Domo Recognized in Snowflake’s Fourth Annual Modern Marketing Data Stack Report as “One to Watch”

Domo Recognized in Snowflake's Fourth Annual Modern Marketing Data Stack Report as "One to Watch"

Domo enables joint customers to build AI-driven solutions that make data visible and actionable on Snowflake’s AI Data Cloud

Domo announced that it has been recognized as a Business Intelligence (BI) One to Watch in Snowflake’s annual report, The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.

The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers. The analysis assessed more than 11,100 customers’ use of marketing technologies — specifically looking to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of Martech and Adtech.

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Domo’s AI and data products platform stood out for its ability to deliver real-time insights into campaign performance, customer behavior, and overall marketing ROI, helping customers improve business performance with the speed and scale of the Snowflake AI Data Cloud.

“Being recognized once again in Snowflake’s Modern Marketing Data Stack report speaks to our deep collaboration with Snowflake, enabling our joint customers to seamlessly integrate, transform, and analyze their data without losing governance or scalability,” said Mark Boothe, Chief Marketing Officer at Domo. “At Domo, we’re committed to transforming how organizations approach AI and data, and our expanded suite of solutions with Snowflake accelerates this vision – making it easier than ever for organizations to unlock actionable insights.”

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The report explores 13 categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage these partner technologies to enable data-driven marketing strategies and inform business decisions. Snowflake’s report gives a concrete overview of the technology and data providers that marketers choose to help create their data stacks.

“Domo’s growth with Snowflake has led to its recognition as a key technology to watch in the Business Intelligence space, delivering solutions that address the ever-evolving needs of marketers,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to continuing to work with Domo as they expand their capabilities on the Snowflake AI Data Cloud.”

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