Performance/Affiliate Marketing Goes Social It’s no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and …
A Review of the Top 20 Acquisitions in the Marketing Technology Landscape
MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with …
Top Seven MarTech Trends of 2018
From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a …
2019 Resolution: Fix Integrated MarTech Once and for All
As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown …
Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding
Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest …
Why You Should Keep an Eye on Marketing Reporting Platforms in 2019
TapClicks CEO and Co-Founder Speaks at Length About the Company’s Latest Funding Round, Product Roadmap for the Future and the …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from Martech Series. Original Martech Insights from the Week Gone By. This bulletin covering important news occurring in …
How MarTech Can Help You Step Up Your Multicultural Marketing Game
You’ve seen the data. The demographics show more dots on the map and purchasing power is tipping the scale. Your …
Exploring Marketing Analytics, Social Media Integrations and User Scopes for Twitch
Top Picks from Martech Series. Last Week Our staff writers covered Marketing Analytics, Social Media Integrations and user scope for …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …
‘Marketers May be Overestimating Their Ability to Execute and Deliver ROI’
Lack of Martech Competency of the Wider Team Was a Barrier to Success Wipro Digital, the digital business unit of …
Mondo Reveals Top 10 MarTech Tech Jobs with Salaries of $170K or More for 2018
Marketo, Eloqua, Pardot, and HubSpot Skills in High Demand, According to the Mondo Study Mondo reported the results of its …
Why Should ‘Grey Area’ Players Fear GDPR?
In This Chat, Optimove’s CEO Pini Yakuel Dove into How GDPR May Affect Marketing and Sales Technologies and the Impact …
Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions
Paul Dolan Research Director APAC, SiriusDecisions The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top …
What Does GDPR Mean For Martech?
Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no …
Ogilvy Continues ‘Next Chapter’ With Launch of 900-Person Global Martech ‘Center of Excellence’
Ogilvy Forays into Martech, Opens Global Martech Center Of Excellence Ogilvy Chief Executive, John Seifert revealed that the agency is offering …
5 Disruptive Trends in Martech in 2018
In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, …
Debbie Qaqish & Pamela Muldoon of The Pedowitz Group Named 2018 Top Women to Watch in Business
Sales Lead Management Association Honors Debbie Qaqish & Pamela Muldoon in Their Annual Competition for 2018 Top Women in Tech The …
Vivial Releases White Paper on Consumers’ Changing Marketing Needs
Content Includes Tips and Solutions to Help Companies Effectively Reach Audiences in Today’s “Now” Society and Provides Innovative Digital Solutions …
Six Ways CMOs Can Keep Pace with Technology Innovation
Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has …