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Socialbakers Named in the Top 10 MarTech Companies by CIO Applications

Socialbakers' unified social media marketing platform recognized in the Top 10 MarTech companies of 2020 Socialbakers, the leading unified social media marketing platform, has been named as one of the Top 10 MarTech companies by CIO Applications. The CIO Applications list of the Top 10 MarTech companies in 2020 is designed to guide organizational leaders in harnessing the power of marketing technology to tackle today's marketing challenges, reduce workload, and increase efficiencies. In today's complex digital…

Top 3 Signs Your MarTech Isn’t Working

Marketers are incredibly busy people, especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your MarTech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

Silverbullet Boosts Programmatic Capabilities by Acquiring Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able…

Marketing Has Always Been One of the First Industries to Embrace New Technology

From the way we shop, work and eat, to how we communicate, technology has changed the world immensely. And this is true in no industry more so than Marketing, where technology has been crucial in helping brands keep up with an ever more diverse, educated and hard to engage consumer base. Almost every type of Marketing has benefited immensely from technological advances. Tech has revolutionized Event Management through seamless booking and logistical solutions and has enabled direct marketing to be personalized and scaled…

MarTech Series Publisher Shayne Barretto Named Gen Next Icon

In a glittering ceremony held on Sunday at the Hyatt, Pune, iTechnology Series Co-Founder and MarTech Series Publisher, Shayne Barretto, was named as one of the Economic Times' Gen Next Icons. This accolade is a testament to his skill in building successful organizations and his zeal to motivate and harness talent. The Economic Times' Next Gen Icons was an event held to facilitate Next Gen leaders in Pune. Some of the other luminaries and budding entrepreneurs included an eclectic list headlined by  Philanthropist Adar…

It’s Experiential, but Not as You Know It

Experiential Marketing has long been the thorn in a marketers' side. It’s logistically complicated, time-consuming and expensive. At the same time, when done right, experiential remains unmatched in its effectiveness — especially in reaching Millenials and Gen Z. For any brand wanting to survive in this digitally saturated market, experiential is non-negotiable. Until now, this has meant many CMOs doling out hundreds of thousands to agencies in the hopes they can get all the benefits of experiential, without the headaches…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce, New Breed, Google Maps, SmartEquip, and Facebook. Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.…

Chief Outsiders Welcomes Tech, Healthcare CMO Ann Marie Beasley To Its Team Of Fractional Chief Marketers

Beasley Joins Chief Outsiders After Serving as the Top Marketer for Global Enterprises. Accomplished marketing leader and strategist Ann Marie Beasley has joined Chief Outsiders, the nation’s leading “Executives-as-a-Service” company of fractional chief marketers. A proponent of integrating marketing with other key business units, Beasley brings her belief that marketers should be treated as a strategic partner and growth facilitator for businesses. Marketing Technology News: Qwantify Guarantees e-Commerce Success for…

MarTech Interview with Angie Mistretta, CMO at AppDynamics

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Journey into Tech Hi Angie, tell us about your role and journey into Technology. What inspired you to take up the role at AppDynamics? I started in Tech Marketing early in my career. Moving from Telecom to Video conferencing and then Cisco (via the Tandberg acquisition). The move to AppDynamics was a great next step. I wanted to work in a high growth business…

SugarCRM Enhances Enterprise Focus with Two Executive Leadership Appointments

New CMO and GM, Americas Bring Extensive CX Experience SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences,  announced the addition of Jason Rushforth as GM, Americas, and Clare Dorrian, Chief Marketing Officer - both reporting to Sugar CEO, Craig Charlton. Rushforth and Dorrian bring to Sugar unparalleled experience in CX and CRM that will extend the company’s reputation for laser-like customer focus. “We’re excited to bring both Jason and Clare onboard with their wealth of…

Data and MarTech Intertwined in 2020

As we move into the next decade, data is set to become the cornerstone of MarTech. Marketers today have access to a more detailed, wider pool of data than ever before. However, this raises a number of key questions. How should businesses evolve sound data strategies that deliver tangible results? How can developments in data capture and storage be brought in consonance with evolving legal and compliance standards? When collecting data from users, it’s important to keep in mind the evolving nature of the legal and compliance…

MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

Metadata.io is the Number One Account-Based Execution Software for ROI According to G2 Winter 2020 Report

Customer Feedback Shows Metadata's ROI Payback Period Is 2x-3x Faster Than the Competition With an Average Payback Period of Only Seven Months  Metadata.io, the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and…

Reimagining the MarTech Stack

Marketing, by nature, is a media-rich effort. Across websites, social media channels, advertisements, and email campaigns, companies must create, manage and distribute a wealth of media content, including original and sourced photography, video, logos, graphics and more. To organize and store these media assets, marketers often rely on Digital Asset Management solutions (DAMs). But to handle the full lifecycle of these assets, they also need to leverage a number of additional tools that exist alongside the DAM. This broad…

MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity

"I think that the misperception of AI is that it’s general and not understood that it’s specific." Could you tell us about your role and journey into technology? My role as CEO is self-explanatory. My journey into technology started at a very young age and that was the start of a lifelong love affair with technology. I had a genuine curiosity on how everything worked and started programming at a very early age.  As I got older, I was fortunate enough to study Computer Science during the dot-com era. From there, I started…

TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia

Could you tell us about your role and journey into technology? I’ve worked in technology for over 12 years but before that, my career started client-side with a creative flair as a graphic designer at IKEA. I’ve always had an interest in joining a start-up and to experience the thrill of the constant challenge. My determination led me to begin a journey into successful Silicon Valley start-ups where I headed up the EMEA Marketing division. The move from design to Marketing seemed like a very natural transition. I love…

How Direct-To-Consumer Brands Can Build a Superior Customer Experience

When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining non-intrusive is the ultimate challenge. At SipTequila, we are focused on high-end, handcrafted bottles of tequila that are harder to find at your local liquor store, delivered right to the customer’s door. Unlike other alcohol delivery companies, our main focus is curating boutique tequilas and adding a personalized touch to our e-commerce model. To achieve that, we have built…

ASG Acquires GatherUp, Expanding ASG MarTech’s Reach in Reviews and Customer Experience

ASG and its family of companies, a fast-growing software business that buys, builds, and operates market-leading vertical SaaS companies, announced the acquisition of GatherUp, a customer experience and online review engine that enables insights and empowers marketing. GatherUp will join ASG MarTech, a robust group of seven marketing technology businesses, including Grade.us, expanding ASG MarTech’s reviews and reputation management business. GatherUp’s success recently landed them on the INC 5000 fastest growing private…

5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood

The world's most creative and successful MarTech and SalesTech platform, Salesforce is organizing its annual conference - Dreamforce, between 19 and 22 November. The venue - Downtown SF, which is expected to be packed with some of the biggest names in the tech business. The period between 2011 and 2019 can be called the 'Salesforce economy'. The Salesforce economy witnessed the birth, evolution, and maturity of three big technology platforms - Marketing Clouds, Sales Intelligence, Retail, and Customer Data Management. 5…