weekly Highlights

The shift in online advertising and marketing trends today’s are shaped by how B2B consumers are becoming smarter in their product and choice approach; here’s what the best in B2B marketing and martech feel about these expanding changes:…
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For brand marketers to build long-term trust and customer loyalty, it is now integral for them to offer permission-based marketing and rewards to help create valuable engagement and interactions. Catch these latest martech highlights and…
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The ability to operationalize data insights remains a gap in marketing. How do some of the top marketing leaders ensure adequate training while putting in place better data practices to drive marketing goals? Catch the highlights of the…
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As marketers find ways to measure the success and outcomes of their multichannel campaigns, they must never lose sight of the fact that their purpose still remains the same –> to connect and establish deeper relationships with prospects…
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Today’s B2B marketers need to be more technologically inclined to be able to run, plan and effectively measure multiple online campaigns; what are some of the best martech solutions and martech tips that can help? Catch more from this…
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Data-driven solutions and in-depth research are now crucial to helping businesses navigate through new challenges and new changes in today’s B2B digital journey.  What helps meet consumer interest online while ensuring data security and…
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The accelerated need and pace of digital transformation today has led to more consolidation of the customer journey across digital channels. How are brands trying to keep up while breaking through the noise?  Catch more from this martech…
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According to experts, the shift to a digital landscape can create a more fragmented marketing setup because marketers have to still find ways to seamlessly blend the offline and online experience specific to each type of consumer. What…
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Social media is not only crucial for marketing and sales today, it is important to use it to understand key metrics that help uncover more about your brand traction online. Looking for some martech and marketing tips that can help? Catch…
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The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences?  Catch more in this MarTech…
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Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your goals and marketing objectives! Catch more tips,…
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First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet:…
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Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond. Catch more on what the experts predict and what best practices can be used to lift your marketing…
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First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing…
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Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech /…
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Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the…
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To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing…
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Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th.  Catch more on the latest in martech, in this weekly martech…
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There are several factors that will influence how marketing and sales leaders build out and shape their teams in 2021 amid the ongoing Covid-19 pandemic. Stay abreast of the latest in martech and on what leaders in marketing technology are…
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