The Integer Group’s Longitudinal Study Examines Shopper Behavior Across Retail Channels The most recent issue of The Checkout, a longitudinal …
Elastic Appoints Sally Jenkins as Chief Marketing Officer
Industry veteran from Informatica, VMware, and Symantec, also named Silicon Valley Business Journal’s 2018 CMO of the Year, joins Elastic …
Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics
Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations To align with its efforts …
TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, …
Eric Salama to Step Down as Kantar CEO During 2020
Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company …
Hyperion X Selects Reltio Cloud To Optimise Insights From Data
Data and technology division of Hyperion invests in capabilities to hyper-personalise product and service offerings for clients and to strengthen …
Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies
Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives Merkle, a leading …
Understanding Data Is a Science, but Not All Marketers Have the Right Formula
For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, …
EDO and Toyota Partner for Cutting-Edge TV Advertising
New Partnership Harnesses EDO’s Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new …
Data Over-Retention: Why You Don’t Need It, and What to Do About It
“If some is good, more must be better,” goes the old adage – and in many cases, that’s true. But …
Banking and Payments Sector Leads Disruptive Tech Partnership Landscape Between 2016 and 2019
The advent of new technologies is rapidly disrupting the value chain of all sectors. Companies are increasingly forming partnerships with …
Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network
Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, …
Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData
Today’s consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands …
Amazon Is Moving Aggressively to Expand Alexa Beyond the Home, Says GlobalData
Following Amazon’s 2019 hardware launch event on Wednesday 25th September; Anisha Bhatia, Senior Technology Analyst at GlobalData, a leading data and …
Big Data Company Buys Pitney Bowes’ Software Solutions Business for $700 Million
Sale Unlocks Value for Shareholders While Advancing the Company’s Transformation Efforts to Focus on Removing the Complexities of Shipping and …
MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners …
Why You Should Train Hard in MarTech to Save Your Job in 2020
It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend …
Data: Consumers First Hear About New Retailers Through Friends and Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the …
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM
MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …
Artificial Solutions and Swisscom Announce Partnership
Artificial Solutions, the leading specialist in enterprise-strength Conversational AI, announced that it has signed a partnership agreement with Switzerland’s leading …