Lemnisk Enters Japan with its AI-Driven Customer Data Platform

PRNewswire

July 6, 2021

Lemnisk, a leading enterprise Customer Data & Marketing Platform, today announced its entry into the Japan market. The company’s solution enables enterprise brands to maximize their marketing ROI by orchestrating 1-to-1 personalization and cross-channel customer journeys at scale. Lemnisk customers include Citibank, Standard Chartered Bank, AIA Insurance and Abu Dhabi Commercial Bank.

Marketing Technology News: Tegan Digital Brings A Fresh Look To Premiere Executive Search Firm

While enterprise marketers today seek out best-of-breed tools, they also want to quickly combine and activate customer data across these tools from one central system of intelligence. Two important use cases drive this need: first, companies need to respond in real-time to customers. Often existing marketing automation tools or content management systems cannot process signals in real-time, especially if these signals are coming from a different channel or data source. Second, companies require multiple marketing tools to orchestrate with each other to deliver a really unique and impactful customer journey. Lemnisk solves both these use cases effectively.

Lemnisk offers an innovative engagement model by bundling operations and data analytics support along with the product. This model ensures that the CDP implementation is affordable, successful and delivers the best possible ROI.

“Customers expect their service providers to offer the same level of personalization as Netflix or Amazon. Prior to COVID, a growing demand existed for real-time personalization across every customer touchpoint. COVID only accelerated this trend further, as enterprises recognize they will quickly be left behind if they aren’t delivering experiences that exceed customer expectations,” said Subra Krishnan, Co-founder & CEO, Lemnisk.

“As per ITR estimates, the CDP market in Japan is growing rapidly and is expected to be at 10 billion yen by 2021. We are actively looking for ecosystem partners and agencies to work with,” he added.

Marketing Technology News: MarTech Interview with Dayle Hall, CMO at SnapLogic

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.