The new partnership with ActiveProspect will empower QuoteVelocity to easily retrieve consent playback and route leads in real time.

ActiveProspect, the SaaS platform for consent-based marketing, today announces its TrustedForm & LeadConduit solutions have been chosen to independently certify web leads as TCPA compliant and route leads by QuoteVelocity, a provider of real-time web and live transfer prospects for the financial, auto & healthcare verticals.

Marketing Technology News: Gaming Marketers Flock to Android Ahead Of iOS IDFA Changes, Driving 120% Spike In Install Costs…

Because QuoteVelocity generates real-time web and live transfer prospects, it’s critical to ensure each prospect delivered is compliant with the Telephone Consumer Protection Act (TCPA). The TCPA requires prior express written consent for marketers to contact consumers via auto dialer or text message – an increasingly difficult challenge for marketers in all industries.

ActiveProspect’s TrustedForm works to combat this challenge by capturing and documenting TCPA consent, offering evidence that prospects have opted in to receive communications and giving QuoteVelocity an innovative way to prove it is running completely compliant operations.

ActiveProspect developed TrustedForm in 2010 as the original lead certification product. TrustedForm generates a unique certificate for each prospect that is stored with each record, and includes a video replay of the prospect engaging with the web form. TrustedForm is considered the highest standard for documenting proof of TCPA consent.

“Claiming certificates on all of our internal and partner data has given us much needed confidence and security in what is an otherwise ambiguous environment,” says Manny Zuccarelli, Founder & CEO at QuoteVelocity. “We initiate contact with thousands of consumers per day, and without TrustedForm, our efforts could expose us to frivolous legal ramifications.”

“In addition to the TrustedForm product, we have had a lot of success with the LeadConduit system, which has provided us with a solution to route real-time web leads to a number of end-user partners,” Manny adds.

“With their implementation of the ActiveProspect platform, QuoteVelocity will be able to document proof of consent while improving efficiency through routing leads in real time — all of which will empower them to be a leader in their space,” says Brian Caskey, ActiveProspect CMO.