CTV

2021 was a wild ride for the ad tech world. Brands still reeling from the early days of the pandemic adapted their strategies to capitalize on the massive influx of online shoppers and social media-scrollers. Meanwhile, the far-off year…
Read More...

It may sound paradoxical, but 2021 was a year of growth as well as pullback for advertising. The growth happened as many marketers raced to keep up with accelerating digital behaviors in Connected TV (CTV) and app-based media consumption.…
Read More...

Industry Veterans Katie Long and Amit Nigam Join Beachfront To Accelerate Company Growth and Innovation Across all Mediums of Television including CTV, VOD, and Linear Beachfront, the convergent TV advertising platform, has announced the…
Read More...

First of its kind integration, offering real-time omnichannel data accessibility with up to 97% accuracy Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic…
Read More...

LoopMe, a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100…
Read More...

Decision deepens trusted partnership spanning media and data integrations VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading…
Read More...

New offering provides advertisers with enhanced accuracy, scale and a larger variety of segments for CTV campaigns Digital data pioneer Datonics has partnered with Simpli.fi, a leader in programmatic advertising and agency management…
Read More...

Year-end Survey of 250+ Advertising and Media Executives Highlights Challenges and Opportunities for Omnichannel Marketers Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2021 Market Report and 2022…
Read More...

Now both media buyers and sellers can optimize CTV reach in first-of-its-kind solution that uses streaming data from participating CTV operators and Nielsen machine learning to eliminate advertising waste by unbundling a household In the…
Read More...

Acquisition Provides Additional Artificial Intelligence for Contextual Classification and Targeting Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced today that it has acquired Context, a Paris-based…
Read More...

FORMER AMAZON EXEC LED VERTICAL AND PRODUCT SALES ORGANIZATIONS FOR MORE THAN A DECADE Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Robert Coon to Chief Revenue Officer (CRO).…
Read More...

Audiences are inundated with hundreds of ads a day across the many devices they use, so it’s not surprising to see that consumers are suffering from ad fatigue. With the rise of multi-screen content consumption making it increasingly…
Read More...

THE CHALLENGE OF CTV IN 2021 In the 10-year period between 2009-2018, the average TV commercial time per hour rose nearly 25 percent, reaching 16 minutes per hour across major cable networks. Since then, the number of US households with…
Read More...

Integral Ad Science , a global leader in digital media quality, released its 2022 Industry Pulse Report. Surveying over 200 U.S. digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the…
Read More...

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms…
Read More...

Tablet-based Video Rideshare Ad Inventory Available on the PubMatic Platform Octopus Interactive, the largest network of interactive screens inside of Uber and Lyft vehicles, announced today that PubMatic is a preferred sell-side platform…
Read More...

Complexity, Job Satisfaction and Automation Highlight the Digital Media Trends Revealed in Advertiser Perceptions and Basis Technologies Joint Study Basis Technologies, a leading provider of cloud-based workflow automation and business…
Read More...

New data from DoubleVerify also shows a holiday spike in two CTV fraud schemes DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, released new data on the prevalence…
Read More...

Two Leading Streaming Services Are Tapping into Infutor’s Digital Solutions Suite to Enable Targeted CTV Advertising Consumer identity management expert Infutor today introduced an update to its Identity Resolution services including a new…
Read More...

With addressable impressions on the open web set to fade out of view, advertisers are increasingly looking to contextual targeting to deliver campaign results without using personal data or identifiers. Those who'd written off contextual…
Read More...