Marketers

In the past year, the retail industry has been one of many disrupted business sectors. Retailers have had to pivot their strategies to meet consumers’ changing behaviors and the omnichannel demands of customers in an increasingly digital…
Read More...

Adstra, the first interoperable Data Bureau designed to help marketers align data with business outcomes, announced the launch of its latest whitepaper, The Multiple Views of the Identity Ecosystem. The whitepaper helps guide marketers…
Read More...

More than 18 months after announcing that Chrome would no longer support third party cookies, Google declared a year-plus delay in that plan, citing the need for more time to “get this right.” While the natural inclination for publishers…
Read More...

New brand research provides ultimate answer: Are a Human Brand, 21st Century Brand, Category Placeholder, Label, or Commodity? Today It Matters Big Time! ‘Are you really a brand?’ is the ultimate question for marketers , according to Brand…
Read More...

Digital Remedy, the leader in data-powered technology and services for marketers, announced that Tony Pascal has been promoted to SVP, Product & Technology and will be joining the company's Leadership Team. With over two decades of…
Read More...

Privacy-Compliant Cookieless Targeting Feature Powered by Peer39 Analyzes Campaign Audiences to Identify Best-Performing Contextual Categories Centro, a global provider of enterprise automation technology, today announced a…
Read More...

Media professionals, marketers, and corporate communicators can now rapidly expand their catalogs of business video with a new, tightly knit integration of the Wibbitz video creation tool and Brightcove®, the global leader in video for…
Read More...

Today Validity, the leading provider of data quality and email marketing success solutions, announced new BIMI certificates to make it easier for marketers to adopt Brand Indicators for Message Identification (BIMI). This new offering comes…
Read More...

Moz, Inc., a leader in search engine optimization technology, kicked off the first day of the 16th annual MozCon, a leading SEO conference, with a keynote by Sarah Bird, Moz CEO, introducing the Moz Group, a collection of marketing…
Read More...

The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently, while providing a more seamless, personalized shopping…
Read More...

Marketing company Clairant Services was recognized as an industry leader at the global marketing and advertising summit MARsum Startup-focused marketing company Clairant Services was awarded the Top 100 Marketers and Advertisers Award at…
Read More...

CapabilitySource and Workato share how to efficiently capture, enrich, score and route leads in upcoming webinar Marketers will receive expert guidance on improving campaign and lead management in a July 7th webinar hosted by…
Read More...

Bizzabo, the world's leading event success platform, announced the opening of a new office in London, affirming its commitment to elevate event experiences for marketers around the world. Bizzabo has hired event industry veteran Tim…
Read More...

According to experts, the shift to a digital landscape can create a more fragmented marketing setup because marketers have to still find ways to seamlessly blend the offline and online experience specific to each type of consumer. What…
Read More...

As marketers, communicators and small businesses engage customers during Pride Month, iStock has today unveiled four tips to help businesses more authentically depict the LGBTQ+ community all year round and to challenge harmful, cliched…
Read More...

New data that track digital audiences and behaviors show that the shift in 2020 aligned perfectly with the Company’s ActiveLifestyle Media brand and initiatives It now seems evident that the limitations of the global pandemic have made a…
Read More...

Marketers have been investing relentlessly new Martech trends, and rightly so - A well-planned martech stack helps to holistically understand customer data with the help of integrated platforms and systems. A wholesome customer experience…
Read More...

Intelligent Creative Platform Enables Teams to Measure, Score and Multiply Creative Impact Across Every Region and Digital Touchpoint VidMob, the leading platform for Intelligent Creative, today announced Brand Governance, a new capability…
Read More...

DISQO’s cookieless, fully-permissioned, first-party view of consumers’ online behaviors uncovers cross-platform activity and the inaccuracy of siloed measurement methodologies Audience insights platform DISQO today released new research…
Read More...

Today, MarcomCentral announced the launch of MarcomDesigner, a web-based application built specifically to allow marketers to create, edit, and manage templates within their Marcom Portal. With MarcomDesigner, any marketer, regardless of…
Read More...