Interview with Anthony Kennada, Chief Marketing Officer, Gainsight
"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like …
Impact Announces the Acquisition of Mediarails
Acquisition of CRM and Marketing Automation Platform for Discovery, Recruitment and Engagement of New Digital Marketing Partners Complements Existing Partner …
Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
Amazon Marketing Agency CPC Strategy Acquired by Elite SEM
Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital …
Litmus Reveals New Integration with Salesforce Marketing Cloud
The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, …
Impact Bolsters Leadership Team to Support and Continue Rapid Growth
Seasoned Industry Veterans Appointed, Promoted to GM and CFO Positions, Will Guide Business Unit Acceleration During the Company’s Next Stage …
Periscope Data Experiences Dramatic Growth in 2018, Develops New Technology Partnerships and Builds All-Star Client Roster
Company Announces 180+ Expansion Deals Closed, 70 Percent Increase in Average New Deal Size, Opens New San Francisco HQ Periscope …
Televerde and Marketo Enter into Global Agreement to Increase ROI for Enterprise Marketers
Companies Also to Bring Turnkey SDRs-As-A-Service to Joint Customers Leveraging the Marketo Engagement Platform Televerde, the global leader in B2B …
CleverTap Launches Automated Customer Journeys To Enable More Effective Omnichannel Marketing Campaigns
Combined Messaging Suite and Advanced Segmentation Tools Bring More Contextually-Relevant Messages That Build User Engagement Mobile customer engagement and analytics …
For the Second Time, Search Discovery Appears on the Inc. 5000
Search Discovery is No. 2351 on Inc. magazine’s 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. …
Interview with Claudio Franco, Global CMO, Gympass
"Data never lies and can unlock so much potential, but it is very much a language that must be learned." …
Gridsum Appointed OTT Monitoring Standards Group Leader at the Mobile Marketing Association China
Gridsum Holding Inc., a leading provider of cloud-based big-data analytics and artificial intelligence solutions in China, announced that it has been …
Meltwater Launches Data Science Platform Fairhair.ai to Tame Real-Time Market Signals Found in World’s Online Data
AI-powered platform democratises analytics of forward-looking indicators based on insights from the outside, known as Outside Insight In the quest …
TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS
Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. …
AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services
Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a …
Eggplant Partners with Matrium Technologies for Expansion into Australasian Region
Eggplant Names Matrium Technologies, Australia’s Leading Provider of Technology Solutions, as a Partner for Expanding Its Customer Experience Optimization Offering …
Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer
Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand …
Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments
Solution Solves Long-Term Industry Problem of Effectively Targeting Business Decision Makers Versium, a leading AI predictive analytics technology company, announced …
Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)
Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …
Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey
Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In …