Intermx, a leading location data and platform provider, announced that Kristy Vivian will join its team as Business Development Director.

Intermx, a leading location data and platform provider, announced that Kristy Vivian will join its team as Business Development Director.

Marketing Technology News: AX Semantics Wins Gold for Best Business Technology Solution – AI and Machine Learning in the…

Intermx is a dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry (OOH) in the United States. Their client profiles also include travel and tourism, retail, real estate, city planning, and agency solutions. As Business Development Director, Vivian, a veteran out-of-home media expert, will launch Intermx’s formal business development strategies as the company expands their product footprint in OOH and beyond.

“I’ve spent three decades in the out-of-home industry. My experience across agencies and operators gives me a unique perspective on how Intermx’s End-to-End OOH Data and Platform Solutions will enable the entire industry to maximize its growth potential,” said Vivian. “I am excited to hit the ground running with this incredible team and suite of products.”

Marketing Technology News: MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium

“We are thrilled to have Kristy Vivian join our growing team,” said Ryan Kinskey, Cofounder of Intermx. “She has a wealth of industry knowledge that spans data and insights solutions, SaaS platforms, storytelling, business development, and an understanding of all the impactful formats that the OOH industry has to offer, from transit to roadside and place-based. With her expertise and robust relationships in the channel, we know Kristy is going to take our company to the next level.”

A resident of Dallas, Vivian started her career with Eller Media Company, now Clear Channel Outdoor. Throughout her 30-year career, she had leading business development positions at Global Outdoor Services, Women’s Marketing, and Billups. Most recently, Vivian represented Intersection in Dallas, an OOH operator that specializes in bringing digital technology to the physical world. She loves dogs, musical theater, and a good whiskey by a roaring fire surrounded by family and friends.