Protected Verification, Attention, and Quality Optimization Integrated Directly into Basis to Help Marketers Reduce Waste and Improve Outcomes
Basis and Mediaocean announced a direct integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. In the opening phase of their strategic, multi-pronged partnership, the companies are introducing a more intelligent, performance-based approach to media quality, verification, and optimization.
This latest integration builds on the companies’ shared vision to unify planning, activation, ordering, trafficking, execution, quality, measurement, and finance across the media lifecycle. With Protected now integrated into media workflows in Basis, marketers can seamlessly apply advanced media quality controls and real-time verification directly within their activation environment—ensuring campaigns reach real people in high-quality environments, while maximizing performance and minimizing waste.
“Advertisers need control, clarity, and simplicity across an increasingly complex media landscape. Together, Mediaocean and Basis are removing friction in our industry to bring higher quality decision-making and performance into a single, connected workflow,” said Mike Hoyle, chief product officer, Basis. “By unifying the ecosystem, we are making it easier for advertisers to activate media with confidence to maximize outcomes.”
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Unlike traditional verification solutions that rely on rigid blocking or static rules, Protected introduces a more adaptive, performance-led approach. Its pre-bid intelligence is continuously informed by real-time post-bid data, creating a live feedback loop that adapts targeting decisions based on actual performance. This approach improves precision and reduces wasted spend without sacrificing scale.
Through the integration, marketers can:
- Apply dynamic, customizable brand safety, fraud, and quality controls directly within Basis
- Leverage attention, viewability, and supply intelligence data to prioritize high-quality inventory
- Reduce wasted spend from invalid traffic, MFA sites, and low-quality placements
- Optimize campaigns dynamically based on live performance and engagement signals
“Media quality shouldn’t come at the expense of performance, or vice versa,” said Sara Maskivish, SVP, Market Enablement – Verification, Protected by Mediaocean. “With this integration, we’re bringing a new model to market that connects verification directly to outcomes, using AI-driven, real-time intelligence to help marketers make smarter decisions and get more from every impression.”
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Basis is an integrated cross-channel media orchestration and connectivity platform that automates the most important phases of the entire campaign lifecycle. Its enterprise AI system empowers marketers through a suite of applications for planning and operations across programmatic, publisher-direct, search, and social channels.
This milestone marks the first step in the Basis x Mediaocean partnership, which aims to eliminate fragmentation across the media lifecycle and create the foundation for AI-driven automation and optimization at scale. Future phases of the integration will continue to expand connectivity across Mediaocean’s platforms, including Prisma and Innovid, further aligning all aspects of advertising management into a single, intelligent workflow.
