New Features Announced at Iterable’s Growth Marketing Conference, Activate Iterable, the leading growth marketing platform for cross-channel customer engagement, announced …
Marketing Technology Primer: Why Invest in Influencer Marketing?
The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping …
Customer Expectations Are at an All-Time High — How Marketers Can Rise to the Occasion
When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its …
It’s Time to Give Marketers Control Over their Data
We all know the saying about teaching someone to fish, and the lesson therein – empowerment and ownership of a …
Emotional vs Distress Purchases – Tapping into Customer Response
Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the …
Marketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams
Drummers call it “the groove.” Developers go into “hack mode.” Financial traders say they’re “in the pipe.” Positive psychologist Mihaly …
NewsCred Launches Idea Lab to Assist Marketers with Content Ideation and Planning
The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, …
Three Things Marketers Should Know About Cybersecurity
As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing …
TechBytes with Steven ZoBell, Chief Product & Technology Officer, Workfront
Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical …
Outbrain Enters Into a Strategic Partnership With IAS
Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, …
Marketers Fighting Cybercrime: How You Can Protect Your Brand
Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is …
7 Surefire Ways Market Researchers Can Fight Survey Fatigue
The increasing importance being placed on customer experiences is daunting – not only for companies looking to provide superior service …
How Marketers Can Use Customer Behavior to Drive Revenue
In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, …
How Marketers Can Optimize $682 Billion in Expected Spend in 2018
As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With …
4 Ways Customer Data Will Transform Performance Marketing in 2018
Partner marketing is nearly as old as the web itself, so some people erroneously assume that ours is a fairly …
Five Things That Marketers Need to STOP Doing in 2018
Embracing every new Martech “solution” Let’s face it, there are now more than 5,000, yes 5,000, martech companies that all claim …
A Multi-Step Plan to Combat App Install Fraud
Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers …
Flying Blind: The Struggle for People-Based Digital Identity Resolution
Consumers are spending more time on digital devices than they spend time on all traditional media channels combined. Marketers who …
Why The Best Marketers Are Adding Online Experiences to IRL Events
Fall in the marketing world means more than just pumpkin-spiced lattes, it’s a hectic time full of industry conferences. All …