data

Leading digital marketing analytics, data, and automation company prepares for growth in the automotive ecosystem. Orbee, a fast-growing digital marketing technology company that provides analytics, data, and automation solutions, has appointed Atul Patel as its new Chief Executive Officer as of March 2021. Patel co-founded the company and recently served as its Chief Operating Officer. Daniel Kim, who was the CEO since co-founding the company with Patel, will continue to serve on the board of directors. Over the last…

The former Global Customer Engagement division of cxLoyalty increases the value of loyalty programs with additional revenue-generating opportunities. Tenerity, Inc., a leader in driving profitable loyalty for companies around the world, is pleased to announce the launch of its new brand effective immediately. Marketing Technology News: Kimble Applications Welcomes New Members and New Roles to Executive Team The new brand, post-transaction, is based on the premise that loyalty starts with a spark – the spark of…

New Data from Aisle Rocket Anticipates Record-High CPMs for Remainder of 2021 Facebook advertising prices are up 30% over their 2020 levels as of mid-March according to new data from Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results. The ad pricing data, which coincides with the unofficial one-year anniversary of the Covid-19 lockdowns in the US, suggests that the remainder of the year will see extremely elevated CPMs compared to historical precedents.…

Marketers Consistently Underestimate Consumers’ Concerns About Data Usage and How They Will Act Given Apple’s New Privacy Updates AppsFlyer, the global attribution leader, and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, today released Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect, the third report in a series analyzing concerns about data and privacy. The report compares how marketers think smartphone owners view the upcoming…

Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, released the report, Personal Data, Privacy & Smartphones: The Cautious Consumer. Analyzing how smartphone owners view the upcoming Apple IDFA (Identifier for Advertisers) opt-in requirement and the use of their data in general, the report highlights the need…

BlackBerry Limited announced enhancements to its BlackBerry Radar® H2 intelligent, data-driven asset monitoring devices to help the world's transportation businesses reduce costs and securely improve the utilization of their trailers, containers, chassis and other remote assets. With the intermodal industry facing an unprecedented capacity crunch and fleets waiting for months on end to receive a new trailer due to manufacturing bottlenecks, timely and accurate data that can shed light on where a fleet manager's assets and…

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics,  announced the appointment of Keith J. Jackson to its Board of Directors. The appointment of Jackson follows the Company’s adoption of a resolution to increase its Board of Directors to nine members. "We are pleased to welcome Keith to the Dun & Bradstreet Board of Directors. Keith has demonstrated throughout his career the ability to work successfully in different environments, designing and leading strategies…

Sharif adds key skills to advance MightyHive analytics and attribution services Leading media consultancy MightyHive  announced the appointment of Sayf Sharif as senior director of data for North America. Sharif brings over 20 years of analytics experience to this role and will advance data strategy conversations with clients to drive media value, best-in-class user experience, and data integrity. At MightyHive, Sharif will build and lead data and analytics strategies for clients in North America and around the globe. He…

Webinar hosted by Parks Associates and Bitdefender to discuss trends in home network usage and security adoption New Parks Associates consumer research finds that as of May 2020, more than 40% of US broadband households are still sheltering in place, even without mandates to do so. This finding, from a nationwide survey of 5,008 US broadband households fielded from May 14 through May 28, shows consumers continue to place increased demand on their home network, which raises the importance of data and privacy protections…

Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending data at its 7th annual Connected Health Summit: Consumer…

COVID-19 Has Redefined Consumer Expectations for the Digital Experience; New Offering Addresses Widespread Need for Digital Marketing, Identity Trust and Fraud Prevention Capabilities Required to Create Effective Customer Connections Online Equifax Inc. continues to introduce solutions to help customers of all sizes navigate the COVID-19 economy. Today, the company announced a new Response DIGITAL solution suite designed to help businesses of all sizes move online as they work to create and maintain effective customer…

Velotrade, a web-based invoice financing service provider, has turned to Dun & Bradstreet, a global leader in commercial data and analytics, to use its global database to enable comprehensive, real-time analysis of customer finances and support new business generation. Velotrade is utilising D&B Credit and D&B Hoovers to maintain momentum in the challenging business environment and incipient global recession that has been triggered by the Covid-19 virus. “Our role is to provide the trade finance…

Phunware,(the “Company”), a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced its new Gather Safe mobile application software to help existing Multiscreen-as-a-Service (MaaS) customers to tech-enable their return-to-work strategies. Marketing Technology News: Empowered Communications: Remote Workplace Gamification with Microsoft Teams @phunware announces the upcoming launch of its new mobile software application, Gather Safe, to…

Company Taps Former Google Director, Takashi Takeda, to Lead DV in Japan DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the appointment of seasoned digital media industry executive, Takashi Takeda, to launch and lead its business in Japan. Takeda is charged with setting up DV’s operations in Japan, and building relationships with brands, agencies and media platforms. He will bring DV’s sophisticated ad verification tools to the Japanese market. Marketing…

Cecilia Mao To Lead New Product Innovation Across Enterprise Equifax Inc. has named Cecilia Mao to a new global role as the company's Chief Product Officer. In this newly created role, Mao will lead the company's global product portfolio strategy and directly lead the execution and growth of Equifax's leading Fraud, Identity, APIs, Digital Commerce and Collections & Recoveries product lines. In addition, she will provide leadership across all of the company's product teams to accelerate the progress of the EFX2020…

Stamats has enhanced the branding of its audience management database and solutions offering by renaming it Audativ. Previously named Stamats Data Management, the system has been in the market for more than a decade and enjoys a strong following with B2B publishers and other vertical markets. The new name positions Audativ to further distinguish itself in a competitive marketplace and sets the stage for expansion into new industries. A leader in customized research, marketing, fulfillment, intelligence, and audience…

As a leading data, analytics, and technology company, Equifax and its affiliates support thousands of customers and millions of consumers across 27 countries. In recent weeks, Equifax has unveiled several steps leveraging its unique data assets to support our customers in this unprecedented and rapidly changing economic environment where consumers are impacted like never before. We will continue to introduce new, creative solutions to help our customers of all sizes navigate these difficult times. Marketing Technology…

COVID-19 is driving digital transformation for enterprises in the Southeast Asia region (ASEAN) and will open up wider opportunities for carriers and service providers, says GlobalData, a leading data and analytics company. Alfie Amir, Senior Analyst at GlobalData, comments: “A large majority of ASEAN enterprises still rely on traditional information communication technology (ICT) such as captive data center and traditional network services, making it more challenging for them to adapt to the changes associated with…

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, introduced the COVID-19 Impact Index, a new resource - based on client feedback - that addresses the urgent needs of business leaders to better understand the real-time impacts of the pandemic on companies and their network of suppliers and customers. Following the movement of the virus across the U.S., Dun & Bradstreet concludes that while 90 percent of businesses across the U.S. have been impacted, 43 percent of businesses in…

Even with the massive surge in cable TV news, overall cable TV household viewership is down since the beginning of the Covid-19 crisis in the US Samba TV, the leading provider of television data and analytics released a report highlighting the complex television landscape that has developed since the beginning of the Covid-19 crisis in the United States. Much of the media’s coverage of television viewership has focused on the massive increases in both total households viewing video and the time spent watching cable…