Will Head Communications Efforts for Leading Provider of Predictive Traveller Intelligence

 ADARA, the world’s travel data co-op and leading provider of predictive traveller intelligence for travel brands, has appointed MWWPR as its agency of record in the UK. MWWPR will handle ADARA’s B2B, corporate and thought leadership across EMEA; and serve as the regional coordination hub for France, Germany, Spain and UAE, targeting travel, technology media and advertising markets.

Solidifying ADARA as the world’s leading travel data co-op, MWWPR will raise the profile of its key executives as leaders within the travel, data and technology industries, and simultaneously building awareness of its innovative products and services.

Built on more than 850 million monthly unique traveller profiles spanning across 200+ of the world’s top travel brands, ADARA empowers brands through data technology and traveller insights. ADARA had a strong 2018 both globally and in EMEA, which saw it strengthen its management in the region with the appointment of Curtis Nishijima to the newly-created role of Managing Director, EMEA.

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“ADARA is in a period of sustained rapid growth and the appointment of MWWPR demonstrates the importance of communications in driving ADARA’s regional growth and boosting our brand,” said Carolyn Corda, ADARA’s Chief Marketing Officer. “This partnership will allow us to reach and engage with relevant audiences across the region.”

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“ADARA is one of the most exciting companies within the data technology industry and the innovative solutions that it is providing are changing the way that people interact with travel brands. This is an industry that is ever-evolving, and we are excited to be working with a company that is at the centre of this change,” added Rebecca Blinston-Jones, UK MD, MWWPR.

Other top management in EMEA includes Ted Sullivan, Vice President Destination Analytics, Sara Pastor, Managing Director, Destinations, EMEA, Maxime Terpman, Managing Director, France-Belux and Alicia Peña Cánovas, Sales Director, Southern Europe.

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