Browsing Tag

Video

Quantum StorNext Sets New Performance Records for Video Workloads

StorNext 7 outperforms all other file systems across all three SPEC SFS 2014 metrics using 57% fewer storage nodes than the next nearest competitor Quantum Corporation announced that its StorNext File System is the fastest file system for video workloads. In testing using the independent SPEC SFS 2014 benchmark, the StorNext 7 system outperformed all other file systems across all three performance metrics, using a reference architecture with 57% fewer storage nodes than the next nearest vendor and at a much lower cost per…

Wowza Media Systems Enhances Content Security With DRM Technology

The Integration of Wowza Streaming Cloud and EZDRM Delivers Sophisticated Protection of Live and On-Demand Video  Wowza Media Systems™, the market leader in reliable, secure and low-latency streaming solutions that enable video delivery across the globe, announced support for DRM technology in Wowza Streaming Cloud through integration with the EZDRM DRM as a Service (DRMaaS) solution. Enterprise, sports and entertainment broadcasters are now able to maintain unmatched control over their cloud-based streaming workflows.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Highspot (Sales Enablement), InMarket (Native & Programmatic Advertising), Octopai (Data Management Platforms) Storyvine (Video), to Pega (Customer Experience Management). Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream Highspot, the industry’s only unified, natively-built sales enablement platform, announced it has closed $200 million in Series…

Zefr Appoints Kristi Argyilan to Board of Directors

SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr’s latest board member. Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and measurement technology. Kristi most recently joined Bed Bath & Beyond as SVP of Brand Innovation to lead the innovation arm of the BBBY Brand…

Video Lead Generation Google Ranking Expert Marketing Service Launched

Amali Digital Marketing Agency expanded its services to offer high-quality lead generation for local businesses in Port Elizabeth throughout Eastern Cape Amali Digital Marketing Agency, an online marketing agency based in Cradock, South Africa, announced an updated range of lead generation solutions for local businesses and the surrounding areas. The agency implements effective solutions designed to connect local businesses across sectors with more potential customers in their target areas. The latest announcement aims…

LiveXLive Partners With iHeartMedia To Exclusively Stream The “iHeartCountry Album Release Party With Florida Georgia Line” On…

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture announced that they will partner with iHeartMedia to exclusively livestream stream the "iHeartCountry Album Release Party with Florida Georgia Line" on Friday, February 19 at 7 pm local time. The "iHeartCountry Album Release Party with Florida Georgia Line" will celebrate their fifth album, Life Rolls On (BMLG Records), released on February 12, 2021. The virtual event, hosted by iHeartRadio's …

Tony Nominated Laura Bell Bundy To Debut Her New Single And Music Video “American Girl” Exclusively On LiveXLive’s…

The Third Single Off Her Upcoming Album Highlights The Pressures On American Women LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions ("CPS"), announced today that actress, singer and Tony nominated Broadway star, Laura Bell Bundy, is releasing the music video to her newest single "American Girl" featuring Shea Carter on LiveXLive. The exclusive…

Hunt Marketing Launches Enhanced Branding and Planning Packages

In an effort to better serve their clients, Hunt Marketing, an advertising agency based in Oxford, Miss., is launching two enhanced planning and branding packages: Roadmap to Success and Fresh, New Look. Rather than a traditional marketing plan, Roadmap to Success is an actionable guide that includes five components: market research, target audiences, strengths and weaknesses, positioning strategy and budget. Fresh, New Look takes Hunt Marketing’s current branding services and elevates them into a full brand identity…

RingCentral Appoints Former US Secretary of Education Arne Duncan to Board of Directors

RingCentral, Inc. , a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, appointed former U.S. Secretary of Education, Arne Duncan to the company’s board of directors. “RingCentral appreciates the knowledge, experience and perspectives of trusted advisors. I am excited to have him join our Board on this journey. I know his contributions will have a great impact.” “Over the past year we have learned the importance of being able to communicate…

How Video Can Revitalize Customer Engagement

It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but that message quickly grew old. Consumers want more than an inbox full of empty assurances. With 2020 finally over and 2021 offering a fresh start, it’s a good time for brands to reconnect with their customer base. Here are key trends that are likely to gain momentum in the year ahead. Also…

