For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, …
EDO and Toyota Partner for Cutting-Edge TV Advertising
New Partnership Harnesses EDO’s Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new …
Data Over-Retention: Why You Don’t Need It, and What to Do About It
“If some is good, more must be better,” goes the old adage – and in many cases, that’s true. But …
Banking and Payments Sector Leads Disruptive Tech Partnership Landscape Between 2016 and 2019
The advent of new technologies is rapidly disrupting the value chain of all sectors. Companies are increasingly forming partnerships with …
Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network
Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, …
Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData
Today’s consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands …
Amazon Is Moving Aggressively to Expand Alexa Beyond the Home, Says GlobalData
Following Amazon’s 2019 hardware launch event on Wednesday 25th September; Anisha Bhatia, Senior Technology Analyst at GlobalData, a leading data and …
Big Data Company Buys Pitney Bowes’ Software Solutions Business for $700 Million
Sale Unlocks Value for Shareholders While Advancing the Company’s Transformation Efforts to Focus on Removing the Complexities of Shipping and …
MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners …
Why You Should Train Hard in MarTech to Save Your Job in 2020
It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend …
Data: Consumers First Hear About New Retailers Through Friends and Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the …
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM
MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …
Artificial Solutions and Swisscom Announce Partnership
Artificial Solutions, the leading specialist in enterprise-strength Conversational AI, announced that it has signed a partnership agreement with Switzerland’s leading …
Understanding the Differences in Quantitative and Qualitative Data Sets
In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that …
Training at Scale: Meeting the Needs of Global Teams
As most business leaders can attest, coordinating the schedules of just a few people is challenging. Multiply the number of …
Why It’s Important to Take Control of Your Data in Today’s Marketing
Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that …
Data for Good Gains Steam And Other Predictions
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …
Context and Data is King
“People will sit up and take notice of you if you will sit up and take notice of what makes …
Twelve Trends That Will Impact Social Media in 2019
As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, …
Is Your Data Defined? Now Is the Time to Find Out
Whether you work in the B2B or B2C industry, now is the time to ask yourself — am I doing …