Marketers

Kirsten Allegri Williams, CMO at Optimizely shares a few best practices and observations on B2B marketing and the evolving need for better personalization tactics: _______ Welcome to this MarTech Series chat, Kirsten! We’d love to…
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Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies TVision, the company measuring every second of TV and CTV viewer…
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Continuing changes to privacy and ad regulations force marketers to rethink user acquisition strategies ‘The App-ocalypse’, the new report from Bango reveals that marketers are experiencing a negative impact to their bottom line due to new…
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Jornaya’s customers will gain real-time access to Infutor’s identity resolution services and data attributes, enabling increased profitability of customer acquisition, retention and cross-sell marketing programs Verisk Marketing Solutions,…
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Television was and continues to be one of the biggest and most impactful advertising channels of the last 70 years, but it also wasn’t an open ecosystem for advertisers. High friction sales processes, complex media planning processes, and…
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First-of-its-kind solution integrates IRIS-enabled insights with Viant Household ID, creating new levels of actionable, targetable consumer broadcast and on-demand data Viant Technology Inc., a leading people-based advertising software…
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In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices in this Q&A: _______ Welcome to this MarTech Series chat Shankar, tell us about your journey in the B2B Tech market through…
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New data regulations pose challenges on how businesses store, process, and manage data. From the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to the more recent Chinese Personal Information…
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AdTheorent's Award-Winning Machine Learning and Programmatic Media Buying Platform Outperforms Social Advertising with a 1729% Lower Cost-Per-Action AdTheorent Holding Company, Inc.  a leading programmatic digital advertising company using…
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The Antwerp-based marketing solutions developer DESelect has officially announced the launch of its new product, DESelect Connect. The app was designed to make it easy for marketers to integrate any data source into Salesforce Marketing…
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Company Surge® for HubSpot Helps B2B Marketers Identify Net New Prospects Outside Their ABM Lists Bombora, the leading provider of B2B Intent data, was selected to be part of the new ABM app collection available on the HubSpot App…
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New partnerships support customers with a comprehensive content workflow experience from creation to distribution Ceros, a cloud-based, no-code design platform for interactive content, announced the expansion of its partner ecosystem with…
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A model of career development for diverse talent, adfellows brings on new partners, expands its footprint and sets plans to support 250 fellows per year by 2026 Today, as Verizon and its partners celebrated the graduation of the fifth…
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Blockchain technology and NFTs are promising technologies, several major businesses have already begun to use them and proved that they can produce actual engagement. B2B Marketers are constantly looking for new methods and technologies…
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Roku announces new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku Originals and Roku Brand Studio programs Roku, Inc. hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As…
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Should CTV be on the radar of every digital advertiser? Laurel Rossi, CMO at Infillion weighs in: ________ Welcome to this MarTech Series chat Laurel, tell us about your marketing journey so far and what excites you today about…
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Marketers across the globe are at an inflection point with how they use data. In 2021, an increase in machine learning, a shift away from using cookies and changes spurred by COVID-19 were just a few major factors forcing companies to seek…
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Fabrice Martin, Chief Product Officer at Qualtrics discussed the various ways in which marketers today need to better understand and breakdown the end-to-end customer journey: ________ Welcome to this MarTech Series chat. Fabrice,…
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OpenReel gives global organizations even more ways to efficiently produce studio-quality video content that elevates brands and drives results. OpenReel, the leading Remote Video Creation™ platform, announced the launch of OpenReel…
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