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Marketing technology has given marketers more precise and targeted avenues of reaching their audience with more impact.  For marketers to drive greater success with their targeted approach, they need to drive permission-based marketing…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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Content marketing is a natural part of every marketing activity. In an online marketing environment or even a ‘’phygital’’ or hybrid one, what can differentiate a brand and drive further impact is content that converts, engages and stays in…
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Social Media has become more than just a place to share updates and posts. Platforms like Twitter, Instagram and LinkedIn have turned into treasure boxes to track potential clients. Companies exploiting and utilizing this treasury know of…
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Audience insights is data collected from the people making use of social media or online media. Every business uses audience insights to improve marketing strategies. With audience insights, it becomes easy to find people on social media…
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Its no secret, video marketing can influence your growth and business ROI.  YouTube offers numerable opportunities to market a brand and establish a presence. It is effective, impactful and the reach is matchless. YouTube is popular…
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Micro segmentation is one of the leading techniques that create data zones in data centres and cloud computing conditions. This is done to isolate all the tasks at hand from each other to secure them separately. Micro segmentation helps you…
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Marketing operations is the total combined function of all processes, people and technology collectively working to drive the marketing for their business. Marketing operations consists of designing a marketing strategy and its…
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In the past, marketing teams have spent time and resources pouring all their energies into product positioning and messaging in order to attract new customers. Nevertheless, while creating new sales is critical on one side, pushing existing…
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Mobile Marketing refers to any marketing strategy and campaign that is run through mobile devices. Mobile users receive advertisements on their mobile devices in the form of SMS, MMS, email, notifications, social media posts, applications,…
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Conversion rate optimization, or CRO is no more a manual game because modern digital marketing norms are constantly devoting themselves to new CRO tools to boost their conversion game.  This makes sense too, as most of us are encouraged…
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Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.“ — Russell Brunson, Co-Founder of ClickFunnels Affiliate Marketing – You are not hearing about this for…
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Your B2B website plays a crucial role in driving consistent demand, for this to happen, marketers have to engage with your readers and prospects with regularly updated information and value-add topics. This is where prospects and consumers…
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Thanks to the “Reduce, Reuse, recycle” campaigns of the 90s, most millennials know about the importance of sustainable efforts. Issues like climate change are a serious threat and there has never been a more important time to collectively…
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OTT platforms and their evolution are impacting a change in ad inventory pricing and strategy models. The Covid-19 pandemic has intensified the demand of OTT services. We are in the era of on-demand content because brands, publishers,…
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There is no dearth to the depth of creativity that marketers can infuse into their campaigns today. The limitless capabilities of today’s martech tools and marketing automation platforms can further help marketing teams plan out of the box…
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What is a Digital Asset Management Platform (DAM)?  A DAM platform catalogues and maintains repositories of all your media files like photos, audios, and videos. With the help of metadata taxonomies to assets, users are able to group,…
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Voice Searches contribute heavily to the total number of searches conducted. Any smart marketing strategy will make sure to have their product as voice search-friendly as possible! Here are a few basic steps you can take to optimize…
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Webinars have long since been a popular marketing and sales channel for brands to communicate with their audience and share recent updates, interesting information and much more. According to a recent 2021 ON24 Webinar Benchmark Report,…
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Push notifications are something everyone who has ever used a mobile app is familiar with. Web push notifications function in the same way. The only difference being that they are pushed from the mobile web or desktop web. The notifications…
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