analytics

Report cites Genpact's domain and digital expertise and consulting capabilities as a value differentiator Everest Group, a leading consulting and research firm, has named Genpact, a global professional services firm focused on delivering digital transformation, as a Leader for the second time in a row in its supply chain management 2020 report. "Genpact has significantly expanded its supply chain management business. The acquisition of Barkawi Management Consultants has further enhanced its capabilities to help clients…

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

TV television measurement and analytics company welcomes long-time media expert 605, a leading television measurement and analytics company, recently announced the appointment of Stephanie Mitchko-Beale to its Board of Directors. Currently the Chief Technology Officer and Executive Vice President at Charter Communications, Inc., Mitchko-Beale will draw on more than two decades of extensive experience in media and cable technology to help 605 as it develops additional products and pursues continued growth. Marketing…

8x8, Inc. , a leading integrated cloud communications provider, announced it has enabled Activate Group Limited (AGL) to keep the UK’s key workers on the road by transitioning its contact centre staff to work remotely in just 24 hours with the 8x8 cloud communications solution. Service from Home: Activate Group Ltd Keeping UK’s Key Workers on the Road with Rapid Transition to Remote Customer Service Team Using @8x8UK @8x8 AGL’s fleet management services, which specialise in technology-led accident management services,…

Tata Consultancy Services' Machine First Delivery Model, Deep Contextual Knowledge, Thought Leadership, and Investments in Intellectual Property are Driving Market Success Tata Consultancy Services , a leading global IT services, consulting and business solutions organization, has been named a Leader in the Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific. TCS was one of two vendors to be recognized as Leaders in this report. "Large enterprises in Asia-Pacific are adopting intuitive collaboration…

Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) – in response to the COVID-19 pandemic. Through this partnership, DV will leverage its media authentication technology to…

Infinilytics’ AI platform will lower costs, improve customer experience, and increase efficiency of claims management in a remote environment Infinilytics, an enterprise artificial intelligence (AI) and analytics provider delivering solutions for insurance organizations, is pleased to announce Intellagents, provider of an API ecosystem for insurers and Insurtechs which facilitates faster connections and profitable innovation, has selected the company’s AI-based solution, CHARLEE, to add insurance claims insights to the …

Tata Consultancy Services Received the Award for its Outstanding Performance in Life Sciences Digital Services and Life Sciences Data and Analytics Services for Sales and Marketing Assessments Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named the Leader of the Year in Life Sciences in the PEAK Matrix Service Provider of the Year™ awards by Everest Group. The awards recognize consistent top performers across IT services PEAK Matrix™ assessments.…

Creatio, a global software company providing a leading low-code platform for process management and CRM, is announcing a new initiative aimed at helping businesses fight against the COVID-19 pandemic. Healthcare, charity, volunteering, governmental and similar organizations that are communicating and working to stop the spread and/or mitigate the consequences of the infection can use Service Creatio, customer center edition at no cost for six months. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

Global digital transformation agency TA Digital announced that it is now a Magento Commerce Specialized partner in the Americas region. This announcement marks TA Digital's second specialization in two weeks as this accomplishment comes on the heels of the company earning an Adobe Target Specialization. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  The Adobe partner specialization is a stamp of approval…

Artificial intelligence and personalization drives intelligent demand side management program planning and customer targeting, reduces churn, improves call center operations and more Bidgely has successfully equipped its global utility and energy retailer partners with new tools to create value from untapped customer data through its artificial intelligence-powered Enterprise Analytics Solution. Bidgely has partnered closely with global customers like TEPCO, NV Energy, Duke Energy, VSE and others to extract data insights…

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

Advanced Agrilytics, a Paine Schwartz Partners portfolio company and an agronomics services business with advanced precision analytics capabilities, has appointed Kay Kuenker as Chief Executive Officer. Ms. Kuenker succeeds Dr. Kess Berg, Co-Founder, who will remain with the Company continuing to serve as Chief Technical Officer. Ms. Kuenker is a seasoned agricultural industry executive with more than 33 years of experience in the sector in roles spanning R&D, innovation, product line and business unit leadership. She…

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had in Europe, the Middle East, and Africa. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe. The enterprise-class analytics and wayfinding business have been working…

Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming publisher with a global software platform footprint. Today, we’d call that SaaS, but at the time, the concept was radical and, paired with the competitiveness of the industry and the breadth, it was an ambitious project. We quickly realized to accomplish these goals, we’d need to figure out how to move a lot of information…

ClearSlide Co-Founder, tapped to bring Conversation Intelligence, the fastest-growing category in sales technology, to the masses Chorus.ai, the premier Conversation Intelligence Platform for high-growth sales teams, today announced Jim Benton as CEO. Benton joins the company at a momentous time, as Chorus has tripled revenue growth, doubled employee size and secured banner customers such as Bill.com, TripActions, Lucid, Podium and more. A former Co-Founder of ClearSlide and CEO of Apollo, Benton’s career is defined by…

Healthcare Information Management Platform Harmonizes Integration, Analysis, and Visualization of Health Information Information Builders Inc. (IBI), the leading data and analytics company, announced new capabilities with its healthcare information management platform, Omni-HealthData, that enable better understanding and use of social determinants of health (SDOH) in providing quality patient care and integrated services. Omni-HealthData brings together clinical and SDOH data within a geospatial context that helps…

A safe alternative to live physical shows amidst spread of Coronavirus Operators of the V-Ex virtual exhibition platform have confirmed that over 50,000 people have recently visited online digital trade shows, sales environments and conferences. The unfortunate spread of Coronavirus has resulted in many exhibitors and visitors seeking a safe alternative to live physical shows. Marketing Technology News: EnergyBot Raises Series B Funding "Large corporations and some progressive…

Omnicom Retail Group (ORG) announced the appointment of Bryan Gildenberg as Senior Vice President, Commerce. In this new position, Gildenberg will strengthen ORG's retailer intelligence and partnerships, provide hands-on retail strategy, and evolve ORG's transactional data and shopper insight capabilities. Gildenberg will report to ORG CEO Sophie Daranyi. Marketing Technology News: IAB Names David Cohen President "Bryan has unparalleled retailer knowledge and insight and will play a pivotal role as we continue to…