Marketing Technology News

Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider has been listed in the Sunday Times 100 Best Companies to Work For 2020 for the second year running. This follows the announcement of its three-star status in the Best Companies Accreditation Programme 2019 for its ‘extraordinary’ levels of workplace engagement just three months ago. At a time of rapid business expansion, this notable achievement follows Clevertouch’s 10th anniversary year. Adam Sharp, CEO and Co-Founder of…

In Q4 2020, More Than 1,300 Customer Experience Programs Were Launched Using Qualtrics CustomerXM--Which Means More CX Programs Were Launched Using Qualtrics Than All Other Leading Customer Experience Providers Combined Qualtrics, the leader in customer experience (CX) and creator of the experience management category, today announced a record-breaking year for CustomerXM™. Qualtrics CustomerXM allows companies to predict, deliver, measure, and take action to improve the customer experience and impact key business…

UserTesting Continues to Attract Top Tier Leadership Talent Poised to Drive Another Year of Impressive Global Growth and Expansion UserTesting, the leading provider for on-demand human insights,  announced the appointment of two executives to the C-Suite. Matt Zelen joins the company as Chief Customer Officer. In this role, Zelen will lead global customer success initiatives and drive UserTesting’s customer implementation, enablement, and training programs. Jamie Anderson, former Marketo executive, will join the company…

Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new enhancements to its Digital Business Analytics module at the Perform 2020 conference. The Dynatrace explainable AI engine, Davis, has been expanded to process business KPIs, such as revenue trends, customer conversions and churn. In addition, Dynatrace now enables one-click integration with the most…

Powerstation, Powerstation Plus and Powerstation Plus Xl Provide 18W Fast Portable Power for Apple Devices mophie, a ZAGG Brands company, unveiled three new universal power solutions designed to charge iPhone at the fastest speed possible, available at Apple.com and select Apple stores. The powerstation, powerstation plus, and powerstation plus XL feature 18W fast charge, a Lightning input, and the ability to charge multiple Apple devices simultaneously. “mophie is committed to delivering the most advanced solutions…

Global Experiential Marketing Agency Impact XM Has Welcomed Michael Grivas to Lead Its Canadian and DC-Based Sales Team. as Vice President of Client Services, Michael Will Apply His Legacy of Industry Experience in Business Strategy, Sales Activities, Operations, Client Relationships, and Team Development to the Impact XM Team Global experiential marketing agency Impact XM has welcomed Michael Grivas to lead its Canadian and DC based sales team. As Vice President of Client Services, Michael will apply his legacy of…

Fluent Commerce’s Distributed Order Management Platform Will Be Integrated Into BORN’s Omnichannel Retail Solutions BORN Group, a leading digital agency with a focus on experience management and enterprise commerce solutions has announced a Global Partnership with leading order management platform Fluent Commerce. BORN Group and Fluent Commerce Announce Global Partnership to Help Retailers Worldwide Manage Orders More Efficiently Fluent Commerce is a cloud-native distributed order management platform that provides…

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

Proven Digital Content Producer And Creative Strategist to Lead Social Media And Marketing Practice Area For Fast-Growing Independent Marketing Agency Wise Public Relations, Inc., the integrated marketing agency, announced that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing. In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management,…

Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. The Canadian-born fitness chain first began using the Club OS software in 2015 to streamline its sales, communication, and marketing efforts. "Managing the thousands of messages our teams send and receive on a daily basis is not possible without a reliable CRM to both automate and schedule the journey of our members," said Dave Gibb, Director of Sales for Movati Athletic. "Ease…

Growth and expansion of industry demand spawns new communities, events, learning, leadership concepts, and Corporate CX Council Leadership Summit to non-profit trade association Today, the Professional Association for Customer Engagement (PACE) the only non-profit trade association dedicated exclusively to the advancement of companies that engage with customers via the contact center, announces the addition of Christa Heibel to the PACE Team in an Interim Executive Director role to support strategic initiatives and member…

Atlanta-based provider will now offer an extensive array of best-in-class print services with just the right punch of color Power Marketing + Printing (PMP) has announced the completion of the acquisition of Market Place Color based in Atlanta, GA, a leader in large format printing specializing in digital UV inkjet and backlit Duratrans production. The acquisition is a strategic pairing of each firm's established offerings intended to bring existing clients a more robust spectrum of print production services. Power…

Sales Leaders Will Be Responsible for Further Establishing Sales Enablement in Key Markets, Scaling Showpad’s Revenue and Driving Global Growth Global sales enablement leader Showpad announces the appointment of three sales leaders who together will be responsible for driving the company’s continued global growth in 2020. Dustin Deno joins the Showpad team as VP North American Sales and Hendrik Isebaert and Jim Preston have been promoted to SVP of Worldwide Revenue and VP EMEA Sales, respectively. In their roles, Deno,…

High Herstory, a female focused video agency, created and produced the first live action advertisement of its kind — running on a digital billboard frequently purchased by brands like Samsung in New York City's Times Square. High Herstory's ad features a diverse selection of women consuming cannabis while educating viewers on the care and keeping of glass smoking accessories. In the cannabis industry, heavily regulated products come with heavily regulated advertising restrictions, often times eliminating a cannabis…

Knowing how past events hosted by Zendesk have played out, it’s not too hard to imagine that Zendesk Relate 2020 is one of the most-awaited Customer Experience (CX) events to kick off in 2020! Two reasons why we say so--- First, Relate is Zendesk’s global user conference spanning three days from 3 March to 5 March. Apart from the usual confab on trends in CX and CRM technologies, we have a whole track on certifications and a deep dive into the nitty-gritties of CX to look forward to. Second, the venue is South…

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Riversand, a leading SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today that Gartner, Inc., a global research and advisory firm, positioned Riversand in the Visionaries quadrant in the Magic Quadrant for Master Data Management Solutions, published on Jan. 13, 2020. Riversand is the only MDM solution provider listed as a Visionary for the fourth consecutive time. “Riversand’s cloud-native MDM platform offers the best data management solution for an increasingly…

Groundbreaking Personal Safety & Security Technology Meets Wide-Ranging Security and Daily Life Needs That Gives You Peace of Mind Without Selling Your Personal Data UrSafe, a next-generation personal safety and global security company, announced the release of its "Follow Me" feature, the only geo-location service on the market fully integrated with a hands-free, voice-activated personal safety system that identifies your specific location and follows your movement, from the beginning of your journey to the end.…

SportsGrid, the nation's first and only 24-hour sports, fantasy and wagering video network, has extended its agreement with the National Basketball Association (NBA) to continue providing NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication publisher platform. SportsGrid will continue to produce daily short and long-form fantasy video content for the following NBA programs and features: NBA Tip Drill, NBA Recap, NBA Primetime Picks, Weekly Season Long, NBA Weekly 6, and the NBA Fantasy…