headquartered in London. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the…

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of Marc Fanelli as senior vice president (SVP) of strategic partnerships and development. In the new role, Fanelli will primarily focus on deepening the relationships between Eyeota and its key supply partners on both a local and global level. Based in Eyeota’s New York office, he will report directly to the company’s CEO, Kristina Prokop. Marketing Technology News: Leading Technology Trends in Virtual…

Marketers Can Now Leverage High-Quality First-Party Consumer and B2B Data from Dynata to Create Accurately Targeted Global Audiences for Sought-After Segments Dynata, a global leader in first-party data and data services, is excited to announce its strategic partnership with Eyeota to offer global B2B and consumer audiences at scale. The expanded access to global audience segment creation allows marketers to leverage Dynata's reliable first-party data for coordinated global marketing campaigns, using seed and look-alike…

The Global Audience Data Platform Expands International Leadership Team with Strategic Hires to Support Corporate and Business Development as Well as Partnership Management Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of two new executives to its senior leadership team: Chris Suh joins as senior vice president of corporate development and strategy and Don Lee joins as vice president of global platforms. “As Eyeota sustains its impressive growth…

Industry Veteran to Drive Company’s Strategic Client Engagement & Overall Business Growth across the Americas Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the hire of Chris Emme as Managing Director, Americas. In his new role, Chris will oversee commercial operations across the Americas, with a primary focus on accelerating company growth and solidifying relationships with partners, platforms and clients. "We see an accelerated opportunity for growth in the…

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Eyeota, the global leader in audience data, and TwentyCi, a data science company specialising in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership. Paul Hickey, Director of Digital Solutions at TwentyCi, says, “We have seen that audiences at significant home-moving stages have a higher propensity to spend on categories such as auto, retail and finance. TwentyCi is very excited to partner with Eyeota to connect…

Eyeota, the global leader in audience data, announces the appointment of two new staff as the company’s presence in the market continues to expand. George Henshaw joins Eyeota as Senior Supply Manager, responsible for data acquisition and account management. Previously, George spent five years as Programmatic & Yield Manager with British Telecom in London, where he helped the company establish itself within the publishing sector. He managed BT’s publisher portfolio, which included BT.com, sports, mail, Wi-Fi, and…

Pieter de Zwart Joins Eyeota as Chief Technology Officer to Further Eyeota's Audience Platform Eyeota, the global leader in audience data, hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. Read More: Is Sales, Customer Success? And, Why Is It Not? Pieter joins the team with more than a decade of ad tech engineering and management experience and a proven track record of developing scalable systems and…

Eyeota Strengthens Its Focus on Key Markets and Verticals Eyeota, the global leader in audience data, appoints Jamie Jager to Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada. The addition of Jamie allows Eyeota to strengthen its endeavors in key markets and verticals, including automotive and retail. Jamie manages strategic agency relationships in the region and supports client campaign initiatives. Her experience spans 10 years, executing…

Elissa Reiling Has over a Decade of Digital Media And B2B Marketing Experience Eyeota, the global leader in audience data with more than four billion unique profiles across Europe, Asia-Pacific and the Americas, taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives. Based out of the New York office, Elissa leads the company’s go-to-market product strategies and spearheads regional marketing and lead generation initiatives, communications programs, branding strategy…

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace. With new Symphony segments, marketers and advertisers can improve their campaign efficacy by understanding consumers based on specific characteristics, interests, propensities and motivations that…

Eyeota, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, announced the appointment of Jill Orr as Chief Operating Officer. Based in London, Jill would responsible for scaling Eyeota’s commercial and business operations as well as developing customer products, marketing and insights to support the expansion of Eyeota in all markets. “Jill is a seasoned executive, with experience driving growth across global organizations, building effective…

Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America Eyeota announced that it had raised $12.5 million Series B funding. The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives. This round of funding was led by Jolt Capital SAS, an independent private equity firm,…

Leger Is Responsible For Developing Strategic Relationships With Some Of The Major Holding Companies In The Region Expanding its US sales team, Eyeota has Added Matthew Leger as its newest Director Of Agency Sales, Americas. Matthew is responsible for developing strategic relationships with some of the major holding companies in the region. He will report directly to Elizabeth Christensen, Managing Director, Americas. “With more than 15 years of experience working on data-driven media and unique data sets, I’m…