3radical, the leader in audience engagement and earned data solutions, has appointed martech and data industry leader Rebecca Trivella (nee Liebling) as UK Sales Director and a member of the global leadership team.

Rebecca joins 3radical from data science solutions provider Mango Solutions, where she held the position of Sales and Marketing Director.

As a key part of 3radical’s leadership team, Rebecca will lead sales efforts in the UK (United Kingdom), and help drive forward the company’s value proposition globally. She is reunited with 3radical CEO (Chief Executive Officer) Michael Fisher and Chairman David Eldridge, having worked closely together at marketing automation company Alterian, where she was Senior Vice President for EMEA (Europe, the Middle East and Africa).

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“We’ve reached the critical point where brands both understand that long-established data collection methods need to evolve and are taking firm action to make that happen,” says Rebecca. “Engaging individuals at scale and earning data through genuine value exchange, rather than via scraping and inference, is critical as new regulation comes into play around the world and consumer expectations rise. 3radical is leading the way through sophisticated motivational mechanics, gamification, and the application of behavioral sciences that enable brands to earn fully consented data. I’ve worked with Mike Fisher, David Eldridge, and other members of the 3radical team before and know just how good they are. I’m delighted to be part of a group of people genuinely motivated to improve engagement and data collection for both brands and individuals, and which is solving some of the biggest challenges in the industry today.”

Rebecca joins 3radical following a record financial year in the UK and APAC. The company launched operations in North American in April 2020 where it has already seen tremendous momentum and recently announced the appointment of Michael D. Fisher to the position of CEO.

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“Rebecca is an expert in her field. She’s also extremely good at taking things that are good and making them great,” says Michael. “Her approach is to continuously evaluate and iterate, never standing still but always striving for improvement. She brings incredible clarity of thought. Having spent her career in data, sales, and marketing, she is very experienced at developing and refining value propositions and ensuring everyone is aligned and moving towards the same goals. We’ve very happy to have her expertise here at 3radical.”

Rebecca will remain an active member of Women in Data, an initiative that encourages gender diversity in the data industry.

“In any industries where there are really predominant genders, it’s important to find a level of balance, particularly for the different perspectives that doing so brings. Having such a supportive network is great for the future of our industry and I’ll be looking at ways to get 3radical involved”, adds Rebecca.

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