Assertive Yield’s ability to connect and analyze granular, real-time revenue data to Outbrain’s data provides a real-time actionable P&L for every piece of content

Assertive Yield, an AI technology company providing revenue optimization solutions for publishers and SSPs, today announced a new partnership with native advertising platform Outbrain. Assertive Yield, a real-time revenue analytics platform, will be integrated into Outbrain’s content distribution technology. Through this partnership, Outbrain’s customers will have direct access to real-time revenue analytics and optimization solutions allowing publishers to make instant, revenue-driven decisions based on real-time content performance.

Digital publishers on Outbrain’s network will now have the necessary visibility required to see which of their campaigns are profitable and which aren’t, allowing them to have real-time visibility and control of their profitability. By enabling digital publishers to see their yield and revenue in real-time, Assertive Yield arms them with the tools they need to make better media buying decisions that directly and positively affect revenue and scale as it relates to audience development.

“We’re thrilled to have the opportunity to bring even more value for publishers to Outbrain. Assertive Yield delivers real-time analytics and yield optimization across the scalable native advertising campaigns Outbrain clients have today,” said Ryan Abrahams, Chief Revenue Officer, Assertive Yield. “Many publishers don’t realize that, even with the best content distribution strategies, they are missing key real-time metrics that impact their ROI. Our partnership with Outbrain helps to solve that gap.”

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Without actionable, real-time data, publishers cannot optimize their audience development strategies to the best of their abilities. They have to settle on operating at a lower performance. Assertive Yield provides an unrivaled level of granularity needed to inform better media buying strategies in real-time, arming digital publishers with the data they need and ultimately increasing usage of Outbrain’s platform.

Outbrain is a leading recommendation platform for the open web. Outbrain’s technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their businesses. Assertive Yield will provide Outbrain with very detailed and granular real-time revenue analytics of those campaigns, allowing their clients to track ROI in real-time at a granular level.

“The ability to provide our customers with a more holistic view of their ROI was a major driver for the Assertive Yield integration,” said Eyal Elbaz, Performance Publishers Director at Outbrain, “When we saw the capabilities Assertive Yield was able to deliver, it was a no-brainer. The objective for both ourselves and Assertive Yield is to provide publishers with the most efficient experience to inform and drive revenue back to their businesses.”

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