As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, …
Is Your Data Defined? Now Is the Time to Find Out
Whether you work in the B2B or B2C industry, now is the time to ask yourself — am I doing …
Six Months of GDPR — How Has It Changed Business?
Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners …
Making Better Decisions with the Right Data
We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions …
People-Based Marketing is Missing a Critical Element: Accurate Data
Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme …
TechBytes with Jateen Parekh, CTO and Co-Founder, Jelli
Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about …
Amazon Marketing Agency CPC Strategy Acquired by Elite SEM
Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital …
Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte
Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will …
Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses
New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One …
What You Need to Understand About Content Intelligence
In the wake of disruptions brought on by technology and competition, both B2B and B2C companies have seen their operations …
TechBytes with Dan Hess, Chief Product Officer, comScore
Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore …
Interview with Janice Caston, VP Global Marketing, Toluna
"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea …
Facebook Is Going the Extra Mile for User Data Security
Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter …
TechBytes with Brian Friedman, VP, Digital Innovation, Aventri
Brian Friedman VP, Digital Innovation, Aventri Events are the lifeblood of marketing and the event management software sector has grown rapidly …
TechBytes with Jon Aniano, Chief Product Officer, Copper (Formerly ProsperWorks)
Jon Aniano Chief Product Officer, Copper Recently, ProsperWorks rebranded itself to Copper. While the transformation is aimed to make CRM …
Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix
"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand." Tell …
Interview with Bryan Gernert, CEO, Resonate
"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both …
How Can Event Data Help Enterprises Build Customers?
Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical …
A 6-Step Plan to Ensuring Account-Based Marketing Success
It’s not so hard to imagine a future with near 100 percent adoption of Account-Based Marketing (ABM). According to a recent …
Interview with John Lim, Founder and CEO, linknexus
"Marketers don’t need to understand the tech but need to understand the power of what the tech can do." Tell …