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Marketing Leaders

A 2020 Retrospective on Becoming a CMO in 2020

My path to CMO has been an unconventional one, and that it officially happened during what is surely to become one of history’s most distinguished years is no surprise to me. For the rest of you on a decided and determined path, I implore you to keep in mind one thing I’ve learned over and over again: no amount of strategizing can stand in for the element of chance -- the future's not, and will never be, entirely predictable.  BUT we can prepare for the unpredictable. In this article, I’ve outlined a little bit of my…

Hive9 Launches Purchasing Support and Multi-Level Approvals for Marketers

Hive9, a provider of software for marketing leaders to plan, measure and predict revenue from marketing, has announced a major update with new features for purchasing support, approval workflows and budget management, as well as integration with JIRA. Enhanced purchasing support: New functionality enables users to select elements of their plans and assign them to purchase requests (PRs) These PRs connect to financial systems to help generate purchase orders that can then be recorded and referenced within…

Revenue Collective Announces Strategic Partnership With Gong, Surpasses 2,000 Member Mark

Revenue Collective, the leading membership organization focused on sales and marketing leaders, announced today that it has entered into a strategic partnership with Gong, the leading revenue intelligence platform that leverages artificial intelligence to replace opinions with true customer reality. Together, Revenue Collective and Gong will generate original and proprietary research around modern trends in revenue intelligence - outlining the qualities of successful sales practices based around internal models, and…

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Program helps companies rapidly adapt to the new digital-only reality and deliver engaging experiences and virtual events Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic. Through a multi-pronged initiative consisting of business solutions, best practices and community workshops, Folloze is helping the B2B marketing community, marketing agencies and organizations, and its own customers and prospects to…

Welcome The CMO Club to the Salesforce Family

Today I am excited to announce that Salesforce has acquired The CMO Club and we are welcoming founder and CEO Pete Krainik and the entire The CMO Club community to the Salesforce family. The CMO Club is the world’s most innovative and engaged member based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands. Marketing Technology News: Wipro Recognized as ‘Best Global Systems Integrator’ by Looker Salesforce welcoming The CMO Club and its…

A CMOs Guide to Navigating Data Analytics

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth - as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. As Sales, Marketing and Technology roles become intertwined, CEOs and Boards now expect senior marketers to prove a correlation between strategies and the bottom line. Many Marketing Leaders, however, are unsure of where to start…

The 5 Crucial Skills of Marketing Operations Leaders

It’s undeniable! The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a “digital-first” marketing mix has forced businesses to elevate their level of talent and spend. According to McKinsey and Co, companies that invest in marketing operations can experience a 25% increase in overall marketing effectiveness. The rapidly growing role of marketing operations attracts hybrid workers — people who can think strategically…

CMO Council Study: GDPR Breaks Group of Marketing Teams into Leaders and Laggards

Marketing Leaders Embrace GDPR as Path to Trust and Improved Experiences; Compliance Laggards Shirk Responsibility And Fail To Champion Change GDPR continues to disrupt the Marketing Technology landscape. Most CMOs are still chasing the GDPR standards that have become the pillars of data privacy for business today. While some organizations saw the 25 May enforcement deadline for the General Data Protection Regulation (GDPR) as the finish line for compliance, leading-edge marketing executives saw the day as a starting point…