Equifax

Acquisition Of The Industry's Leading Fraud Prevention and Risk-Based Digital Identity Authentication Platform Will Help Businesses Protect Against Online Fraud And Improve Customer Experience Equifax a global data, analytics and technology company has signed a definitive agreement to acquire Kount, a provider of Artificial Intelligence (AI)-driven fraud prevention and digital identity solutions, for $640 million. As global digital transformation accelerates, driving customer interactions to digital channels in record…

Sue Hutchison to Lead Equifax Transformation in Canada Equifax has announced Sue Hutchison as the company’s new Canadian business leader. Hutchison joined the company as the new Canada Region President, effective November 30. Marketing Technology News: Dubber Launches Global Channel Partner Program for Cisco Resellers “Sue brings strong expertise in lending and digital payments through her experience in FinTech and Financial Services,” said John Hartman, President of Equifax International. “Her breadth of knowledge…

Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it will expand Equifax digital audiences into Argentina. The audiences will now be available in a total of five markets worldwide which also includes the United States, United Kingdom, Australia and New Zealand. As a result of the pandemic, consumers across the globe are paying closer attention to their personal finances and creating sustainable…

Equifax Inc.has announced the release of the industry's first I-9 management service designed specifically as an e-commerce platform, and with small and midsize business (SMB) owners in mind. For years, large enterprise businesses have put their trust in the market-leading I-9 Management solution from Equifax. Now with the e-commerce launch of its I-9 Starter and I-9 Standard packages, Equifax makes it easier than ever for businesses of any size to manage their Form I-9 requirements. A long-time provider of an…

Sunil Bindal Named SVP to Drive Mergers & Acquisitions Equifax Inc. has named Sunil Bindal as Senior Vice President of Corporate Development, effective immediately. In this critical role, Bindal will report to Mark Begor, Equifax CEO, and serve on the company's Global Senior Leadership team. Marketing Technology News: AdCellerant Announces New Streaming TV Digital Advertising Product An established leader in mergers & acquisitions, Bindal joins Equifax from Total System Services (TSYS), where he most…

Equifax Inc. has appointed Andrea Lawson as the company's Senior Vice President and Chief Talent and Diversity Officer. Effective immediately, Lawson is promoted to this expanded global role and is responsible for activating talent strategy with a focus on furthering an inclusive and diverse workforce and culture. In this role, Lawson will continue to report to Carla Chaney, Chief Human Resources Officer, and will serve as the global lead for I&D initiatives. "We are committed to making Equifax an even more inclusive…

Equifax is bringing new business data insights and analytics built for action to enterprises of all sizes as they look for new ways to weather a challenging economic landscape and plan for the future. The new B2bConnect business marketing suite is designed to help enterprises better prospect, segment, and retain key business clients with intelligence on more than 150 million global companies, including 53 million U.S. businesses and 80 million B2B contacts. The solution includes access to DigitalConnect, a new purchase…

Equifax Inc. has named Dorian Hare as Senior Vice President of Corporate Investor Relations, replacing Trevor Burns who takes the role of Senior Financial Officer for the Global Consumer Solutions (GCS) business unit. In this critical Investor Relations role, Hare will continue to serve as an extended member of the Equifax Senior Leadership Team. An established leader in corporate finance, Hare joins Equifax from Moody's, where he served as SVP of Investor Relations, providing and coordinating dialogue with Moody's…

Organizations across industries leverage the Okta Identity Cloud to adapt to challenges brought on by the COVID-19 pandemic Okta, Inc., the leading independent provider of identity for the enterprise, announced that Equifax and LVMH selected the Okta Identity Cloud to seamlessly and securely connect their people to critical applications. Okta also announced that the State of Illinois successfully deployed the Okta Identity Cloud to enable its workforce to address the challenges brought on by the COVID-19 pandemic. Okta…

Leadspace, the leading B2B customer data platform provider, announced details of its Summer 2020 product release. As companies focus on their data strategy for account mastering and ABM programs, Leadspace has worked to provide increased enterprise-scale and flexibility across its platform. Highlights include the addition of Equifax commercial data, the creation of direct connectors to advertising platforms, and expanded intent data capabilities. Integration of Equifax commercial data further bolsters Leadspace’s offerings…