AccuWeather Partners with UGC Provider Newsflare as it Seeks to Broaden its Global Audience

Newsflare, a leading global provider of eye-witness video and user-generated content for publishers, broadcasters and digital media, has announced a further expansion of its user-generated content (UGC) offering through a partnership with AccuWeather, the leading global provider of commercial weather forecasting services. Appetite for authentic, highly-accurate weather content has been growing as the effects of climate change increasingly impact daily lives. News publishers are not only seeking to provide precise and…

Amazon Prime Video versus Netflix: Understanding The Two Streaming Service Providers

Founded way back in 1997, Netflix is clearly the veteran and arguably the most popular online streaming service. Now, after two decades, there are plenty of online streaming services competing against the streaming giant. One of those services is Amazon Prime Video. However, Amazon’s Prime Video is more than just a streaming service. Let’s see what are the differences between the two online streaming service providers. Video Format Netflix’s subscription model offers three format viewing experience. It offers Basic (480p),…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vidy (Video), Hive9 (Marketing Segmentation), Docubay (Video), Esquire (eCommerce), to BBTV (Entertainment). Vidy Expands Decentralized Video Ad Network Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in…

B2B Sellers Report 200%+ Increases in Performance as Use of Video in Sales Skyrockets

As business-to-business (B2B) sellers adapt to a digital-first reality, many have found new ways to not only maintain their performance but to radically improve their sales effectiveness and efficiency. New data from Vidyard, the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales –both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance. Recent research from Demand Metric…

Wondershare UniConverter 12.5 Arrives with Enhanced Screen Recording and Video Editing

Wondershare has launched the last version of its all-in-one video converter software Wondershare UniConverter 12.5. The new version features a more powerful screen recorder. It allows creators to record their creative moments on their screens. "Video has exploded on social media in recent years. The requirements for video production are also increasing," says Kevin Yong, Product Director of Wondershare UniConverter. "That is why we are constantly updating the video recording and editing features. Users can record and edit…

Jennifer Smith Joins Brightcove as Chief Marketing Officer

Brightcove Inc., the global leader in video for business, announced that Jennifer Smith has joined the company as Chief Marketing Officer (CMO). In her new role, Smith joins the senior leadership team to lead Brightcove’s marketing functions, including demand generation, product marketing, and marketing communications. “With the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,” said Jeff Ray, Brightcove’s Chief Executive Officer. “As we enter…

Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency To Mobile App Publishers

Mediahuis Nederland, Impala Studios and Slickdeals among first publishers to adopt Demand Manager Mobile Magnite, the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager Mobile allows mobile app publishers to integrate the efficiency of a unified auction into their monetization setup. By…

Zinklar Taps Medallia Insights Suite

Medallia, Inc., the global leader in experience management, announced that Zinklar, the global SaaS platform for consumer insights based in Barcelona, Spain, is leveraging Medallia Insights Suite to fuel the company’s market research solutions and help its customers understand consumer wants and needs. Zinklar will integrate Medallia LivingLens to help analyze media content (audio, video, photo, etc.) collected through Zinklar solutions in real-time. LivingLens multi-language automated transcription solution fits with…

Oracle and Zoom Help Organizations Infuse Video into Customer Engagements

Oracle announced new integrations between Oracle Fusion Cloud Customer Experience (CX) and Zoom that will help sales, marketing, and customer service teams seamlessly incorporate video into existing processes and workflows in order to make every customer interaction better. "We are pleased to be able to work with the Oracle team to help our customers reach and engage their audiences in new and innovative ways," said Oded Gal, chief product officer, Zoom. "The need for all businesses to rethink customer engagements has…

Zype Announces New SVP of Sales to Drive Company Growth

Zype, the infrastructure for digital video, named Andrew Leighton as the new Senior Vice President of Sales. Leighton joins Zype with over two decades of streaming sales experience in the enterprise media and entertainment industry and will focus on scaling Zype’s sales organization to meet the ever-increasing demand for its award-winning, API-first streaming video infrastructure software. Leighton previously held leading sales roles at a variety of successful streaming organizations including early and mid-stage startups.…