Marketing Technology

iQIYI Inc., an innovative, market-leading online entertainment service in China, is pleased to announce that its co-produced documentary, Tough Out, will begin screening in movie theaters from on December 11th under a new distribution model with Elemeet. Marketing Technology News: Loop Insights Partners With VenueNext for Mobile Commerce Solutions iQIYI discovered Tough Out at the 9th CNEX Chinese Documentary Forum and helped promote the documentary to wider audiences. Telling the story of a group of troubled…

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, today announced the 2021 Creative Forecast, which predicts what creative dimensions of an advertisement, such as imagery, colors and copy, will have the highest performance on platforms like Facebook and Instagram. Marketing Technology News: Konnecto Closes $3.5 Million…

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers comprehensive ad viewability and programmatic…

New television commercial showcases how special moments create powerful family memories Kinder Joy, the uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share. Titled "Doorways to Memories," the :30 spot commemorates the quintessential family tradition of marking a child's height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

Leading Online Auto Retailer Expands to its Third Market in the Shenandoah Valley Carvana, a leading e-commerce platform for buying and selling used cars, is now offering as-soon-as-next-day touchless home delivery to Harrisonburg area residents. In as little as five minutes, customers can shop more than 20,000 vehicles, finance, purchase, trade in, and schedule as-soon-as-next-day vehicle delivery. Customers can also sell their current vehicle to Carvana and receive a real offer in just minutes—even without purchasing a…

Avtex, a customer experience (CX) consulting and technology company, announced that it will open a Global Delivery Center (GDC) in Hyderabad, India to enhance their support capabilities and service offerings to their clients. The GDC brings Avtex in proximity to a large pool of talent, and the company will invest in the area to create local jobs which will help the company scale and meet its ambitious growth goals. Marketing Technology News: Tacton Partners With Intershop “We want to be able to grow quickly and in…

Johnson's Addition Bolsters Amperity's Position as a Leader in the Highly-Coveted Customer Data Platform Category Amperity, the leading enterprise Customer Data Platform (CDP), announced that Kevin Johnson, Starbucks president and ceo, has joined its Board of Directors. Johnson's background as a leader in retail and technology gives him unique perspective to advise and further strengthen the Board of Directors of Amperity, the leading cloud-based, enterprise CDP, and to help Amperity achieve its mission of empowering…

Patent enables users to communicate with others based on unique communication habits and preferences Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for predicting the preferred communications patterns of users on the Fuze platform, streamlining and optimizing collaboration across voice, meeting, messaging, and email. This provides a better, more personalized experience for users across devices and features in the Fuze platform.…

New integration with Spirable, a dynamic video advertising platform, makes it easy to insert Shutterstock assets directly into any video project Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced an integration with Spirable, a global leader in dynamic data-driven video advertising. Unlike traditional Media Asset Management platforms, Spirable is Dynamic Creative technology that enables users to create personalized, real-time video ads…

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Speech Analytics and Contact Center AI Improve Experiences for Both Clients and Agents Observe.AI, a leader in Contact Center AI, announced that its platform has enabled National Debt Relief (NDR) to improve customer experience, automate quality assurance, and provide better coaching to its front-line agents. NDR, one of the country’s largest and most reputable debt relief companies, leverages the Observe.AI platform to analyze 100% of call interactions and automatically surface key areas of concern for customers while…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium content for consumers and businesses, announced former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and Marketing Officer. Drebin will be tasked with creating the content and brands that reach Loop Media’s rapidly growing footprint across out-of-home businesses and consumer-facing channel platforms. Additionally, he will be responsible for the…

Adoption surges as customers adapt to rapidly shifting market conditions Customers such as AdventHealth, Icebreaker, Maersk, Orvis, Sun Basket and Truist Financial use Einstein to improve sales, service, marketing and commerce Salesforce, the global leader in CRM, announced that Einstein, the first comprehensive AI for CRM, now delivers more than 80 billion AI-powered predictions every day across all Salesforce products for sales, service, marketing and commerce. The new all digital, work-from-anywhere world has…

Accomplished CEO joins the global commerce company as it continues to propel SMBs through the next era of digital transformation Lightspeed POS Inc., a global commerce leader, announced the appointment of distinguished technology CEO Manon Brouillette to its board of directors. Brouillette brings valuable insights and a fresh perspective as Lightspeed actively rolls out new innovations in cloud-based technology for SMBs in the retail, hospitality, and golf industries. As one of Canada's 100 Most Powerful Women, she will…

Okta, Inc. the leading independent provider of identity for the enterprise, announced that the company has been recognized by Gartner Inc. as a Leader in the Magic Quadrant for Access Management for the fourth consecutive year. Okta remains a leader in the Identity and Access Management market, and “is one of the most matured and advanced AM tools in the market to meet both internal and external user access management use case’s needs,” as Gartner highlights in the Critical Capabilities companion report to the Magic…

IDnow, a leading provider of Identity Verification-as-a-Service solutions, announces Artificial Intelligence (AI) identity verification product AutoIdent Substantial. The product is approved for certification to meet the EU eIDAS regulation following the eID Level of Assurance at Substantial. IDnow will be the first company to have an automated solution that fulfills the EU eIDAS regulation at substantial. Addressing the rising growth in demand for fully digital solutions on a global scale, identity verification provider…

New this year, customers nationwide can now deliver their gifts to Amazon physical retail stores including Amazon 4-star and Amazon Books Customers can also choose from several options to track and receive their holiday orders at-home to keep them a surprise Amazon.com -- The holidays are typically overwhelming—between shopping for gifts, preparing family meals, and getting the house ready for guests—but for many, this season may look a little different. Whether customers’ plans have changed or not, Amazon still wants to…

AKVIS announces the launch of the new video editing software. AKVIS Neon Video 1.0 offers glowing lines effects for footage and motion graphics. Available as plugin for Adobe After Effects, Premiere Pro, and EDIUS Pro 9. AKVIS continues and expands its product line with the release of the brand new video editing software! AKVIS Neon Video makes it possible to use now for videos the magnificent glow lines effects of the AKVIS Neon image processing software. Marketing Technology News: Amava Launches “The Gift of…

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…