Marketing Technology

New Livestream E-commerce App Provides Easy Path for Merchants to Connect their Shopify Stores to a Network of Shopping Influencers to Create Highly Interactive Live Video Experiences Spin Live, a new livestream e-commerce company, has become the first app to be listed in the Shopify App Store, that allows merchants to sell products directly via live shoppable videos created by leading influencers. The simple two-click setup process grants influencers access to a merchant's products that can then be sold via livestreams…

Neisler has twenty years of experience in financial leadership roles in the professional services industry Ansira Partners, Inc. ("Ansira"), a global marketing technology and solutions firm, announced that Matt Neisler  has joined the company as Chief Financial Officer. He will report to Ansira's Chief Executive Officer Jay Dettling and will oversee global finance, accounting, corporate development, and legal functions. Marketing Technology News: New Study Reveals Latinos Are Transforming Cultural Connections During…

Mired in uncertainty due to COVID-19, these brands adapted their strategies to meet changing consumer needs and surging demand, resulting in massive success on the InMarket platform InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top performing Breakthrough Moments winners from the first half of 2020. Despite the uncertainty of H1 2020, the impact of the events surrounding the COVID-19 pandemic helped propel many of the company's top performing partner brands…

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

As COVID-19 accelerates organizations’ digital experience optimization efforts, Decibel shatters expectations As enterprises double down on optimizing digital customer experiences, Decibel, the leader in digital experience analytics, announced impressive growth among its customer base, with the company securing 135% of its revenue forecast for Q2. This comes on the heels of Decibel’s Series B funding announcement of $40 million in May, which brought the company’s total funding to date to $54 million. Marketing…

MarketForce Inc., a global digital marketing agency focused on ecommerce, and LeadsRx, a global marketing attribution company, have officially entered into a relationship to expand attribution services in Europe. With this new partnership MarketForce will be the exclusive vendor to offer LeadsRx multi-touch attribution to organizations across Europe. The LeadsRx attribution platform combined with MarketForce’s marketing expertise enables brands to elevate marketing performance with the insights, technology and confidence…

Digital automotive agency, Dealers United, continues to guide their dealer customers to success by utilizing Facebook's newest feature for automotive, Click to Marketplace, or C2MP, Ads Facebook Click to Marketplace Ads were created to help reduce friction in the auto shopper journey, and keep users shopping without ever having to leave Facebook's platform. The new feature gives dealerships the power to connect with auto shoppers more frequently and drive leads for less money than other ad types. At the beginning of…

Radius8’s Welcomer solution integrates with SAP Commerce Cloud to deliver hyper-localized digital commerce experiences for businesses using SAP solutions Radius8, Inc. announced that its Welcomer solution for SAP Commerce Cloud is now available for online purchase on SAP App Center, the digital marketplace for SAP partner offerings. Radius8 Welcomer integrates with SAP Commerce Cloud to streamline deployment of localized experiences for businesses using SAP solutions. Today, the e-commerce experience is the same no…

Atlanta-based sales and account planning company expands their network of strategic partnership alliances to increase client satisfaction and promote client success Revegy, a leading provider of revenue optimization technology, announced their collaboration through new partnership alliances with Mentor Group and BrainBox. In an ongoing effort to expand their network of resources for client success, Revegy has established a Success Enablement program specifically focused on supporting digital sales transformation through…

Revenue Collective, the leading membership organization focused on sales and marketing leaders, announced  that it has entered into a strategic partnership with QuotaPath, the leading free commission tracking software powered by its thousands of users. In response to COVID-19, sales organizations are restructuring compensation plans in order to compete in today's market. Compensation plays a critical part in sales strategy and team motivation and together, Revenue Collective and QuotaPath will work to help sales…

Venatus, the advertising technology platform focused on gaming and entertainment, has announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide. Frameplay, headquartered in San Francisco, enables game developers to easily place advertising within video game environments without interfering with, or degrading, the gameplay performance or experience. Commenting on the partnership, Jonathon Troughton, CEO,…

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, announced a first-of-its kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to…

The GSMA has conferred global cloud communications specialist, Infobip with Trusted Partner status to help create opportunities and revenue growth for mobile network operators (MNOs) using digital identity technology. A recent Juniper Research report - Digital Identity: Technology Evolution, Regulatory Analysis & Forecasts 2019-2024 indicated unique mobile identifier services which provide identity verification through SIMs, will generate over $7 billion for mobile operators in 2024. This is up from an expected $859…

Enables Scener "virtual movie theaters" to support up to one million synchronous participants while they watch Netflix, Disney+ and more in real time Agora, Inc. (API), a Real-Time Engagement platform provider, announced it is powering Scener's new Watch Party Platform, enabling millions of participants to simultaneously enjoy streaming TV content together over immersive live video chat. Scener's partnership with Agora creates a novel, shared experience that allows unparalleled engagement between viewers watching…

Enterprise SaaS leader, Thiago Sá Freire, joins Chorus as Chief Revenue Officer to further the Conversation Intelligence leader’s rapid growth Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth Revenue teams, announced Thiago Sá Freire has joined the company as Chief Revenue Officer. Sá Freire joins Chorus with experience from Hudl, where he served as Senior Vice President of Global Sales & Customer Success. He has committed his career to sales and relationship excellence and has proven expertise…

From sustainable workplace practices to connecting analytics and advocacy, analytics leader SAS has prioritized corporate citizenship and social innovation to help steer business decisions. As further evidence of its commitment to sustainability and support for the Paris Agreement and NC Clean Energy Plan, SAS is updating its climate strategy and environmental goals by committing to achieving net-zero carbon emissions by 2050. The company is joining the global movement of leading companies who are aligning their business…

LightInTheBox Holding Co., Ltd. ("LightInTheBox" or the "Company"), a cross-border e-commerce platform that delivers products directly to consumers around the world, announced the appointment of Ms. Wenyu Liu as Chief Growth Officer and Ms. Yuanjun Ye as Chief Financial Officer, effective. Ms. Wenyu Liu has years of experience in cross-border ecommerce and financial management. She joined the Company in December 2018, and was responsible for the operations of LightInTheBox's in North America and of Ezbuy Singapore. From…

Kiosk enables businesses to provide engaging self-service touchscreen experiences tailored to each customer's unique needs Raydiant, the customer-rated #1 digital signage provider, has evolved their Experience Platform to include another exciting dimension of customer interactivity: Kiosk touch technology. Kiosk allows businesses to create and customize interactive touchscreen experiences tailored to their customer base. Marketing Technology News: Kingspan Moves to the Cloud with 8×8 to Support Global Growth and…

KERV Interactive, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a Connected TV product that can dynamically insert QR codes seamlessly into video assets. The CTV product enables brands and content creators to showcase specific products, offer relevant information, and provide contextual shopping opportunities. Marketing Technology News: Drift Expands Beyond Conversational Marketing https://vimeo.com/360629740 The QR…

Global cloud commerce leader introduces a flexible financing product that will help SMBs scale-up in partnership with Stripe As the retail industry continues to adopt innovative solutions amidst the global pandemic, Lightspeed announces the initial availability of Lightspeed Capital, powered by Stripe. Through financing offers, this new product will help U.S.-based merchants with overall business growth, more specifically to buy inventory, invest in marketing, or manage cash flows. It is available for retailers using …