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It is straightforward to define B2B in simple words, where B2B stands for Business-to-Business. B2B Marketing is a form of marketing strategy where you market or sell a particular product or service to business organizations or other…
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In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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Inclusive marketing refers to campaigns that embrace diversity by incorporating individuals from various backgrounds or telling tales that appeal to a wider range of viewers. Some inclusive advertising tries to shatter preconceptions, while…
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Blockchain technology and NFTs are promising technologies, several major businesses have already begun to use them and proved that they can produce actual engagement. B2B Marketers are constantly looking for new methods and technologies…
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It was almost exactly two years ago to the day when the The World Health Organization first declared COVID-19 as a global pandemic. Four days later, on March 15th, state governments across the country began issuing lockdown orders. With the…
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Contextual marketing is another tactic or approach in digital marketing. It analyses the behavior of the targeted users, the conditions and effects of marketing strategies, and arrives at ways to make more relevant and well-placed,…
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Conversational AI is one of the latest developments of Artificial Intelligence (AI). It uses AI capabilities to produce solutions that will offer human-like interactions between humans and machines. Conversational AI can recognize human…
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SMS marketing, or as some say Short Message Service marketing, is one of the most popular marketing techniques. This strategy makes use of text messages to help business enterprises communicate with their customers. Businesses advertise…
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A well-thought out Landing Page can play an important role in driving conversions. Every online customer and prospect today has too many options to measure from when it comes to evaluating any kind of service or product. Attention-grabbing…
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Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
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As entrepreneurs prepare for technology improvements, B2B marketing is getting more competitive. In addition, the Internet of Things is altering the B2B marketing environment and opening up new avenues for innovation for B2B marketers. …
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Within the marketing and digital ad industry, amateurs and pros face similar kind of challenges. Amidst the constant chaos it is important to find the right way to reach niche audiences with the right messaging at the right time to turn…
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Inbound marketing uses several tactics such as blogs, social media posts, Search Engine Optimization (SEO), etc, to drive the campaigns. The benefit of having prospects discover your business before they are ready to become customers helps…
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Cross-channel advertising is meeting the needs of your customers where they are; whether it is reaching out to them on their social media platforms, mobile applications, emails or via SMS, or the telephone. The primary objective of cross…
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Predictive analysis uses advanced analytics techniques that use previous data to foretell outcomes and predict prospects for the future. Using predictive analytics, identifying buying patterns will be much easier, which helps formulate…
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The online world is undergoing a constant state of change, it is important for marketers and other demand gen teams to adapt to the latest trends and technological advancements to align with these newer trends. The web is upgraded to…
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MarTech and B2B marketing strategies both play a significant role in enhancing the company's growth and future development of the company. To have a set of both economic and non-economic benefits, it is necessary to keep an eye on the…
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B2B companies that want to flourish and stay competitive in today's market must have a thorough understanding of their industry and latest statistics relevant to it. B2B market research and analysis provides information about customers,…
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With all the various sources and types of data and customer insights available to marketers today, marketing teams can actually deepen the use of real-time consumer feedback and insights to fuel future marketing campaigns and even boost…
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Native Ads are more likely to be the future of B2B advertising... In recent years, we have seen native ads as an upcoming trend in the digital marketing industry. From 2020 to 2021, the expenditure on native advertisement doubled. Now that…
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