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GoExpedi Appoints Dustin Trahan as New Vice President of Supply Chain

Experienced supply chain executive to fuel development of next generation warehouse automation, robotics, and logistics management processes GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), announced Dustin Trahan as its new vice president of supply chain. In his new role Trahan will lead the development and implementation of the supply chain strategy, including the development of next-generation…

DoubleVerify Partners with TabMo To Power Media Quality for European Brand Advertisers

DoubleVerify integrates Fraud, Brand Safety, Contextual, and Viewability capabilities with TabMo’s Hawk DSP platform DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with Hawk by TabMo, the mobile-first, cross-channel advertising platform, specialising in location-based advertising. The partnership will see TabMo customers gaining integrated access to DV’s pre-bid quality segments, including Fraud, Brand Safety, Contextual and Display Viewability.…

Sitel Group is Recognized as Leader in AI, Analytics, Automation and More in Information Services Group’s Annual Provider Lens Contact…

Sitel Group is honored as the leading provider for automation, digital and customer experience services in ISG's Archetype Report and a leader for AI & analytics and digital operations in ISG's global report Sitel Group, a global leader in end-to-end customer experience (CX) products and solutions, announced it was recognized as a leader in both the Information Services Group (ISG) Provider Lens™ Contact Center - Customer Experience Services Archetype Report and global report. The Archetype Report measured the…

AppsFlyer Launches Incrementality, Empowering Marketers to Understand the Real Value of Their Campaign Investments

AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of their remarketing campaigns. AppsFlyer, the global attribution leader, announced the launch of Incrementality, its comprehensive cross-network solution that enables marketers to measure, analyze and optimize the incremental lift from their remarketing campaigns. With Incrementality, marketers can gain a better understanding of how their campaigns are impacting their bottom line,…

Medallia Partners with Tableau to Help Companies Visualize Customer Experience Data and Get it Into the Hands of More Customer-Facing…

New partnership and integration gives Medallia customers API-based connector to integrate Medallia experience management feedback insights into Tableau Medallia, (MDLA) the global leader in experience management, announced it has partnered with Tableau, the leading analytics platform. This partnership brings together Medallia’s best-in-class experience insights with Tableau’s advanced analytics and data visualization capabilities enabling more people across the enterprise to uncover powerful insights and make data-driven…

New Blis Report Pinpoints Geography, Mobility and Psychology as the Key Factors Impacting Behavior Change Leading up to the Holiday Season

Blis, the trusted leader in location-powered advertising and analytics has launched a new global report, 'Behaviour change is real: how brands can harness it', in advance of the upcoming holiday season. The report looks at three key indicators for behavior change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction. The analysis highlights how these three factors interact and impact consumer behavior, as seen both in our foot…

Sprout Social Announces Integration With Glassdoor

New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site As transparency becomes increasingly important for brands, it is clear that a company’s reputation is not confined to a single platform. Instead, today’s brands are assessed not only by what they say, but how they run their business and what their employees share about their experience. Sprout Social has announced its integration with Glassdoor, the worldwide leader in insights about jobs and…

Talkwalker and HubSpot Define the Social Media Trends to Watch in 2021

Talkwalker and HubSpot gathered 70+ global experts, to identify the trends brands should engage for success next year. Backed with analytical insights and consumer data to rank the trends, helping marketing and PR pros focus on their 2021 priorities. Plus, real-life examples and actionable insights, so brands can engage the trends immediately. Talkwalker, the leading social listening and analytics company, and HubSpot, a leading growth platform, has published their latest Social Media Trends Report in 6  languages,…

SparkPost Unveils Newly Built Capabilities for its Global Spam Trap Network

SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email announced it has added additional sources to its Global Spam Trap Network, which provides organizations the ability to monitor and quickly assess which email domains are underperforming and understanding emails that are being flagged as spam. The new level of granular detail on deliverability allows email senders to see which emails, by subject line, are landing in spam traps so email marketers can pivot…

