analytics Archives — MarTechSeries

Guest Authors, Influencer Marketing, Social

Real-life Food Photography Drives Marketing

Better phone cameras and the popularity of social platforms like Facebook and Instagram mean we all have unprecedented access to

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Nora Snoddy2 days agoMay 18, 2018 0 137

Analytics

Decibel Named a “Cool Vendor” by Gartner

Digital Experience Intelligence Platform Selected for Its Innovation, Impact and Intrigue Decibel, the leader in digital experience intelligence innovation for

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PRNewswire2 days agoMay 18, 2018 0 114

Analytics

Janrain’s Martin Day to Be Honored at Portland Business Journal CFO of the Year Awards Ceremony

Martin Day is Being Recognized for Helping to Establish Janrain as the Industry’s Largest Independent CIAM Leader after Record Bookings

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PRNewswire5 days agoMay 17, 2018 0 30

Analytics, Influencer Marketing, Video

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of

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MTS Staff Writer5 days agoMay 16, 2018 0 212

Analytics, Mobile

InAuth Notices Significant Growth in Mobile Customer Base

InAuth Records 161% Growth in Mobile Transactions InAuth is a pioneer in digital device intelligence for a mobile-connected world. The

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MTS Staff Writer5 days agoMay 16, 2018 0 56

Analytics, Customer Experience Management

Sekure Merchant Deploys CallMiner Speech Analytics via Five9 to Boost Sales Conversions

Sekure Merchant Solutions Selected CallMiner Eureka for the Data-Driven Insight Available from 100% Monitoring of Agent Interactions for Automated Quality

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PRNewswire5 days agoMay 15, 2018 0 154

Analytics, Content, Privacy and Regulations

Quantcast Launches First Widely Available Implementation Of IAB Europe’s GDPR Transparency & Consent Framework

Publishers and Advertisers Able to Sign-Up to Quantcast Choice for Free from Today Quantcast, which owns and operates the world’s

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PRNewswire6 days agoMay 15, 2018 0 137

Analytics

Google to Acquire Velostrata, a Leader in Enterprise Cloud Migration Technology

Google Recently Announced the Agreement to Acquire Velostrata Google announced that it has entered into an agreement to acquire Israel-based

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MTS Staff Writer6 days agoMay 14, 2018 0 201

Analytics, CRM

Inte Q Announces Contract Extension with Kiwanis International

Inte Q, a Leader in Customer Loyalty, Is Proud to Announce an Extension of Its Agreement to Provide Data Management,

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prwebMay 12, 2018, 6:30 pmMay 11, 2018 0 297

Analytics, Content Discovery, Native & Programmatic Advertising

Outbrain Enters Into a Strategic Partnership With IAS

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform,

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MTS Staff WriterMay 11, 2018, 10:01 pmMay 11, 2018 0 159

Analytics

TIBCO’s Enterprise Integration PaaS Now Available in AWS Marketplace

TIBCO Cloud Integration Can Equip Customers to Seamlessly Connect Applications TIBCO Software Inc., is a global leader in API management,

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MTS Staff WriterMay 11, 2018, 3:38 pmMay 11, 2018 0 162

Analytics

Brands to Benefit from 2018 Mother’s Day Holiday; Rakuten Marketing Announces Shopping Trends and Insights

For the 2018 Mother’s Day Holiday, Rakuten Marketing Expects Consumer Spending to Increase by 20 Percent Rakuten Marketing, a leading

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PRNewswireMay 11, 2018, 12:05 amMay 11, 2018 0 165

AI/ML, Analytics, DaaS, Sales & Marketing

Award-Winning Data Science Startup conDati Completes $4.75 Million A Round

The Conclusion of the Round Is the Latest in a Series of Recent Highlights for conDati conDati Inc., a provider

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PRNewswireMay 10, 2018, 8:16 pmMay 10, 2018 0 304

Guest Authors

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot

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Gil AlloucheMay 10, 2018, 6:30 pmMay 10, 2018 0 586

Guest Authors

What’s Old is New Again, Thanks to More Sophisticated Data

The evolution of digital devices and channels is rapidly changing the media landscape. With a deluge of new options available

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Zachary ClaisseMay 9, 2018, 7:30 pmMay 10, 2018 0 417

Analytics

Analytics Insight Announces ‘The 10 Most Valuable Business Intelligence Companies in 2018’

Business Intelligence Is One of the Key Pillars of New-Edge Information Ecosystem Analytics Insight Magazine, a brand of Stravium Intelligence

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PRNewswireMay 9, 2018, 4:30 pmMay 9, 2018 0 773

Behavioral Marketing

V12 Data Launches “Lending Helping Hands” in Support of Community Service

As an Omnichannel Data Powerhouse, V12 Data Combines the Power of Data, Analytics, Technology and People to Deliver Omnichannel Solutions

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PRNewswireMay 9, 2018, 4:15 pmMay 9, 2018 0 102

Analytics, Audience Data, Data Visualization

Troparé Launches B2B Data Management Tool with Closed-Loop Mobile Prospecting Integrations

Troparé Launches Workbench-Like Marketing Studio Consisting Of Ten Imperative Data Solutions Set To Transform Data-Driven Marketing Work Cycles Troparé, Inc,

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PRNewswireMay 8, 2018, 6:49 pmMay 8, 2018 0 221

AI/ML, Analytics, Sales & Marketing

Oracle Delivers Next Set of Autonomous Cloud Platform Services

Expands Scope of Autonomous Capabilities With Built-In AI and Machine Learning in Its Application Development, Integration, and Analytics Services As

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PRNewswireMay 7, 2018, 7:11 pmMay 7, 2018 0 441

Analytics

TIBCO Software Named a Leader in Gartner’s 2018 Magic Quadrant for Full Life Cycle API Management

Report Evaluates TIBCO Software Among 22 Total API Management Vendors TIBCO Software Inc, a global leader in integration, API management,

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PRNewswireMay 4, 2018, 8:13 pmMay 4, 2018 0 337

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

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