Browsing Tag

data technology

Miaozhen Systems Acquires RadioBuy to Deepen its Omni-Marketing Intelligence Strategy

Miaozhen Systems, China's major third party provider of marketing data & technology, announced that it has completed the acquisition of RadioBuy, a third party omni-media audio measurement platform in China. The acquisition further strengthens the offline media measurement ability of Miaozhen Systems, marking a steady step forward for Miaozhen Systems on its strategic blueprint of Omni-Marketing Intelligence (OMI) after the landing of its OOH measurement solution. RadioBuy boasts the leading third party provider of…

Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies

In Support of New Approach, Company Launches Data Firehose as a Service Solution & Taps Viacom, Time Inc. and Hearst Vet Adam Solomon as CMO Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced new product and personnel moves that reinforce its unstacked approach. Among publishers and marketers, the need for data-driven solutions has exploded. For publishers, data…

SPINS and The Data Council Expand Partnership, Bringing Unprecedented Health and Wellness Insight to Item Set Up

SPINS, the leading wellness-focused data technology company, and The Data Council, the leading provider of verified and standardized product data and images, announced their expanded partnership which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers, and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution. The partnership will bring to bear a series of solutions in 2019…

iClick Makes Controlling Investment in Changyi to Accelerate Smart Retail Transformation

Strategic Move Develops Business Intelligence Portfolio with Enterprise Solution iClick Interactive Asia Group Limited, an independent online marketing and data technology platform in China, announced a controlling investment in Changyi (Shanghai) Information Technology Co., Ltd. The investment is part of an inorganic growth strategy pursued by the Company as it seeks to extend its client solutions beyond the core digital marketing business, addressing enterprise needs in China. In particular providing products in the…

iClick Interactive Extends Its Business Intelligence Solutions with Smart Government Initiative

Data Solutions to Attract More Companies to the Hefei National High-Tech Industry Development Zone in Smart City Push iClick Interactive Asia Group Limited, a leading independent online marketing and data technology platform in China, announced that an intention to cooperate had been officially reached with the China Speech Valley and Quantum Center of Hefei National High-tech Industry Development Zone. Over the next three years, iClick will fully support China Speech Valley in building a more precise, intelligent and…

LexisNexis Risk Solutions Announces ThreatMetrix Acquisition Close

Acquisition Paves the Way for Companies to Prevent and Detect Fraud Efficiently While Approving More Accounts and Transactions LexisNexis Risk Solutions, a global data technology and advanced analytics leader, announced that its parent company, RELX Group, has closed the acquisition of ThreatMetrix. ThreatMetrix will become part of RELX Group's Risk & Business Analytics segment, which includes LexisNexis Risk Solutions. The combination of the expertise in digital identity of ThreatMetrix with the physical identity…