Study of More Than 34,000 Consumers Across 18 Countries Highlights How a Hybrid Workforce Is Key to Meeting Customer Expectations …
WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content
WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced …
OpenMessage Introduces the Only Channel-Agnostic Platform to Engage with Customers Directly Over Text and Chat
The OM Platform Pioneers a New Type of Conversation Between Brands, Marketers, Publishers, Advertisers and their Customers You never have …
Merkle Releases Amazon Advertising Flywheel Strategy Guide
Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers Merkle, a leading technology-enabled, data-driven performance marketing agency, …
DojoMojo Launches Media Market to Offer Brands an Effective Paid Acquisition Alternative to Facebook and Google
DojoMojo Redefines the Partnership Marketing Landscape by Enabling over 8,000 Brands to Buy and Sell Media Directly in It’s Leading …
Use of #Ad on Instagram Grew by 42% in 2018
The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram …
94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys
Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two …
Industry Veteran John Norman Named Chief Creative Officer of Havas Chicago
Award-Winning Executive Will Oversee All Creative Work from the Chicago Village; Joins a Commanding North American Creative Team Alongside Icaro …
Mobile Gifting Platform, Bitmo, Announces $3 Million Seed Funding Investment
New Platform Modernizes Gift Card Industry, Driving Revenue for Retailers and Consumer Flexibility Bitmo, a mobile gifting and payment platform …
SOCi Launches Reputation Insights for Sentiment & Competitive Monitoring
SOCi Reputation Insights Helps Multi-Location Brands Better Monitor Online Review Content for Quick Response and Proactive Localized Social Management SOCi, …
Conversocial Acquires AI-Powered Conversational Commerce Platform Assist
Deal Allows Brands to Transform Sales, Marketing, and Customer Service with Dynamic Customer Interactions That Seamlessly Integrate Bots and Live …
1WorldSync and Snap36 to Deliver Leading Image Capture and Ecommerce Product Content Solution
Snap36, the market leader for rich and interactive 360-degree/3D product experiences, and 1WorldSync, the leading provider of product content solutions, …
Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard
Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO …
AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President
TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden …
Consumers Back ‘Honest Disclosure’ of Brand Partnerships as Instagram Ranks Top for Influencer Content
97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled …
Linqia is the First Influencer Marketing Company to Offer a Complete Suite of Measurement Tools to Prove Effectiveness
The Linqia Intelligence Suite Includes Dynata, formerly Research Now SSI, for Ad Creative Impact, IRI for Sales Lift, Foursquare and …
S4M Launches New Ad Format to Bring Proximity-Based Push Notifications to Retail
S4M Releases the Pass-To-Store Format Offering a New Level of Assistance to Drive Foot Traffic to Stores S4M, a leading …
LiveIntent Announces New Onboarding Service
Flexible New Service Will Level Digital Market Playing Field by Empowering Brands and Publishers to Take Control of Their Data …
Zappi Announces Newly-Formed Customer Team Lead by Julio Franco
Franco to Lead the Customer Division to Ensure Success and Value Generation Through Zappi’s Platform Zappi, the leading provider of …
Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, …