Marketers can now activate premium, always-on audio alongside omnichannel campaigns, engaging audiences across the customer journey and tying listener engagement directly to real business outcomes.
fullthrottle.ai®, a pioneer in first-party data media solutions and AdTech operating systems, announced an integration with TuneIn, the world’s leader in live audio that brings together live sports, news, music, audiobooks, podcasts, and radio from around the globe.
fullthrottle.ai® Integrates TuneIn Audio to Power Measurable Omnichannel Campaign Performance
With the integration, advertisers can access TuneIn’s live and on-demand audio inventory directly within the fullthrottle.ai® platform, enabling campaign planning, activation, and optimization in a single workflow alongside CTV, video, display, and direct mail. This streamlines execution and provides clear visibility into cross-channel performance.
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Audio keeps brands connected with consumers throughout the day, including in moments that are harder to reach through other channels. Through TuneIn, advertisers can engage listeners across live and on-demand content.
TuneIn is designed to meet the needs of audiences today with listening environments that span mobile, in-car, and home, enabling brands to maintain a consistent presence as consumers move from place to place. Combined with fullthrottle.ai’s identity and attribution capabilities, these interactions can be tied directly to measurable business outcomes across the customer journey.
“Marketers are looking for ways to simplify execution while improving accountability across channels,” said Amol Waishampayan, co-founder at fullthrottle.ai®. “Bringing TuneIn into our platform gives advertisers a more direct way to activate premium audio and connect those efforts to real performance.”
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“TuneIn connects listeners to the content they rely on every day, from live sports and news to music and podcasts, across in-car, mobile, and connected environments,” said Chris Lane, Vice President, National Sales at TuneIn. “Working with fullthrottle.ai® makes it easier for advertisers to activate that scale and connect their audio strategies to measurable outcomes across channels.”
This collaboration incorporates premium live and always-on listening environments into fullthrottle.ai’s audio offering, enhancing its ability to deliver high-quality audiences and measurable performance.
