Banner Before Header
Browsing Tag

Marketing Technology

o9 Solutions Announces Exciting New Additions to AIM10x Executive Network

o9 Solutions announced three new additions to the AIM10x Executive Network. This network, which is part of the broader ‘AIM10x’ initiative sponsored by o9 Solutions, has the goal of creating a network of change agents driving digital transformation in organizations. The AIM10x Executive Network brings together visionary leaders who have built significant operating experience at some of the world's largest companies. Their combined experience and network will help define the future of digital transformation in operations…

Esri Commits to Grow Nation’s Transit System with New Enterprise Licensing Program

Small Transit Authorities in the US Can Now Benefit from Easier Access to GIS Software Esri, the global leader in location intelligence, announced an enterprise licensing program to support small public transit authorities in the planning, operations, and monitoring of their transportation systems. Institutional barriers, such as staffing levels and budget constraints, hinder small agencies from realizing the same benefits of using GIS that their larger counterparts have come to know. The goal of the Small Public…

Taylor Swift to Launch Home DJ Series on SiriusXM Hits 1 Channel

SiriusXM announced that global superstar Taylor Swift will help launch a Home DJ series on SiriusXM's top pop channel SiriusXM Hits 1 starting on Friday, April 3. Hits 1 n chill, first in the Home DJ Series, includes Swift and will be followed by other pop stars, as they take over SiriusXM Hits 1 right from their homes. The stars will be playing the most requested hits and their favorite music, providing commentary and more to connect with their fans all across North America. Listeners will be able to hear upcoming Hits 1…

WHO and Tencent Deepened Collaboration to Fight Against COVID-19

Tencent Holdings Limited, announced to deepen collaboration with the World Health Organization (WHO) via a US$10 million donation to WHO's COVID-19 Solidarity Response Fund, and an agreement to open source our digital health solutions to assist the global fight against the pandemic. WHO Director-General Dr. Tedros Adhanom Ghebreyesus, and Tencent President Martin Lau made the announcement via video conference. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home "I…

Jammin’ 92 To Offer Free On-Air Ad Space

For a limited time during the shelter in place orders These are ever changing times that everyone is trying to cope with.  At Jammin' 92 we are always striving to give back to the community. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home We understand that a lot of businesses have been hit hard by the recent events.  For a limited time, Jammin' 92 is offering local businesses free advertising space on the station.  Advertising space is limited to thirty…

The Digital Dollar Project Names 22 New Advisory Group Members

Partnership between Accenture and the Digital Dollar Foundation aims to promote establishment of a U.S. Central Bank Digital Currency The Digital Dollar Project announced its first advisory group members, who will help guide the framework for practical steps that could be taken to establish a U.S. Central Bank Digital Currency (CBDC). A partnership between Accenture and the Digital Dollar Foundation, the Digital Dollar Project was created to encourage research and public discussion on the potential advantages of a CBDC…

Accenture Completes Acquisition of ESR Labs, to Help Automotive Companies Drive Greater Value from Software

Accenture has completed the acquisition of ESR Labs, a Munich-based company that develops embedded software for leading German car brands and suppliers. ESR Labs is joining Accenture Industry X.0, the part of Accenture that uses digital technologies to improve how companies design, engineer and manufacture products and services, and operate industrial facilities. Terms of the transaction were not disclosed. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home The…

Carvana Raises $600 Million to Continue Growing, Innovating Safer Way to Buy a Car

Investors endorse Carvana’s leadership amid changing consumer needs Carvana, a leading e-commerce platform for buying and selling used cars, is fully committed to ensuring consumers can easily purchase a vehicle in this unprecedented era, and do so safely. As consumers increasingly demand an online retail environment so they can get important resources like groceries or medication, they are reshaping what is becoming a new normal. Observing this new normal and how it’s shifting car buying entirely online, Carvana has…

Catapult Receives Multiple Partner of the Year Awards from Valo Solutions

Catapult, a leading digital solutions and services firm, was named Valo's North American Partner of the Year and was recognized for the top Valo Customization at yesterday's virtual Valo North American Partner Summit. Valo is an award-winning provider of intranet and digital workplace solutions. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home The Valo Partner of the Year acknowledges great sales achievements, customer satisfaction and overall commitment to the…

