It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend …
Data: Consumers First Hear About New Retailers Through Friends and Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the …
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM
MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …
Artificial Solutions and Swisscom Announce Partnership
Artificial Solutions, the leading specialist in enterprise-strength Conversational AI, announced that it has signed a partnership agreement with Switzerland’s leading …
Understanding the Differences in Quantitative and Qualitative Data Sets
In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that …
Training at Scale: Meeting the Needs of Global Teams
As most business leaders can attest, coordinating the schedules of just a few people is challenging. Multiply the number of …
Why It’s Important to Take Control of Your Data in Today’s Marketing
Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that …
Data for Good Gains Steam And Other Predictions
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …
Context and Data is King
“People will sit up and take notice of you if you will sit up and take notice of what makes …
Twelve Trends That Will Impact Social Media in 2019
As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, …
Is Your Data Defined? Now Is the Time to Find Out
Whether you work in the B2B or B2C industry, now is the time to ask yourself — am I doing …
Six Months of GDPR — How Has It Changed Business?
Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners …
Making Better Decisions with the Right Data
We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions …
People-Based Marketing is Missing a Critical Element: Accurate Data
Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme …
TechBytes with Jateen Parekh, CTO and Co-Founder, Jelli
Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about …
Amazon Marketing Agency CPC Strategy Acquired by Elite SEM
Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital …
Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte
Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will …
Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses
New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One …
What You Need to Understand About Content Intelligence
In the wake of disruptions brought on by technology and competition, both B2B and B2C companies have seen their operations …
TechBytes with Dan Hess, Chief Product Officer, comScore
Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore …