A report released from Dun & Bradstreet has shone a light on the increasing prevalence of Account-Based Marketing (ABM) among …
TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet
Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know …
B2B Brands Lag Behind Agencies in Programmatic Execution, According to Annual Dun & Bradstreet Report
As Programmatic Spending Rises, So Does Pressure to Improve Data Strategy Dun & Bradstreet released the 2019 Data-Driven Marketing and Advertising …
Reltio Announces Support for Salesforce Customer 360 and the Adobe, Microsoft, SAP Open Data Initiative
Enterprises That Deploy Reltio Customer 360 Solutions Today Will Be Able to Benefit from Both Initiatives as They Evolve Reltio, …
Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm
Earns highest scores possible in data coverage, analytics, and product roadmap and vision criteria Dun & Bradstreet was cited as a …
Only 1 in 2 B2B Professionals Confident in Data Quality, According to Annual Dun & Bradstreet Report
Still, 89 Percent Believe Data Quality Drives Sales and Marketing Dun & Bradstreet released the company’s annual B2B Marketing Data …
Ten Incredibly Business-Savvy Quotes for Every Marketer
Ten Incredibly Powerful Business-Savvy Quotes from the Industry To Help Every Marketer Stay on Top of the Business What is …
Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service
New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions …
Interview with Josh Mueller, Global Head of Marketing, Dun & Bradstreet
"Creativity and breakthrough ideas are as important as ever, but those that also effectively leverage data inspired decision-making simply perform …
Dun & Bradstreet’s Dr. Anthony Scriffignano Named US Chief Data Officer of the Year
Scriffignano Holds Multiple Patents Worldwide Dr. Anthony Scriffignano, senior vice president and chief data scientist at Dun & Bradstreet, was recognized …
The Great Rush: Preparing for the Data Science Success
Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data …
‘IAB 250 Powered by Dun & Bradstreet’ List Unveiled to Identify ‘Direct Brands’
First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Leveraged Economic Data from Dun & Bradstreet and Cultural Indicators from …
Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase
Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users Starting December 21, Google Analytics users have gained the …
If Data isn’t Real-Time, It’s Not Accurate for B2B Marketing and Sales
Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And …
Interview with Rishi Dave, Chief Marketing Officer at Dun & Bradstreet
Rishi Dave CMO at Dun & Bradstreet "Marketers will need to start with clean, integrated and organized data on the …
Eyeota Delivers Precision Targeting to B2B Marketers Through New Data Marketplace Integration
As B2B marketers increase adoption of programmatic advertising, Eyeota has partnered with Dun & Bradstreet to expand the availability of extensive B2B …