martech

Jeffrey Ha, Chief Go-to-Market Officer at Rev shares a few proven go-to market tips and practices in this quick catch-up: _________ Welcome to this MarTech Series chat Jeffrey, we’d love to know more about your B2B go-to…
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Joseph Lospalluto, Country Manager, US, ShowHeroes Group shares his thoughts on the evolution of digital ad practices and the importance of CTV: ________ Welcome to this MarTech Series chat Joseph, tell us about yourself and your role…
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Mind reading isn’t just reserved for vampires, wizards and Professor X. B2B marketers can conquer this superpower too… to an extent. They can identify the thoughts of their audience, sense their interest, learn what they want and how to…
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Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices in this Q&A: _______ Welcome to this MarTech Series chat Shankar, tell us about your journey in the B2B Tech market through…
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NutGain has announced a brand new marketplace for its non-fungible tokens (NFTs). This marketplace is powered by Binance Smart Chain (BSC) and Polygon (MATIC), and is the world's very first NFT marketplace to include a surprise price…
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Should CTV be on the radar of every digital advertiser? Laurel Rossi, CMO at Infillion weighs in: ________ Welcome to this MarTech Series chat Laurel, tell us about your marketing journey so far and what excites you today about…
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Travis Clinger, SVP Addressability and Ecosystem at LiveRamp chats about current day adtech practices and trends that B2B teams need to keep in mind when planning new campaigns: _________ Welcome to this MarTech Series chat, Travis.…
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A strategic marketer's principle objective is to recognize patterns, coalesce, and structure a multitude of rapidly emerging trends into a framework of identity and growth. Within a fast-evolving environment, this can be akin to juggling…
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Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced today that their Hawksearch product has been chosen by one of the largest privately-owned banks in the United States. Marketing Technology News:…
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New Leadership Structure for Global Commercial Organization to Drive Next Chapter of Growth Company Reaffirms Guidance for the Fourth Quarter and Full Year ended March 31, 2022 LiveRamp®, the leading global data enablement platform, today…
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Seasoned Technology Executive Brings Leadership, Data Science, Enterprise AI Expertise AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams, today announced the…
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Filespaces recognized for excellence in Cloud Computing and Storage category LucidLink, an innovative SaaS solution connecting creative teams around the world, today announced that Filespaces was named a Cloud Computing and Storage…
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On Wednesday, April 27, VR live caming platform Dreamcam became the first VR broadcasting service to implement voice-to-text functionality, allowing its registered members to chat with the models in "hands-free" mode. It uses the latest…
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Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report and has ranked Mintegral 2nd in advertising spend for global hyper-casual games on iOS and rose to…
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The partnership provides Shutterstock with the exclusive rights to capture, license and distribute content from Advertising Week global, in-person events throughout the year. Shutterstock, Inc., the leading global creative platform for…
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Marketers across the globe are at an inflection point with how they use data. In 2021, an increase in machine learning, a shift away from using cookies and changes spurred by COVID-19 were just a few major factors forcing companies to seek…
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Owning the end-to-end shopping experience can significantly increase conversion rates, according to nShift Online retailers are losing out on a significant amount of revenue to customers dissatisfied with the experience they offer, with…
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It was almost exactly two years ago to the day when the The World Health Organization first declared COVID-19 as a global pandemic. Four days later, on March 15th, state governments across the country began issuing lockdown orders. With the…
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Contextual marketing is another tactic or approach in digital marketing. It analyses the behavior of the targeted users, the conditions and effects of marketing strategies, and arrives at ways to make more relevant and well-placed,…
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TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, announced today that Lacey Ford has joined its executive team as Chief Marketing Officer. In this new global role, she will focus…
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