martech

The Boston-based company has been steadily adding high-caliber talent from some of the region’s fastest-growing technology companies in the last year EngageSmart, the leading provider of vertical-specific SaaS solutions that simplify consumer engagement and ecommerce, has been steadily adding high-caliber talent from the region’s fastest-growing technology companies over the last year. New hires across the organization are all proven leaders in rapid-growth technology companies. Marketing Technology News: Realeyes…

Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself Ajay…we’d love to hear about your role, a typical day at work and what inspired Stirista? I spent the very early days of my career seeing firsthand the importance of relevant ads being put in front relevant target audiences. My wife Candice and I started Stirista to offer more complete…

Thousands of marketers set to attend Growth ‘21 to participate in more than 20 strategy sessions and workshops, including a customer-exclusive training track Act-On Software, the leading growth marketing automation platform, today announced Growth ‘21, a free, virtual conference designed to meet the overwhelming demand for growth-oriented marketing practices in 2021 and beyond. Growth ‘21 will run from May 25-26, and will bring together thousands of marketers of all skill sets to demonstrate key tactical and strategic…

The Premium Spirts and Wine Company Utilizes BrandMuscle’s Intelligent Local Marketing Platform to Strengthen Its Thriving Distribution Business BrandMuscle, the industry leader in integrated local and channel marketing, announced that it has partnered with Davos Brands, a New York-based importer and marketer of luxury spirits, wine, and sake. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Tapping into BrandMuscle’s vast network of distributor relationships and…

Revenue, Team Expansion and Product Innovation in Q1 Set Pace for Record Year AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, was named one of the fastest-growing companies in the Americas by The Financial Times. AUDIENCEX has rapidly expanded its practice of helping middle-market businesses deliver greater impact from their marketing dollars, with resulting revenue growth of 78% YoY in the first quarter of 2021. Company projections for the remainder of the year indicate demand…

Kentico Kontent, one of the recognized leaders in the Headless CMS market, announces the launch of their new user interface and other improvements that empower both global and regional teams in enterprise organizations to effectively manage their content. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… The Kentico Kontent team has released their new, streamlined user interface. These improvements create an intuitive authoring environment that frees…

Sesame Software's enterprise data management suite, Relational Junction, provides JD Edwards customers with a user-friendly analytics database, cost-saving Lift and Shift data replication, and rapid data transfer. "Users of JD Edwards' enterprise resource planning (ERP) software can now exponentially deepen their business investment by adding Relational Junction as a critical component of their solution stack," says Rick Banister, CEO of Sesame Software. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to…

TeamViewer, a leading global remote connectivity and workplace digitalization solution provider, appointed Lisa Agona as global Chief Marketing Officer (CMO), starting from 19 April 2021. She will join as third member of the management board (Vorstand) of TeamViewer AG, next to CEO Oliver Steil and CFO Stefan Gaiser, and drive TeamViewer's global marketing strategy with a special focus on long-term brand building. Her appointment coincides with the recently announced strategic sponsoring partnerships which will transform…

V12, a Porch Group, Inc. company and leading provider of purchase intent software and marketing services, announced that it was ranked highest among its peers for car ownership, pet ownership and race (white) by data intelligence company Truthset, in their Q1 2021 Data Quality Truthscore™ Report. Additionally, V12 placed within the top three for accuracy across dog owner, cat owner, household income, race (African-American), homeowner, married, and standard car owner. Marketing Technology News: DoubleVerify Taps Doug…

Pure IP, a leading global provider of enterprise voice communications, is delighted to announce the launch of Number Connect, their new phone number management solution for enterprises. Number Connect provides businesses with a single interface for the management of their organization-wide telephone numbers, regardless of the platform or provider used for those numbers. The solution consolidates data from different sources into a single view with intuitive dashboards and advanced drilldown capabilities, and is accessible…

Google Executive and Former CMO at Marketo and Division CMO at Adobe Adds Marketing Expertise and Industry Depth for Company's Future Growth Plans Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and services firm, today announced that Sarah Kennedy Ellis has joined the company's board of directors. Ellis' extensive marketing background in the digital and technology space makes her uniquely qualified to work with Ansira's board of directors to provide strategic planning for clients during this…

Introducing Mind Together, a coalition to destigmatize mental health at work What you need to know: Kellogg Company, Snap and Spotify are founding members committing to education, awareness and learning programs for the workforce Mind Together aims to standardize corporate mental health, creating systemic change Global mental health advocacy group Made of Millions will serve as non-profit advisory partner to the coalition Verizon Media, a leader in innovation, content and commerce, announced Mind Together, a…

Social.Network, a decentralized alternative to traditional social media that gives its users ownership of their identity and digital assets, to launch first phase of its protocol on April 22nd Social Technologies announced today the key generation event for the social.network will go live on April 22nd (World Earth Day), to begin the first phase of its decentralized social networking protocol launch. The protocol aims to solve dilemmas currently faced by for-profit social media companies, and their billions of users. The…

Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company’s relationship with marketers around the world. Previously heading up sales teams at Roku, Amazon, and Google, Natividad brings deep advertising industry experience to extend Samba TV’s leading market position delivering omniscreen marketing solutions built on first-party, real-time TV data.…

RainFocus, the leading event management and marketing platform,  today announced the release of several upgraded features to enhance the attendee experience. In addition to an immersive attendee interface, RainFocus has recently added a new Media Suite for live, simulive, and on-demand video content and enhanced its event gamification to maximize attendee value and engagement. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “When planning for how…

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video…

Partnership Builds on Quad’s Foundational Marketing Expertise to Advance Understanding of Consumer Interaction with Brand Creative Quad/Graphics, Inc.today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with…

8x8, Inc., a leading integrated cloud communications platform, today announced the appointment of Walt Weisner as Chief Customer Officer, effective today, reporting to CEO Dave Sipes. Weisner is a seasoned customer care leader in the SaaS industry, who will be responsible for the end-to-end experience for 8x8 customers globally, overseeing professional services, implementation, and customer support and enablement. Marketing Technology News: InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

- Veteran financial services executive Perry Beberman to join Company as Executive Vice President and CFO effective early July - Beberman, 55, brings more than 30 years' experience, having held executive finance positions within global, complex financial institutions - Succeeds Tim King, who resigned effective April 13th - Ralph Andretta, president and CEO of Alliance Data, and finance team to oversee financial management and performance during interim period Alliance Data Systems Corporation, a leading provider of…