America’s largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands

BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference. The session will explore the benefits in utilizing a customer data platform to unify customer data across multiple brands and systems and activate it across channels to create more engaging customer interactions.

Who: Dana Green, Director of Ecommerce and Optimization at the Comoto Family of Brands will be joined by Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic.

What: Green and Rousseau-Anderson will discuss how the Comoto Family of Brands is leveraging BlueConic to successfully navigate its first-party data driven omnichannel strategy.

When: Wednesday September 28, 2022, 12:25-12:55pm ET

Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners

Why Attend: Comoto, America’s largest powersports aftermarket retailer, is home to Cycle Gear, J&P Cycles, RevZilla, and the Rever app. With over 150 stores nationwide (at Cycle Gear alone), ecommerce sites for all three brands, a ride tracking app, and a blog platform called Common Tread, Comoto manages a complex ecosystem of customer data housed in a multitude of systems.

In this session, Green will share how the Comoto Family of Brands is using a customer data platform to build more engaging customer interactions that lead to increased average order value, gain new insights that validate or debunk hypotheses, and provide real-time experience recommendations. Attendees will discover:

• How unified and actionable customer data can unlock the potential of their marketing channels
• How to build a framework for implementing a first-party data driven omnichannel strategy
• CDP use cases they can use to inspire their teams

Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp