Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position 4C, a global data science …
Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising
Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) …
The European Digital Advertising Market Continues on Its Growth Trajectory
This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the …
Tremor Video Expands Its Advanced TV Solutions
By Combining Capabilities with Rhythmone’s Yume, Tremor Video Adds to Its Suite of Connected TV Advertising Solutions Tremor Video, the …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA
Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand Innovid, the world’s leading video advertising …
dataxu Debuts TotalTV Marketplace, World’s Largest Pool of Advanced TV Inventory
dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced its TotalTV Marketplace, the largest curated …
TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp
Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising …
Simpli.fi Launches Nationwide Addressable Connected TV and Over-The-Top Advertising Solution
Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform …
SpotX Launches Live CTV Educational Series for Advertisers
‘Spotx Explains It All’ Training Session to Highlight Current State of Ctv, Targeting Strategies, How to Reach Audiences at Scale, …
OpenX Expands Mobile and Video Product Leadership Team with New Hiring
OpenX Welcomes Senior Hires from Viacom, Hulu, and Adcolony; Demonstrates How Mobile and Video Growth Continues to Surge in Q1 of …
Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience
OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV …