In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, …
Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands
AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would …
New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform
Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the …
For Brands, It’s Time To Start Paying Attention…To Attention
For years, marketers have worked around a major blindspot when it comes to measuring the effectiveness of television advertising. Certainly, …
The Tortoise Can’t Keep up with the Hare: A Response to Sir Martin Sorrell’s Call for a New Agency Model
Sir Martin Sorrell is spot on with his view that we need a new agency model. The “horizontal” approach he …
Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council
Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank …
TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA
Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded …
Interview with Lyle Stevens, Co-founder and CEO, Mavrck
"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable." Tell us …
MSRCOSMOS Releases Real-Time VINCI360 Social Analytics Platform for Optimizing Brands & Customer Experiences
The Platform Actively Captures Sentiment and Audience Perception VINCI360, a breakthrough social analytics platform delivering real-time awareness of customer sentiment …
Foap Expands Service Offering: Adds Video Creation to its Popular Missions Technology Platform
Brands Around the World Now Have Access to One-Of-Kind, Authentic Video Content from the Foap Community of Nearly 3mm Global …
How SSPs and Publishers Can Break the Walled Gardens
An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. …
Why Brands Need to Adopt a Vertical Mindset
Of late, a new trend has been sweeping the Internet – and no, it’s not the next iteration of the …
Gaining the Millennial Stamp of Approval on Social Media
Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and …