New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent

PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced a strategic product initiative for GDPR consent and data governance with RedPoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent collection, data rectification and integration of that data with enterprise systems.

PossibleNOW’s enterprise consent and preference management platform, MyPreferences, provides the ability to collect and manage a granular level of consent, operationalize the consent, and maintain a historical archive of consent approval or revocation, as well as the disclosure language used. MyPreferences also offers multi-lingual capabilities that are configurable based on company or consumer country, region or locale. MyPreferences offers standalone web-pages branded with client look and feel, and consent capture capabilities that can integrate into contextualized collection points along the customer journey such as corporate websites and campaign workflows.

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RedPoint Global, through its market-leading Customer Data Platform (CDP) capability, provides the ability to connect customer profile data from disparate systems and data stores across the enterprise. Data subjects (consumers residing in the EU) can access their data, request to update or correct erroneous data, and request to delete data, which in turn is communicated to relevant corporate databases within the enterprise. Additionally, RedPoint has the capability to fulfill the request by providing the data subject with a copy of their data and confirmation of completion. RedPoint’s CDP also provides the data subject the capability to revoke consent or anonymize their data. Workflow management gives the enterprise’s data privacy group the ability to properly disposition the data subject’s request for changes prior to release across the enterprise. The complete auditing capabilities are available on the platforms.

The combined solution allows organizations to solve several GDPR compliance challenges while empowering consumers in the EU to take control of their data. The joint offering addresses complexities such as management of GDPR personal data across the enterprise, maintenance of historical consent data, and recordkeeping and reporting. The combined solution of PossibleNOW and RedPoint Global addresses key requirements as listed in the General Data Protection Regulation such as: the right to obtain consent (Article 6 (1)(a); the right to be forgotten (Article 17); the right to data portability (Article 20); and the right of access by data subject (Article 15).

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“Customers are coming to us today to create unified customer views that are also compliant with consent; combining the functionality of both platforms provides a more holistic solution for managing consent and associated data such as profile, demographic and metadata. With RedPoint and PossibleNOW, customers now have access to a complete GDPR consent and data governance solution in the market; having the ability to anonymize data, adhere to the right to be forgotten, or have complete data erasure across the enterprise,” said Dale Renner CEO, RedPoint Global.

“With the GDPR implementation deadline quickly approaching in May, we felt the urgency to provide a broad solution to our customers. With the combination of our MyPreferences platform and RedPoint Global’s CDP solution, our customers can rest easy knowing they will be compliant when processing customer data and managing consent,” said Scott Frey, President, CEO, PossibleNOW.

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