martech

Not only have marketing roles been redefined over the recent years as martech innovations and new marketing best practices have inspired change in the typical B2B marketing hierarchy and ecosystem; the core fundamentals used to implement…
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To drive intelligence-backed customer experiences in a digital marketplace, marketers and salespeople need to balance their use of AI tools and human intuition effectively; Nitzan Shaer, Co-founder and CEO at WEVO shares some top best…
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Justin Sharaf, Vice President, Marketing at Jahia Solutions talks about the growing importance of first-party data in today’s marketing environment while sharing a few martech adoption best practices in this chat: _________ Welcome to…
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There’s no question that video makes for the best visual storytelling platform, but what does it takes for marketers to focus on building and executing ROI-driven video marketing campaigns?  In this weekly martech highlight, catch the…
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What does it take for marketers to plan engaging multichannel campaigns for their key accounts throughout the buying cycle; besides ensuring better marketing-sales collaboration, there are several other factors that come into play: Nick…
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Industry veteran Joe Henson joins User-Generated Content vendor from Label Insight to spearhead product innovation. PowerReviews announces the appointment of retail industry and martech veteran Joe Henson to head up its technology and…
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What does it really take for marketers of today to effectively track and enhance their content marketing performance?  Christian Lund, Co-Founder at Templafy shares some insights: ______ Welcome to this martech chat Christian, tell us…
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What are some of the top factors that are leading to disruptions in digital advertising and how will the future of adtech influence new ad trends and formats? Dwight Green, Chief Business Officer at AdImpact shares his observations:…
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In order to ensure that video marketing efforts are optimized with measurable ROI processes, marketers need to keep a few things in mind; Jim Dicso, CEO at SundaySky has some tips: ______ Welcome to this MarTech Series chat Jim, can…
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AI allows marketers to gain a competitive edge in the marketplace, but in what ways should AI platforms be optimized to further marketing interests faster? Megan Sakakibara, Vice President Marketing at Unbounce shares more: _______…
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Hi Peter, welcome to MarTech Series. Please tell us about your current role and the team you handle at Unica. How did you arrive at HCL? I am VP of and Head of Marketing for HCL Software.  We are a $1 billion enterprise software division…
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What does it take for today’s B2B marketers to reshape their martech strategy and marketing plans for better alignment in order to scale business ROI? Julie Zadow, Senior Vice President and CMO in Residence at Demand Spring shares her…
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Today’s B2B marketers need to be more technologically inclined to be able to run, plan and effectively measure multiple online campaigns; what are some of the best martech solutions and martech tips that can help? Catch more from this…
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While global banking leaders enhance their digital customer experience with new tech innovations and features, how are other local and regional banking providers creating improved customer experiences with innovative solutions? JR…
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Massimo Arrigoni, CEO at brand experience agency BEE discusses some evolving martech and marketing experience trends in this quick weekend Q&A: _____ Welcome to this MarTech Series chat Massimo, tell us more about BEE and its…
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There is no dearth of data in today’s marketing and sales environment, what differentiates the best marketers from the rest is a strong ability to make proper business sense of all the data that marketers and salespeople now have access…
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Many brands have been using AI and machine learning to boost the effectiveness of their digital marketing strategies. But the fierce competition for consumers’ attention and money is forcing brands to consistently run successful marketing…
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We live in an era of marketing where technology has overtaken approach as a means of optimizing sales and marketing performance. Solutions from Salesforce, HubSpot and others are seen as the panacea for lead creation by way of creating…
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How can marketers build a martech stack with strong marketing processes to not only help drive marketing revenue but also better team alignment? Michael Marcellin, CMO at Juniper Networks takes the time to chat with MarTech Series to…
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Contextual intelligence can drive better marketing ROI, so what should marketers of today keep in mind when advancing their overall contextual targeting campaigns? Doug Stevenson, CEO and Co-founder at Quintesse has some tips: _______…
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