martech

Jason Jay Sharma, Vice President of Product, CreatorIQ comments on a few best practices and trends driving influencer marketing in this chat with MarTech Series: _____ Welcome to this MarTech Series chat Jason, tell us more about…
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Christina Richards, CMO at Virtana caught up with MarTech Series to share a few top of mind CMO best practices and what it takes for marketers of today to drive business goals: ______ Welcome to this MarTech Series chat Christina!…
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How do marketing leaders work on unifying their marketing and communications activities keeping authenticity at the core? The right marketing and sales intelligence can help drive better initiatives. Catch these latest martech highlights…
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Johann Wrede, CMO at Xactly joins MarTech Series for a candid chat to talk about a few CMO best practices and what B2B marketers need to focus on more to drive buyer engagement and customer value: _______ Welcome to this MarTech…
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DEI practices are integral to not just company culture but also overall business growth; Antoine Andrews, Chief Diversity and Social Impact Officer at Momentive (Formerly SurveyMonkey) shares a few top tips that can help marketing and…
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Netcore Cloud Inc., North America's top marketing technology organization, today announced the appointment of Alexander Renner (Alex) as Head of Alliances and Partnerships for North America. In his new role, Alex will be responsible for…
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Ricky Gordon, General Manager, Digital at Vistaprint takes the time to chat about Vistaprint’s recent technology partnership with Wix while delving into a few marketing and martech best practices for B2B SMEs: _____ Welcome to this…
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Hi Parry, please tell us about your journey in the technology. What inspired you to start Phrasee? I like to think I was predestined to build something that combined language and technology: my mother was a language teacher, and my…
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A proper understanding of your end user or customer journey requires a complete breakdown of multichannel customer journey analytics. Customer journey analytics helps analyze customer behavior across different buying touchpoints and over a…
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MarTech Series caught up with Leon Zemel, Chief Product Officer at Kubient to talk about the increasing incidence of ad fraud in today’s digital marketplace and how newer adtech solutions will help solve growing advertiser challenges…
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Aditya Padhye, General Manager at Trestle by eyeo talks about the impact of new age ad solutions and how they can benefit advertises, keeping user choice and preferences in mind: _______  Welcome to this MarTech Series chat Aditya,…
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How are consumer interests and intent shifting and how can this impact the way advertisers and marketers plan their overall media mix? Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales shares a few trends in this chat…
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Earlier this year Arktic Fox, in conjunction with Michael Page, released a report on the Marketing State of Play highlighting key transformational, martech and data challenges marketers currently face. To explore the report’s findings…
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Podcasting as a concept is maturing quickly, with several brands now sporting their own podcast channel (sometimes even two or more!). Podcasts can help marketers boost their content marketing and customer engagement efforts; Elli…
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Mike Billingsley, Group CEO, OnePulse shares a few thoughts on the importance of gathering customer feedback in a more insightful and interactive way; _______ Welcome to this MarTech Series chat Mike, tell us more about OnePulse and…
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Newly appointed CMO of inMotionNow Russ Somers shares a few quick CMO-best-practices in this catch up with MarTech Series: _____ Welcome to this MarTech Series chat Russ, tell us about your marketing journey through the years, we’d…
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Adrien Menard, Co-founder & CEO Botify shares a few thoughts on the future of search marketing and what B2B marketers need to keep in mind to drive better search marketing ROI: ______ Welcome to this MarTech Series chat Adrien.…
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Jay Kulkarni, Founder and CEO at Theorem talks about the various ways in which B2B marketing teams can stay abreast of changing digital marketing and content marketing dynamics with a few proven tips and best practices: _____…
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Brian Malkerson, Chief Revenue Officer at Attentive on the benefits of SMS marketing in today’s marketing mix and how brands can drive more impact with this channel: ______ Welcome to this MarTech Series chat Brian, tell us about…
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While email still remains a consistent channel for B2B marketers, other mediums like SMS and push notifications are gaining more traction; how are leading brands using new models to drive better online and offline experiences? Catch more…
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