Marketers

Data reveals the emergence of conversational commerce driven by COVID-19 and its impact on the digital marketing landscape Drift, the leader in Conversational Commerce for B2B, partnered with Heinz Marketing to conduct a survey of over 500…
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The Canadian startup has launched its much-anticipated software for measuring key marketing metrics Recent research shows that while 80% of marketers say they work in performance-led organizations, 78% feel they often must sacrifice good…
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Even as more B2B companies prioritize account-based marketing (ABM) initiatives, the learning curve is steep. Newcomers haven’t matched the significant revenue gains that mature ABM practitioners achieve. This revelation, from results of…
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“Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.” Why is data security so important for my business? …
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MediaMath, acclaimed independent advertising technology company for leading brands and agencies announced it has redesigned, key elements of its omnichannel platform that combines a flexible identity foundation, complete supply chain…
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- One in six marketers admit to violating lockdown restrictions to create diverse content - Marking Global Diversity Awareness Month, DE&I in Marketing: A Global Report by Shutterstock reveals crucial marketing trends based on…
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New Study from Financial Narrative Explores Financial Marcomms in a Post-COVID World Financial Narrative, a community of the world’s leading marketers and storytellers from banks, asset and wealth managers, capital markets…
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Digital Remedy, the leader in data-powered technology and services for marketers, announced that Jessica Cortapasso has been promoted to SVP, People, continuing her passion for employee relations, designing strategic wellness programs, and…
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Organizations across every industry were forced to rethink operations in 2020, including how to save costs wherever possible. As a result, marketing budgets were often slashed, and brand awareness efforts took a backseat to other priorities…
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“Enterprise search” is also on the rise among marketers, according to intent data “Experiential marketing” is back in the top spot of content consumption by marketers, as measured by Bombora Company Surge(R). In a hybrid environment,…
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Havas’ North American flagship agency doubles down on purpose with new role, using advertising as a force for good Further enforcing its mission to make a meaningful difference to brands, businesses and in people’s lives, Havas New York…
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Independent Apple Search Ads (ASA) data source and bidding engine will use rule-based and AI-driven dynamic bidding to help marketers bid faster than competitors and maximize ad spend ROI Provides access to unique keyword scoring…
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The new functionality on Zeotap's customer data platform allows marketers to unify, configure and automate consent and marketing preferences at scale Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as…
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New research reveals 70% of marketers are concerned about technical issues for online shopping and 37% of marketers are already stressed out over sales season preparation Although sales season is highlighted by retailers as…
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Marketers and media moguls alike have likely heard about third-party cookies going away by this time, but what does it actually mean and how it will affect the video publishing and advertising industry? Some are viewing it as an earthquake…
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Over the past few years—and especially in 2020—marketers have had to be increasingly flexible and agile to meet ever-changing consumer demands. In this year’s Nielsen 2021 Annual Marketing Report, The Era of Adaptation, we found that…
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During the past few months, as economies recover and enter a new normal, Luxury Institute and DataLucent have engaged in rich, candid dialogue with C-level executives at top-tier luxury, premium and mass brands. During these…
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Digital marketing franchise to sponsor second highest attended agency track Hite Digital, the first of its kind digital marketing franchise, is the official sponsor of the VIP lounge for the Traffic & Conversions Conference. The…
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With 85% of consumers feeling that brands bear responsibility for ensuring their ads run adjacent to content that is safe (DV/Harris Poll), following a year of social disruption involving a divisive presidential election, racial injustice,…
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New and deepened integrations include Adobe's AEM, Drupal, Gatsby, Netlify, Slack, Vercel, and Zapier GatherContent, the Content Operations platform that brings together people, process and technology, announced that it has added and…
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