Adform Welcomes New CEO

Adform, one of the largest European-basedadtech companies welcomes its new CEO. Troels Philip Jensen steps into the CEO chair from April 1stand leaves behind a position as COO for the Swedish softwaregiant Itiviti AB, which has more than 1,000 employees. Jensen replaces Adform’s Co-Founder and CEO Gustav Mellentin, who will stay with the company in an active role focused on continuing to shape the company's strategic work. Troels Jensen, in his role as CEO, will lead Adform’s employees across 29 offices in 26 countries.…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing Agencies

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world's leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. "We believe Ogilvy's continued recognition in Gartner's Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy's commitment of bringing…

Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest

Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

Okta Accelerates Philanthropy Commitment Announcing $10 Million in Giving and Launch of Nonprofit Technology Initiative

Okta, Inc., the leading independent provider of identity for the enterprise, announced a commitment of $10 million in philanthropic funding over the next three years, the majority of which will support the technology needs of nonprofits. At the core of the commitment is a new Nonprofit Technology Initiative, the goal of which is to enable every nonprofit to leverage technology to power and scale its mission. The Nonprofit Technology Initiative will focus on three key areas including accelerating nonprofits’ move to the…

Televerde Introduces #InThisTogether; Provides 90 Days At-Cost Customer Support Solutions for B2B and B2C Organizations

By Using Televerde’s Program, B2B and B2C Companies of All Sizes Can Emerge from the Crisis Poised for Rapid Growth It has become clear that COVID-19 will leave long-term business and economic consequences in its wake. Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, looked at its unique business model to find a way to be a part of the solution. Televerde has always believed in “business as a force for…

AdMaven Launches New Security Features to Combat Ad Fraud

AdMaven, one of the world's leading advertising networks, is unveiling its advanced security capabilities that will help its growing network of advertisers use the self-service platform with confidence and reassurance. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record According to research commissioned by the Association of National Advertisers (ANA), in the US alone, advertisers lost $7.2bn to bot fraud in 2019, up from $6.3bn in 2015. Security,…

InMobi Welcomes Industry Leader Greg Archibald as SVP Media, North America

InMobi, the world’s leading Marketing Cloud, announced the addition of Greg Archibald as SVP Media, North America to its leadership team. In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award “InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected…

AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales

Marketing Industry Veteran to Scale AppsFlyer’s Sales Organization with a Focus on Enterprise Brands Off the heels of its $210 million Series D funding round, AppsFlyer welcomes Mar Brandt as Senior Vice President and Head of Sales to strengthen the global attribution leader’s enterprise sales organization in North America. With 20 years of strategic sales experience, Brandt brings her enterprise sales expertise in building and transforming teams to drive growth. Throughout her career, marked by numerous accolades and…

CloudMargin Names David White Chief Commercial Officer

New Role to Fuel Growth, Oversee Sales and Marketing CloudMargin, creator of the world's first and only collateral and margin management solution native to the cloud, announced that David G. White has just joined the firm in the newly created role of Chief Commercial Officer. White has 14 years of capital markets experience in over-the-counter (OTC) derivatives markets and supporting technology. Based in London and reporting to CloudMargin CEO Stuart Connolly, White is responsible for establishing and meeting targeted…

Omniconvert is Giving Away €5 Million in Credits to Fund Survival of E-commerce Merchants by Providing Access Advanced Growth Marketing…

Omniconvert, a company specialized in developing marketing technologies for e-commerce companies, offers the possibility of all SMEs in the e-commerce sector to access technologies to improve their conversion rate. The total cumulative value of the financing is 5 million euros and is aimed to support small and medium-sized companies in nine sectors throughout the world. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America As the medical challenge…

OmniSci Announces Expansion to Address Growing Demand in Asia, Adds Joseph Lee as Vice President, Global Sales

Company Hires Herfini Haryono as Vice President, Industry Verticals To Further Strengthen Regional Presence OmniSci, the pioneer in accelerated analytics, announced its expansion to Asia, the next step in meeting the intensifying global demand for the company's analytics capabilities. Based in Singapore, OmniSci's new sales and field engineering team will provide complete local support for current and prospective enterprise, governmental and academic customers. Marketing Technology News: Screen-Free Learning Platform,…