Top CDP recognized in 2022 evaluation by IDC for data and marketing operations users

Tealium, the most trusted and world’s largest independent customer data platform (CDP), today announced it has been named a ‘Leader’ CDP in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment (doc # US48858321, February 2022).

The detailed report examines the capabilities and go-to-market strategies of a dozen CDP vendors who focus primarily on users in marketing technology and operations, data science and analytics, IT, data operations, and privacy and compliance. ‘Leader’ is the highest classification of vendors in the 2022 assessment, followed by Major Players, Contenders and Participants.

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“IDC is one of the first organizations that truly examined the CDP landscape, and we are honored to be recognized as a Leader in this space,” said Matthew Parisi, Director of Product Marketing at Tealium. “Now more than ever, organizations worldwide are in search of new ways to uncover data to better connect with consumers. This acknowledgement highlights Tealium’s continued success and commitment to helping companies personalize and improve customer experiences.”

Tealium’s data-first approach enables businesses around the globe to leverage customer information and drive results through deeper insights. Tealium’s CDP includes patented visitor stitching technology that builds accurate, comprehensive, and actionable customer profiles that can be leveraged in any integrated system.

“Tealium has built the industry-standard data platform,” said Jeff Lunsford, Chief Executive Officer at Tealium. “Our strategies and capabilities, including our overall data management, digital support, and ability to remain compliant, are a few of the leading reasons why nearly 900 leading companies have come to rely on our solutions. We are very pleased by this affirmation from the IDC MarketScape.”

Tealium has been a trusted provider of customer data solutions for more than a decade, and top businesses worldwide including Microsoft, Hyatt, Gap, HSBC and Novartis rely on Tealium to power their customer data strategies.

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