analytics

Ford’s Active Drive Assist, a new driver-assist feature that allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada, relies on the HERE Workspace to determine the locations of hands-free zones. HERE Technologies, the leading location data and platform company, announced that Ford chose the HERE platform to enable its safe hands-free driving. The HERE platform enables Ford to create an availability map that informs Ford vehicles when it’s possible for Active Drive Assist to…

Seasoned Sales and Customer Success Executive to Drive SalesHood’s Go-to-Market Growth SalesHood, the all-in-one Sales Enablement Platform, is announcing the appointment of Ron Baden as Chief Revenue Officer. Ron’s proven track record at Planful (formerly Host Analytics), as the CRO and interim-CEO, is perfect for leading the go-to-market teams at SalesHood. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment “The sales enablement industry is on…

Course explains what EdgeX Foundry is, how it works, how to use it in your edge solutions, leveraging the support of LF Edge's large ecosystem The Linux Foundation, the nonprofit organization enabling mass innovation through open source, today announced the availability of a new training course, LFD213 - Getting Started with EdgeX Foundry. LFD213, was developed in conjunction with LF Edge, an umbrella organization under The Linux Foundation that aims to establish an open, interoperable framework for edge computing…

New Geo-Mapping Capabilities Provide Companies with Location-Based Business Insights GoodData, a leading global analytics company, announced new geo-mapping capabilities to better meet the needs of companies seeking location data analytics to inform strategic decision making. This new set of analytical visualizations, analytics, and modeling techniques results in GoodData providing the most advanced support for geolocation in the analytics industry for market trends evaluation, site selection, asset tracking and…

Online survey and assessment guide help organizations evaluate the maturity of their analytics and learn where to focus their efforts to maximize its value TDWI, the leading source for in-depth education and research for analytics and data management, announced its new online assessment tool and accompanying guide. TDWI created the Analytics Maturity Model and Assessment in response to requests from organizations to understand how their analytics deployments compare to those of their peers in order to provide best-in-class…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qumulo (Analytics), VidOps (Content), Tiger Analytics (AI/ML), Nuvias  (Unified Communication), and Sprinklr (Customer Experience). Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for…

Tiger Analytics will leverage Microsoft products and services for building solutions for clients in APAC Tiger Analytics, a leading provider of AI & advanced analytics consulting services has come on board as a Microsoft partner. As part of this relationship, Tiger will leverage Microsoft’s products and services to build AI & advanced analytics solutions for businesses in the APAC region. As businesses globally are aiming to deliver a differentiated customer experience, they are realizing that data is the fuel…

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi Jim, from Sales to becoming a CEO-- How did you plan your transition through the Dotcom era to the modern AI era? Starting my career with AT&T provided a great foundation for my future as I was able to work alongside innovative startups in Silicon Valley selling AT&T's new eCommerce and Interactive solutions products. During this time I actually won a…

Sharif adds key skills to advance MightyHive analytics and attribution services Leading media consultancy MightyHive  announced the appointment of Sayf Sharif as senior director of data for North America. Sharif brings over 20 years of analytics experience to this role and will advance data strategy conversations with clients to drive media value, best-in-class user experience, and data integrity. At MightyHive, Sharif will build and lead data and analytics strategies for clients in North America and around the globe. He…

The two online events broke the Guinness World Record with 18,693 attendees and 95,087 attendees, respectively Brightcove Inc., the world’s leading video technology platform, announced today that BadaBusiness.com, an ed-tech platform founded by Dr. Vivek Bindra, has set two new Guinness World Records for the largest online business and sales lessons streamed, which were powered by Brightcove. The live webinars were joined by BadaBusiness.com’s customers, as well as attendees looking to ‘learn and earn at home’ by…

Cellebrite, the global leader in Digital Intelligence (DI) solutions for public and private sectors, today announced the appointment of Alon Klomek as Chief Business Officer (CBO). In this newly created role, Alon will be responsible for sales, training, as well as the development and rollout of professional services to further expand the company’s Digital Intelligence footprint. He will lead the company’s global business operations in Law Enforcement, Military & Intelligence, and Enterprise sectors. Marketing…

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

Sitel Group launches new, free webinar series that covers the customer experience industry's most sought after topics Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, today announced it will host a new webinar series, EmpowerCX NOW Spotlight Series featuring Sitel Group executives, industry thought leaders, analysts and more. Sitel Group's new, free webinar series will keep customer experience (CX) stakeholders informed on the latest…

New Dynamic Dashboards and Enhanced Embedded Analytics Capabilities Extend Value of Sigma Across Data Ecosystem Sigma Computing, an innovator in cloud-native analytics and business intelligence (A&BI), is powering a community-driven approach to A&BI with the latest version of its solution. The new interactive dashboards transform the A&BI process by enabling seamless collaboration between business users and data experts and allowing the domain experts to align A&BI efforts with business needs. Sigma’s new…

Sisense, the world’s leading analytics platform for builders, announced it has appointed Ashley Kramer (formerly of Alteryx) as Chief Product and Marketing Officer. Ashley, along with Shelly Landsmann (formerly of Microsoft), Vice President of International Sales and Global Alliances, and Sarah Ward (formerly of MongoDB), General Counsel, are all industry heavyweights in their respective fields and the newest members of Sisense’s leadership team. With the addition of Ashley, the Sisense core executive operating team now…

Signals Analytics' platform can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights Based on its recent analysis of the North American health analytics market, Frost & Sullivan recognizes New York-headquartered Signals Analytics with the 2020 North America Enabling Technology Leadership Award for its novel analytical platform that can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights using natural language processing…

Partnership with Winmo marks new GumGum Sports initiative to expand distribution channels for its proprietary data GumGum Sports, the leading AI-powered sponsorship analytics platform, has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities. Winmo’s advertiser profiles will have direct access to select sponsorship analytics from GumGum Sports, pairing key deal insights with the decision-makers responsible for sponsorship…

The SPN empowers customers with a diverse ecosystem of top technology and services partners Snowflake, the cloud data platform, today announced the launch of Snowflake Partner Network (SPN), a rich ecosystem of Technology and Services partners for customers to leverage in their adoption of Snowflake’s single, integrated platform. With thousands of customers leveraging Snowflake Cloud Data Platform for their entire network of data, partners are pivotal for organizations to expand the value and reach of their data even…

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced the release of a new solution on its marketplace called Contact Center Product Suite for Creatio. The product is developed by Creatio’s partner, Velvetech. This advanced solution for setting up an inbound or outbound call center with AI-based agent scoring and call analytics lets businesses connect with their customers via phone calls, emails, text messaging, social networks, and beyond. Marketing Technology…

Organizations That Invest in Data-to-Insights Capabilities Benefit from Better Decisions And Improved Outcomes, Including 21% Increase in Revenue Qlik announced a global study that shows organizations that strategically invest in creating data-to-insights capabilities through modern data and analytics pipelines are seeing significant bottom line impact. The global IDC survey, sponsored by Qlik, of 1,200 business leaders* shows that companies with a higher ability to identify, gather, transform, and analyze data to glean…