Brands

Most social media users (58%) in the U.S. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced that it has extended its agreement with Audacy , a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… Formerly known as…

Ankush Gupta, Founder of B2B Events Review Platform – Eventible shares his thoughts on the evolving B2B events industry while talking about the key triggers that inspired him to create a first of its kind solution for the global B2B events industry: _______ Tell us about your professional journey, Ankush, how did it lead to the conception of an event reviews platform like Eventible? As long as I can remember I loved creating things and the whole make & hustle process – in college I sold mix-tapes and CD’s right…

Shutterstock, Inc. , a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, announced an exclusive editorial partnership with premier global media company Condé Nast to represent The Condé Nast Collection, one of the most important and historically significant archives in the world. Featuring over 30,000 iconic and influential photographs, illustrations and magazine covers dating back to 1892, the collection provides a chronicle of…

Discuss.io, the leading enterprise-level smart video platform for conversations that count, today announced a crucial expansion of its research capabilities with the launch of Mobile Screen Share. The new platform addition, which is available for iOS and Android, allows research teams and consumers to share their mobile screens inside of a meeting room, enabling access to the mobile screen of the respondent and their real-time movements on their device. The tool creates an entirely new opportunity for brands and agencies to…

Apple and Sony were both ranked in the top position in the 2020 Nikkei Research's "Brand Perception Index." Microsoft (4th), Google (5th) and Coca-Cola (10th) were also present in the top ten list, together with a number of Japanese domestic brands. In 2020, Apple again defended its No.1 position of the previous year, while Microsoft and Google each dropped in the rankings by one place. Coca-Cola experienced a great lift, rising to 10th place from 18th. Marketing Technology News: Deloitte and UiPath Team on Intelligent…

Hustle, the leading peer-to-peer text messaging platform and the industry's most widely adopted text campaign platform with over 1 billion text conversations initiated to date, announced the launch of Hustle Studio, a new feature in the Hustle platform that allows users to create and distribute personal videos over text message. With the launch of Hustle Studio, Hustle became the first peer-to-peer text messaging platform for brands, nonprofits, and political groups to take advantage of the mobile marketing trends of both…

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen, today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

Infosys Cobalt and LivePerson's Conversational Cloud and AI combine to help enterprises capture the full sales impact and cost savings from conversational experiences Infosys, a global leader in next-generation digital services and consulting, and LivePerson, Inc., a global leader in Conversational AI, today announced a new 360° partnership to help brands manage AI-powered conversations with consumers and employees over SMS, web sites, apps, and the messaging channels they use every day. The partnership will enable brands…

Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has been selected for the 2021 Best of Scottsdale Award in the SaaS & Analytics (Information Technology Services) category by the Scottsdale Award Program. Engage3 has corporate offices in both Davis, CA and Scottsdale, AZ. Each year, the Scottsdale Award Program identifies companies that have achieved exceptional marketing success in their local community and business category.…

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, is pleased to announce that it has signed two new contracts totaling $1.5 million, for its advertising automation platform, illumin. One contract is with a leading global pharmaceutical company that extends over several quarters, and the second is with a leading global electronics manufacturer that encompasses one quarter. Both contracts are with…

There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source Digital, is revolutionizing consumer engagement around video and has now entered a new milestone within its patent portfolio. While Source was already on the forefront of seamless and immersive interactions within video, including making video shoppable, this new patent recognizes Source’s…

Series B round led by Index Ventures and Coatue to boost social commerce offering Linktree, the market-leading linking platform, has raised $45M in Series B funding co-led by Index Ventures, an investor in Patreon and Discord, and Coatue, an investor in TikTok, with participation from returning investors AirTree Ventures and Insight Partners. Coatue Chairman Dan Rose will join Linktree’s Board of Directors, bringing his 20 years of experience from Facebook and Amazon. The funding follows a $10.7M Series A round…

A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at scale, 46% say optimizing emerging channels is their top priority in 2021. The study, "The Transformation of Television: Embracing the Era of Addressable TV," was commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia.…

Frost & Sullivan finds that an integrated digital platform offers a truly unified view of the customer   Consumers are more empowered and knowledgeable than ever before. Each customer expects the brand to anticipate their needs and securely deliver relevant content on the channel and device of their choice. Contact centers are responding by providing a "single pane of glass" to display historical customer information and predictive responses without an agent having to toggle between systems. This combination of enhanced…

The three-year agreement incorporates coverage of all Rangers' Scottish Premiership, Scottish Cup and Scottish League Cup matches, European matches, and behind-the-scenes action. Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced an exclusive three-year partnership with Scottish Premiership Champions, Rangers Football Club, one of the most successful football clubs in the world. Marketing…

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed LoopMe, the outcomes-based advertising platform, today released data revealing 96% model performance for its AI-predictive model without using cookies or persistent identifiers. This means that the strength of LoopMe’s predictive modeling is still extremely strong and reliable with the persistent IDs removed, proving out LoopMe’s scalable and adaptable ability to deliver lift across campaigns while…

Voicify recently established a European instance of their platform in a German AWS data center meeting the same security standards across other regions.  The European data center deployment is meeting a sharp increase in demand across Europe from brands that are embracing the use of voice apps, (custom and mainstream) voice assistants and chatbots for marketing and customer service use cases and need to follow privacy and legal policies within the region. Marketing Technology News: Roku’s Active Live Streaming Video…

The second-largest conferencing platform by call volume released its Virtual Background update, a feature that allows users to take their conferences wherever they imagine. FreeConferenceCall.com, one of the most recognized conferencing and collaboration brands in the world, announces the release of Virtual Backgrounds. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown Users can now take their conferencing anywhere they imagine using preloaded digital…

CEO Coaching International, the leading firm for coaching growth-focused CEOs and entrepreneurs globally, is pleased to announce Aubry Bracco as its Director of Engagement Marketing. A seasoned digital marketer with over 15 years of experience in content, social and digital marketing for national and global publications and brands, Bracco brings a passion for creating brands people care about. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users Bracco started her…