inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization

inRiver, the leading provider of SaaS-based product information management (PIM) solutions and Aprimo, the leading provider of technology solutions for content, operations, and performance, announced a strategic partnership and development of a joint solution to bridge the gap between raw product content and creating engaging marketing experiences to drive revenue. The partnership will help e-commerce, customer experience, and creative teams drive a consistent customer experience seamlessly across platforms.

Overwhelmingly, customers choose to purchase products based on the surrounding ‘experience’. But the disconnect between the creative processes, product information data, and the delivery of exceptional customer experiences have challenged organizations for the past decade. Further, disparate teams, content assets, data, and technology platforms have made the management of the content lifecycle from inception to delivery anything but consistent. As a result, internal teams are strained, customer experience is impacted, brand trust is eroded, and revenues decline.

The joint inRiver and Aprimo solution will help eliminate these challenges.

Marketing Technology News: MapAnything Unveils Latest Version of Industry-leading Geo-Enabled Field Productivity Platform in Spring ‘19 Release

“Delivering exceptional and relevant customer experiences from browsing to buying and beyond the sale is critical to us,” says Ulrik Rindal, manager from Oticon, part of Demant. “As a joint customer, we look forward to the power the inRiver Aprimo solution can give us to streamline our internal processes and optimize experiences for our customers.”

The joint inRiver Aprimo solution will deliver the following:

• Simplicity – Single solution for executing and accelerating the full product and content lifecycles
• Governance – Marketers can use inRiver and Aprimo as sources of truth for all product information and marketing content that goes into market
• Collaboration – Ability for creative, product, merchandising, and customer experience teams to work in an integrated platform

Marketing Technology News: DojoMojo Launches Media Market to Offer Brands an Effective Paid Acquisition Alternative to Facebook and Google

“We are excited to work with Aprimo to offer the new partnership for our joint customers,” said Johan Boström, co-founder, inRiver. “As organizations strive to meet changing buyer needs, simplified and streamlined solutions become essential. The solution will improve internal processes for e-commerce teams, but will also ensure the Product to Experience is optimized for a better omnichannel customer experience.”

“As customer experience grows in importance to help differentiate brands, the significance of building the processes to enable this reaches a critical level,” said John Stammen, CEO, at Aprimo. “This strategic alliance will help customers optimize experiences by streamlining and simplifying processes for product content throughout every stage of its lifecycle.”

Marketing Technology News: ISG Says Demand for Digital Services Will Pace Sourcing Growth in 2019