It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long …
Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz
"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking …
YouTube Offers Incentives to Platform Creators with the Launch of Their New Revenue Generation Tools
The Google-owned Company Is Offering Cash to Platforms to Try out Their New Tools while the Competition of Digital Video …
TechBytes with Tal Shoham, COO Mobile at ironSource
Tal Shoham COO Mobile, ironSource Given the rapid transformation in programmatic advertising technologies, businesses are preparing for further disruptions in …
Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It
Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove …
Facebook Tops YouTube as #1 Channel for Video Content, According to a New Survey From PROMO by Slidely
Visual Content Platform Slidely Recently Conducted a Consumer Survey to Uncover How People Prefer to Watch and Interact with Video …
Facebook Upgrades Metrics for the Video
Facebook Has Announced Certain Changes to Video Metrics with the Aim of Maximizing Video Advertising Expenses so as to Balance …
Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency
"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following." Tell …
Nine Ways to Make Videos That Achieve Sales Closures
Audiences Are Shifting to Absorbing Content Through Video. This Shift Implies That Marketing Teams Need to Expand Their Content Marketing …
Instagram Adds Time-Spent Dashboard to Tell Screen Zombies, “You Are All Caught Up!” and How
Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible …
Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both …
Enterprises Discover New Technologies to Grow Businesses, Gain New Customers and Retain the Existing Ones
Top Picks from Martech Series. Last Week Our Staff Writers Covered the Scope of Various Technologies so That Enterprises Can …
DAZN Raises the Bar for Sports Streaming Video to Millions of Fans Worldwide with Limelight Networks
Limelight Helps Sports Fans Score Thousands of Streaming Events from DAZN Limelight Networks, a leading provider of digital content delivery, …
Shareablee Adds Instagram Performance Analytics for Stories and Video
Shareablee’s Enhanced Reporting Provides Greater Insight for Digital Marketers Surfing the current wave of Instagram advertising in #martech, Shareablee has …
The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change
With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers …
SimpleReach Launches First All-in-One Digital Video Measurement Platform
Leader in Branded Content Data Now Enables Brands to Track Owned, Publisher Partner, and Influencer Video Performance Across All Digital …
How to Grow Your Presence on Twitch in 2018
Stay Updated with the Latest Trends on Why Twitch Is the Largest Online Gaming Video-Streaming Platform, and How You Can …
Interview with Myles Peacock, CEO, CreativeDrive
"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, …
Harness the Full Power of Video Marketing through Analytics
Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better …
Why I’m Glad I Went to Vidcon and Not Cannes
When those social posts from friends you like and respect in the ad world start rolling in from the Cannes …