Company Plans to Expand Innovation and Continue Fueling Growth in the Connected World

Connected2Fiber, a provider of the leading SaaS platform used by B2B connectivity providers to manage and transform market data, announced that it has closed $8 million in additional funding from Ascent Venture Partners, Nauta Capital, NXT Ventures and Osage Venture Partners. The Series A round follows a period of sustained and rapid growth for Connected2Fiber over the past two years, as location management and marketing has increasingly become a must-have for modern marketers in the connectivity industry.

Founded in 2015, Connected2Fiber empowers network operators to visualize, manage and engage their market through a purpose-built SaaS platform, The Connected World, that accelerates revenue, engages B2B buyers through the funnel, and unleashes growth. Its location management platform easily enables sales and marketing teams to see serviceability and create OnNet and NearNet building lists in the data formats required by their customers and partners, and directly integrates into top procurement tools – all without the need for developer resources.

“Network operators are under tremendous pressure to meet increasingly aggressive business goals – the old playbook is not getting it done. In a buyer-centric world, B2B sales and marketers need to identify the optimal sales targets, deliver dynamic B2B and location intelligence, and extend their serviceability information into the buying process with their prospects. Connected2Fiber’s platform makes that vision a reality for network operators who are connecting millions of locations to create billions of dollars in the pipeline through our automated workflow engine on our platform and with our API stack, accelerating revenue through better targeting and participation,” said Ben Edmond, CEO and Founder of Connected2Fiber.

Also Read: Less Than Half of US Companies Providing SaaS Use Marketing Automation: Vainu

The investment will be used to support Connected2Fiber’s strategic growth initiatives, including accelerating product development and innovation, sales growth, and the expansion of our strategic customer success team.

Connected2Fiber has already achieved a number of important successes:

• Five of the top 10 largest MSO’s are currently using Connected2Fiber as a component of their go to market strategy.
• Connected2Fiber customers have published more than 5,000 automated building lists to convey serviceability to their prospects, partners and customers.
• Connected2Fiber covers more than 4 million unique locations connected by its clients’ network, including OnNet, NearNet and OffNet reach.

Matt Fates, General Partner, Ascent Venture Partners, commented, “We are thrilled to help drive Connected2Fiber’s incredible growth and look forward to working closely with Ben and his team to capitalize on their many opportunities. In short order, The Connected World SaaS platform has gone from initial customers to become a cornerstone for successful B2B sales and marketing teams at companies of all sizes in the connectivity industry. Connected2Fiber is the ‘next generation playbook’ for connectivity B2B marketers and rightfully recognized as the emerging platform of choice.”

Recommended Read: How to Find the Right AI Platform for B2B Marketing and Sales Success