Dailymotion Launches Up to 100% Viewability Guaranteed Marketplace

Vivendi-owned video platform Dailymotion launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics. The Dailymotion Viewability Guaranteed Marketplace Powered by Moat marks the first time Dailymotion’s global network of over 7,000 premium publishers are able to offer a guarantee based on Moat-certified viewability metrics. As a recent IAB report highlighted viewability as advertisers’ most important…

DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad Fraud and Brand Safety Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! JAPAN Ads Display Ads platform. Beginning in Q1 2021, advertisers will be able to run advertising campaigns with this enhanced standard feature of Yahoo! JAPAN Ads Display Ads, leveraging DoubleVerify’s global…

3DLOOK Rolls Out Body Shape Analytics To Help Apparel Companies Tackle The Problem Of Poor Fit

3DLOOK is rolling out body shape analytics as an advanced feature to their size and fit recommendation solutions to help brands and manufacturers better align their products with actual customer body shape data to reduce waste and returns. With the new feature, companies will now receive analysis on both measurement and body shape data of their actual customer base, to identify high opportunity groups. This segmented data can be used to adjust grade rules to create better fitting products and to optimize inventory planning…

Searchspring Launches Personalized Recommendations for Ecommerce

Searchspring delivers 1:1 personalization for ecommerce merchants in its new Personalized Recommendations Searchspring announced the beta launch of its new Personalized Recommendations feature. Early adopters are already trialing new Personalized Recommendations to display hyper-relevant products that engage shoppers and boost conversions. With ecommerce experiencing accelerated growth during the pandemic, this release comes at a time when online retailers are looking for automation to enhance their overburdened…

Atlas Partners with Influential to Deliver Inventory-Based Targeting for Influencer Marketing Campaigns and Sales Lift Measurement For CPG…

The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for…

Trax Launches Retail Watch in Americas to Help Grocery Retailers Automate In-Store Data Collection and Optimize Operations

Computer vision and IoT-powered shelf monitoring solution provides continuous, real-time shelf data to automate shelf condition measurement, resulting in improved product availability and store execution standards Trax, a leading global provider of computer vision solutions and analytics for retail, has officially launched Retail Watch in the Americas. Retail Watch, a computer vision-powered store monitoring and intelligence solution, helps grocery retailers automate in-store data collection and optimize operations. This…

Ipsos MMA Announces Global Expansion Leadership

Ipsos MMA, Inc. (Marketing Management Analytics), an Ipsos company, and a leader in helping companies understand and optimize the value of their marketing, digital media, social media, operations, and promotion investments, announced the continued global expansion to serve client partnerships and data relationships in the EMEA and APAC regions. Pat Cummings, Ipsos MMA CEO confirms, "We have made the decision to materially increase our leadership and presence to benefit both regions. I want to highlight these three exciting…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from SurveyMonkey (Customer Experience), Gong (Sales Intelligence), Talkdesk (Customer Service), Medallia (Analytics), and Bloomreach (E-commerce). SurveyMonkey Launches GetFeedback Platform SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, launched its new customer experience (CX) solution, the GetFeedback platform.…

NewsCred Unveils Welcome: A New Software Solution Set to Revolutionize Marketing

Welcome delivers a modularized marketing orchestration platform purpose-built to strategically align teams, accelerate execution & demonstrate results NewsCred, the global leader in enterprise content marketing technology, today announced the launch of Welcome, a premier software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this exciting…

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

Smyle Introduces Emotion Analytics to Address Measurement Challenge

In an industry first, creative agency Smyle is embracing experimental technologies to measure the emotional impact of physical and digital events in real time. Built to be secure and anonymous, the novel measurement practice adopts facial recognition, pulse rate sensors and neurotechnology to track feelings of joy, excitement, nervousness or even boredom among event attendees. Called Return on Emotion, this exciting new approach is part of the new Smyle measurement practice, Smyle Metric, created in response to an array…