AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution that enables marketers to serve digital display ads to consumers based on their online search behavior. The product harnesses the power of a pay-per-click (PPC) campaign in a dynamic display advertising environment. AccuData can further refine target audiences based on demographic and geographic overlays that ensure ads are served only to consumers that meet marketers’ precise criteria.

Marketing Technology News: Captiv8 & Nielsen Study Reveals the Positive Impact of Influencer Marketing

NextGen Behavioral Targeting works by pairing keywords and online search behavior to serve display ads to consumers within seconds of a relevant keyword search. Through AccuData’s partnerships with more than 100,000 website search engines, AccuData can serve ads based on more than one billion user interactions and actual search behaviors in real-time.

“Because NextGen Behavioral Targeting offers real-time targeting abilities, it also offers significantly higher conversion rates,” said Bree Verrengia, CEO of AccuData. “Our clients are seeing sales conversion rates that are twice their rate from other methods by using this new product. We are pleased to launch yet another powerful solution during this challenging time so that we can assist our clients with improved targeting capabilities as well as enhanced revenue opportunities for our reseller partners.”

Marketing Technology News: Bizzabo Raises $138 Million to Power the Hybrid Future of Professional Events

AccuData offers a full suite of targeted data solutions as well as email and digital marketing solutions for business-to-consumer and business-to-business marketers, including acquisition and loyalty email marketing, social media advertising, IP targeting/addressable display, location-based targeting, and Connected TV/OTT advertising. AccuData enables targeting with precision by helping marketers find new customers based on demographic and lifestyle attributes, life changes, wealth and donation history, store visits and event attendance, purchase history, and online behavior.

AccuData’s Senior Marketing Strategist, Izzy Perez, stated “We are incredibly excited to launch a product that enables our clients heightened targeting based on actual purchase intent. As someone who has seen the digital marketing industry evolve over the years, I consider this advancement to be chiefly powerful.”

Marketing Technology News: FMG Suite Announces Strategic Acquisition of Twenty Over Ten