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TechBytes with Tal Shoham, COO Mobile at ironSource

Tal Shoham COO Mobile, ironSource Given the rapid transformation in programmatic advertising technologies, businesses are preparing for further disruptions in the mobile adtech industry. We spoke to Tal Shoham, COO Mobile at ironSource, to better understand the core tenets of modern mobile monetization technology and how it can improve in-ad experience.Tell us about your role at ironSource and the team/technology you handle. As the COO of ironSource’s mobile division, my focus is on building a long-term vision for…

NMPi Partners with Google Comparison Shopping Partner, DQ&A to Boost First-Page Visibility

The Agency’s Award-Winning Google Shopping Strategy Combines with DQ&A’s Comparison Shopping Technology to Deliver More Effective Campaigns Last week, the leading NY-based digital agency, NMPi announced the completion of their acquisition of Joystick. Today, NMPI made another announcement that would benefit brands boost their shopping performance on Google. NMPi has announced it will be adding a unique Comparison Shopping Service (CSS) to its suite of solutions, as it joins forces with DQ&A platform and official…