New products help consumers monitor their Equifax credit reports and better protect against identity theft at a lower cost Equifax announced the launch of two products that offer consumers competitively-priced options for monitoring their Equifax credit reports and helping protect against identity theft. Equifax Credit Monitor and Equifax Complete™ include monitoring features, Equifax credit report lock capabilities, and identity theft protection features. Equifax is currently the only bureau offering these unique sets of…

Integration Makes Equifax First to Offer Weekly, Industry-Specific FICO Score Segmentation Reports Equifax Inc. continues to help businesses of all sizes navigate this period of economic uncertainty. The company has announced the addition of industry-specific FICO® Score segmentation data to Equifax weekly U.S. National Consumer Credit Trends reports. With this integration, Equifax is the first organization to offer weekly, industry-specific FICO® Score segmentation reports—enabling businesses across industries to better…

Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial future in the face of the COVID-19 economic crisis. Equifax data analytics confirms that, with reduced opportunity for discretionary spending, younger adults have seen a higher rate of decline in credit card balances since January at 16 per cent as compared to under 12.6 per cent for those…

COVID-19 Has Redefined Consumer Expectations for the Digital Experience; New Offering Addresses Widespread Need for Digital Marketing, Identity Trust and Fraud Prevention Capabilities Required to Create Effective Customer Connections Online Equifax Inc. continues to introduce solutions to help customers of all sizes navigate the COVID-19 economy. Today, the company announced a new Response DIGITAL solution suite designed to help businesses of all sizes move online as they work to create and maintain effective customer…

Cecilia Mao To Lead New Product Innovation Across Enterprise Equifax Inc. has named Cecilia Mao to a new global role as the company's Chief Product Officer. In this newly created role, Mao will lead the company's global product portfolio strategy and directly lead the execution and growth of Equifax's leading Fraud, Identity, APIs, Digital Commerce and Collections & Recoveries product lines. In addition, she will provide leadership across all of the company's product teams to accelerate the progress of the EFX2020…

As a leading data, analytics, and technology company, Equifax and its affiliates support thousands of customers and millions of consumers across 27 countries. In recent weeks, Equifax has unveiled several steps leveraging its unique data assets to support our customers in this unprecedented and rapidly changing economic environment where consumers are impacted like never before. We will continue to introduce new, creative solutions to help our customers of all sizes navigate these difficult times. Marketing Technology…

Lindsay Parker to Lead Global Marketing Organization and US Information Services Marketing teams Equifax Inc. has named Lindsay Parker to a new global role as its enterprise Chief Marketing Officer and US Information Services (USIS) Marketing Officer. In this innovative dual position, Parker will lead the corporate marketing strategy as well as the USIS sales and revenue enablement efforts, which will result in a highly aligned and focused growth agenda. Parker will also serve as a key member of Equifax's senior…

What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? The journey led me to understand that retailers have sparse data about their customers. For example, the largest non-Amazon apparel retailer averages only two items sold per customer, per year. If you only buy a sweater and a pair of socks from a merchant, it barely knows you. Compare this with Amazon, which is selling over 100 items per year to its prime customers. PreciseTarget's…

Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected class demographics Equifax Inc. and Neustar, Inc., announced a strategic agreement designed to deliver superior segmentation solutions to the financial services industry. This new relationship will bring together the unique data assets of both companies for offerings designed to meet the needs of financial services institutions. The Fair Credit Reporting Act (FCRA) and Fair Housing…

Equifax, Intuit, Merrill, and TIAA Among Companies Recognized for Leading Achievements in Identity Security Ping Identity, a pioneer in Intelligent Identity solutions, announced the winners of the 2019 Identity Excellence Awards, a program that distinguishes the customers who are setting the bar for innovation and excellence in identity security. The recipients were awarded at Ping Identity’s IDENTIFY conference in New York. “These companies have adopted best practices that not only strengthen their security posture, but…