analytics

- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions, and can take actions to improve auction outcomes - These transformative enablements aim to improve publisher experience and revenue AdPushup, a leading ad revenue optimization platform for publishers, has announced the launch of two key enhancements as a part of its Header Bidding Portfolio—Header Bidding Analytics and the Hyper Optimizer. While the…

As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation,…

Fractal and Google Cloud are partnering to deliver AI and analytics offerings in the cloud to drive scalability, efficiency, and innovation for clients Fractal, (fractal.ai), a global leader in artificial intelligence and analytics, powering decisions in Fortune 500 companies, today announced a partnership with Google Cloud. With this partnership, Fractal will leverage Google Cloud and its advanced capabilities to deliver 'Cloud Analytics and AI' services, solutions, and products to Fortune 500 companies enabling them to…

ShareThis, the data company focused on mapping comprehensive global consumer interest insights, today unveiled the Atlas Global ID solution. Atlas serves as a bridge to deliver interest and intent insights for programmatic advertising, marketer analytics, and brand strategy as Google's planned phase-out of third-party cookies approaches. Marketing Technology News: SnackMagic Secures $15 Million to Scale Personalized Snack Box Company Atlas will work with a mix of identity providers, publishers, and ecosystem players to…

Informatica World 2021, the enterprise cloud data management leader announced the availability of Informatica's Cloud Data Integration Elastic (CDI-E) on Google Cloud. This opens a new paradigm for organizations, enabling them to reach higher levels of productivity and scale as they manage high volumes of enterprise data in the cloud. The company also announced new enhancements to Cloud Mass Ingestion, and API Management on Google Cloud as it unveils the new Intelligent Data Management Cloud at its annual conference. The…

Fractal leverages AWS to deliver enterprise AI solutions to bring real time data insights on cloud Fractal, a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, today announced general availability of Fractal's artificial intelligence (AI) solutions – Cuddle.ai, Concordia and Foresient - on Amazon Web Services (AWS). With this announcement, Fractal further strengthens its Cloud AI strategy — to allow businesses to accelerate digital transformation using AI and…

Privitar, the leading data privacy platform provider, announced the launch of a new seamless, native pattern designed to protect sensitive data for use on Amazon Web Services (AWS). The release is an entirely new end-to-end deployment and usage pattern of the Privitar Data Privacy PlatformTM for AWS that enables customers to protect their sensitive data in the cloud easily and with minimal infrastructure setup and maintenance. By bringing deployment automation to AWS, Privitar is helping customers enable serverless policy…

LiveRamp, the leading data connectivity platform, announced a strategic partnership with Google Cloud to enable identity in the cloud as an infrastructural upgrade for customers. Through this partnership, customers can now access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified view of the customer inside their data environment. This partnership enables customers to make data actionable, unlocking new use cases and ensuring they maximize their cloud data investment.…

Leading digital marketing analytics, data, and automation company prepares for growth in the automotive ecosystem. Orbee, a fast-growing digital marketing technology company that provides analytics, data, and automation solutions, has appointed Atul Patel as its new Chief Executive Officer as of March 2021. Patel co-founded the company and recently served as its Chief Operating Officer. Daniel Kim, who was the CEO since co-founding the company with Patel, will continue to serve on the board of directors. Over the last…

New software unites job advertising, hiring events advertising, and recruitment marketing analytics in one easy-to-use solution Talroo, an award-winning talent attraction platform, announces today the release of Talroo Ad Platform (TAP), an all-in-one platform agnostic solution that brings Talroo's existing products together in a single talent attraction gateway. Those solutions include profile-driven programmatic job advertising product Talroo Pro, hiring events advertising product Talroo Events, and recruitment marketing…

Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than 50+ financial brands and fintechs are already leveraging Fintel Connect's technology to enhance their marketing through its performance marketing network and tracking and reporting capabilities. Fintel Check represents the latest in a product suite designed to ensure financial…

The report states that “Bond’s loyalty platform, Synapze™, has strong campaign design capabilities and a UI with intuitive workflows…”  Bond, a leading global customer experience and loyalty management firm, today announced it has been recognized as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021. In the report, Forrester identifies the most significant providers in the category. Bond received the highest scores possible across 11 criteria, including artificial intelligence, user experience, data management…

Doug Kleinsmith is a marketing and business management professional living and working in Minneapolis, Minnesota. His work and success are proof that you don’t need a college degree to have an impact. Being self-employed for the last 35 years, Doug Kleinsmith has built multiple successful marketing businesses with more than $1 million in total sales. He has trained more than 2000 professional salespeople. Doug Kleinsmith was awarded multiple business awards and was considered the top marketing agent for 12 years.…

Clarus Commerce, the only company solely focused on building, managing and optimizing customizable premium loyalty programs for retailers, announced it was named a contender in The Forrester Wave™ Loyalty Solutions, Q2 2021. Marketing Technology News: Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica,… We are devoted to retaining strong and valuable relationships with our clients and strive to create premium loyalty programs that cater to their unique business needs." — Tom…

Hustle, the leading peer-to-peer text messaging platform and the industry's most widely adopted text campaign platform with over 1 billion text conversations initiated to date, announced the launch of Hustle Studio, a new feature in the Hustle platform that allows users to create and distribute personal videos over text message. With the launch of Hustle Studio, Hustle became the first peer-to-peer text messaging platform for brands, nonprofits, and political groups to take advantage of the mobile marketing trends of both…

Companies consider external data “very valuable,” especially amid uncertain market conditions, but lack the strategy, skills, time and resources to acquire it, according to new Explorium research Explorium, the automated external data platform for advanced analytics and machine learning, today released its 2021 State of External Data Acquisition report. The survey found that while 79% of organizations consider external data to be “very valuable,” only 28% have a data acquisition strategy in place. This is despite 81% of…

Brauer will spearhead the company’s efforts in data science, analytics, measurement, marketer insights and ad effectiveness research. Effectv, the advertising sales division of Comcast Cable, today announced the appointment of John Brauer to vice president, insights and analytics. Marketing Technology News: Pendo Adds Product Executive, Creates Virtual Summit To Explore The Complexities Of The Emerging… “I’m very honored and excited to officially be leading the team in this new capacity” Brauer had…

Pythian Services Inc., a leading data, analytics and cloud services company, announced that Paul Lewis has joined the company as its Chief Technology Officer (CTO). Lewis is renowned in the information technology industry as a leader in operational strategy and digital transformation. “Paul’s extensive understanding of the complexities inherent in IT operations, cloud strategy and digital transformation will bring vast insights to our customers and partners,” stated Pythian President, Keith Millar. “His knowledge will…

Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has been selected for the 2021 Best of Scottsdale Award in the SaaS & Analytics (Information Technology Services) category by the Scottsdale Award Program. Engage3 has corporate offices in both Davis, CA and Scottsdale, AZ. Each year, the Scottsdale Award Program identifies companies that have achieved exceptional marketing success in their local community and business category.…

Digital Pi has proudly introduced the 20201 PiPerformers. The PiPerformer award, submitted through a nomination process, recognizes professionals who drive best practice marketing and operations to help their companies thrive with digital transformation. PiPerformers represent the best of Digital Pi’s customers, who provide thought leadership and inspire change within their organization. The mission of the award is to shine a spotlight on customers' successes to inspire innovation in marketing. Marketing Technology…