analytics

SparkPost enterprise-class solutions drive email success for the largest and most sophisticated email senders in the world SparkPost , the world’s largest email sending and optimization platform delivering nearly 40 percent of the world’s commercial email, announced it has secured $180 million from LLR Partners, NewSpring Capital and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B…

Let’s all agree on one important point up front: No one has ever built a successful business model on the foundation of giving away free stuff. There are brands and properties that lure in consumers with products, content and other dangled carrots, of course. But this is always in exchange for something: attention, exposure, association. If you’re a business buying enterprise products, software, services or goods from another business, then you’re part of the buyer-to-seller ecosystem. Whatever it is that’s being sold,…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iClick (Native & Programmatic Advertising), Omnicom (CRM), Medallia (Customer Experience Management), Verint (Customer Experience Management), to Comscore (Analytics). iClick’s Enterprise Solution Helps KANS Maximize Consumer Lifetime Value iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share…

Rollouts provides faster time to market, proven product success, and less risk SiteSpect enhances its suite of world-class optimization and personalization solutions, launching SiteSpect Rollouts. This offering provides value across the customer experience product lifecycle, focusing on specific areas of release management and feature flag testing. “SiteSpect Rollouts enables teams to easily use data to launch the products that customers want,” says SiteSpect CEO Patrick Romich. “Rollouts allows organizations to easily…

New service reflects company's commitment to deploying information and technology to exceed customer expectations in supply chain management GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), announced the rollout of its new delivery routing system to its customers, which includes optimized order routing, real-time delivery information and confirmation, as well as improved access to order information and…

IT industry veteran to accelerate company's expansion amid rapid growth of data analytics market; Co-founder Osama Elkady to remain at Incorta as CTO to lead product strategy and innovation Incorta, the world’s leading next-generation enterprise data and analytics platform, today announced the appointment of Scott Jones as Chief Executive Officer, replacing Osama Elkady. As the founder of Incorta’s Direct Data Mapping and unified analytics solution, Osama will remain at the company as Chief Technology Officer (CTO), where…

Expands availability of Ribbon's UC&C-enabling Edge solutions in CALA market Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, announced that it is expanding its relationship with Synnex , a Fortune 200 corporation and a leading provider of a comprehensive range of distribution, logistics and integration services for the technology industry to a wide range of enterprises, into the Caribbean and…

RichRelevance & Manthan Software form a new martech AI company that offers industry’s only real-time Customer Data Platform (CDP) with built-in customer activation, personalization and analytics specifically designed for retail RichRelevance, the global leader in experience personalization, and leading cloud analytics provider Manthan Software, today announced they have completed their merger to form a new, rebranded company Algonomy, which allows companies to rapidly unify all customer data in a single platform for…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Button and Branch (E-Commerce and Mobile Commerce), ResponseCRM (Marketing Automation), Zoomd (Native & Programmatic Advertising), GlobalData (Analytics), to Stack8 (Unified Communications). Button and Branch Join Hands to Help Brands Unlock Mobile Growth in the Affiliate Channel Button, the leading mobile commerce technology company, announced a strategic partnership with…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia (Marketing Attribution), Jellyfish (Marketing Automation), Medallia (Customer Experience Management), to Salesforce (Analytics). iSpot Acquires Ace Metrix iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and…

Company Announces Appointment of Gerard Kleisterlee and Bob Dechant, CEO of ibex ibex announced the appointment of Gerard Kleisterlee, former chairman of Vodafone Group, to its board of directors as an independent non-executive board member, and the addition of Robert Dechant, who serves as the chief executive officer of ibex, to increase the size of the board from six to eight directors. The appointments took effect on January 8, 2021. “We are delighted Gerard has joined the ibex board,” said Bob Dechant, CEO of ibex.…

Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale Amplitude, the global leader in Product Intelligence, announced the appointment of Erica Schultz to its board of directors. Schultz is an accomplished go-to-market leader in enterprise technology with over 25 years of experience building and scaling companies through hyper-growth, transformation, and IPO. Marketing Technology News: Vyopta Announces Real-time Quality Monitoring for Cisco Webex “Erica is…

Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures. Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products. Unlike packaged…

Tracy Eiler to lead and scale the company’s marketing engine to drive continued growth in 2021 Alation Inc., the leader in enterprise data intelligence solutions, announced the appointment of Tracy Eiler as Chief Marketing Officer (CMO). Eiler is responsible for driving Alation’s marketing strategy to scale the company and help customers in their quest to become data-driven enterprises and foster data culture. Eiler has more than 25 years of experience building and scaling high-performance B2B technology marketing teams.…

NICE demonstrated its Trading Recording solution’s ability to capture and archive Symphony voice and chat conversations, and retrieve and play back these communications NICE announced that it has received the ‘Most Cutting-Edge Technical Development’ Award at the Symphony Innovate 2020 Hackathon London. NICE was recognized for taking the important first step to fully integrate its market-leading NTR compliance recording solution with Symphony, a cloud-based messaging and collaboration platform used by many of the world’s…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Dun & Bradstreet (Analytics), Equifax (Analytics), Narrative (Data Management Platforms), Sony (Entertainment), to Pega (Analytics). Dun & Bradstreet Completes Acquisition of Leading European Data & Analytics Business Bisnode Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the…

New capabilities will assist customer service agents by analyzing service calls in real time Pegasystems Inc., the software company that crushes business complexity, announced its acquisition of Qurious.io, Inc., a cloud-based real-time speech analytics solution powered by artificial intelligence (AI) for customer service teams. Terms of the deal are not being disclosed. Qurious.io's software-as-a-service (SaaS) offering uses speech-to-text, natural language processing (NLP), and emotion detection capabilities to analyze…

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators become more successful, announces the launch of its new Video Comparison analytics solution for content creators of all sizes. BBTV's solutions drove a 19%1 average revenue lift for BBTV content creators year over year from 2018 to 2019, and this new addition to the company's technology suite is expected to assist creators in further augmenting their views and revenue performance. BBTV's new Video Comparison…

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Performance Marketing at Booking.com, to its advisory board, further building on GBK’s expertise in helping clients to measure and maximize their return on marketing investments. Marketing Technology News: Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report “Improving ROI for advertising spend and campaigns…

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more. Picture Perfect℠, designed to be embedded within the…