All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization …
MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK
"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with …
Southeast Toyota Distributors Expands Relationship with Acxiom
Auto distributor’s marketing platform to be powered by Acxiom’s Unified Data Layer Acxiom, the data and technology foundation for the …
What to Expect When You’re Launching a Customer Data Platform in 2019
In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data …
Two Major Issues We’re Ignoring When It Comes to Identity Resolution
Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once …
InboundPune19: HubSpot Flywheel at Play; Proves Funnels are Dead in MarTech
At an APAC-Focused MarTech Event, HubSpot’s Channel Sales and Content Executives Demonstrated the Power of HubSpot Flywheel and How It …
The ‘C’ in Customer Experience (CX) Means Consistency
Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business …
#PowerOfWomen Infographic: Featuring Top Women In SalesTech
On International Women’s Day, we feature the top women in Sales Technology and Marketing Technology who have carved a niche …
KORTX Announces Multiple Promotions and New Hires Amid Continued Growth
Marketing technology company KORTX announced the promotion of four key leaders and the addition of seven new employees across divisions. …
Will MarTech Save Your Job?
AI isn’t taking your job, it’s saving it — when done right. We take a look at the overpopulated MarTech …
The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
Are CMOs ready for the MarTech Fitness Drill? While reviewing the entries for MarTech RADAR companies, we read hundreds of …
Amplience Partners with QUIZ to Improve Customer Experience and Campaign Velocity
The Scottish Based Fast-Fashion Brand Will Use the Amplience Platform to Deliver Agile, On-Trend Campaigns and Seamlessly Served Content Amplience, …
Marketing Technology Insights for the Year Ahead
Performance/Affiliate Marketing Goes Social It’s no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and …
A Review of the Top 20 Acquisitions in the Marketing Technology Landscape
MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with …
Top Seven MarTech Trends of 2018
From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a …
2019 Resolution: Fix Integrated MarTech Once and for All
As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown …
Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding
Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest …
Why You Should Keep an Eye on Marketing Reporting Platforms in 2019
TapClicks CEO and Co-Founder Speaks at Length About the Company’s Latest Funding Round, Product Roadmap for the Future and the …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from Martech Series. Original Martech Insights from the Week Gone By. This bulletin covering important news occurring in …
How MarTech Can Help You Step Up Your Multicultural Marketing Game
You’ve seen the data. The demographics show more dots on the map and purchasing power is tipping the scale. Your …