Box Office Essentials and International Box Office Essentials subscribers will be able to access Gower Street’s proprietary film comparison data to optimize planning and evaluation

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore.

Film comparisons are curated by Gower Street’s team of data scientists and film analysts using data from Comscore Box Office Essentials. Gower Street’s proprietary methodology provides intelligent film comparisons for releases at all scales, including limited release films.

Marketing Technology News: project44 Welcomes Two Industry Veterans to Fast-Track Market Expansion

“Comparisons are an integral part to the theatrical side of our business as they provide context and scale about potential, upcoming and current releases. The right set of comps is a very powerful instrument in the hands of movie executives. FORECAST, our theatrical predictive analytics platform, has well over 22,000 comparison titles, with approximately 2,000 new comps added every month,” said Dimitrios Mitsinikos, Chief Executive Officer at Gower Street. “Our proprietary Film Comparisons module on FORECAST is flexible and easy to integrate with client and partner systems. The implementation of this particular integration with Comscore’s industry-leading data platforms was only a matter of weeks.”

Gower Street has been a partner of Comscore since 2015. Comscore also partners with Gower Street on FORECAST, offering film executives intelligent box office predictive analytics.

“We’re excited to incorporate Film Comparisons to our partnership with Gower Street, and as an additional offering to our clients,” said Arturo Guillén, Senior Vice President and Global Managing Director of Comscore Movies. “We look forward to continuing our long-standing partnership, focus in innovation and expanding both Box Office Essentials and International Box Office Essentials to new horizons.”

Marketing Technology News: Mitchells & Butlers Serves Better Business Results With Dynatrace

Comscore partners with film distributors and exhibitors in 70 countries around the world to create the box office data solutions on which the industry transacts. Measuring more than 30,000 theatres globally, Comscore is the industry leader for providing the most accurate and trusted worldwide box office measurement and movie analytics services to help marketers and theatres optimize ticket sales and improve efficiencies across all aspects of the business.

Marketing Technology News: Verint’s Unified VoC Solution Named Winner in 2019 Digital Innovation Awards