weekly Highlights

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the leaders in marketing do it? Catch more on the latest marketing trends and martech highlights, in this weekly update: MarTech Quote-of-the-Week! My prediction is that every company will realize that marketing fraud is a much bigger problem than they’ve realized and can no longer be…

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th.  Catch more on the latest in martech, in this weekly martech highlight: MarTech Quote-of-the-Week! The best thing marketing and sales teams can do is get clear alignment on the outcomes they’re trying to achieve and tailor both of their respective strategies toward pursuing those outcomes. This will ensure your marketing team is delivering the…

There are several factors that will influence how marketing and sales leaders build out and shape their teams in 2021 amid the ongoing Covid-19 pandemic. Stay abreast of the latest in martech and on what leaders in marketing technology are doing, in this weekly highlight. MarTech Quote-of-the-Week! Another important challenge being faced are the growing privacy concerns among consumers and policy makers. According to a recent Forrester Consulting survey, 80% of marketers within the financial services sector said that new…