CTV

Major brands that sell through local small-to-medium businesses know they need to be findable in the digital spaces that their customers frequent. That’s why SproutLoud, a leader in Distributed Marketing technology, is proud to announce a…
Read More...

Partnership marks the first in the surging CTV gaming category to enable interactive and dynamic ad experiences BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, partnered with Play.Works, a leading…
Read More...

Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1 and DACH executive team expands with addition of Marion Koelling Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today…
Read More...

Proprietary Approach Attributes Conversions Across Omni Channel Media Buys Viant Technology Inc., a leading people-based advertising software company, announced the expansion of Adelphic advertising software’s suite of campaign performance…
Read More...

Netsertive, the leading digital advertising solution for multi-location businesses, today announced it has been named the Connected TV (CTV) partner for Volkswagen's Dealer Digital Program (VWDDP), which includes access to co-op funding.…
Read More...

New and continued accreditations spotlight DV’s commitment to innovation and delivering against the highest possible industry standards in the booming video sector DoubleVerify, a leading software platform for digital media…
Read More...

ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges Innovid, the world’s largest independent ad delivery and measurement platform for connected TV, today announced…
Read More...

Videogyan, a kids animation studio with over 20 million subscribers on YouTube, has announced its cooperation with VlogBox in an effort to expand their reach across new audiences and distribute their content through multiple CTV platforms.…
Read More...

Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more Innovid, the world’s largest independent ad delivery and measurement platform for connected TV, today…
Read More...

Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform. Cadent announced the launch of the first cross-screen…
Read More...

Frost Prioleau, CEO and Co-founder, Simpli.fi joins us for a quick chat to talk about the importance of including TV advertising in today’s media mix while sharing a few best practices for advertisers to keep in mind: _____ Welcome to…
Read More...

Centro , a global provider of enterprise automation technology, announced that it has been named a 2021 Programmatic Power Player by AdExchanger. AdExchanger is the premier content resource for technology providers, publishers, and…
Read More...

Global Ad-Tech Company Continues Expanding Industry-Leading Capabilities with New Acquisition MobileFuse, one of the largest end-to-end in-app, DOOH and CTV advertising platforms, today announced it has acquired certain assets, platforms…
Read More...

Clinch, the company that provides AI-driven omnichannel personalization and unique consumer intelligence to the world's leading advertisers, has been named to the 2021 AdExchanger Programmatic Power Players list for the second consecutive…
Read More...

Video intelligence is to enter the CTV market with a new application of its contextual video technology. CTV publishers will be able to package up content based on topics for advertisers. The CTV market in Europe, LATAM and APAC is failing…
Read More...

“Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services…
Read More...

Combination empowers CTV publishers with a tighter integration between direct and programmatic inventory Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO Magnite, the world’s largest independent…
Read More...

Cordless TV consumers are on track to become the predominant TV consumer in the next year, according to the fourth Future of TV survey of more than 4,000 U.S. adults by The Trade Desk  The data shows that nearly half of American TV viewers…
Read More...

The COVID-19 pandemic pushed several industries to adapt faster to a digital-first process. The pandemic not only led to changes in how teams function, it also led to key shifts in consumer behavior and the average customer journey. How…
Read More...

IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and…
Read More...