TechBytes with Robert McGovern, CEO at PreciseTarget
What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? …
Equifax And Neustar Enter Into Agreement To Deliver Superior Segmentation Solutions For The Financial Services Industry
Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected …
Ping Identity Announces Winners of the 2019 Identity Excellence Awards
Equifax, Intuit, Merrill, and TIAA Among Companies Recognized for Leading Achievements in Identity Security Ping Identity, a pioneer in Intelligent …
Equifax Launches Multi-Dimensional Fraud Prevention Solution
New Luminate Platform Combines Machine Learning, Advanced Analytics and Intelligent Orchestration to Help Mitigate Fraud Equifax continues its industry leadership …
PreciseTarget Announces Expanded Strategic Retail Data Partnership with Equifax
New Solutions Combine PreciseTarget’s Product Taste Audiences with Equifax Economic and Spending Capacity Data PreciseTarget announced the expansion of a …
Equifax Announces New Chief Communications Officer
Amanda Rosseter to Lead Global Communications Strategy Equifax Inc. has named Amanda Rosseter to its new Chief Communications Officer position, …
TechBytes with Mykolas Rambus, General Manager at Equifax
Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …
Leading CMOs Gain $4 for Every Dollar Invested in Marketing Measurement
2019 Study Commissioned by Equifax Finds Companies with Highest Measurement Maturity Generate More Than $73 Million in Additional Annual Revenue, …
Equifax and Gwynn Group Team up to Deliver Comprehensive Collections Management Solution
Equifax Inc. and Gwynn Group, Inc. announced a strategic collaboration to deliver a comprehensive collections management solution that guides users …
Equifax Outlook: Trends to Watch in Data-Driven Marketing
Provides 2019 Outlook for Data-Marketers Following AdExchanger’s Industry Preview Event Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology …
Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities
Multi-Touch Attribution and Customer Journey Analytics Help Brands Optimize Campaign Performance and Measure a Customers Economic Impact on Their Business …