Organizations Extend Relationship to United States; Strengthen Power of Identity and Fraud Protection Offerings Globally
Equifax, a global data, analytics, and technology company, and GBG, a global identity and location technology business, are expanding their partnership into the United States and strengthening the power of their identity and fraud protection offerings globally. As part of this expanded relationship, Equifax Identity and Fraud solutions will be integrated into GBG’s adaptive identity platform, GBG Go. This will enable more businesses to leverage proprietary Equifax data to protect themselves from the rising cost of fraud – critical when synthetic identity fraud alone is expected to generate at least $23 billion in losses by 20301.
“Equifax and GBG have collaborated for nearly a decade and share a strong commitment to providing global organizations with the robust, data-driven defenses required to address digital and AI-based fraud,” said Mark W. Begor, Equifax Chief Executive Officer. “Equifax maintains proprietary trust and fraud signals from more than 60 billion consumer interactions – powerful, unique data that differentiates our AI-driven identity and fraud solutions in the industry. The expanded partnership empowers even more businesses to benefit from a powerful combination of proprietary data and world-class identity and fraud technology.”
Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar
By integrating Equifax Identity and Fraud solutions into GBG Go, GBG customers globally can take advantage of Equifax differentiated data to enrich identity resolution and harden fraud defenses. This unique data enables businesses to confidently recognize and onboard more genuine customers and makes it easier to detect synthetic identity fraud, combat credit ghosting, and reduce first-party fraud through real-time identity proofing.
Additionally, as part of the expanded partnership, Equifax will integrate GBG’s data verification capabilities in the U.S. this year, with global use in 2027, helping Equifax more confidently verify addresses and locations in real time.
Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features
“The identity and fraud landscape is changing rapidly, and businesses need data-driven solutions that enable both trust and growth,” said Dev Dhiman, Chief Executive Officer of GBG. “Together with Equifax, we’re helping global organizations respond to increasingly sophisticated fraud while scaling confidently. We’re already successfully leveraging Equifax proprietary data to power faster, more accurate identity verification in key markets across the globe – and this expansion allows us to bring those proven capabilities, together with robust fraud protection, to the U.S. market.”
