Omnichannel marketing company Factoreal is pleased to announce their partnership with Louisville City FC and Racing Louisville FC, presenting an opportunity to transform and revitalize these teams’ fan experience, audience engagement, and overall online presence.

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“We are honored to be working with Louisville City and Racing Louisville. Both teams have incredible potential. They just need better opportunities for visibility and fan connection,” says Aditya Dhruva, CEO of Factoreal.

Louisville City and Racing Louisville are professional soccer teams based out of Kentucky, competing in the USL Championship and the National Women’s Soccer League, respectively. As relatively new franchises founded in 2014 (LouCity) and 2019 (Racing Louisville), both teams have been working to solidify their brand and court a fanbase in the region. To this end, they have established their new partnership with marketing leader Factoreal.

Previously, both teams were handling their marketing efforts manually and with limited data. This created a variety of obstacles to their growth efforts. Staff members were not able to efficiently capitalize on leads, a bulk of their labor hours were tied up in executing individual marketing communications, and a lack of clear analytics prevented them from having a full understanding of their fanbase.

To expedite growth and make the best revenue-generating decisions for their organizations, LouCity and Racing Louisville wanted to deepen their audience insights and streamline their campaigns.

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Factoreal was a natural fit to address these challenges. An established industry leader in the realm of marketing automation, Factoreal offers proprietary tools that empower digital transformation and create more efficient workflows. Factoreal’s all-in-one omnichannel marketing platform will allow these Louisville teams to increase efficiency, boost engagement, and free up valuable labor hours by automating campaigns, providing access to in-depth analytics, enabling targeted messaging through audience segmentation, and more.

In the first phase of this revolutionary partnership, LouCity and Racing Louisville will begin their outreach and engagement efforts by implementing automated email marketing, web browser notifications, app push notifications, and extended campaign tools such as SMS marketing — all through Factoreal’s platform.

“We are honored to be working with Louisville City and Racing Louisville. Both teams have incredible potential. They just need better opportunities for visibility and fan connection,” says Aditya Dhruva, CEO of Factoreal. “By helping them achieve their goals for engagement and audience growth, we look forward to establishing these franchise partnerships as local institutions and beloved pillars of their community.”

Factoreal’s omnichannel marketing solutions are highly versatile and applicable across all industries, from professional sports teams such as the Louisville franchises to e-commerce, healthcare, and hospitality businesses.

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