Their new integration will empower thousands of businesses to optimize their marketing and accelerate their growth with robust call data and reporting

CallRail, the lead intelligence platform helping businesses of all sizes market with confidence, announced an integration partnership with ActiveCampaign, the leader in Customer Experience Automation (CXA), that will enable small-to-midsize (SMB) customers to optimize and automate their marketing efforts and streamline their omnichannel engagement through valuable insights from inbound phone calls. CallRail will be the first call analytics provider in Active Campaigns’ application ecosystem, which serves over 150,000 SMBs nationwide.

Through this integration, ActiveCampaign customers can immediately access CallRail’s real-time lead intelligence, equipping them with insight into each lead’s journey and which ads, keywords, and campaigns generate their best leads. Tracking inbound calls was previously a manual process for ActiveCampaign customers. Now equipped with call data from conversations with leads, businesses will be able to automate workflows, react to real-time consumer behavior, manage sales processes, and create personalized follow-ups with ease. Furthermore, current CallRail customers who utilize ActiveCampaign’s platform will be able to easily turn on the integration and seamlessly sync their data to improve the automated customer experience.

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“CallRail is thrilled to join forces with ActiveCampaign to deliver the power of lead intelligence to thousands of SMBs across the nation,” said Ryan Johnson, SVP of Product Development at CallRail. “We’re dedicated to integrating and building with partners that help our customers achieve their business goals, and this integration represents two leading solution-oriented businesses aligning to help SMBs achieve the ideal customer experience.”

“Our team is thrilled to be included in ActiveCampaign’s App Growth Accelerator Program, and I can say with confidence that our solutions are the best option for SMBs to optimize their marketing dollars and customer service as they scale,” Johnson added.

“Our integration with CallRail allows our joint customers to receive immediate, valuable data from inbound phone calls that will allow them to improve their customers’ experiences overall,” said Shay Howe, SVP of Platform Strategy at ActiveCampaign. “Like ActiveCampaign, CallRail is committed to democratizing access to these powerful insights so businesses of all sizes can learn from their current and prospective customers and grow as a result. We look forward to helping more businesses thrive in our current environment through this partnership.”

The App Growth Accelerator program is an exclusive group of app partners who are selected to ensure ActiveCampaign customers have access to best-in-class software providers.

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