Ensuring Customers and Partners Are Aware of New Principles and Regulations to Better Evaluate Implications of the GDPR

Zoom Information Inc., the world’s most comprehensive B2B data provider, announced today it’s on track to become fully compliant with the regulations set forth by the General Data Protection Regulation (GDPR), Europe’s new framework for data protection which replaces the 1995 EU Data Protection Directive (DPD). By achieving GDPR compliance by May 2018, ZoomInfo ensures that its collection of contact and account data across the EU will satisfy personal data privacy guidelines. Similarly, ZoomInfo desires that customers and partners who use, control or process the personal data of persons within the EU and other European countries are informed about and ready for the GDPR.

“In preparation for compliance with the GDPR, we aim not only to educate ourselves on the significance of the new EU Regulation but also to properly share our insights of increased obligations with customers who may be affected by it,” said Nir Keren, VP of Research and Development at ZoomInfo.

Also Read: Marketing Op’s Guide to GDPR Compliance

To make it easier for customers and partners to comply with the GDPR, ZoomInfo now offers the option of selecting a default data set, which excludes contact information for individuals identified as EU residents. This capability presents ZoomInfo’s database users who are not interested in EU business with an added layer of assurance that they will be compliant while prospecting.

The objective of the GDPR is to safeguard the personal information of EU individuals by applying standards for the collection, storage, sharing, transferring, processing, management, and use of various types of personal data. Among the requirements to comply with the GDPR, companies that market their products to EU citizens and residents need to be transparent about their use of personal data, have their affirmative consent to receiving email communications before sending an email to them and provide them with the option to opt out of receiving future marketing communications.

ZoomInfo is committed to assisting its customers and partners to transition to and maintain compliance with all data protection regulations initiated by the EU. The company is available to provide information on customers’ and partners’ responsibility in the collection, usage, and movement of personal data, but users of ZoomInfo’s EU data should rely solely on their own data privacy advisors on its lawful use.

Recommended Read: Are You GDPR Ready?