CTV

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show…
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Method Media Intelligence, Inc. "MMI," a New York based developer of ad measurement & analytics SaaS offerings, has developed and released an innovative approach to meet the growing demand for deterministic quality checks in the CTV…
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Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. Programmatic advertising management platform PubWise…
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 CEO Anthony Katsur Lays Out Long-Term Priorities, Calls on Industry to Help Build Solutions for Consumer Privacy Balanced Against Addressability, Advanced TV, a Green Supply Chain, and Cross-Environment Measurement IAB Tech Lab, the…
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Pixalate's Mobile Ad Fraud Series for December 2022 reveals games and utilities continue to be app categories most targeted by spoofing Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected…
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Unique to the industry, ZingX connects TV ad buyers and sellers through automation WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the launch of ZingX™, the only buy-side…
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Mr. MacDonald’s wide range of leadership experience strengthens the company’s strategic positioning across tech and innovation AUDIENCEX, the programmatic advertising partner built for delivering results, announced a significant addition…
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More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today…
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Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, today released its latest report on the state of the free ad-supported streaming TV (FAST) space which confirms that year-on-year growth in FAST…
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Will hyper-personalization dominate marketing in 2023? Or will marketers lean towards CTV ads to drive online impact? Catch the latest views, predictions and trends across martech and B2B marketing from this weekly highlight: _________…
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Pixalate's Connected TV (CTV) Ad Fraud Series for December 2022 reveals a spike in apparent spoofing attacks targeting well known Roku apps Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for…
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Smart TV’s (aka, Connected TVs) are everywhere and what viewers are doing with them is even smarter: shaping their television viewing around their preferences in ways they never could with linear-only sets. So advertising also needs to be…
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The collaboration will help drive growth for Criteo's retailer partners Criteo , the commerce media company and Magnite (Nasdaq: MGNI), the world's largest independent omnichannel sell-side advertising platform, today announced a preferred…
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Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it's impact will define advertising through 2023: _________ Welcome to this MarTech Series chat, Rachel, tell us about yourself and more…
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James Shears, Senior Vice President and General Manager at BLOCKBOARD shares a few thoughts on the future of programmatic adtech in this short Q&A: _______ Welcome to this MarTech Series chat, James, tell us about yourself and your…
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Being more diverse and aware is no longer a nice to have in advertising. It’s a requirement for the world’s largest brands and agencies. Because their consumers and employees demand it.  According to recent Channel Factory research, 60% of…
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20+ year industry veteran to lead revenue and client-focused functions Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV, announced the appointment of David Helmreich as…
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An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measures Integral Ad Science, a global leader in digital media quality, released its IAS Industry…
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Partnership brings independent effective measurement to the CTV and TV marketplace TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as…
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Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in…
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