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martech

Zoomd Opens Platform to SMEs, Enabling Them to Market

Zoomd announces it will open its platform to mobile app-based small and medium enterprises (SMEs) and agencies, enabling them to market to over 200 million devices through the Company's streamlined and centralized marketing campaign dashboard Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, announces it will be offering its user acquisition campaign management platform to app-centered small and medium enterprises (SME). App-centered…

Women Of Martech Introduces Influential And Powerful Leader

Announces Expansion Of Governance With The Launch Of The Activation Committee, Diversity & Equal Opportunity Committee And Cheering & Motivation Committee Taking the next step in engaging an accomplished and influential group of female marketers, Women of Martech is proud to announce its 2020 steering committee. Representing a broad set of industries, companies and brands, the Women of Martech steering committee will provide the vision and strategic direction of the organization, which now includes nearly 300…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

B2B Lead Gen Leader NetLine Corporation Joins ABM Leadership Alliance

The content-centric company brings its permission-based, first-party data perspective to help businesses drive pipeline via account-based marketing initiatives NetLine Corporation has announced that it has joined the ABM Leadership Alliance, a coalition which aims to bring industry-leading technology partners and thought leaders together to share best practices, actionable insights and real-life examples of how to launch and scale ABM strategies that drive engagement, pipeline and revenue. Founded by Demandbase in …

Hootsuite Welcomes MarTech Industry Veteran as New SVP of Product

Hootsuite, the global leader in social media management, announced Darren Guarnaccia has joined the company as SVP of Product. Guarnaccia brings over 20 years of experience in marketing technology and over 25 years of high-tech experience to his role at Hootsuite, where he will lead the company’s product management, product strategy, and product marketing functions. “Darren is an established martech visionary with a big picture view of industry trends, coupled with a relentless customer focus," said Ryan Donovan, CTO of…

AZK Media Expands Outsourced CMO Capability With New Senior Hire

New Director of Content and Communications to support increased demand for AZK Media’s B2B marketing services B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell, as its Director of Content and Communications. The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to…

More Than 50% of Companies Have No Strategy in Place for Optimizing Their Martech Stack Says New DemandLab Report

DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech) stack DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech) stack. The survey indicates how executives recognize the critical role that a high-functioning stack plays when aligned…

Snappy Kraken’s New ‘Personal Connection Video’ Tool a Game-Changer for Financial Advisors

Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has released its new tool for bi-weekly video marketing. The "Personal Connection Video" series is offered at no additional cost to current subscribers. The tool includes a prepared script, a ready-made branded landing page to…

TechBytes with Ken Harlan, Founder and CEO at MobileFuse

Hi Ken, from Analyst to becoming a CEO - How did you plan your transition through the Dotcom era to the modern AI era? I really had no plan. Just jumped-in with two feet. Through all of my companies, I’ve focused on two main things: service and creative. By keeping the most important aspects of Advertising simple, we’ve been able to easily adapt as technology has evolved. Service and creativity will never be second to technology. AI, ML, etc really go hand-in-hand with services and creative. Tell us a bit more about your…

TechBytes with David Bloch, Data Science Evangelist at Domino Data Lab

How did you plan your transition through the Dotcom era to the modern AI era? I’ve been strangely fortunate in the sense that my career has coincided with many emerging technologies that now come together under the banner of AI. I started as a Software Engineer connecting medical equipment to medical software; that led to working in diagnostics, decision sciences and analysis of that data once it landed in patient management systems. From there, I started building predictive models in SAS and Matlab. I was one of the…

Dear Google…I have a Suggestion!

Dear Google,    It’s not easy being the market leader.  No matter what you do, you wind up as everybody’s villain du jour. So, in January, when the timetable for phasing out the cookie was announced, you couldn’t have been surprised when your initiative to work with the AdTech community to “maintain an ad-supported web” was widely dismissed as an anti-trust smokescreen.   However, if members of the community put aside their skepticism for a moment, they might see that in the end, we are all on the same page. Really. It…

Socialbakers Named in the Top 10 MarTech Companies by CIO Applications

Socialbakers' unified social media marketing platform recognized in the Top 10 MarTech companies of 2020 Socialbakers, the leading unified social media marketing platform, has been named as one of the Top 10 MarTech companies by CIO Applications. The CIO Applications list of the Top 10 MarTech companies in 2020 is designed to guide organizational leaders in harnessing the power of marketing technology to tackle today's marketing challenges, reduce workload, and increase efficiencies. In today's complex digital…

Top 3 Signs Your MarTech Isn’t Working

Marketers are incredibly busy people, especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your MarTech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

Silverbullet Boosts Programmatic Capabilities by Acquiring Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able…

Marketing Has Always Been One of the First Industries to Embrace New Technology

From the way we shop, work and eat, to how we communicate, technology has changed the world immensely. And this is true in no industry more so than Marketing, where technology has been crucial in helping brands keep up with an ever more diverse, educated and hard to engage consumer base. Almost every type of Marketing has benefited immensely from technological advances. Tech has revolutionized Event Management through seamless booking and logistical solutions and has enabled direct marketing to be personalized and scaled…

MarTech Series Publisher Shayne Barretto Named Gen Next Icon

In a glittering ceremony held on Sunday at the Hyatt, Pune, iTechnology Series Co-Founder and MarTech Series Publisher, Shayne Barretto, was named as one of the Economic Times' Gen Next Icons. This accolade is a testament to his skill in building successful organizations and his zeal to motivate and harness talent. The Economic Times' Next Gen Icons was an event held to facilitate Next Gen leaders in Pune. Some of the other luminaries and budding entrepreneurs included an eclectic list headlined by  Philanthropist Adar…

It’s Experiential, but Not as You Know It

Experiential Marketing has long been the thorn in a marketers' side. It’s logistically complicated, time-consuming and expensive. At the same time, when done right, experiential remains unmatched in its effectiveness — especially in reaching Millenials and Gen Z. For any brand wanting to survive in this digitally saturated market, experiential is non-negotiable. Until now, this has meant many CMOs doling out hundreds of thousands to agencies in the hopes they can get all the benefits of experiential, without the headaches…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce, New Breed, Google Maps, SmartEquip, and Facebook. Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.…

Chief Outsiders Welcomes Tech, Healthcare CMO Ann Marie Beasley To Its Team Of Fractional Chief Marketers

Beasley Joins Chief Outsiders After Serving as the Top Marketer for Global Enterprises. Accomplished marketing leader and strategist Ann Marie Beasley has joined Chief Outsiders, the nation’s leading “Executives-as-a-Service” company of fractional chief marketers. A proponent of integrating marketing with other key business units, Beasley brings her belief that marketers should be treated as a strategic partner and growth facilitator for businesses. Marketing Technology News: Qwantify Guarantees e-Commerce Success for…

MarTech Interview with Angie Mistretta, CMO at AppDynamics

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Journey into Tech Hi Angie, tell us about your role and journey into Technology. What inspired you to take up the role at AppDynamics? I started in Tech Marketing early in my career. Moving from Telecom to Video conferencing and then Cisco (via the Tandberg acquisition). The move to AppDynamics was a great next step. I wanted to work in a high growth business…