New service makes it easy for AWS customers to find, subscribe to, and use third-party data in the cloud Amazon …
Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms
Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched …
Data Remains Critical Barrier to B2B Customer Experience According to Annual Dun & Bradstreet Report
One in three marketers cites activating data as biggest hurdle Dun & Bradstreet released its fifth annual Data-Driven Marketing and …
Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect
State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology …
Zilliant Appoints New Chief Marketing Officer
Lindsay Duran Brings Thorough Understanding of B2B Pricing and Sales Challenges Zilliant, an industry leader in AI-driven pricing and sales …
Dun & Bradstreet Releases Study on the Automation Transformation in Finance
Reliable Data Identified as Top Need for Successful Finance Automation Dun & Bradstreet announced the findings of a multi-national study …
Dun & Bradstreet Completes Acquisition of Lattice Engines
Dun & Bradstreet announced the completion of the acquisition of Lattice Engines, positioning the company as a leading provider of …
Dun & Bradstreet Survey Reveals One in Five Businesses Loses Revenue and Customers Due to Incomplete Data
A new report from Dun & Bradstreet reveals businesses are missing revenue opportunities and losing customers due to bad data …
Dun & Bradstreet Named A Strong Performer Among B2B Customer Data Platform Providers
Company Believes Pending Acquisition of Lattice Engines Will Position It as a Leading Provider in the CDP Space Dun & …
Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider
Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer …
Zylotech Appoints Chief Revenue Officer to Support Next Phase of Growth
Zylotech announced the expansion of its management team, appointing Patrick O’Brien as the company’s Chief Revenue Officer (CRO). In an …
Four Marketing Trends to Watch in 2019
Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially …
Dun & Bradstreet Announces Receipt of FCA Approval
Dun & Bradstreet announced that the United Kingdom Financial Conduct Authority provided notice in writing for the purposes of the …
Importance of ABM Grows Among B2B Marketers, But Hurdles Remain
A report released from Dun & Bradstreet has shone a light on the increasing prevalence of Account-Based Marketing (ABM) among …
TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet
Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know …
B2B Brands Lag Behind Agencies in Programmatic Execution, According to Annual Dun & Bradstreet Report
As Programmatic Spending Rises, So Does Pressure to Improve Data Strategy Dun & Bradstreet released the 2019 Data-Driven Marketing and Advertising …
Reltio Announces Support for Salesforce Customer 360 and the Adobe, Microsoft, SAP Open Data Initiative
Enterprises That Deploy Reltio Customer 360 Solutions Today Will Be Able to Benefit from Both Initiatives as They Evolve Reltio, …
Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm
Earns highest scores possible in data coverage, analytics, and product roadmap and vision criteria Dun & Bradstreet was cited as a …
Only 1 in 2 B2B Professionals Confident in Data Quality, According to Annual Dun & Bradstreet Report
Still, 89 Percent Believe Data Quality Drives Sales and Marketing Dun & Bradstreet released the company’s annual B2B Marketing Data …
Ten Incredibly Business-Savvy Quotes for Every Marketer
Ten Incredibly Powerful Business-Savvy Quotes from the Industry To Help Every Marketer Stay on Top of the Business What is …