Video

On May 10, 2021, Joy Spreader (6988.HK), a MarTech company listed in Hong Kong, released the business update of the first quarter of 2021. According to the announcement, in the first quarter, Joy Spreader achieved revenue of HK$ 248 million, representing an increase of 33.26% over the same period last year, gross profit of HK$77.4 million, representing an increase of 64.16% over the same period last year, and gross profit margin of 31.16%, representing an increase of 5.87 percentages points as compared with the same period…

New capabilities allow for greater social interaction and engagement Sendbird, the leading mobile engagement and communication company across in-app chat, voice, and video, today unveiled its new group calls capabilities for voice and video. With the latest Sendbird Calls API, it’s easier than ever to integrate high-quality group calling functionality to web and mobile applications. It enables developers to create another social interaction channel for users and extend chat experiences. Marketing Technology…

Accreditation marks new milestone for partnership that has given advertisers video viewability measurement free of charge Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited impression and viewability metrics include video impressions served in Facebook mobile web and mobile app and Instagram mobile app newsfeed placements*. The viewability…

In collaboration with Mitsui, Zefr will bring GARM standard brand suitability solutions for video platforms in Japan as investment in video platforms grows in the market. Zefr, the leading data company for brand suitability in video, today announces a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with Legoliss Inc., a subsidiary of Mitsui that supports data-driven marketing, as well as…

Increasingly, marketers seek ways to raise both message impact and target specificity. TheVideoBot CMO Maury Rogow sees AI-driven personalized video, now available as a subscription service, as the best currently available combination of ease of use and cost-effective audience connection. The latest marketing tool, personalized video messaging or video bots, which is designed to combine email-list target specificity with the impact of video, is taking marketing to whole new levels. Maury Rogow, CMO of…

Kelsey Garigan becomes Zefr's Executive Vice President, Head of North American Sales, further accelerating Zefr's momentum and cementing its position as the leader in brand suitability across video on YouTube and Facebook.  Zefr, the leading data company for brand suitability in video, has announced the appointment of Kelsey Garigan as Executive Vice President, Head of North American Sales. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk Kelsey…

Sean Muller, CEO at iSpot, a Unified Cross-Platform Ad Measurement Tool shares thoughts on why TV ad buys aren’t limited to a linear-only or streaming-only approach anymore, and both brands and networks need unified, cross-platform measurement in real time to determine successful audience delivery. iSpot’s unified measurement dashboard allows customers to measure ads at a person-grade demographic level -- the same way they’re buying and selling ads -- across both streaming and linear. These capabilities help validate ad…

The Louisiana-based company is expanding its development team and seeks investors as it closes out its Seed-round funding in the 2nd Quarter, 2021. Multiple perspectives or videos of an event merged into one seamless and affordable video for everyday users, event organizers, and brands. That's what Evolve Media AI offers. The cloud-based app, available on both web and mobile, allows users to share memories by uploading their videos or stills of any event to a central cloud storage platform. By utilizing an artificial…

New strategic partnership unlocks Vimeo's best-in-class video capabilities for Constant Contact's customers Vimeo, the world's leading all-in-one video solution, and Constant Contact, a leading online marketing and ecommerce platform, today announced a strategic partnership aimed at bringing the power of video to hundreds of thousands of marketers globally. Vimeo — the first fully-integrated video partner for Constant Contact's suite of tools — will now power scalable video creation, hosting, and management directly…

 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And even while connected TV grows, there are still millions of paid TV subscribers out there whose ad experience is managed by legacy (manual) infrastructure. Scaling up TV advertising for both programmers and advertisers now takes an investment in cross-platform interoperability to respond to rapid changes in viewer behaviors. About…

Personal URL Links and Conferencing Features are Designed to Boost Customer Response Rates and Close More Sales Two new features in Flick Fusion’s StreaMe live video calling application are designed to boost customer response rates, increase the number of customer conversations and make it easier for sales and service teams to close more sales. Marketing Technology News: MarTech Interview with Clare Dorrian, Chief Marketing Officer, SugarCRM “StreaMe is quickly becoming the auto industry’s preferred app for video…

AdPlayer.Pro enhances the functional core of its video ad serving and management platform, expanding outstream video advertising opportunities for brands and agencies. AdPlayer.Pro, a global provider of outstream video ads solutions, has released essential updates for its video ad server users on the Demand side. Marketing Technology News: MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express According to the official announcement, one of the most crucial upgrades…

Partnership Combines Top-Rated HubSpot Partner's Award-Winning Video Capabilities with Leading Online Video Platform Leveraging its expertise in remote work and capitalizing on the significant shift to video as a strategic sales and marketing tool, SmartBug Media® has become an Implementation Certified partner with Vidyard, a leading online video platform with robust integration capabilities. The partnership aligns SmartBug's® award-winning video capabilities with Vidyard's world-class video platform to enhance engagement…

Pioneering digital advertising firm continues to revolutionize interactive video KERV Interactive, a recognized technology company specializing in visual IR driven interactive video for brands, has launched a new Shop Scroll feature that enables consumers to clink on shoppable links throughout the duration of a video. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense With Shop Scroll, unobtrusive and organic links ensure products never disappear from an interactive video, all…

We all have taken surveys at different points in time, such as after a support call, placing an order, visiting a website, and a million more times. But not many know about different survey tools or experience platforms. Started as the world's first chat survey tool, back in 2017, SurveySparrow received major attention for their conversational UI that gets 40% more responses and has been constantly in the limelight, owing to their continuously expanding platform that has bagged many awards. Marketing Technology News:…

StorNext 7 outperforms all other file systems across all three SPEC SFS 2014 metrics using 57% fewer storage nodes than the next nearest competitor Quantum Corporation announced that its StorNext File System is the fastest file system for video workloads. In testing using the independent SPEC SFS 2014 benchmark, the StorNext 7 system outperformed all other file systems across all three performance metrics, using a reference architecture with 57% fewer storage nodes than the next nearest vendor and at a much lower cost per…

The Integration of Wowza Streaming Cloud and EZDRM Delivers Sophisticated Protection of Live and On-Demand Video Wowza Media Systems™, the market leader in reliable, secure and low-latency streaming solutions that enable video delivery across the globe, announced support for DRM technology in Wowza Streaming Cloud through integration with the EZDRM DRM as a Service (DRMaaS) solution. Enterprise, sports and entertainment broadcasters are now able to maintain unmatched control over their cloud-based streaming workflows. This…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Highspot (Sales Enablement), InMarket (Native & Programmatic Advertising), Octopai (Data Management Platforms) Storyvine (Video), to Pega (Customer Experience Management). Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream Highspot, the industry’s only unified, natively-built sales enablement platform, announced it has closed $200 million in Series…

SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr’s latest board member. Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and measurement technology. Kristi most recently joined Bed Bath & Beyond as SVP of Brand Innovation to lead the innovation arm of the BBBY Brand…

Amali Digital Marketing Agency expanded its services to offer high-quality lead generation for local businesses in Port Elizabeth throughout Eastern Cape Amali Digital Marketing Agency, an online marketing agency based in Cradock, South Africa, announced an updated range of lead generation solutions for local businesses and the surrounding areas. The agency implements effective solutions designed to connect local businesses across sectors with more potential customers in their target areas. The latest announcement aims…