Marketers

Integration with The Environmental Paper Network's Paper Calculator Provides Real-Time Visibility into the Environmental Impact of more Sustainable Marketing Procurement Decisions Noosh, the global leader in marketing production execution software solutions, today announced new Print Production Sustainability Scores™ to empower marketers to factor environmental impact into marketing materials procurement decisions in real time. The unique capabilities are part of Noosh's long term strategy to include environmental,…

Dashboard provides insight into movement to grocery stores, pharmacies and doctors’ offices to uncover advertising opportunities in key locations across the U.S. Quotient , the leading digital media and promotions technology company, today announced the launch of a Vaccination Dashboard. Ad buyers can use this tool to monitor shifts in foot traffic and identify opportunities to reach consumers at COVID-19 vaccination distribution locations, including grocery stores, pharmacies and doctors’ offices across the U.S.…

Interest in Using TikTok Increases 325% Since 2020, New Platforms Highlight the Need for Influencer ROI for Enterprise Marketers Linqia, the leading influencer marketing company, today released The State of Influencer Marketing 2021 report, its survey of how enterprise brand marketers and agencies use influencer marketing and how they plan to leverage the channel in 2021. TikTok exploded in the last year for consumers and marketers alike. The fifth annual survey found that TikTok became a key platform of choice for…

Study analyzed trends from 264 million visits to 44,000 landing pages that culminated in over 33 million conversions Findings included: Traffic surged across all but three of 16 industries analyzed An increased use of negative emotional language coincided with lower conversions across multiple industries including ecommerce, fitness & nutrition and home improvement Traffic to fitness pages increased almost 125% but positive and encouraging language consistently converted better than tough love…

Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B marketers that shows a dramatic increase in digital marketing over the course of 2020 and a focus on digital growth in 2021. With business buyers mostly online for the past year, B2B marketers reported added investment into digital channels for both…

PlaceIQ is the first location intelligent, privacy-protected data provider to bring visitation metrics to HERE Marketplace As carmakers utilize connectivity to deliver personalized services to customers throughout their journeys, the HERE Marketplace now offers the auto industry seamless access to PlaceIQ location data solutions. PlaceIQ’s Daily Visit Count is a ready-to-use dataset that allows brands to glean deep insights from real world out-of-home behaviors. This rich data enables accurate location insights while…

Event Technology helps individuals or companies plan, produce and publish an event. Event technology is evolving at an amazingly fast pace, given the current scenario, this is a necessity. Amidst the ongoing COVID-19 pandemic, most people and companies have turned towards the digital world to gain better prospect and customer traction. They have had to incorporate event technology in their marketing strategy, to drive positive trends in their tech investments' and respective marketing returns. Marketing Technology News: …

Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, released the report, Personal Data, Privacy & Smartphones: The Cautious Consumer. Analyzing how smartphone owners view the upcoming Apple IDFA (Identifier for Advertisers) opt-in requirement and the use of their data in general, the report highlights the need…

Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of Moments-based Marketing. The holistic approach is a good thing for brands and consumers alike — if it’s done right. In reality, the data that marketers rely so…

Content Marketing Institute Releases 2021 Research on Technology Content Marketing Getting in front of audiences virtually was a priority for technology marketers in 2020 with a majority using virtual events, webinars or online courses. That’s just one of the key findings in the new Content Marketing Institute research report out today, Technology Content Marketing Benchmarks, Budgets, and Trends with Insights for 2021, sponsored by IDG Communications, Inc. Marketing Technology News: Roku’s Active Live Streaming Video…

If you’re a marketer, then at some point, you’ll need to manage a project. This can be an intimidating prospect if you’ve never taken the lead on a project before. However, developing basic project management skills can be invaluable no matter where you’re at in your career. This is true whether you’re a Manager guiding your team, a middle-Manager taking your first steps toward leading campaigns, or an entry-level staffer looking for a way to move up. You don’t necessarily need to become an expert in this area. You…

It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But these days, it’s not enough to call out customers by name in an e-blast if the content contains impersonal offers that don’t take into account their unique purchase histories. To stay competitive in our on-demand world, and build a pipeline of brand loyalty that ensures repeat business, brands have to create an individualized experience that accounts for each customer’s unique tastes and preferences.…

Right now, web designers and the developers have the power in their hands to help the differently disabled users to navigate through websites by using the CSS for controlling visual page elements. There are multiple ways available, used for crafting some of the best accessible websites and making them all the more helpful for disabled people to browse and enjoy. The main intention of digital accessibility is to create pages, making it super accessible by as many people as possible. Designing for such pages will cover up…

As the lines between marketing, advertising, and public relations continue to blur, working alone is no longer an option for most individuals and their departments. Roles and responsibilities are shifting and overlapping at an unprecedented pace, and marketers must adapt to avoid duplication of efforts and make sure everyone is working to their highest potential. The answer to breaking down silos is Collaboration. In fact, a recent survey commissioned by photo editing and graphic design platform, PicMonkey, cites…

Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms has created more ways for marketers to reach consumers, but it’s also created a more complex customer journey. Analyzing marketing effectiveness has become more difficult as marketers struggle to get accurate and actionable data on the always-on consumer. Success depends on having the right tools in place to make sense of all the ways consumers interact with brands and measure the influence…

If there is anything every business leader in the world can agree on – let's face it, there's not a lot – it is that Artificial Intelligence (AI) is about to have an indescribable impact that will change the way business looks. Among the areas, it is set to revolutionize marketing entirely. In 2018, we saw the marketing landscape change as AI adoption was fueled by growing customer expectations. The demand for one-to-one personalized interactions with brands has influenced the way marketers communicate with their…

New Features Announced at Iterable's Growth Marketing Conference, Activate Iterable, the leading growth marketing platform for cross-channel customer engagement, announced new products and channels at Activate, Iterable's annual growth marketing conference. Iterable continues to sustain tremendous momentum, including its raise of $50 million in March, and these product announcements will further support Iterable's vision of democratizing growth and accelerate adoption of its platform. Iterable is the growth marketing…

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its understanding of its customers. According to a recent consumer marketing survey by Selligent Marketing Cloud, it’s clear people expect more personalized engagement from brands but are hesitant to allow them access to their individual data, making it extremely challenging for brand marketers to succeed. Of the 7,000 consumers surveyed across the US and Europe, 33 percent expect brands to anticipate needs before they…

We all know the saying about teaching someone to fish, and the lesson therein – empowerment and ownership of a process are infinitely more valuable than simply providing a deliverable and calling it a day. So why do so many walled gardens and data management platforms (DMPs) insist on simply selling audiences, rather than empowering customers to create them? Semasio’s mission is to give marketers control, transparency and ownership of their data and audience strategies. We believe in empowering customers because that's…