Browsing Tag

Video

Caters News Agency Partners With Primis for Content Syndication

Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK's leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This will allow Caters News Agency to tap into new audiences, while Primis will add the trusted and established content provider to its extensive video content library. Caters is an international news, picture and video agency. They source and distribute exclusive news and…

Teads Now Connects Advertisers to 88 Percent of Gen Z and Millennial Consumers According to Comscore

Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. BDG is the leading digital media company publishing…

Shutterstock Appoints Stan Pavlovsky as Chief Executive Officer and Names Jon Oringer Executive Chairman

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced that the Board of Directors (the "Board") has appointed Stan Pavlovsky, currently President and Chief Operating Officer, as Chief Executive Officer. He will also join the Board of Directors. Jon Oringer, currently Chief Executive Officer, will be Executive Chairman of the Board. These changes are effective April 1, 2020. "This is an ideal time to name…

Synacor and Qumu Agree to Merger, Creating Global Leader in SaaS-Based Collaboration Software

All-Stock Transaction to Enhance Financial Scale; Estimated $70 Million of Software Revenue with $50 Million Recurring Provides Strategic Opportunities to Accelerate Revenue Growth, Increase Operating Efficiencies and Open New Sales Channels Synacor, Inc., a cloud-based software and services company serving global video, internet and communications providers, device manufacturers, governments and enterprises, and Qumu Corporation a leading provider of tools to create, manage, secure, distribute and measure the success of…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…

Mediasite Showcases Unified Communications Solutions at ISE 2020

Mediasite Join & Mediasite for Zoom App Help Organizations Extend Value of Their Video and Web Conferences Mediasite will showcase its unified communications (UC) solutions at Integrated Systems Europe 2020 this week in Amsterdam. Building on the market-leading Mediasite video capture and management platform, Mediasite Join and the Mediasite for Zoom app extend the value of meetings, trainings and classes that occur in huddle rooms, Zoom Rooms and other collaborative spaces. “It is an exciting time, because the…

Aurora Mobile Releases Report Highlighting Key Mobile Internet Trends Throughout the Coronavirus Outbreak

Aurora Mobile Limited, a leading mobile developer service provider in China, released a report that provides deep insights into key mobile internet trends and usage that have been taking place since the outbreak of the coronavirus began prior to the Chinese New Year holiday (“CNY Holiday”). Leveraging its cutting-edge technology, analytics and ability to quickly analyze cross-industry mobile internet data, Aurora Mobile has been carefully monitoring the usage of apps in real-time throughout the outbreak. As the coronavirus…

Ovation TV Signs with Comscore for its OnDemand Essentials Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Ovation TV, America's only arts network, with OnDemand Essentials, Comscore's currency measurement service for Video On Demand. As an independent cable network, production and digital media company, Ovation TV is committed to surface and connect the world to all forms of art and artistic expression. Showcasing new seasons of the revered Inside the Actors Studio, plus a lineup of…

Poly Announces Leadership Transition

Robert Hagerty Appointed Interim CEO, Succeeding Joe Burton Board Commencing Search for Next CEO Plantronics, Inc.,  a global communications company that powers meaningful human connection and collaboration, announced that Robert Hagerty, Chairman of the Poly Board of Directors, has been appointed Interim Chief Executive Officer, effective immediately. This appointment follows Joe Burton's decision to step down as President and Chief Executive Officer, by mutual agreement with the Board. Mr. Burton will work closely with…

YinzCam Partners With XFL To Develop Official Mobile App For New Football League

YinzCam, the industry leading mobile app and software developer based in Pittsburgh, PA, has partnered with the XFL, the new professional football league kicking off February 8, to become the league's official app developer. Now available for iOS and Android devices, the official XFL league app was created with the fan in mind to help introduce the XFL’s new set of rules and provide a complete broadcast schedule, real-time statistics for every game, updated rosters and player profiles, and in-depth coverage of…

Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the…

Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their award-winning culture, transforming all assets across print and digital including a full logo redesign, a corporate video, and new product branding. Jun means truth. The world’s top advertisers trust Jun Group because everything they do is brand-safe, honest, and 100% transparent. Jun delivers brand, shopper, influencer, and publisher campaigns for Fortune…

InPlayer and DÜZY: Transforming Video & Livestream Commerce

DÜZY is partnering with InPlayer as the video monetization platform to power their in-video, live and on-demand transactional services. DÜZY is a patented in-video commerce tool revolutionizing the way businesses, causes, services, influencers, agencies, and video-service providers increase conversion through e-commerce, donations, and lead capture. DÜZY is the only in-video technology where users shop, donate, or enter information without leaving the video. Marketing Technology News: Zendesk Relate 2020: Come Join The…

eGain Partners With Avaya to Deliver Digital-First Customer Engagement

eGain, the leading provider of omnichannel customer engagement solutions, announced that it has partnered with Avaya to accelerate digital transformation of customer engagement. Today’s customers seek instant gratification and demand digital-first experiences across touchpoints.  For example, a customer may receive a promotional SMS-based offer from her bank, choose to instantly engage with a conversational virtual assistant via messaging, get qualified as a hot lead, and get connected in real-time to chat with a banker.…

Traditional-Style Ad for a Highly Censored Market Plays in New York’s Times Square

High Herstory, a female focused video agency, created and produced the first live action advertisement of its kind — running on a digital billboard frequently purchased by brands like Samsung in New York City's Times Square. High Herstory's ad features a diverse selection of women consuming cannabis while educating viewers on the care and keeping of glass smoking accessories. In the cannabis industry, heavily regulated products come with heavily regulated advertising restrictions, often times eliminating a cannabis…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

IDLife Launches VERB’s Interactive Video CRM Platform in the U.S.

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced today that IDLife, a health and wellness company focused on customized nutrition products, has launched their new white-labeled VERB mobile sales application in the U.S. market. IDLife is a health and wellness company that is revolutionizing the industry with customized nutrition. Their name stands for Individually Designed Life and was founded on the principle that no two people are…

Wochit and Kaltura Join Forces in a Multifaceted Partnership

Wochit joins Kaltura's Video Technology Marketplace to offer its Video Creation Capabilities to Kaltura Customers. Kaltura VPaaS has been chosen by Wochit to complement Wochit Inside, Wochit's embedded video creation solution for marketplaces and other platforms Wochit, the leading cloud video creation platform, announced its partnership with Kaltura today. Wochit Studio is now accessible for all Kaltura customers via the Kaltura MediaSpace video portal and Kaltura Application Framework products. Wochit's agile and…

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

How Translating Subtitles and Closed Captions Boosts Video Content Marketing

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

8×8 Names Go-To-Market Execs to Fuel Next Stage of Growth

New Chief Marketing Officer, Chief Customer Officer & Head of Commercial Sales To Build on Market Success 8x8, Inc., a leading integrated cloud communications platform, announced the appointment of Marge Breya as Executive Vice President and Chief Marketing Officer, Samuel Wilson as Chief Customer Officer and Managing Director of EMEA and Homero Salinas as Global Vice President and Head of Commercial Sales. “8x8 had a very strong quarter ending December 31 and it’s clear that the investments we’ve made this past…