Marketing Technology

Zeta Global, a marketing technology company that leverages unique data and predictive AI to help brands acquire, grow and retain customers, today announced that it has successfully closed a $222.5 million loan facility to provide additional capital to pursue new initiatives. This new debt is a combination of Term Loan A and Revolving Credit Facility, which gives the company increased flexibility. Marketing Technology News: Terminus Secures $90 Million Series C Led By Great Hill Partners "Zeta Global successfully closed a…

Force Marketing, a high-growth marketing technology company that delivers a comprehensive suite of products and solutions to more than 950 automotive dealers, has acquired the business of GS Marketing (GSM), a three-decade old industry leader in the same category. The deal, which closed effective as of January 31, 2021, brings the total number of dealerships served to more than 1,500 nationwide. Force Marketing has experienced significant growth through its development of tech-enabled marketing products and solutions…

Sureka's Appointment is the Latest in a Focused Talent Strategy to Maximize Growth and Long-Term Shareholder Value Finance Veteran Brings More Than 20 Years of Experience in Risk Management, M&A, Board and Investor Relations, Taxation, and Accounting He Succeeds Ramesh Kamath, Who Will Begin a New Role as Senior Advisor, M&A and Strategy Startek, a global provider of customer experience management solutions, announced the appointment of Vikash Sureka as Global Chief Financial Officer (CFO), effective February 25,…

SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced that Debbie Clifford, chief financial officer, will be leaving the company in March to become the chief financial officer at Autodesk. Zander Lurie, chief executive officer, will serve as interim chief financial officer until a permanent successor is named. SurveyMonkey has initiated a search process for a permanent CFO. Marketing Technology News: Outsell Recognized by Automotive Website Awards for…

MCI, a global engagement and marketing agency, announces the results of its customer satisfaction survey. The company's Net Promoter Score (NPS) reached 65, which is 7% higher than the previous year. It results from MCI dedication to customer relationship and its ongoing strategy to allow the client audience to influence, interact and be immersed in the conversation. The latest MCI customer attitudes survey demonstrates 98% of positive responses, which shows a high level of satisfaction with the company's engagement…

Enhanced integration makes it easier for AEs, CSMs, and full-cycle sellers to leverage Sendoso to improve response rate by 4X and cut deal cycles in half Groove, the leading sales engagement platform for enterprises using Salesforce®, announced an enhanced integration with Sendoso, the leading sending platform, that enables joint customers to send modern direct mail, personalized gifts, eGifts, and celebrity greetings to over 165 countries without leaving their inbox. Groove is unique in that it was built for the…

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data Leading video ad platform Unruly announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimization of existing assets to help drive better…

All Regions Report Increased Year-over-Year Revenue Solidifying Partnership Marketing as a Significant Driver of Performance and Operating Leverage for Brands Partnerize, a partnership management software and service solution powering profitable growth for marketers, announced promising findings from its newly created Partnership Growth IndexTM. Collective data from the Americas, EMEA, and APAC (including Australia) regions reported a year-over-year (YOY) average revenue increase of 66% for the week ending February 13th…

Late January, Admitad acquired Tapfiliate, the Dutch subscription-based SaaS-platform where advertisers can manage their affiliate programs on their own. The details of the deal are not disclosed, however it was announced that Tapfiliate will keep its brand and management. Marketing Technology News: Clever Launches New Identity Management Solution For K-12 School Districts Admitad CEO & Founder Alexander Bachmann, said, "By buying Tapfiliate, Admitad aims to increase its micro B2B penetration, as well as acquire…

20-Year Veteran Marketing Leader from the Consumer Sector to Spearhead Innovation Initiatives to Enhance BrandMuscle’s Growth and Increase Customer Value BrandMuscle, the leader in integrated local marketing announced that Robert Olivares, PhD, has joined the team as Senior Vice President of Innovation Solutions. Olivares brings over 20 years of executive sales and marketing experience in the alcohol, beverage and consumer goods industries. In his role at BrandMuscle, Olivares will be responsible for establishing and…

Designed to Re-establish A basis for TRUth Online, Tru Replaces Algorithms with Networks of Real Social Groups Tru Social is a newly developed social network, in private beta now, designed to help solve the social media crisis. Tru is dedicated to the exchange of factually verifiable information necessary for society to address the serious challenges we now face on Earth. Tru makes the world smarter. The Social Dilemma exposed how targeted advertising-based social media is destroying reality. Social media algorithms earn…

RTB House Earns Placement on Built In’s List of 2021 Best Paying Companies in NYC RTB House, a global company that provides state-of-the-art marketing technologies, today announced it was honored by Built In as one of the top 50 Best Paying Companies in NYC. The annual awards include companies of all sizes, from startups to the enterprise, nationally and in the eight largest tech markets. Marketing Technology News: ironSource Acquires Creative Management Platform Luna Labs “We’re excited to be honored by Built In for the…

Now the fastest design-to-publish ecommerce content solution Zmags, revolutionizing how consumers experience digital commerce everywhere, announces Design File Conversion, the latest addition to the Creator™ Content Solutions Suite, that virtually eliminates the unproductive time spent in outdated workflows coding digital content. Design File Conversion empowers designers and digital marketers to upload a design file, with any number of layers and levels of complexity, into Creator and instantly convert it to a flexible,…

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic components company at scale, while also beating their customer acquisition (CPA) goal costs by 91%. Inuvo’s client, an electronic components company, had been focused on growing their company by focusing on their existing customer base and through product expansion. When their strategy…

Penguin Random House is the First Brand to Join Multicultural Publisher Marketplace with Nearly 1,000 Publishers MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Marketplace. The Marketplace is designed to activate advertising spends on nearly 1,000 multicultural publishers that are either owned by or focused on building content for People of Color. The Marketplace has enabled brands and…

Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion. With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors.…

LogMeIn, Inc. a leader in empowering the work-from-anywhere era with solutions such as GoTo, LastPass, and Rescue, today announced results of a global study executed by IDG that reveals the new reality of long-term remote and flexible work. The research shows IT leaders are increasingly concerned about security and scalability of the remote work tools adopted early in the pandemic to address the sudden shift to remote work. As a result, 65 percent of those surveyed are actively consolidating remote work tools, citing the…

Abusix to Adopt SparkPost's Reputable Sender Accreditation List to Maximize Inbox Placement for Commercial Emails SparkPost, the world's largest email sending and deliverability platform delivering nearly 40% of the world's email, announced the expansion of its partnership with Abusix, the leading network security provider focused on email threat protection and network security, to include the use of SparkPost's Reputable Sender List as an additional means of determining sender reputation, offering senders additional…

Organizations including Build.com, Christian Brothers Automotive, Cincinnati Bell, LegalShield, LifeBridge Health, Media Experts, RingCentral, Tax Defense Network, Windstream, and others turn to Invoca to drive revenue by connecting their digital marketing campaigns to inbound sales calls Invoca, the leading Active Conversation Intelligence platform for revenue teams, ended its 2020 fiscal year with record revenue, accelerating growth, and continued momentum in winning over even the most sophisticated marketers. Invoca…

Amazon and OYO veteran Anil Goel joins as Vice President of Engineering and India General Manager RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, video meetings, and contact center solutions, announced plans to open two new innovation centers in India. The centers, which will be located in Bangalore and Gurgaon, will undertake research and development for RingCentral’s suite of products. This is the latest stage of the company’s global expansion and it expects to hire top…