Media Alert: Learn How the Comoto Family of Brands Is Unlocking Its Marketing Potential With First-Party Data at Martech Fall Conference

America’s largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands

BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference. The session will explore the benefits in utilizing a customer data platform to unify customer data across multiple brands and systems and activate it across channels to create more engaging customer interactions.

Who: Dana Green, Director of Ecommerce and Optimization at the Comoto Family of Brands will be joined by Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic.

What: Green and Rousseau-Anderson will discuss how the Comoto Family of Brands is leveraging BlueConic to successfully navigate its first-party data driven omnichannel strategy.

When: Wednesday September 28, 2022, 12:25-12:55pm ET

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Why Attend: Comoto, America’s largest powersports aftermarket retailer, is home to Cycle Gear, J&P Cycles, RevZilla, and the Rever app. With over 150 stores nationwide (at Cycle Gear alone), ecommerce sites for all three brands, a ride tracking app, and a blog platform called Common Tread, Comoto manages a complex ecosystem of customer data housed in a multitude of systems.

In this session, Green will share how the Comoto Family of Brands is using a customer data platform to build more engaging customer interactions that lead to increased average order value, gain new insights that validate or debunk hypotheses, and provide real-time experience recommendations. Attendees will discover:

• How unified and actionable customer data can unlock the potential of their marketing channels
• How to build a framework for implementing a first-party data driven omnichannel strategy
• CDP use cases they can use to inspire their teams

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