Annual list recognizes top executives who are building direct-to-consumer muscle at incumbent brands

BlueConic, the world’s leading pure-play customer data platform (CDP), would like to formally congratulate those who made The Lead’s Direct 60 List of top executives leading the direct-to-consumer (DTC) pivot. The list recognizes individuals within brands – including BlueConic customers Lovesac, Colgate-Palmolive, Mattel’s American Girl, and VF Corporation brands Timberland and The North Face – who continue to embrace technology, innovation, and next-gen strategies to transform their business and industry.

“Business transformation requires a certain kind of individual who isn’t afraid to make fundamental changes to their company’s people, processes, and technology in order to drive measurable growth,” said Jacqueline Rousseau-Anderson, Chief Customer Officer at BlueConic. “We’re proud to work with companies committed to growth and innovation and pleased to see so many of the individuals driving that change recognized and celebrated here.”

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Some of the individuals recognized in the list include:

• Sue Beckett, SVP, Digital Marketing & E-Commerce, Lovesac
• null [Danielle DiMaiolo Rendini __title__ null], Head of Retail, American Girl (Mattel)
• null [Diana Haussling __title__ null], VP & GM, Digital Commerce, Colgate-Palmolive
• null [Drieke Leenknegt __title__ null], VP, Global Marketing, Timberland
• Matthew Schiff, VP, E-Commerce, The North Face

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