As HelioNext grows its business process and digital offerings, the name change represents a new dawn.

Avantha Technologies, a leading provider of business processing solutions for SMBs, announced that it has completed the rebranding process including, among others, a new name, brand logo and website. The rebrand reflects the Company’s strategic direction and plans for creating new and separate identities in the market for its distinct Business Process Management and IT staffing businesses.

HelioNext offers services to small-to-medium sized businesses in the US healthcare and mortgage industries. As part of the new strategy to grow the core BPO business, the Company will be generating new business pipelines with updated services and technology products, including the addition of Digital, Robotic Process Automation (RPA) and Business Intelligence teams to make it a one-stop shop for techno-functional solutions. The Company will continue to future-proof and ensure operational excellence for client businesses using data and technology.

“Adding more steps to our value ladder, our objective is to ensure that our customers become part of the digital transformation journey that the industry is faced with,” said Paul-Bernard Poupon, HelioNext’s Managing Director. “HelioNext represents this change: a new dawn, a new beginning.”

“We will keep helping our clients reimagine their business processes using technology and evolve to the next level and scale their businesses,” said Manu Bhandari, HelioNext’s Chief Executive Officer. “As we move forward, HelioNext signifies the new sun, and the ‘Reimagine. Evolve.’ tagline encompasses our solutions.”

“We view every problem through the lens of people, data and automation,” said Maximilian Poupon, HelioNext’s Head of Digital Products. “We are committed to making digital the heart of our company.”