data

Liz Roche joins Havas Helia Chicago as managing director; brings data and digital experience from tech companies Facebook, LinkedIn and Groupon Dan Baldino and Marianna Ruiz join the Chicago agency group as managing director and group creative director, respectively Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas…

R Systems, a global leader in technology and data & AI/analytics services, achieves Gold Partner status with Salesforce for consulting & implementing Salesforce technologies R Systems has a longstanding relationship with Salesforce, as an early partner and a client, having implemented the CRM internally in 2007, the company saw the power & flexibility that Salesforce's cloud-based CRM brings, in enhancing customer experience and workforce productivity. Marketing Technology News: New Retail Systems Research…

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…

Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Now, brands can…

NEW PRODUCT IMPROVES SALES PERFORMANCE ON AMAZON Edge by Ascential, the data, insight and advisory solution, announces their new product for brands on Amazon, Market Share 2.0. This new version of our market-leading Market Share product fundamentally overhauls the user experience, offering enhanced first and third-party sales and share metrics, and allowing brands to track performance and take quick, impactful actions to drive sales on Amazon. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New…

Report cites Genpact's domain and digital expertise and consulting capabilities as a value differentiator Everest Group, a leading consulting and research firm, has named Genpact, a global professional services firm focused on delivering digital transformation, as a Leader for the second time in a row in its supply chain management 2020 report. "Genpact has significantly expanded its supply chain management business. The acquisition of Barkawi Management Consultants has further enhanced its capabilities to help clients…

Asia now accounts for more than half of the global internet users. Data gathered by Learnbonds.com indicates that during the first quarter of 2020, the continent accounted for 2.3 billion users representing about 50.3% of the global users. From the data, Europe has the second-highest number of internet users at 15.9% which represents 727 million users. On the other hand, Africa has 522 million internet users representing 11.5% of the global tally. With 453 million users, Latin America and the Caribbean region comes…

Healthcare Information Management Platform Harmonizes Integration, Analysis, and Visualization of Health Information Information Builders Inc. (IBI), the leading data and analytics company, announced new capabilities with its healthcare information management platform, Omni-HealthData, that enable better understanding and use of social determinants of health (SDOH) in providing quality patient care and integrated services. Omni-HealthData brings together clinical and SDOH data within a geospatial context that helps…

Effective utilization of data and AI correlates to significantly greater ROI and improved operational efficiencies. Blueshift, the leading Customer Data Activation Platform, announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights and strategy firm, on the challenges marketers are facing with their tech stacks when executing marketing strategies.  The study shows what successful marketers are doing to overcome the myriad of tech roadblocks that stand in the…

Performance Underpinned by Leadership Vision, Product Innovation, and Industry Recognition Information Builders, Inc., the leading data and analytics company, today announced significant performance in 2019, including continued growth in annual recurring revenue (ARR), quadrupling ARR from its cloud offering, earning multiple new logo wins across industries, and maintaining strong customer retention rates based on trusted relationships. These positive financial indicators  are bolstered by widespread industry recognition…

A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success Merkle, a Dentsu Aegis Network company and leading technology-enabled, data-driven performance marketing agency, enabled a North American auto manufacturer to leverage Salesforce Marketing Cloud to personalize customer journeys and meet business goals. With a 30-year heritage in data, analytics, and technology, Merkle has deep knowledge of working with brands to optimize marketing technology investments by seamlessly…

A 24/7 self-serve customer service with Google Cloud Dialogflow and Dataflix Messenger – driving engaging conversations NatureMills has selected Dataflix and Google Cloud as its strategic providers of AI-powered digital customer assistant, Nami. Choosing Dataflix and Google Cloud has enabled NatureMills to provide 24/7 AI-powered first level support to its customers while keeping the operational costs low. Marketing Technology News: Dwise Improves Geotargeting With Digital Element’s Location-based Technology Nami, an…

Successful Marketing Leader Joins Executive Team to Accelerate Brand and Business Momentum as IBI Aims to Own Leadership Position in the Data and Analytics Market Information Builders (IBI), the leading data and analytics company, announced the appointment of Carol McNerney as chief marketing officer (CMO). Reporting to CEO Frank J Vella, McNerney will drive the organization's marketing and communications strategy. With nearly 30 years of experience, McNerney will focus on…

The Integer Group's Longitudinal Study Examines Shopper Behavior Across Retail Channels The most recent issue of The Checkout, a longitudinal study powered by The Integer Group®, examines shifts in shopper behavior across retail channels over the past decade. As omnichannel offerings continue to blend the physical and digital worlds and shoppers are adapting to seamless experiences, there have been noticeable shifts in frequency of shopping within specific channels, behavior by demographics, and perceptions of value, all…

Industry veteran from Informatica, VMware, and Symantec, also named Silicon Valley Business Journal’s 2018 CMO of the Year, joins Elastic to accelerate Elastic’s global marketing and go-to-market efforts Elastic N.V., the company behind Elasticsearch and the Elastic Stack, announced that Sally Jenkins has been appointed Chief Marketing Officer. As CMO, Jenkins leads Elastic’s global integrated marketing, brand strategy, corporate communications, product marketing, digital marketing, field marketing, and customer and…

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company's data and analytics capabilities. "As the advertising technology landscape becomes more…

Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, Brand Partnerships and Advertiser Sales for the Americas, including both operational and strategic leadership responsibilities across North and South America. DoubleVerify has experienced phenomenal growth over the last several years and has consistently demonstrated a pattern of true product excellence and superb customer service. I was brought in to the organization to help further fuel that…

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

Data and technology division of Hyperion invests in capabilities to hyper-personalise product and service offerings for clients and to strengthen their competitive position in the insurance sector Hyperion X, created in 2019 as the data and technology division of Hyperion Insurance Group, a leading insurance group with employee ownership at its heart, has selected Reltio Cloud as the core client data platform to power its data and analytics capabilities and strengthen its competitive position in the insurance sector. "We…

Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives  Merkle, a leading technology-enabled, data-driven performance marketing agency, now represents one of the largest analytics agencies in the world, following the acquisition of Ugam, the leading next-generation data and analytics company, in July of this year. Ugam, a Merkle Company, brings new, innovative engagement models and capabilities to Merkle. Ugam’s Digital…